On November 19th, 2006, Nintendo launched its fifth home console to the world. The Nintendo Wii was both ridiculed and praised for its unique controller system — the Wiimote — which detects movements in three dimensions.

Three and a half years later, the Wii has dominated the market, shattered sales records, and put its two main rivals, Microsoft and Sony, on the defensive. Both companies are responding with motion-based controllers of their own though.

Microsoft has generated some big buzz with the revelation of Project Natal, a new camera-based system that requires no controller, just the movement of your body to function. And yesterday, Sony officially announced PlayStation Move, a controller setup that utilizes a camera and a remote-like controller to interact with the screen.

Here’s the question we have for all of you gamers: which next-generation controller system excites you more: Microsoft’s Natal or Sony’s Move?

Our poll for this week’s web faceoff ends on Sunday, March 14th at 12:00 PM PT. Let us know your choice, and don’t forget to leave your opinion in the comments!

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PlayStation Move in Action

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Project Natal Announcement

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Tags: microsoft, Natal, Nintendo, playstation, playstation move, project natal, sony, Wii, wiimote

Reporters Without Borders released its annual report [PDF] on online access today. They call it Enemies of the Internet, and it shows a world where online censorship, intimidation and worse is increasing.

It's not surprising that as access to the Internet expands, more and more dictators and tyrants will try to suppress it. But what's troubling about this year's report is the inclusion of two democratic countries: Australia and South Korea.

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Both countries were included in the report's Under Surveillance list - a sub group of the main Enemies list.

Australia's proposed online filtering system is something RWB says it has "never before seen in a democracy." Additionally, in the state of South Australia it's now against the law to be anonymous online if it's in the context of an election.

In South Korea, a new censorship law allows for five-year prison sentences for anyone found using the Internet "to disseminate false news intended to damage the public interest." The same law requires online visitors to register their real name and national ID card number when visiting sites with more than 100,000 members.

Here are a handful of the worst violators of online freedom of expression on the Enemies of the Internet list:

Burma

Two high-ranking government officials have been sentenced to death for having e-mailed documents abroad. Net censorship is a serious matter in Burma. Massive filtering of websites and extensive slowdowns during times of unrest are daily occurrences for the country's Internet users. The legislation governing Internet use - the Electronic Act - is one of the most liberticidal laws in the world.

China

As its polemic with Google and the United States on the Internet's future unfolds, China continues to intensify Web censorship, faced with an increasingly forceful online community.The much-vaunted promises made by organizers at the open ceremonies of the Beijing 2008 Olympic Games have proven to be mere illusions for the world's biggest netizen prison. Expanded dissemination of propaganda, generalized surveillance and crackdowns on Charter 08 signatories are commonplace on what has become the Chinese Intranet - with significant consequences for trade.

Egypt

More than a mere virtual communications tool, the Egyptian Internet has become a mobilization and dissension platform. Although website blocking remains limited, authorities are striving to regain control over bloggers who are more and more organized, despite all the harassment and arrests.

Iran

Iran, one of cyber-censorship's record-holding countries, has stepped up its crackdown and online surveillance since the protests over the disputed presidential reelection of Mahmoud Ahmadinejad on June 12, 2009. The regime is demonizing the new media, which it is accusing of serving foreign interest.While a dozen netizens are serving out their terms in Evin Prison, bold Internet users are continuing to mobilize.

Saudi Arabia

An emerging bloggers' community is up against harsh censorship. These bloggers are confronting the traditional forces of Saudi society, which are attempting to prevent the Internet from becoming a forum for free discussions. Saudi Arabia is one of the first countries to have been authorized to write Internet domain names in Arabic.The Internet penetration rate, currently estimated at about 38% of the population, is rising. How- ever, it is still one of the most repressive countries with regard to the Internet.

Syria

Syria is reinforcing its censorship of troublesome topics on the Web and tracking netizens who dare to express themselves freely on it. As a result, social networks have been particularly targeted by omnipresent surveillance. The promised technological improvements are slow to materialize. The authorities' distrust of the potential for dissident online mobilization may be playing a role in this delay.

Vietnam

The progress made by Vietnam in the domain of human rights, which allowed the country to become a member of the World Trade Organization in 2007, is nothing but a distant memory. As the 2011 Communist Party Congress draws nearer, the regime is muffling dissident views on the Internet, and its first target is critics of the country's policy toward China.

Discuss

What do you do when you first fire up your browser? Most probably, you log into various sites that require a username and password – Facebook, Gmail, Twitter and the like. For me, personally, it’s quite a chore, as I need to log into over 10 different services before I start doing anything.

Now, Mozilla sets out to alleviate this issue with a new Firefox plugin called Account Manager. It currently doesn’t do much; it recognized that you’ve signed in into a website and displays an icon that says that yes, you’re indeed signed up under that username. However, Mozilla has ambitious plans for online identity management from within a browser. From their blog post:

“Your Web browser, as your most trusted relationship in your life online, has nearly perfect knowledge of everything you do on the Web. We envision a world where your browser will play an even more active and critical role in helping you control and shape your online experience. To realize this vision, we need to increase the browser’s understanding of your online identity and provide a platform for building new capabilities that securely take advantage of this rich, dynamic set of data that represents the digital “you.””

The account manager is available as an early, experimental alpha version, and it works only with Yahoo!, Facebook and Google, as well as some of Mozilla’s sites that require login, such as Bugzilla. Hopefully, in the future we’ll see features that really make switching between different user accounts and sharing content on various social networks easier and more streamlined.

Tags: account manager, facebook, Firefox, Google, mozilla

Location based social networks - are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW.

We're excited about location too; see our enthusiastic write-ups What Twitter's Geolocation API Makes Possible and The Era of Location as Platform Has Arrived. But it's getting a little ridiculous. We offer below a few thoughts to consider about all this location madness.

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1. That Phrase: "Location, Location, Location"

   You're going to hear journalists use it far too much. Want to know where it came from? Language sleuth William Safire investigated for the NYT last year and concluded that the phrase was probably first used in a 1926 real estate classified ad in the Chicago Tribune: "Attention salesmen, sales managers: location, location, location, close to Rogers Park." Don't you feel more savvy now?

2. Too Many Startups?

   We're under embargo on almost all of them, but we can tell you there are at least 25 companies making location-related announcements at SXSW this week. Probably more. The Dunbar number of startups in a particular market, if you will, is something like 5. More than that and most people stop taking new entrants seriously. It's one thing to offer different technologies along the value chain of location, but sharing your location and aggregating messages by things like hashtag are two very crowded niches right now. One of my favorites is SitBy.Us, an app that lets you see where your Twitter friends are sitting in a conference session. That's pretty cool.

   You've got to wonder if and when Location will Jump the Shark and what consumer exhaustion for it might mean for the long-term prospects of the market. Everyone wants to be "the Twitter of SXSW 2010" but the fact is that SXSW represented a statistically insignificant increase in Twitter usage, historically speaking.

3. Location Startups "Not Playing Nice"

   There are loads of ways to post your location but it's very hard to get a feel for who exactly is where. SimpleGeo launched a site called Vicarious.ly today that aggregates check-ins across scads of services, all around Austin. It doesn't work very well, though. SimpleGeo's Matt Galligan told us today that the site is really just a proof of concept and that our perception that these startups aren't playing very nice together is very true. "And it's a real shame," he told us. It's hard for a 3rd party service to clearly identify whether these competing services are really talking about the same location, for example. No one tells their users what users on competing services are up to in the same location. Gowalla's Josh Williams says he doesn't know what the problem is and that Gowalla is very open about user data by open standards.

   Update: Galligan pinged us after publication to clarify: "I mostly meant the problem with venue data was because of how awful the *business listings* market is. There's certainly issues with non-connecting venue data but it's a *very* hard problem to solve, so I don't blame them right now. It can, however, be solved in the future."

4. We Need Cross-Service Venue Tracking

   If you're thinking of going to a place, or you're there and wonder who else is, what you need is a place where you can see who has checked in there across all services. For the place to be at the center of your experience, not the service. Michael Arrington says the new AOL Lifestream lets you track particular locations, but that service only supports Foursquare among location services. What we need is something like that across any and every check-in service. That's the kind of thing that data standards can enable.

   Google's Chris Messina told us that the Activity Streams standard has a namespace for "place" and would probably add support for GeoRSS soon, but that so far Google Buzz is the only location service that seems to be supporting it.

5. Gowalla Doesn't Get Enough Love

   Gowalla's API is read-only, meaning that 3rd party apps can't publish check-ins to the service like they can to Foursquare. Gowalla says they are working on it, but they are the underdog already and this isn't helping. AOL's cool new Lifestream product, for example, only supports Foursquare, not Gowalla. That's a real shame. You know what's nice about Gowalla, though? You can see who has checked into a place and when, even if they aren't friends of yours. That's not something that's easy to do with Foursquare at all. It's also much prettier than Foursquare and uses peoples' full names, instead of grade-school-style first names and last initials. Gowalla's API just isn't seeing the adoption that Foursquares is, though. Have you seen Avoidr.org for example? That's pretty funny stuff and it's built on top of Foursquare.
   

   The above is for illustration purposes only. I like both these guys just fine.

6. Imagine the Future, It's Going to Be Different

   If location based services ever become popular with the mainstream, every urban area might end up looking like the Foursquare map of downtown Austin this weekend. That means services are going to have to come up with creative and interesting new ways to make that data usable day-to-day and not overwhelming.

   Likewise, when you think about the future, imagine Facebook being a player in this market, because they are going to be soon. It's possible that Facebook and Twitter could be where all these other services meet-up. Brightkite has different features than BlockChalk but we can see what our friends are doing across any of these apps on Facebook, perhaps. And Facebook is where your mom checks-in, if she's not an early adopter.

   Finally, will location tracking be persistent? Loopt right now uses mobile carrier tie-ins to track your location constantly and expose it to a circle of trusted friends. Is that something that all services will enable in the future? Gowalla CEO Josh Williams told us "no way" does he think that will be the dominant model, but Adam Duvander, author of the forthcoming book Mapscripting 101, says he agrees with Loopt: that the value in persistent location tracking will be so compelling that everyone will end up going for it in the end, once proper privacy settings are figured out.

   What do you think, do you think persistent location tracking is the future of location based services?

   These are some of the things I'm thinking about location this week.

   Discuss

   
   

   
   

Fascinated by the cloud and what it means for the future of Web apps, social gaming, open-source and the after life? Then you have plenty to keep you busy if you are heading to SXSW this year.

This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!

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Can You Run a 'Serverless' Business?

This discussion looks like one of the better cloud panels at SXSW. It features panelists such as Amazon CTO Werner Vogels, who is there to discuss how cloud computing platforms have evolved so that it is possible to run a ''serverless'' business with confidence.

Accessibility: What It Is For and Where It is Going

How does the cloud affect accessibility? Will cloud-computing allow for a metaphorical curb cut out, allowing access to rich Internet applications? Ahhh - another example of how cloud computing is affecting all aspects of our word.

From the SXSW guide:

"Could a Software as a Service (SaaS) model deliver assistive technologies as a cloud-based service? The National Public Inclusive Infrastructure (NPII) is trying to do just that. As a facilitator for more rapid deployment of assistive technologies and a means to prototype new business models for emerging assistive technologies, AT could become part of an extensive infrastructure of readily available, electronic curb cuts that allow for seeamless access for a broader range of users than have been included to date."

Drupal in the Cloud!
Pantheon is an open-source cloud hosting initiative for the Drupal development community. Josh Koenig will examine "The Cloud" as a concept, look at the marketplace for cloud services, and dig into what it takes to build an application on a cloud-based platform.

Our Interactive Culture Clouds

Were not sure about this one. Looks like it's made for SXSW with its discussions about how business and love meet. We're uncertain how the cloud plays into this one but just about everything does these days, doesn't it? Next!

You Developed the Content -- Now Build The Hardware

The cloud is sending developers back to the labs to rethink and build new hardware that fits the wave of cloud-based applications in the market. Cool! From the SXSW Guide:

"This presentation discusses how software/content developers can use open-source hardware to build devices that integrate tightly with their applications."

Become Immortal: Understanding the Digital After Life

Now talk about ghosts in the machine. Just think, when we die our identities will float in cloud networks all over the world. This may be the most philosophical discussion around cloud computing that we see at SXSW. It's time to explore the digital beyond!

Finally, can one man be a cloud? The cloud is just about anything at SXSW so a man on a bike with a wifi hotspot in his backpack must qualify. Look for "The Jason Cloud," as you walk the streets of Austin. Considering AT&T's service, you may want to hire a bike taxi and follow Jason around for a few days.

Discuss

Aol launched Lifestream, a social aggregator and publisher, as part of their AIM platform at TechCrunch50 Last Fall. Since then it has gained nearly 2 million users, say Aol. Based on that success Aol is now launching Lifestream as a standalone product at lifestream.aol.com.

Like Friendfeed, Lifestream aggregates a number of third party social networks – Facebook, Twitter, MySpace, Foursquare, Delicious, Digg, Flickr, YouTube, etc., so if you follow a Lifestream user you’ll see all of the content that user publishes on those networks, and Lifestream automatically pulls in content from people you already follow on those various social networks, so you don’t have to create yet another new friend list. Lifestream isn’t yet integrated with Google Buzz, but Aol says it may be coming soon.

Users can filter out content from specific networks if they like, on a per user or broad basis. A way to think about this – “noise cancellation for social networks.”

Lifestream also lets users publish back to social networks. Status updates posted to Lifestream can be posted back to Facebook, Myspace and/or Twitter. Lifestream also optionally notes your location in your status updates via GPS on mobile devices, or you can manually add it instead.

That’s not it though. Users can sign in to Lifestream using their Facebook account via Facebook Connect, making it unnecessary to remember separate account and credentials for the site.

You also have a variety of choices in how you use Lifestream. You can access it via the website, an AIR application, or via iPhone and Android applications. As I said above, the mobile applications are particularly useful because they auto-note your location for easy check-ins, and you can post pictures you take from the phone.

That mobile version of the product is what excites me most. You can see where your friends are checking into on, say, Foursquare, click through to a place page and then go there yourself and check in. And Lifestream allows you to follow places just like people, so you can see whenever someone checks in to your local cafe or bar. That ability to follow places is probably the single best reason to use Lifestream.

The Lifestream product is simple, intuitive and really, really useful. Frankly it’s what Google Buzz should have been – both an independent social network on its own, but very deep integration into all of the other social networks you are likely to use daily. It’s nice to see actual innovation coming out of Aol.

When the first ball of this year’s Indian Premier League cricket season is bowled, fans across the planet will have a front row seat in the world’s biggest online sports stadium. Tonight the Deccan Chargers and Kolkata Knight Riders will face off in Mumbai at 8pm IST, and the YouTube global community will be able to tune in to the IPL’s YouTube Channel (www.youtube.com/ipl) for streaming and on-demand access to witness the start of what promises to be one of the most widely-distributed sporting events in history. Fans can watch matches, highlight videos, player interviews and much more all on the IPL’s YouTube Channel.


Named by Forbes as the "hottest sports league in the world" with revenues comparable to the world’s most popular leagues, the IPL season is a 60-match, 43-day tournament that features some of the best talent in cricket today. You can come to YouTube and keep up with the action any time, anywhere, and connect with fans across the globe. Watch as the match happens, or if you missed a match, tune in later to see what happened. The entire season will be streamed around the world on YouTube, except in the U.S., where matches will be time-delayed and made available 15 minutes after the match ends.

On the IPL Channel, you’ll see three tabs:

• Today’s Matches: This is where you can watch streamed matches as they happen. (Note that the stream will be delayed by a few minutes.) Click through at any time to see the match scorecard.
• Recent Matches: Catch up any time on the full action of matches that have already happened. Watch Sachin cream the ball through the covers, Warney taking his latest wicket and more.
• Highlights: If you’re short on time, check in here for short videos of player interviews, match highlights, greatest plays, and more.

And for all of you who want to cheer or commiserate with others, check out our Twitter gadget on the channel page to be part of the conversation. You can keep up with the discussion on Twitter with the YouTube IPL hashtag (#youtube_ipl). Share, rate and comment on videos throughout the channel, or upload your own video responses to the action. There's also a link so you can join the Official DLF IPL community on Orkut (www.orkut.com/ipl).

We'll be watching the donkey drops, the five-fers, the flippers and floaters, the half-yorkers and slow sweeps — and cheering alongside you!

Amit Agarwal, Strategic Partner Development Manager

* A googly is a kind of pitch similar to a baseball pitch or a bowling throw in the game cricket; a wicked googly would be a really good pitch.

Apple fanatics will be able to place their iPad orders at 5:30 AM Pacific time (8:30 Eastern) tomorrow, Friday, March 12th. The pre-orders will be available through Apple.com, and are expected to ship in the United States next month — April 3rd to be precise.

The Unofficial Apple Weblog learned about the pre-order time after it asked Apple for the information in an e-mail.

Let’s assume you’re the sort of person who wants an iPad; if so, you can still wait for the launch date and pick up an iPad at your local Apple store (or at Best Buy a little bit after launch). However, there’s a possibility that it will sell out and you’ll be left hanging. If this scenario worries you, you’ll want to place your order online to be sure you get one before your friends and colleagues. You know, if you’re into that kind of one-upmanship.

But if you’re the sort of person who thinks the device is more hype than substance, you can go ahead and sleep in tomorrow.

Are you going to be up bright and early for the iPad pre-order? Let us know in the comments.

Tags: apple, Apple Tablet, ipad

I stumbled on a great typo last night. "Staff in the lobby were wondering around..."

Wandering around is an aimless waste of time.

Wondering around, though, that sounds useful.

Wondering why this product is the way it is, wondering how you can make the lobby more welcoming, wondering if your best customers are happily sharing your ideas with others... So many things worth wondering about, so few people actually taking the time to do it.

Wondering around is the act of inquiring with generous spirit.

The official Foursquare account just sent out a tweet letting everyone know that today is already the service’s biggest day ever. This is interesting since it’s actually the day before the SXSW conference kicks off in Austin, Texas.

According to the tweet, Foursquare broke 275,000 check-ins (the previous record, set last Friday) for the day “hours ago.” This means they’re very likely well past 300,000 now and perhaps even higher. To put that in some perspective, just a month ago, Foursquare set a record with 1.2 million check-ins for the entire week. And that was double was it was the month prior. At today’s rate, Foursquare would be doing well over 2 million check-ins a week.

Today happens to be the first birthday of Foursquare, so they shared some numbers earlier. The service now has over 500,000 users, they’ve given out over 1 million badges, there are over 1.4 million venues in the system, with over 1,200 specials available. And in total, there have been some 15.5 million check-ins. But that was before today’s record numbers.

While there are well over a dozen location-based services launching something at SXSW, the main two competitors vying for users’ time are expected to be Foursquare and Austin-native Gowalla. For its part, Gowalla noted that it was “Amazing to watch the Gowalla action on the eve of SXSW. AMAAAAAAZING!,” earlier today. Both recently revamped their websites, and both yesterday launched their new iPhone apps. And judging from the Vicarious.ly data provided by SimpleGeo, both are absolutely on fire right now and could go nuclear this weekend.

Update: Gowalla has a range of just about every possible venue you can imagine for SXSW and so far (again, the day before the conference), they’ve seen 352 check-ins at the SXSW Badge Pick-Up alone.

If you’re a gamer, you might have heard about yesterday’s news about the PlayStation Move, Sony’s answer to the Wii Remote and Microsoft’s upcoming Project Natal motion controller. In a demonstration yesterday, the company showed off the device, which utilizes remote-like controllers and the PlayStation Eye camera to capture your movements and turn them into actions on the screen.

We’ve seen plenty of screenshots and heard a lot about the controller’s capabilities, but we wanted to find out for ourselves whether it really could make the PlayStation more competitive with its counterparts. That’s why I decided to take the system for a test drive here at the Game Developer’s Conference (GDC) in San Francisco, California.

Did it live up to expectations? Could it challenge Nintendo and Microsoft in gaming? I’ve got some thoughts on the matter:

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PlayStation Move: Sony Played It Safe

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First, a little bit about the PlayStation Move: it is a two-part control system. First are the handheld controllers, which act essentially as Wiimotes. The main controller comes with a lighted color ball on the top though — this is an essential component for the second part of the Move: the PlayStation Eye camera, which tracks your movements on screen. Combined, you get a controller system.

When I held the remote-like device in my hands and actually got to play with it, I immediately became aware of two things: its accuracy and its augmented reality features. It feels just a little more precise than a Wiimote with the MotionPlus controller. Because it uses the camera rather than the senor bar that the Wii utilizes, it can more accurately catch your motions. It also translates them onto the screen with your face on the TV.

I was impressed with the augmented reality aspect of the PlayStation Move more, though. The lighted ball on my controller turned first into a paintbrush, and then a fly swatter. It didn’t have the lag that a lot of other systems deal with, which made the experience enjoyable.

Is it that much better than the Wii, though? To be honest, I think the answer to that question depends on how developers use the PlayStation Eye camera to enhance their games. If they focus on the controllers, then it’s just a fancy Wiimote. If it focuses on bringing you into the game via the camera, then there are some real possibilities.

In the end though, Microsoft’s Project Natal is still going to garner the attention and the hype, as it is a bolder step into motion control. Sony essentially played it safe with the Move, while Microsoft’s implementing an all-or-nothing strategy with Natal.

Here is me in action with the PlayStation Move:

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PlayStation Move Demo Video

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Tags: games, gaming, microsoft, Natal, Nintendo, playstation, playstation move, project natal, sony, video games, Wii, xbox

TechStars is an early stage venture fund based in Boulder, Colorado. ReadWriteWeb was given an early peek at historical results data on TechStars companies, which the organization is about to release. The data shows acquisition and failure rates, as well as how many of the TechStar companies have gone on to receive angel or venture funding.

TechStars reports that nearly 6 of 10 of their companies have historically gone on to receive outside angel or venture funding (not including friends or family). Five other companies reported that they are now profitable without outside funding, so overall 27 of 39 (69.23%) TechStars companies have either raised outside funding after the program or bootstrapped to profitability.

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Of the 39 TechStars companies analyzed, 29 are still active (74.36%), 4 were acquired for > $2M (10.26%), 1 was acquired for < $2M (2.56%), and 4 failed (10.26%). One of the companies is listed as "other" (2.56%), but there is no explanation of what that means.

The data that TechStars reports is similar to a recent study by the blog Awesome Zombie, which did an analysis in December of similar early stage venture fund Y-Combinator. Awesome Zombie found data on 145 Y-Combinator companies from a variety of non-official sources, such as CrunchBase, news articles and discussions on Hacker News. It found that 82 Y-Combinator companies are active (24 having received further public investment rounds), 33 failed, 14 were acquired. The rest were stealth, unknown or "other" (e.g. merger or private investment).

The TechStars numbers are very encouraging for early stage companies. Nearly 70% of TechStars companies have raised outside funding or have become profitable on their own, which is comparatively better than the more high-profile Y-Combinator (with the proviso that the Y-Combinator data was unofficial and gathered by a third party).

TechStars attributes this success rate to its "mentorship driven approach." The program also only funds 10 companies per batch, which TechStars says is due to its focus on quality over quantity.

TechStars CEO David Cohen told ReadWriteWeb, "I think that the programs that will ultimately prove to be most powerful for their local entrepreneurial communities are those which follow the mentorship+community formula that we pioneered. It's powerful in so many ways when you get dozens of mentors involved in very hands on, meaningful ways with each company from day one of the program."

I happened to be in Boulder on Wednesday, where Elyssa Pallai and I met with a group of TechStars companies for lunch. The knowledge and passion for web technology exhibited by each person at the lunch impressed me a lot. If this group of young entrepreneurs were representative of the Boulder startup scene, then it's a city with plenty of vitality and smarts.

If you're a U.S. company interested in applying to TechStars, applications for their Boulder program are open for a few more weeks. TechStars also has a new Seattle program starting soon.

Discuss

I'd like to introduce Andrew Pintado who we've known since the day he was born (Andrew is our son!). Over all the years we've known him, we have been blessed. He has always had a positive outlook on life, has a wicked sense of humour and comedy, has been both a delight and a challenge and has the sleight of hand only magician's possess.

His social media style is somewhat typical of his generation - at times questionable - but I'll let you be the judges! He takes great pride in his Spanish heritage, sometimes preferring to call himself "Andres" and one of his passion's is his beloved Barcelona Football Club.

He is currently undertaking International Studies at Macquarie University and is engaged to his partner, Jess Hickey.

Andrew came into the world on a Friday 13th which is why I've honored him with being the 13th REEL PEOPLE inductee.

You can connect with Andrew on:

Facebook: http://www.facebook.com/andrespintado

Twitter: http://twitter.com/treceymedia   

Permalink | Leave a comment  »

Do you have tough technical questions regarding SharePoint for which you're seeking answers? Do you want to tap into the deep knowledge of the talented Microsoft Most Valuable Professionals (MVPs)? The SharePoint MVPs are the same people you see in the technical community as authors, speakers, trainers, user group leaders and answerers in the MSDN forums. This is the first time we have brought these experts together as a collective group to answer your questions live. So please join us and bring on the questions! Topics include setup and administration, design, development and general questions.

We are pleased to have the following MVPs sharing their time and expertise with the SharePoint community for our first chat:  Andrew Connell, Becky Bertram, Brendon Schwartz, Dan Attis, Daniel Larson, Darrin Bishop, John Ross, Matthew McDermott, Mike Oryzak, Paul Galvin, Paul Schaeflein, Randy Drisgill, and Rob Foster. 

When:  March 15, 2010

Time:  9-10:00 am PDT

Where:  MSDN Chat Room

Add this to your calendar

Join this Facebook Event

Twitter Hash Tag #SPMVPChat

First, we'd like to thank all 596 survey respondents and the many Open Thread commenters who gave such interesting and valuable feedback in our recent post "Should Social Media Experts Be Required to Know Their Tech?"

Over the past couple days, we've been able to put together a decent picture and identify some knowledge gaps and points of confusion for many would-be social media experts. But first, let's address why some of the RWW staff - and many of our readers, some of whom must hire social media experts - feel it's important for even the most marketing-oriented of consultants to have a rudimentary understanding of the workings of the Web, including its ecosystem of companies and applications.

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You will always need to know more about the Web.

Konqueror is a popular browser among Linux users. The browser Mozilla hasn't been supported since 2006, having been replaced by Firefox and, to a lesser extent SeaMonkey, both products of the Mozilla Foundation.

The Web does a lot more and a lot less than the average bear would think.

For the most part, we humans have a hard time admitting that we're "average bears," though. Before you earn the moniker of "guru" or "expert" or even "professional/consultant," you need to be far above average in your knowledge of the Web, not just how to get a few thousand Twitter followers or how to increase sales by X percent through Facebook promotions. Those things can come down to common sense or secondhand advice from true pioneers in social media.

Generally speaking, a social media expert will have been around the block long enough to know a CMS from a CPU, to know a bit about servers and DDoS attacks, to know what kinds of operating systems and browsers and even hardware the tech elite prefer to use (or debate over). And the good ones will remain humble enough to keep learning and will always admit there's more to know. Some of the wisest social media advisors I've know will ask to not be called experts, in fact, for how can any one person truly be an expert on something as vast as the Internet?

Flip Side of the Coin: Imagine someone telling you he was a broadcast media expert. That includes television - national, local, cable, satellite, you name it - and all kinds of AM/FM and satellite radio. It might also include pre-show advertisements in movie theaters. That also includes media spend, account management and metrics for all kinds of ads, from branding to direct response. Essentially, the person is claiming to be a one-man ad agency - an impossible claim at best and a fraudulent one at worst.

How to Fill the Knowledge Gap: Start listening to people who disagree with you. Search the farthest corners of the Web for new people and new ideas. Stop hanging out in echo chambers and start telling yourself every day, "I know that I know nothing." That phrase seems to have done Socrates some good; chances are it could help you, too.

You need to communicate with developers.

Haskell is a rare and complicated programming language. .NET sounds more familiar, but it's a framework, not a language.

In almost every social media project that doesn't involve something as simple as setting up a Twitter account, you'll have to work with and rely on the expertise of developers.

You might not want to learn a programming language yourself - it can take a lot of time, which is a precious commodity. But if you don't know the basics of what programming languages can and cannot do, as well as what languages your developer colleagues use, you'll end up frustrated and inefficient. And the aforementioned developer colleagues might feel disrespected as well; being asked to deliver fantastical products or results from someone with no understanding of your work isn't a fun experience.

Flip Side of the Coin: Imagine a CTO telling you, an interactive marketer, to run a direct mail campaign and get 500,000 new registrations. It could be done, perhaps, but it's not efficient or a good way to use your skills. Even if he told you he wanted 500,000 new signups, is that a realistic goal? Is it based on current adoption trends? Does this guy have any idea what he's asking for?

How to Fill the Knowledge Gap: Read up on the basics of programming languages; spend a few hours here and there on Wikipedia and O'Reilly books. Then, ask questions of developers you trust. Don't be afraid to "sounds dumb" or be inquisitive.

You need to rely on hard data and facts, not gut feelings.

It may seem to be the ad-free fluffy bunny of the social networking world, but Twitter turned a profit through search deals in 2009.

On occasion, we social media folks make intuitive choices that turn out to be dead wrong. While there's a lot to be said for making bold choices for your users and clients, there's much more value in making solid choices based on observed trends, analyzed data and tested outcomes. In fact, it's plain irresponsible to make recommendations to clients based on feelings rather than facts.

Always challenge yourself to make sure your opinions and advice line up with facts, not the other way around. As a wise man once wrote, "You don't use science to prove that you're right, you use science to become right."

Flip Side of the Coin: Rather than looking at marketing budgets or user traffic, your CEO tells you to spend $1 million on an AdWords campaign because "Google and advertising are where's the money's at online, right?" It seems like a ridiculous gamble with no logical reason or rhyme.

How to Fill the Knowledge Gap: Test everything you might suggest. Test it over a reasonable period of time, making sure to take peak times into account, and get a reasonable data sample. Learn about A/B and multivariate testing, website analytics, SEO and all the dirty details of traffic and user responses. Most of all, never, ever assume.

You need to know about the finance and investment market to identify competitors, potential partners and pitching opportunities.

Friends and family (and fools) will always be the first to invest in any startup.

Especially if you're communicating with or about startups, you need to understand a little bit about venture capital, if for no other reason than to understand an app or company's place in the market. VCs can sometimes be good barometers of a startup's health or the likelyhood of future success.

Likewise, with regard to our survey question about profitable social media apps and companies, knowing about various stages of development can help you know when to suggest key partnerships. Collaboration between two entities can give a boost to both.

As a strategist, a consultant or any kind of expert, you need to be able to spot a sure bet just as quickly as a sinking ship. And in the startup-filled world of social media, few are better at this all-important task than those with an understanding of tech investment.

Flip Side of the Coin: Your CEO informs you that the company is about to start a marketing campaign on a website that, through your social and industry connections, you know is about to go out of business. In fact, every website of its kind if flailing; you're surprised he wasn't aware of the situation.

How to Fill the Knowledge Gap: Read ReadWriteStart, of course! We recommend (and frequently interview and comment on) various brilliant VCs, angels and experienced entrepreneurs on this channel.

We hope you've found this information entertaining and informative. The remaining questions on the poll were, by and large, answered correctly. There still seems to be some confusion on the definition of the word "hacker," but I'm convinced that one will simply take more soapboxing on my part.

What words of advice do you have to share with your less technical colleagues in social media? How can we all improve our game online while making the Internet a better, smarter place? Let us know in the comments.

Discuss

A ReadWriteWeb Guide

Ever since its inception, the Internet has blurred the boundaries between author and audience. Whether you're a blogger, a pillar of the printed word, a podcast coinnaseur or a developer dealing with the latest CMS, navigating the next step in Internet publishing can be a feat.

So, hit up these 10 events at SXSW Interactive 2010 to say goodbye to Gutenberg and hello to the interactive, multimedia, real-time, crowdsourced and community-funded future of online publishing.

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This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

Wanna ditch that desk job for the cubicle-less life of a professional blogger? What better way to kick off your SXSW Interactive 2010 than with a book reading from the editor and founder behind ProBlogger, Digital-Photography-School.com, and Twitip, three blogs that collectively reach over 3 million unique readers a month. Before you get into any panels predicting the death of this or that, let's start off with how you're going to start a blog and become rich, wealthy and wise.

The Revenge Of Editorials

If book readings aren't your bag, then how about a workshop on how to get to the bottom of all this content we create by the second?

"As the Internet has accelerated the creation of all types of content, it's become more and more difficult to sift through that content and find something of quality. We've tried it with machines and even mass consensus but the results are either wrong or lowest common denominator. The irony in all this is that we really need other humans to help us. The vast breadth of content on the Web only highlights what we've always relied upon: the valued opinion of others."

Critical Tits: Rights, Cameras and the Immediacy Age

What happens when every member of an audience suddenly becomes an author? Eyes from every angle and a battle over the right to create versus the right to privacy. Come watch as CNET News' Daniel Terdiman and Burning Man's Andie Grace surely take two separate sides on this issue.

"The EFF recently argued that Burning Man's not as open or nurturing as people think, and uses the DMCA to control photographers' rights. This caused a firestorm of controversy, forcing Burning Man to say its interests are protecting its trademark and attendees from being exploited by unscrupulous photographers. This panel will explore the tensions and the legal/community issues this controversy raised."

Funding Your Projects from the Crowd

"Crowdfunding inverts much that is wrong with traditional funding by breaking down the barrier between creators and audiences, and turning fundraising into a interactive experience. This panel brings together several perspectives from the world of crowdfunding to explain different approaches to raising money from the audience for bloggers, artists, podcasters, developers, filmmakers, musicians, and more."

Wikipedia Gets an Upgrade: Collaborative Video

We can't really get away with talking about the wild world of online publishing without mentioning one of the founding fathers of all that is interactive and communal - Wikipedia. But can Wikipedia really take the next step and go to video?

"Wikipedia is the most successful collaborative experiment in human history. Now it's getting a big upgrade: video. OGG Theora video paired with open source tech by Kaltura is evolving the wiki and prompting some big questions. Can wiki video work as well as wiki text? What does video mean to the Wikipedia community? How long until Grandma can hop in and improve the video entry on her favorite old crooner?"

Transmedia 2010: Are We There Yet?

While we're at it, not only have we left the printing press in the dust, but our standard categorization and assembly of media may be on the way out too. So, let's throw the baby out with the bathwater and get to talking transmedia. And you thought Wikipedia might be complicated.

"The promise and possibilities of transmedia storytelling have been on the horizon for several years. The concept involves immersive storytelling that utilizes multiple media outlets concurrently to enhance and advance the narrative. Some see this as a better way of totally involving an ever more fragmented and distracted audience. So join us for a "late breaking" assessment of the state of the movement. Has transmedia finally arrived?"

ReadWriteWeb's Party

Continuing along with the idea of traditional and less-traditional media, we'd love it if you stopped by our party on Sunday night! We're cohosting with NPR, PBS and a few others at KLRU's Legendary Austin City Limits Studio. We'll have live bands, Tex-Mex nosh, margaritas - the quintessential Austin experience. Free shuttles will be available at the Hilton.

How To Save Journalism

With Drew Curtis of Fark, Jeff Webber of USAToday, Kelly McBride of The Poynter Institute and Matthew Palevsky of The Huffington Post, find out how the Internet is going to save, not kill, jouarnalism.

"Much has been said about the death of journalism, but little has been offered in way of solutions. This panel will focus on solutions instead of problems, consensus viewpoints from both old and new media, and offer new insights into the operational structure of journalism and media for the 21st century."

A Brave New Future for Book Publishing

Bringing it back down to a realm we've almost forgotten, what about the life of the good old book? What's coming next? Will we break out of the binding?

"Call SXSW 2009's infamous ''New Think for Old Publishers'' (aka ''Geeks School New York'') a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them."

R.I.P. Content Management System

What better way to end your SXSW 2010 with a timely prediction of the death of CMS as we know it?

"The medium is the message. On the web, the medium is community. This shift has made legacy CMS products as outdated as scribes and printing presses. Open source technologies are disrupting this market and moving into mainstream enterprises. Join Drupal founder Dries Buytaert as he discusses how social publishing will bring content and community together."

Those are our SXSW Interaction recommendations for publishers of all stripes. If you've got suggestions or feedback, let us know in the comments! See you in Austin, folks!

Discuss

It is always inspiring to read stories of people who may never have had an Internet connection but are still using the power of Internet to find clients from across the globe.

Meet Samson – he drives an auto-rickshaw in the Souther Indian city of Chennai and has a proper website where his prospective clients can read more about his services and where they find him.

Samson checks his email every week and says the best way to reach him is text:

I can usually be found outside of the Taj Comorandel Hotel, please just walk down the ramp to the street and ask for Samson! I can also be contacted by phone or text message at any time. If you would like to arrange a time for me to meet you before you travel to Chennai then why not send me a text?

Maybe a web-savvy friend is maintaining Samson’s site but now meet Devesh Mishra, a taxi driver from the North Indian city of Varanasi who gets hundreds of emails every week just because of a video that he uploaded on to YouTube.

The story of Devesh is quite interesting. He wanted to advertise his taxi service on the Internet but didn’t have the funds and know-how. One of his clients from Switzerland recorded a video of him and uploaded it on to YouTube.

The video has received more than 25k views and, because of Universal search, it also appears on the first page of Google for queries like “Indian Taxi Driver.”

There are probably more such inspirational stories. Sean Blagsvedt, who was earlier part of the Microsoft India Research group, started an online jobs portal -- BabaJob.com – for drivers, maids, cooks and other low-income jobs in India.

Of the 66,000+ people who are currently registered as job-seekers at BabaJobs.com, lot of them may have never touched a computer in their life or they may not even know how to read and write but they will still find work through the Internet. Amazing!

Thanks Suhel for your tip.

Taxi Driver in India Uses YouTube to Find Customers

Originally published at Digital Inspiration by Amit Agarwal.

     

I'm in Austin where we just announced a partnership with the Dachis Group at their Social Business Summit.  Lee Bryant is talking about how to build more efficient and effective organizations. What follows is an impressionistic transcript.

I'm somewhat of a traditionalists. The 21st century corporation was an interesting experiment, but we have 100s of years of people-based businesses to drawn upon.  The Hanseatic League was a tremendous ecosystem predicated upon a shared involvement, a value exchange mechanism, where people did right because they would meet again.

The corporation that emerged was taylorists and specialized. It brought us scale. Great, don't want to downplay the benefits of it. But we can do things differently. Bureaucracy an business friction 1.0 is when structures that dampen network effects to get worse the more people use them.

But now we have network effects and collective intelligence. Structures that harness network effects to get better the more people use them. We can have intimacy at scale.

The old way to think about efficiency should be questioned. Anything value added more than a MacDonald's job needs to be. What used to be "me" is now "we" said John Chambers.  The meeting culture is broken and process-driven control is very expensive to police. Trust is cheaper than control.

"Efficiency is doing things right; effectiveness is doing the right things" -Drucker

How can we design more effective organizations? There are some basic pointers:

• Think about behavior, incentives and the way these play out in social networks. People are lazy, self centered and if they don't get something back they wont play ball.
• Are current organizational structures encourage or suppressing talents. We are starting to understand how people work collectively in networks. William Foote Whyte studied the social structures of an Italian slum, and found the bowling scores mapped to social hierarchy. If you happen to be smarter than the middle manager, that is not always a good thing, it could work against you.
• In social networks, positive behaviors (and negative) can be highly contagious. Obesity is contagious. Happiness is too. Pay it forward works even in three degrees of separation. Make performance drive through structures.
• Leadership as network influence; synthesizing, making links and making sense. Influence, passion and a good leader can subvert the structures under them.

Some basic enablers:

1. healthy internal and external social entworks
2. open data driving performance and feedback
3. a culture of getting things done together
4. sharing as a by-product of doing work (Lee gives a nod to Michael's work)

Collaboration and collective action have never been easier or cheaper. This has profound implications for organizational design. Ridiculously easy group forming.

The curious case of corporate IT is that it codifies and gives longevity to bad structures.

How do we go about creating a new ecosytem:

1. Strategic framework
   
2. Create an operational framework with foundation services plus specific vertical applications. Making these capabilities available will let users tell you how they should be used.
3. Build situated tools for specific needs and use cases. "As far as the customer is concerned, the interface is the product" said Jeff Raskin.
4. Start by supporting existing behaviors with better, networked tools and features. Take advantage of Crackberry addiction.
5. Measure, monitor and use open data to create positive feedback loops.

Don't fall into the ROI trap and measure the wrong things just to get the seal of approval. What's the return on attention, not return on the cost of the system.

Kwedit, the innovative and suddenly controversial payments platform for virtual goods, is releasing some early data.

The service lets users promise to pay later in lieu of a direct credit card payment when they want virtual currency for social games like Farmville. It’s not a legally binding promise, but users have an incentive to pay amounts owed because that allows them to get more virtual currency through the service. Users can pay by, among other methods, mailing in cash or paying at a 7-11.

When the product first launched they had no idea what percentage of promises would be repaid. Anything at all is incremental revenue to game publishers, and since the stuff they’re selling has no marginal cost (virtual currency), it’s all upside. But after nearly two months of being live, they say the repayment rate is 25.9% If you’re a credit company that would put you out of business.

But for game publishers, that’s a staggeringly attractive monetization option. Hopefully the company (or its partners) will also disclose the monetization rate as well down the road. Because right now game publishers are only able to get cash out of 1-3% of users. If they can get another few percent to pay via Kwedit, and 25% of that money is actually paid, revenue from games can double or more.

It’s controversial because Colbert made fun of it, and then the Huffington Post and CBS jumped on the bandwagon. CBS actually called it “toxic.”

Founder Danny Shader posted a long response here. But the short version is this – the criticism is ridiculous. It’s coming in one case from a competitor (the Huffington Post article was written by the CEO of a company that promotes Visa cards to teens and adults, without any sort of disclosure on the conflict). And the author of the CBS article doesn’t appear to actually understand the product and seems more concerned with getting parents all worked up.

The really scary stuff in social games was the Scamville nonsense where teens and pre-teens where being tricked into putting long term subscription charges on their parent’s cell phone and credit card bills. Kwedit isn’t even close to that kind of evil. It’s simply a very clever way of monetizing social games, and the most innovative new payments product I’ve seen in a very long while.

Back in November of last year, the location-based social event service Hot Potato launched at our Realtime CrunchUp. Today, they’ve taken what was a solid service, and made it a lot better with a number of upgrades.

First and foremost, there is a new iPhone application that just went live in the App Store. With a completely revamped user interface, the app makes it easier than ever to find and participate in events. Perhaps more importantly, it makes it really easy to create new events — and notably, the service has the nicest third-party Foursquare integration I’ve ever seen. When you click on the button to create an event, you can still manually enter a location, but if you happen to be around the venue, you can simply pick it from Foursquare’s list of venues with the click of a button. This drastically simplifies the event creation process since the venue metadata is already there.

This new app will be crucial for the SXSW festival in Austin, Texas, which starts tomorrow. If you’ve been reading TechCrunch over the past week, you’ve undoubtedly seen that just about every location-based service has an app they’re unveiling. And another service based around planning events, Plancast, just launched their app this evening. But Hot Potato offers the best of both worlds as it allows you to both plan future events, and interact with ones currently taking place. The new app makes it very easy to chat about the event, and upload photos and videos.

And they’ve cleaned up the stream of information around these events. There is now a filter to show everyone commenting, or just your friends. There are also now number indicators to show unread items. And the check-in process has been simplified thanks to big green buttons that make it obvious.

Also new for SXSW is Twitter integration. On a case-by-case basis, Hot Potato will be pulling in tweets about certain events at SXSW, using a filter to make sure only relevant ones show up. You’ll be able to do things such as filter those tweets to show only those by people you actually follow, which will make them potentially much more meaningful to you. You can also reply to tweets thanks to integration of Twitter’s API. And you can share tweets from within the app that will show up as retweets on Twitter.

Another new features is Calendars — something which each Hot Potato user now has. Obviously, you can add the events you wish to be a part of to your calendar, but people you are friends with on the service can also add you to other events as well. The app also now features Push Notifications now (on top of revamped email notifications).

On top of the new app, Hot Potato has rolled out a completely revamped website with just about all of the same functionality of the new app (as well as the new look and feel). And at the highest level, Hot Potato finally has its own social graph, which can pull in friends from the usual suspects: Facebook, Twitter, your address book, etc.

And here’s something that should really help Hot Potato this week: each time someone checks-in to a SXSW event with Foursquare, that service will recommend they also join the event on Hot Potato. Clicking on the accompanying link provided in the Foursquare app with open the Hot Potato app and let them join the event with a click (if they have an account). As you might expect, you can also check-in to a venue on Foursquare within Hot Potato. With Foursquare likely to be one of the key apps used by conference goers, this cross promotion is simply huge.

On top of all of this, the service now has its own full API, so others can use and interact with their data.

Simply put, all these updates are full of win, and make a good app even better. And remarkably, they’ve managed to cram in all these new features while at the same time simplifying the overall experience.

Fine the new iPhone app here in the App Store. It’s a free download.

While some people are still arguing about the terminology and importance of enterprise20, social media or social business design, others are busy applying the concepts and ideas behind these labels re-thinking the way organisations operate.

Evidence? Plenty! Take a look what members of the Adoption 2.0 Council are working on or visit the website cases2.com or Jakob Morgan's list of 50 enterprise20 case studies.

e20cases.org is another site that showed up on my radar a while ago.

It is a platform set up by academics from different institutions:

• Andrea Back - University of St. Gallen, Switzerland
  
• Michael Koch - Bundeswehr University, Germany
  
• Stefan Smolnik - European Business School, Germany
  
• Klaus Tochtermann -  University Graz, Austria

The case studies listed come from a range of organisations of all sizes, industries, geographies and cover various use cases and technologies. Some of them are extremely detailed, others give a broad overview. Get in touch with the authors of the website if you would like to see your case study listed or if you would like them to help you write it. Through their research they have come up with a standardised template that can help to compare E20 projects.

Looking at what e20cases.org is trying to achieve and what Headshift has to offer, it seems a great fit for a partnership. Since 2003 we have worked with dozens of clients to address specific business needs using social tools. We have a constantly growing list of case studies that will now also be published on e20cases.org.

So far, you can find the following Headshift case studies on the website:

• Freshfields Bruckhaus Deringer LLP - Building a social intranet
  
• BP Marketing - Idea generation through competition
• International FMCG Company: Improving transparency and knowledge management in the legal team
• Allen & Overy LLP: Improving informal knowledge sharing and expertise location
  

We are looking forward to adding new case studies and a fruitful partnership between e20cases.org and Headshift.

Enough said for now. Take a minute or two and browse through all the case studies listed on the site. Small caveat: e20cases.org itself is currently in German, but will change to English over time. The website has now been translated into English.

It seems like in the past few months Google has relentlessly released new applications, some of which perhaps could have used some more baking in the oven before they were unleashed on the general public. To some it's becoming a tiresome exercise simply to try to keep up with everything that Google is doing week in and week out. But there is a method to the madness, and it has a lot more to do with Google's bottom line than you may think.

We all know that the way the search engine giant makes money is through advertising - over $23 billion in 2009 - but what may surprise you is that its advertising-based revenue comes almost exclusively from sites that are owned by Google.

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Guest author Daniel Cawrey is a freelance writer and tech enthusiast, among other things. You can check out his latest musings in blog form at thechromesource, where he writes about Chrome browser, Chrome OS and just plain Google in general.

Take a look at this graph from the Silicon Valley Insider that depicts the location of advertising and the dollars associated with it:

Ever increasingly, Google is relying on itself to make money through its own real estate - places where it can position the ads that advertisers purchase. This is a concern for publishers that rely on Google for revenue through Adsense because there has to be a point at which this is no longer a profitable exercise for the company.

If it reaches that point, Google will essentially be subsidizing publishers. And it may not have a choice but to keep doing so. Because without fresh content creation, what is there for users to search for on the Internet that is of value? The main tenet of the search business is to provide quality results, and while that may be the case now, if publisher's Adsense revenues were affected, one can wonder what kind of effect that would have on content.

So although Google may have made some mistakes with applications like Buzz, along with the half-hearted emergence and now slow death of features like Gears, expect them to continue to increasing space for content to grow, even if that means one of several strategies:

Become an ISP

An experimental program has been announced whereby Google will provide gigabit service via fiber directly to homes in select markets. Interested municipalities and community organizations are encouraged to submit a proposal for this right. At the World Mobile Congress, CEO Eric Schmidt talked about the goal of this program being purely experimental, which means showing infrastructure operators such as cable companies that this is possible, rather than Google becoming a full fledged ISP. But once the fiber has been rolled out, it doesn't roll back in, does it? How long does the "experiment" last?

Trounce the Competition in the Browser Wars

Google's Chrome browser is getting a lucky break over the next few weeks. That's because Windows users in Europe who use Internet Explorer will be getting an update to their machines notifying them about browser choices that they have. This is in response to the European Union's ruling that Microsoft's practice of bundling Internet Explorer with Windows restricts competition. While the update offers many browser choices, the result will be a boost to market share for Chrome. It has steadily grown in popularity and already has roughly 5% of the market since emerging in 2008.

Offer Computing Architecture to Device Manufacturers Completely Free

We've seen this already with Android, and it appears that the no-cost operating system has basically saved Motorola from a fall to obscurity with its release of the Droid. Expect to see more of these developments as 2010 unfolds with Chrome OS attempting to break into not only the netbook market, but also tablets and smartbooks, which fill the gap between a high end mobile phone and a netbook.

So when you hear these new announcements of applications and services that Google rolls out, think of content. Think of how they can better deliver information to users. They want it to be as easy and as seamless as possible. While sometimes these initiatives don't always work out, they aren't going to stop trying.

Discuss