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Gmail is set to become Google’s next major push into social media. According to The Wall Street Journal, the popular webmail service will soon launch a new feature for sharing content and status updates with friends. [Update: We think Google might announce these features on Tuesday] As WSJ points out, Gmail users can already update their statuses — sort of — through Gmail’s chat feature. Currently, this feature is more akin to the traditional IM “away message.” However, with this new social..   show all text

Gmail is set to become Google’s next major push into social media. According to The Wall Street Journal, the popular webmail service will soon launch a new feature for sharing content and status updates with friends. [Update: We think Google might announce these features on Tuesday]

As WSJ points out, Gmail users can already update their statuses — sort of — through Gmail’s chat feature. Currently, this feature is more akin to the traditional IM “away message.” However, with this new social push, Gmail will offer a timeline-view of your friends’ status updates, just like on Facebook and Twitter.

Those updates might come from both Gmail and third-party services. According to WSJ, Google-owned YouTube and Picasa will be integrated into the stream. The huge question then is whether or not the new feature will include updates from Twitter and Facebook.

If so, the new features could be thought of more like a TweetDeck or Seesmic, looking to provide an aggregate view of your friends’ social media activities along with the ability to push status updates to the services you use from inside of Gmail. If not, it could be thought of as a major competitor to Twitter and Facebook as Gmail looks to covert its millions of e-mail users into adherents to a whole new breed of social media service.

An issue with the latter, however, is that Gmail has historically added people to your contacts based on e-mail interactions. Hence, this contact list often varies significantly from your friends on social sites where relationships need to be made explicitly.

In other words, your Gmail contacts aren’t necessarily the same people you want to share status updates, photos and videos with. This is an issue that shouldn’t be overlooked in evaluating the new features Google is soon to unveil.

Tags: facebook, gmail, Google, trending, twitter


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spinuzzi: HUGE: Google Set to Make Gmail Social With Status Update Features http://bit.ly/ascWUF /via @mashable  08.02.2010 22.40
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AaronStrout: Wow. That is big. RT @adamostrow: HUGE: Google Set to Make Gmail Social With Status Update Features - http://bit.ly/cpHqQS  08.02.2010 22.39
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BrettPohlman: RT @mashable HUGE: Google Set to Make Gmail Social With Status Update Features http://bit.ly/ascWUF  09.02.2010 00.23
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prblog: Status, status everywhere... RT @adamostrow: HUGE: Google Set to Make Gmail Social W/ Status Updates - http://bit.ly/cpHqQS  08.02.2010 22.45
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JustinSMV: HUGE: Google Set to Make Gmail Social With Status Update Features http://bit.ly/d3czZl (via @Mashable)  08.02.2010 22.39
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LenKendall: Will this be Google's first successful social experiment? http://bit.ly/9rkGxw  08.02.2010 22.40
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ShaunaCausey: Big news: Google Set to Make Gmail Social, New Status Update Functionality [Mashable] http://bit.ly/cpHqQS  08.02.2010 22.53
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tgwilson: Hmm... RT @msantone: Sooner than I was expecting RT @mashable HUGE: Google Set to Make Gmail Social w/ Status Updates.. http://bit.ly/ascWUF  08.02.2010 23.51
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MarkClayson: HUGE: Google Set to Make Gmail Social With Status Update Features http://goo.gl/fb/zvSL  08.02.2010 22.40
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cloudspark: Google Surges beyond the Wave? RT @prtini RT @adamostrow: HUGE: Google to Make Gmail Social w/ Status Update Features http://bit.ly/cpHqQS  08.02.2010 22.41
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merylkevans: Thanks, @leslieajoy. That could affect email. @mashable: Google Set to Make Gmail Social With Status Update Features http://bit.ly/cpHqQS  09.02.2010 01.44
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Britopian: from @mashable HUGE: Google Set to Make Gmail Social With Status Update Features http://bit.ly/d4wOYW  08.02.2010 22.38
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ErikJHeels: HUGE: Google Set to Make Gmail Social With Status Update Features http://ff.im/-fBZsC  08.02.2010 23.28
Forty ads, nearly 100,000 tweets, and over 50,000 participants later and BrandBowl2010 is a wrap. It was a lot of fun to work on, and hopefully you found it interesting to participate in or just watch from the sidelines. Our partners at Mullen have posted the detailed results and some great analysis over here, but these are the highlights: BRANDBOWL TOP THREE 1. Doritos 2. Google 3. Focus on the Family TOP NET SENTIMENT* 1. McDonald’s 2. Dr Pepper 3. Universal TOP TWEET VOLUME 1. Doritos 2. G..   show all text

Forty ads, nearly 100,000 tweets, and over 50,000 participants later and BrandBowl2010 is a wrap. It was a lot of fun to work on, and hopefully you found it interesting to participate in or just watch from the sidelines. Our partners at Mullen have posted the detailed results and some great analysis over here, but these are the highlights:

BRANDBOWL TOP THREE
1. Doritos
2. Google
3. Focus on the Family

TOP NET SENTIMENT*
1. McDonald’s
2. Dr Pepper
3. Universal

TOP TWEET VOLUME
1. Doritos
2. Google
3. Focus on the Family

LOWEST SCORER
Budweiser Select55

There were some clear leaders in volume and conversation ramping up to the game that held on to the end. Doritos and Focus On Family had momentum going in and stayed in the top ten throughout to land in the first and second spots.

Brands that garnered solid pre-game buzz, like Audi, didn’t make the final ten, but still placed respectably as runners up. Others came out of nowhere to capture top spots, including Google, which you could almost see coming through pack. Google’s ascent to the top started with speculation and a growing amount of mentions, and ended with the tech giant jumping to second place and holding it once its spot aired. Vizio also came on strong at the end to secure a top-twenty mention.

If you’re wondering how the data was collected and ranked, here’s some background: the brand mentions were gathered on the Radian6 platform using sets of keywords. The keywords were selected to pull as much of the conversation as possible without bringing in a lot of unrelated discussion. As the ads aired, the keywords were tweaked to reflect the major elements of the ads and pick up as much of the conversation surrounding them as possible.

Results were based mainly on volume, but sentiment was also applied to help calculate ranking. The feeds of brand mentions were passed along via the Radian6 API and turned into the visuals and charts you saw on the BrandBowl2010 site. On the site, sentiment scores were calculated after filtering out the neutral posts. The wrap-up stats were provided via the Radian6 platform.

The most outstanding players of the big game are the smart folks at Mullen, who lead and conceived this whole project. We’re thrilled to have been a part of it. Thanks to everyone who tweeted, visited the site, or participated via the #brandbowl hashtag. BrandBowl2010 was a team effort that worked because everyone showed up and played hard on game day.

*This ranking doesn’t represent brands with the highest volume of positive sentiment, but rather those that received the highest ratio of positive to negative sentiment.

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AmberCadabra: Wonder what went on behind the scenes at #brandbowl? Our recap plus details here: http://idek.net/11sK  08.02.2010 22.38
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rhappe: RT @davidalston: RT @radian6 BrandBowl2010: Game Wrap-Up http://is.gd/7Xszf [I kept my socializing offline yesterday but fun to see...]  08.02.2010 22.42
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DonnaTocci: Did you participate in #brandbowl last night like I did? 100,000 Tweets were collected! Results here: http://bit.ly/cXoUom  09.02.2010 00.00
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vargasl: Curious about how BradBowl 2010 went down last night? Check out this Game Wrap-up: http://is.gd/7XMed  08.02.2010 23.57
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davidalston: RT @radian6 BrandBowl2010: Game Wrap-Up http://is.gd/7Xszf  08.02.2010 22.30
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cloudspark: RT @AmberCadabra Wonder what went on behind the scenes at #brandbowl? Our recap plus details here: http://idek.net/11sK  08.02.2010 22.49
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edwardboches: @radian6 recap of #brandbowl http://bit.ly/cXpKlv Great partner. We like working with them, both for clients and for @mullenunbound  08.02.2010 22.52
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TransitionalTee: Hey, kids! More BrandBowl2010 wrap-up goodness from our side. @rbegg brings it home: http://bit.ly/dj1M18  08.02.2010 22.31
Says DannyBrown:  Social Media: Consumers Trust Their Friends Less http://adage.com/u/EMPYub
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simonmainwaring: Endelmen study says people less likely to trust their friends. Hmmm. http://bit.ly/bGHy1p  08.02.2010 22.04
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leeodden: Study: Consumers less likely to trust their friends http://bit.ly/947waG (via @sbosm) How to filter social noise? Social SEO!  08.02.2010 21.10
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DannyBrown: Social Media: Consumers Trust Their Friends Less http://adage.com/u/EMPYub  08.02.2010 20.15
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BethHarte: In Age of Friending, Consumers Trust Their Friends Less http://bit.ly/cNetIQ (ironic, eh?)  08.02.2010 21.52
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tamera: RT @Care_: Not shockingly, peer-to-peer marketing is causing consumers to trust their friends less http://bit.ly/bGHy1p  08.02.2010 22.03
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Kibler: In Age of Friending, Consumers Trust Their Friends Less - http://bit.ly/947waG  08.02.2010 20.41
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering. In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twitter, my guess is that your sphere of communicati..   show all text

levels imageSoren Gordhamer is the organizer of the Wisdom 2.0 Conference, which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘Mashable‘ for a discount when registering.

In the era of social media, our networks are much larger than they have ever been, and we have more ways to communicate with those in them. Even if you are not very active on Facebook or Twitter, my guess is that your sphere of communication has expanded significantly in recent years. Who you communicate with and how you communicate has changed radically. This new connected era brings both opportunities and challenges.

In the past we had a set of contacts, all of whom generally knew how to reach us — via phone, e-mail, or regular mail. Today, thanks in large part to social media, we have many different levels of communication, each with a specific purpose and etiquette. When we do not understand the role of these levels, they can become huge time wasters. When we do understand them however, they can help us more effectively engage and navigate these new waters.


Level 1: The Public Reply

Just about everyone, including Bill Gates (who if you have not heard, recently joined Twitter), has learned the importance of having both a means to communicate with people, and a channel where people can respond. Though you can do this on Facebook through comments on Fan pages and in groups, this seems most applicable to Twitter, where people use @replies to send and receive short, publicly viewable messages.

The public reply provides an open and transparent channel for people to interact with public figures, brands, and each other, without the pressure of response that comes with e-mail. Public interactions are a great starting point for engagement that never existed before social media, and if done correctly, can often lead to more fruitful direct communication.


Level 2: The Direct Message

Once a relationship is established through public communication, the next step is often a direct message within a social network. A direct message creates a private connection without opening the floodgates of e-mail. In fact, in may even be preferable to e-mail in the long term.

Why? Especially with Twitter, a DM has a character limit, and can only come from people you follow. If you have ten e-mails (of unlimited length and possibly unknown sources) and ten Twitter DMs, which are you likely to open first? For an increasing number of people, the answer is DM.

Once you make a connection through DM and get permission to follow-up via e-mail, the e-mail is often better received. Facebook, where most people allow private messages, can also be a means to take communication to the next level.


Level 3: E-mail

inbox imageE-mail still has its place in this new era. It allows for more in-depth communication, can be easily forwarded, and sent to numerous people at once. When e-mail is used skillfully, it enables deeper communication. When not used effectively, it can become a huge time drain, as people write lengthy messages without much thought of the time and attention they are asking of recipients.

This fine line makes e-mail tough to master in the social media age. If you’re looking to advance to the next communication level with someone, respect this direct and private channel, and be sure to keep your e-mails succinct and meaningful.


Level 4: Phone

phone imageHearing someone’s voice allows people to get a better sense of one another. While communicating via text, a person can take time to carefully craft his or her words, potentially presenting an image that may not be true or is harder to trust. A phone call allows for more immediate back-and-forth, and can be particularly helpful if a subject matter is delicate or people are considering a more in-depth relationship.

Some time back I was communicating with an editor about an issue that we had bounced back and forth several times. Finally she said, “Let’s chat about it on the phone.” This furthered the dialogue significantly and bypassed what may have taken weeks to sort out via e-mail.


Level 5: In-Person (or Video Chat)

handshake imageI have met numerous people in person that I first communicated with via social networks. All of these meetings were enhanced by the natural progression of our first digital communication. While at one time face-to-face interactions were the entry point, today, in-person meetings often come at later stages.

Particularly if people are considering working on a project together, an in-person meeting allows for the most in-depth connection. For some people Skype or other video chat may be enough to experience this.

Too often people think communication is only through words, but our bodies communicate as well. They communicate how comfortable or uncomfortable we are discussing a matter, our level of passion for a subject, and our hopes and fears. Meeting with someone in person allows for communication to occur on multiple levels, and people often come away with a much better sense of each other.


Conclusion

In this era of social media when we are reaching out and engaging more and more people, the question is not just “Should I communicate with someone?” but “How should I communicate with someone? How can I build engagement one step at a time?” The more we allow for and understand the importance of all the various levels of communication, the more we can skillfully and effectively use each one.


More social media resources from Mashable:

- Zen and the Art of Twitter: 4 Tips for Productive Tweeting
- The Tao of Tweeting
- How Social Media Has Changed Us
- 5 Tips for Building Lasting Online Friendships
- 4 Steps for Effective Online Networking

Images courtesy of iStockphoto, TommL, PaulPaladin, Kohlerphoto, sandoclr

Tags: communication, e-mail, email, facebook, List, Lists, meeting, social media, social networking, social networks, twitter


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ChrisBatDell: Good read.. RT @mashable: 5 Levels of Effective Communication in the Social Media Age - http://bit.ly/bLLB1G  08.02.2010 23.27
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JustinSMV: 5 Levels of Effective Communication in the Social Media Age http://bit.ly/cuo4Ca (via @Mashable)  08.02.2010 23.24
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MarkClayson: 5 Levels of Effective Communication in the Social Media Age http://goo.gl/fb/cTot  08.02.2010 23.35
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tomsebastiani: 5 Levels of Effective Communication in the Social Media Age: In the era of social media, our networks are much lar... http://bit.ly/cuo4Ca  08.02.2010 23.24
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ConradSwailes: Have a read ! 5 Levels of Effective Communication in the Social Media Age http://bit.ly/cuo4Ca  08.02.2010 23.28
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ragythomas: 5 Levels of Effective Communication in the Social Media Age - http://spr.ly/6018X0  09.02.2010 01.46
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alisond: Reading about the levels of communication offered to us by social media: http://bit.ly/9WJ02N  09.02.2010 00.44
Hi everyone, I want to take the time to introduce myself since you will be seeing a lot of me very soon. I'm Donald Harris (@tallgamer if you are looking for me on Twitter.)  First and foremost I am a NERD in every sense of the word. It's the main reason why I started working at Dell -- to get closer to the technology I love. I have been working with Dell Sales since 2003 in the education and state and local government space. I have 2 kids of my own who I am turning into nerds at an early age...   show all text

Hi everyone, I want to take the time to introduce myself since you will be seeing a lot of me very soon. I'm Donald Harris (@tallgamer if you are looking for me on Twitter.)  First and foremost I am a NERD in every sense of the word. It's the main reason why I started working at Dell -- to get closer to the technology I love. I have been working with Dell Sales since 2003 in the education and state and local government space. I have 2 kids of my own who I am turning into nerds at an early age.

My down time is usually either spent on researching technology or playing video games. Many years back I even owned my own computer repair company. When I am not at work at Dell, I build video games on the side. As you can see I about technology and its impact on society.

I joined Dell's Education social media team on Feb. 1st and will be responsible for Dell's social media efforts in the K-12 space working closely with Bri Brewer @Edu4U and Kerry Bridge (@kerryatdell). I am very excited to be part of the team. Stay tuned for a fresh perspective from this geeky dad about technology's impact on education and its effects on the way we think about teaching and learning.

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KerryatDell: woot! RT @Edu4U: Please officially welcome @tallgamer to our Dell Education social media team http://bit.ly/ankOWr. #yam #in  08.02.2010 23.41
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LionelatDell: RT @Edu4U: Please officially welcome @tallgamer to our Dell Education social media team http://bit.ly/ankOWr. Welcome Donald!  09.02.2010 02.17
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RichardatDELL: RT @Edu4U: Please officially welcome @tallgamer to our Dell Education social media team http://bit.ly/ankOWr. good to see it grow :-)  08.02.2010 23.38
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ChrisBatDell: RT @Edu4U: Please officially welcome @tallgamer to our Dell Education social media team http://bit.ly/ankOWr  08.02.2010 23.44
Morning, peeps, I’ve got a special surprise today!  Beth and I have helped to plan and assess online contests such as America’s Giving Challenge sponsored by the Case Foundation over the past several years. Now, we’re part of a group of bloggers who get to help sponsor a contest and give away free HP stuff! The [...]
Morning, peeps, I’ve got a special surprise today!  Beth and I have helped to plan and assess online contests such as America’s Giving Challenge sponsored by the Case Foundation over the past several years. Now, we’re part of a group of bloggers who get to help sponsor a contest and give away free HP stuff! The [...]
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kanter: @kenyanpundit thank 4 RT - another blogger, @afine is giving away laptop/printer - pls share http://cot.ag/d55gKN  08.02.2010 21.59
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geoffliving: . @afine is giving away a FREE HP laptop/printer on her blog: http://bit.ly/9Cas1f  08.02.2010 21.42
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kamichat: RT @geoffliving: . @afine is giving away a FREE HP laptop/printer on her blog: http://bit.ly/9Cas1f  08.02.2010 21.46
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blogdiva: ALISON FINE (@afine) IS GIVING AWAY A LAPTOP/PRINTER (for a good cause, btw) http://tinyurl.com/yclll5o  08.02.2010 21.03
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twestival: Answer a question about social change on @afine's blog and you could win a free HP laptop and printer : http://bit.ly/9Cas1f  08.02.2010 20.57
A writing habit is cultivated by two things: Writing a lot. Reading even more. The more you write, the more you get to practice flexing vocabulary and voice as well as how to put your ideas into clear thoughts. The more you read, the more you capture lessons about tone, sentence structure, cadence, and idea flow.  And the more you do both, the more everything you touch, see, hear, and read becomes the seed of something else to write about. There are some great posts out there about cultivat..   show all text

A writing habit is cultivated by two things:

  1. Writing a lot.
  2. Reading even more.

The more you write, the more you get to practice flexing vocabulary and voice as well as how to put your ideas into clear thoughts. The more you read, the more you capture lessons about tone, sentence structure, cadence, and idea flow.  And the more you do both, the more everything you touch, see, hear, and read becomes the seed of something else to write about.

There are some great posts out there about cultivating a writing habit, like these:

These practices apply whether you’re blogging or penning a novel. Writing is an active discipline. You have to do it. Often.

But absorbing the written word in lots of different forms makes you a better writer. Period. Read blogs, articles, business books, biographies, fiction, whatever suits your fancy right now.

Not sure what to read? I piled a bunch of recommendations for books in my Twitter favorites. Scroll through them and you’ll find lots that have been tossed to me by my Twitter friends.  And I keep an Evernote file called “Book List” where I capture all the titles I haven’t read, but want to, so I’m always prepared at the bookstore or the library.

Reading more helps you identify good writing AND bad writing, and how to tell the difference between the two. You’ll start learning to spot words that are smooth to read versus overly dense, the pace of delivering ideas and organizing them in a flow, length of sentences that are easy or hard to read, vocabulary that’s too high brow or not nuanced enough.

Julien Smith tells you how to read a book a week in 2010. I probably average that if not more, in addition to all the blogs I read and online articles, news, whitepapers, etc. I read a ton, and I write every day. If you hate to read, that’s going to be harder for you, but it’s important nonetheless.

If delivering content on the web in written form is something you seriously aspire to – for the sake of contribution of ideas or to make money or both – you’ d better learn what it takes to write well, and reading is an important step to doing just that.

There is no shortcut.

Are you a writer? Reader? Both? Do you agree? What are you reading right now?

image by moriza



Wanna Write? Read Voraciously.

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timbursch: RT @ambercadabra Wanna Write? Read Voraciously. http://bit.ly/dBv9k7  09.02.2010 01.09
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arikhanson: From 1 of the best writers I know... RT @timbursch: RT @ambercadabra Wanna Write? Read Voraciously. http://bit.ly/dBv9k7  09.02.2010 01.10
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AmberCadabra: Do you read a bunch? If you want to write well, you should. http://bit.ly/aW8Lym  09.02.2010 01.16
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cubanalaf: [Agreed. Brilliant, as always, A. ] RT @AmberCadabra: Do you read a bunch? If you want to write well, you should. http://bit.ly/aW8Lym  09.02.2010 01.19
Says CatherinVentura:  rt @ozsultan Gmail to go social: http://bit.ly/9bsCcG (Inevitable!)
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digiphile: Google to Add Social Feature to Gmail - @WSJ http://bit.ly/b77Otd Picassa, YouTube to be integrated into stream [HT @mashable]  08.02.2010 23.00
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CatherinVentura: rt @ozsultan Gmail to go social: http://bit.ly/9bsCcG (Inevitable!)  08.02.2010 23.44
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PhilHarrison: RT @socialmediamind: Google to Add Social Feature to Gmail - Wall Street Journal: http://bit.ly/dkpG8Z  08.02.2010 23.54
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NiemanLab: Google swipes at Twitter, Facebook. Gmail feature will show updates in a stream http://j.mp/afxoRn  08.02.2010 23.57
How some Web 2.0 couples make I Love Yous work in 140 characters or less
How some Web 2.0 couples make I Love Yous work in 140 characters or less
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paulmcenany: welp, it's official @amandagravel and @gregverdino - like brad and angelina, but with less 3rd world babies. http://bit.ly/aanXnm  08.02.2010 20.00
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hollingsworth: RT @M_Hickinbotham The couple that tweets together stays together - The Globe and Mail http://bit.ly/beyFgF   09.02.2010 01.17
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SarahWurrey: Sweet article about @amandagravel @gregverdino @gradontripp and @megfowler. Check it out! http://bit.ly/aanXnm  08.02.2010 20.17
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megfowler: just for the record on this one, folks, we don't tweet through dinner/one-on-one moments. ever. :) http://j.mp/awQFMO  09.02.2010 02.06
As I've been digging deeper into the data I've gathered on 210 million public Facebook profiles, I've been fascinated by some of the patterns that have emerged. My latest visualization shows the information by location, with connections drawn between places that share friends. For example, a lot of people in LA have friends in San Francisco, so there's a line between them. Looking at the network of US cities, it's been remarkable to see how groups of them form clusters, with strong connectio..   show all text

Finalmap

As I've been digging deeper into the data I've gathered on 210 million public Facebook profiles, I've been fascinated by some of the patterns that have emerged. My latest visualization shows the information by location, with connections drawn between places that share friends. For example, a lot of people in LA have friends in San Francisco, so there's a line between them.

Looking at the network of US cities, it's been remarkable to see how groups of them form clusters, with strong connections locally but few contacts outside the cluster. For example Columbus, OH and Charleston WV are nearby as the crow flies, but share few connections, with Columbus clearly part of the North, and Charleston tied to the South:

Columbus   Charleston

Some of these clusters are intuitive, like the old south, but there's some surprises too, like Missouri, Louisiana and Arkansas having closer ties  to Texas than Georgia. To make sense of the patterns I'm seeing, I've marked and labeled the clusters, and added some notes about the properties they have in common.

Stayathomia

Stretching from New York to Minnesota, this belt's defining feature is how near most people are to their friends, implying they don't move far. In most cases outside the largest cities, the most common connections are with immediately neighboring cities, and even New York only has one really long-range link in its top 10. Apart from Los Angeles, all of its strong ties are comparatively local.

In contrast to further south, God tends to be low down the top 10 fan pages if she shows up at all, with a lot more sports and beer-related pages instead.

Dixie

Probably the least surprising of the groupings, the Old South is known for its strong and shared culture, and the pattern of ties I see backs that up. Like Stayathomia, Dixie towns tend to have links mostly to other nearby cities rather than spanning the country. Atlanta is definitely the hub of the network, showing up in the top 5 list of almost every town in the region. Southern Florida is an exception to the cluster, with a lot of connections to the East Coast, presumably sun-seeking refugees.

God is almost always in the top spot on the fan pages, and for some reason Ashley shows up as a popular name here, but almost nowhere else in the country.

Greater Texas

Orbiting around Dallas, the ties of the Gulf Coast towns and Oklahoma and Arkansas make them look more Texan than Southern. Unlike Stayathomia, there's a definite central city to this cluster, otherwise most towns just connect to their immediate neighbors.

God shows up, but always comes in below the Dallas Cowboys for Texas proper, and other local sports teams outside the state. I've noticed a few interesting name hotspots, like Alexandria, LA boasting Ahmed and Mohamed as #2 and #3 on their top 10 names, and Laredo with Juan, Jose, Carlos and Luis as its four most popular.

Mormonia

The only region that's completely surrounded by another cluster, Mormonia mostly consists of Utah towns that are highly connected to each other, with an offshoot in Eastern Idaho. It's worth separating from the rest of the West because of how interwoven the communities are, and how relatively unlikely they are to have friends outside the region.

It won't be any surprise to see that LDS-related pages like Thomas S. Monson, Gordon B. Hinckley and The Book of Mormon are at the top of the charts. I didn't expect to see Twilight showing up quite so much though, I have no idea what to make of that! Glenn Beck makes it into the top spot for Eastern Idaho.

Nomadic West

The defining feature of this area is how likely even small towns are to be strongly connected to distant cities, it looks like the inhabitants have done a lot of moving around the county. For example, Boise, ID, Bend, OR and Phoenix, AZ all have much wider connections than you'd expect for towns their size:

Boise Bend 

Phoenix

Starbucks is almost always the top fan page, maybe to help people stay awake on all those long car trips they must be making?

Socalistan

Sorry Bay Area folks, but LA is definitely the center of gravity for this cluster. Almost everywhere in California and Nevada has links to both LA and SF, but LA is usually first. Part of that may be due to the way the cities are split up, but in tribute to the 8 years I spent there, I christened it Socalistan. Californians outside the super-cities tend to be most connected to other Californians, making almost as tight a cluster as Greater Texas.

Keeping up with the stereotypes, God hardly makes an appearance on the fan pages, but sports aren't that popular either. Michael Jackson is a particular favorite, and San Francisco puts Barack Obama in the top spot.

Pacifica

The most boring of the clusters, the area around Seattle is disappointingly average. Tightly connected to each other, it doesn't look like Washingtonians are big travelers compared to the rest of the West, even though a lot of them claim to need a vacation!

So that's my tour through the patterns that leapt out at me from the Facebook data. This is all qualitative, not quantitive, so I'm looking forward to gathering some numbers to back them up. I'd love to work out the average distance of friends for each city, and then use that as a measure of insularity for instance. If you're a researcher interested in this data set too, do get in touch, I'll be happy to share.

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alexdc: Southern Florida is an exception to Facebook cluster, with many connections up the East Coast http://bit.ly/bdYhBx via @mnouz  08.02.2010 22.15
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rhappe: RT @LLiu: How to split up the US [based on Facebook connection clusters] http://bit.ly/cRmOEF by @petewarden  08.02.2010 22.36
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DarinRMcClure: http://bit.ly/9FW9hk Socalistan via @msaleem  08.02.2010 19.52
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LLiu: How to split up the US [based on Facebook connection clusters] http://bit.ly/cRmOEF by @petewarden [Alas, I'm in most boring/insular PacNW.]  08.02.2010 22.30
Says robynmcintyre:  RT @earthXplorer: 28-year-old man pulled alive frm rubble in #Haiti, nearly 4 weeks aftr quake - CNN http://bit.ly/9jttMM /via @BreakingNews
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digitalmaverick: 28-year-old man pulled alive from rubble in #Haiti, nearly 4 weeks after Jan. 12 earthquake - CNN http://bit.ly/9jttMM (via @BreakingNews)  09.02.2010 01.37
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robynmcintyre: RT @earthXplorer: 28-year-old man pulled alive frm rubble in #Haiti, nearly 4 weeks aftr quake - CNN http://bit.ly/9jttMM /via @BreakingNews  09.02.2010 02.08
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__Deb: RT @soultravelers3: 28-year-old man pulled alive from rubble in #Haiti 4 weeks after earthquake - CNN http://bit.ly/9jttMM  09.02.2010 02.19
Says tkpleslie:  RT @kenburbary Wanna Write? Read Voraciously-new (great) post by @ambercadabra - http://ow.ly/1oi6Ba
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tkpleslie: RT @kenburbary Wanna Write? Read Voraciously-new (great) post by @ambercadabra - http://ow.ly/1oi6Ba  09.02.2010 01.09
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amsall: RT @tweetmeme Wanna Write? Read Voraciously. http://ow.ly/1oi6Ba via @ambercadabra  08.02.2010 22.19
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kenburbary: Wanna Write? Read Voraciously by @ambercadabra - http://ow.ly/1oi6Ba  09.02.2010 01.06
Google is planning to unveil a broad new social product on Tuesday that will integrate with at least two existing Google products. Some details emerged earlier today on the Wall Street Journal (“a new feature that makes it easier and faster for users of Gmail to view media and status updates”), but our understanding is that the product goes well beyond a Gmail integration. As I wrote last night, there is still a lot of room for improvement in online social services. Status updates, photo a..   show all text

Google is planning to unveil a broad new social product on Tuesday that will integrate with at least two existing Google products. Some details emerged earlier today on the Wall Street Journal (“a new feature that makes it easier and faster for users of Gmail to view media and status updates”), but our understanding is that the product goes well beyond a Gmail integration.

As I wrote last night, there is still a lot of room for improvement in online social services. Status updates, photo and video sharing, review and location based content are not only decentralized today, but are becoming overwhelmed with spam and other noise.

The Google event begins at 10 am. Tune in to TechCrunch for live coverage.


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DarinRMcClure: http://tcrn.ch/9BhaSg via @msaleem ( can't wait to find out )  09.02.2010 00.17
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mattmansfield: Google launching new social product tomorrow: http://tcrn.ch/cISzVi (via @Mediabistro via @TechCrunch)  09.02.2010 00.10
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Britopian: from @techcrunch Google To Unveil Broad New Social Product Tomorrow http://bit.ly/a5335V  09.02.2010 00.06
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criticalmass: [ears perk] RT @SocialMedia411: Google To Unveil Broad New Social Product Tomorrow (TechCrunch): http://tcrn.ch/a7QJ9C  09.02.2010 00.06
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Britopian: Google To Unveil Broad New Social Product Tomorrow - http://tcrn.ch/boAIQC, hmmm my mind is wandering...  08.02.2010 23.51
Google could launch a Twitter-killer as soon as this week, the Wall Street Journal reports. Read the rest of this story »

Gmail Status Updater

Google could launch a Twitter-killer as soon as this week, the Wall Street Journal reports.

Read the rest of this story »


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DarinRMcClure: @Google Is Set To Launch @Twitter Clone For @Gmail http://ff.im/-fBNxR via @swhitley  08.02.2010 22.36
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robertdoyal: Google Launching Twitter-Killer For Gmail! $GOOG by @nichcarlson http://bit.ly/dCQc0l (via @alleyinsider)  09.02.2010 00.54
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glenngabe: Google Launching Twitter-Killer For Gmail http://bit.ly/9apYGB -will allow Gmail users to view a stream of status updates from ppl...  09.02.2010 00.31
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lorenbaker: RT @alleyinsider Google Is Set To Launch Twitter Clone For Gmail http://bit.ly/d6YmMm  08.02.2010 23.19
All right Tweetdeck fans, rev up your engines and prepare to update to Tweetdeck 0.33, which adds a slew of new features, better API management and more in-Tweetdeck media previews. We could list all the new features in Tweetdeck 0.33, but the company was nice enough to make this little video that shows everything off: Some of the highlights: Tweetdeck Can Manage Your Twitter API Usage — This means that the program can delegate how to use your available API calls so that the most import..   show all text

All right Tweetdeck fans, rev up your engines and prepare to update to Tweetdeck 0.33, which adds a slew of new features, better API management and more in-Tweetdeck media previews.

We could list all the new features in Tweetdeck 0.33, but the company was nice enough to make this little video that shows everything off:


Some of the highlights:

Tweetdeck Can Manage Your Twitter API Usage — This means that the program can delegate how to use your available API calls so that the most important info gets to you as easily as possible. Plus, Tweetdeck now uses OAuth and can request up to 350 API calls an hour, and that is expected to increase soon.

Better Column Management — You can now view Flickr, YouTube and Posterous media within Tweetdeck.

Tweetdeck is free. Don’t forget to check out the Mashable branded version.


Reviews: Flickr, Posterous, TweetDeck, YouTube

Tags: software, tweetdeck, twitter client, web apps


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allenmireles: TweetDeck Brings YouTube and Flickr Inside the Client (via @Mashable) http://bit.ly/cDT186 Yikes!  09.02.2010 00.18
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corvida: TweetDeck Brings YouTube and Flickr Inside the Client http://ff.im/-fBSk6 /via @jeffisageek  08.02.2010 22.53
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MarkClayson: TweetDeck Brings YouTube and Flickr Inside the Client http://goo.gl/fb/d969  08.02.2010 21.02
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socialmediamstr: Very Nice. RT @mashable: TweetDeck Brings YouTube and Flickr Inside the Client - http://bit.ly/aOHNbF  08.02.2010 21.01
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glenngabe: TweetDeck Brings YouTube and Flickr Inside the Client http://bit.ly/a2XJY8  09.02.2010 00.35
Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level. Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ .  True social strategy stems from business objectives –not the latest technologies. So often, companies develop social tactics based on the latest tool that’s sprung forth.  Yet, so far and few in between to organizations develop an actionable plan based on business ..   show all text

Good For BusinessLeft: There are four main categories of social strategy, yet with over 20 subset objectives, which we’ll discuss at a high level.

Organizations that focus on social technologies suffer from the symptom of ‘Fondling The Hammer‘ .  True social strategy stems from business objectives –not the latest technologies.

So often, companies develop social tactics based on the latest tool that’s sprung forth.  Yet, so far and few in between to organizations develop an actionable plan based on business goals.

This second in our no-cost webinar series is coming up on the topic of social strategy.  In the spirit of open research, we’re leading a discussion in public, and encourage you to join, learn, and share with others. Co-hosting with Charlene Li, we’ll be hosting a no-cost webinar to discussin how companies can develop a social marketing effort that meet business goals.

Although not a requirement, our sessions build off each other, read, watch, and listen to our previously recorded session, we discussed how companies should really understand their customers before entering the social space.

Register: Developing a Social Strategy by Objectives, Hosted by Altimeter Group
Date: Wednesday, February 24, 2010
Time: 11:00 AM – 12:00 PM PST

Please sign up, we’re only limited to 1000 attendees and last time we have over 800 signups. If you are unable to make the live webcast, we’ll post the full set of slides and recording on this blog and the Altimeter blog, so please subscribe.  The hashtag for this event is #AltimeterWebinar, and if you’ve questions you want to pose in advance on Twitter, I’m listening and will factor in the top questions, or leave a comment below.

Time to put the hammer down, and start focusing on building that house.


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JustinSMV: Register For Webinar: Developing a Social Strategy by Objectives http://bit.ly/bGmKvJ  08.02.2010 21.50
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TheCR: RT @jowyang Open Webinar: Developing a Social Strategy by Objectives http://tinyurl.com/yjoftnq with @charleneli and @jowyang  08.02.2010 21.31
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jowyang: Open Webinar: Developing a Social Strategy by Objectives http://tinyurl.com/yjoftnq with @charleneli and @jowyang  08.02.2010 21.28
Today we’re launching the Social Mediators video podcast. Each week, Joe Thornley, Terry Fallis and I (three guys who, as Joe says, should never be on camera!) will chat about social media and its intersection with communications, organizations and society in general. As Joe put it on his site: “We’re always on, always connected. How are we taking advantage of the new capablities that gives us? And how is that affecting the way we relate to one another and how we organize around common inte..   show all text

Social Mediators LogoToday we’re launching the Social Mediators video podcast.

Each week, Joe Thornley, Terry Fallis and I (three guys who, as Joe says, should never be on camera!) will chat about social media and its intersection with communications, organizations and society in general. As Joe put it on his site:

“We’re always on, always connected. How are we taking advantage of the new capablities that gives us? And how is that affecting the way we relate to one another and how we organize around common interests? Finally, what does that mean for traditional organizations – companies, cause-based groups and government?”

I couldn’t have said it better myself.

In our first episode this week, we talk about personal branding online. Each of us is serving as a mentor at the upcoming Personal Brand Camp 2, organized by Michael Cayley for students at Humber College. We give our thoughts on the advice we’ll give to attendees there, then get into the topic of the personal/professional divide – a hot topic for us right now as we fine-tune our own new online communications policy.

Check it out here, or head over to the Social Mediators website to subscribe directly.

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davefleet: Launching the Social Mediators video podcast: http://bit.ly/aN2OyF  08.02.2010 21.26
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JustinSMV: Launching The Social Mediators Video Podcast http://bit.ly/94hj8u  08.02.2010 21.21
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thornley: RT @davefleet: Launching the Social Mediators video podcast: http://bit.ly/aN2OyF  08.02.2010 21.27
A post yesterday on TechCrunch did a wonderful job of illustrating how many more men than women there are in the U.S. venture capital industry — and how that imbalance extends to tech entrepreneurs. It also extrapolated a rationalization for this gap that, while reasonable, was incorrect. Silicon Valley’s gender problem isn’t that complicated — it boils down to babies. As in, those who have them can’t be a startup CEO, too. Vivek Wadhwa, the author of the TechCrunch post, included a nice li..   show all text

A post yesterday on TechCrunch did a wonderful job of illustrating how many more men than women there are in the U.S. venture capital industry — and how that imbalance extends to tech entrepreneurs. It also extrapolated a rationalization for this gap that, while reasonable, was incorrect. Silicon Valley’s gender problem isn’t that complicated — it boils down to babies. As in, those who have them can’t be a startup CEO, too.

Vivek Wadhwa, the author of the TechCrunch post, included a nice list of reasons why women entrepreneurs and women-led venture-backed companies are scarce:

Sharon Vosmek, CEO of venture accelerator Astia doesn’t think that VCs have an overt bias against women. Instead, it’s the way the venture-capital industry operates. Vosmek says that these “systematic or hidden biases” include: 1. that VCs hold clear stereotypes of successful CEOs (they call it pattern recognition, but in other industries they call it profiling or stereotyping.) John Doerr publicly stated that his most successful investments – and the no-brainer pattern for future investments – were in founders who were white, male, under 30, nerds, with no social life who dropped out of Harvard or Stanford (2009 NVCA conference). 2. VCs invest in people they know. If women aren’t in their natural networks, they won’t get through the door. We know that still today, men and women network in separate business networks. 3. VCs want to invest in serial entrepreneurs. (This further reduces the chance for woman entrepreneurs.) 4. The VC community is obviously male dominated, and it just got worse…after the cold freeze VCs experienced over the past 24 months, many women partners exited the industry. As the Diana Project research shows, a firm with women General Partners is more likely to invest in women entrepreneurs.

However, it was a comment from TechCrunch reader Chem that actually laid bare the issue of why women aren’t better represented in tech — essentially, it’s because women have babies, and the perception is that when we do, we leave the workforce to take care of them. And while Chem’s stereotype isn’t correct ( I was back at work and even took on a more demanding job soon after my daughter was born), the fact that women are “supposed” to bear the brunt of raising children is a huge reason why women aren’t more visible at the helm of venture-backed startups. It’s the babies, stupid.

Or rather, it’s the idea that women should shoulder the burden of raising children, an idea that dominates our society to such a degree that many women and men buy into it without question. Society at large explicitly perpetuates motherhood and not parenthood (check out the New York Times, from stories that demand mothers learn how to speak nanny, to the spate of “wow-men-are-now-staying-at-home” stories, and implicitly enforces the status quo through its policies around access to childcare for babies, school calendars and thousands of other complicating factors that any family, be they dual-income or single-parent, must navigate.

And when that navigation does require a trade-off, it’s generally still the mother that makes it. Which means that yes, once women have babies there are forces that can keep them from taking on a 90-hour-a-week startup gig. We can bemoan a scarcity of female role models in tech, entice women into the math and science professions or even blame women who leave the work force to take care of kids for the lack of gender diversity, but to fix the problem, we’re going to have to discuss the lack of parity between men and women when it comes to raising children.

Because Wadhwa is right: Gender diversity is important, and women shouldn’t have to choose between raising a family and building a startup any more than men should.

Image courtesy of Flickr user anonymous to you

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lalorek: Sexist Crap -RT @gigaom Silicon Valley Has a Woman Problem, But Women Still Have a Baby Problem http://bit.ly/bg7xqC  09.02.2010 02.11
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conniereece: RT @lalorek: Sexist Crap -RT @gigaom Silicon Valley Has a Woman Problem, But Women Still Have a Baby Problem http://bit.ly/bg7xqC  09.02.2010 02.22
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mathewi: RT @gigastacey: there is a gender gap, but it's the babies' fault -- or the fact that women are supposed to raise 'em: http://bit.ly/9gH3gA  09.02.2010 02.31
Each month, our partner Visible Measures compiles a list of the top ten most popular web video series, and we share those results with you and provide analysis. In January, the threshold for entry into the list was the highest it’s ever been, but viewership for the top 10 shows dropped 26% as compared to the record-breaking month of December. If you’ve been keeping track in previous months, you won’t be surprised to see that Fred and Happy Tree Friends have again topped the list. Also notab..   show all text

Each month, our partner Visible Measures compiles a list of the top ten most popular web video series, and we share those results with you and provide analysis.

In January, the threshold for entry into the list was the highest it’s ever been, but viewership for the top 10 shows dropped 26% as compared to the record-breaking month of December.

If you’ve been keeping track in previous months, you won’t be surprised to see that Fred and Happy Tree Friends have again topped the list. Also notable: CollegeHumor and video game-themed shows collectively took up half the list. There weren’t any new series on the list in January, but a couple that dropped off in the past made a comeback. We also learned that the majority of viewers for the top 10 shows were male.

Here’s the complete chart with video clips included for each series. We provide some deeper analysis below.


The Chart: January 2010
visible measures logo
RankLast Month’s RankTitleStudioGenreTrue Reach View Count% Change in ViewsSample Episode
11Fredn/aComedy24,719,556-28%
22Happy Tree FriendsMondoMediaAnimation17,697,316-15%
34SmoshDeca TVComedy, Sketch13,151,35613%
45The StationThe StationComedy4,317,575-24%
5Back On ChartPOVCollegeHumorComedy4,146,733Back On Chart
610Hardly WorkingCollegeHumorComedy3,562,90632%
79Jake & AmirCollegeHumorComedy, Sketch3,275,0016%
8Back On ChartRed Vs BlueRooster TeethAnimation, Comedy3,224,802Back On Chart
98The Guildn/aComedy, Gaming3,209,027-17%
107Key Of AwesomeNext New NetworksComedy, Music3,150,905-39%

*The Visible Measures Top 10 Webisodes Chart focuses on digital studio-driven Web series that appear on Internet video-sharing destinations. Each Web series is measured on a True Reach™ basis, which includes viewership of both studio-syndicated video clips and viewer-driven social video placements. The data are compiled using the Visible Measures Viral Reach Database, a constantly growing repository of analytic data on more than 100 million Internet videos across more than 150 video-sharing destinations.

Note: This chart does not include vloggers, interviews, how-to series, news shows, or product review shows. View-count results are incremental by month.

To notify Visible Measures of an upcoming Web series, or for an end-to-end assessment of your campaign’s overall performance, please contact us directly.

If you’re interested in exploring this data further, go to visiblemeasures.com/mashable.


Consistently On Top: Fred

The teenager with the high-pitched voice has topped the list again, and he managed to do it even though he only put out one new video in January. That new episode garnered 1.7 million views, so the rest of the 24.7 million were all thanks to old content that people are still discovering or re-watching.

You can’t fault Fred completely for dropping from his December high of 34.2 million views; he didn’t have topical holiday content to work with this time. It’s still impressive that a 16-year old actor with a webcam is beating each and every show from web TV networks like Next New Networks and CollegeHumor.

We mentioned earlier that the majority of top 10 show viewers are male; it’s interesting to note that Fred has the highest ratio of female viewers at 45%.


CollegeHumor’s Mark Is Hard to Miss

CollegeHumor is straight up mainstream now thanks to two cable TV deals in the works with MTV, and its online performance is as impressive as ever. It’s the only network with three series on the list — POV, Hardly Working, and Jake & Amir. They’ve all appeared on the list before, and together they racked up just shy of 11 million views.

All three of these CollegeHumor series saw growth since last month; POV didn’t appear on the December chart at all, but now it’s back. Hardly Working is actually working hard; it cranked out several new videos in January and grew 32% as compared to last month. Jack & Amir experienced a modest 6% growth.


The Guild and Red Vs. Blue: The Gamer Niche

Video game-themed programming has always been a significant genre in web TV. Because web series are usually cheaper to produce and viewership expectations are lower than would be the case with over-the-air shows, web series find it advantageous to serve a deep and narrow niche. Gamers are a great audience because there are just enough of them, and because they have their own dedicated ecosystem of social media and blogs to spread the word.

The Guild and Red Vs. Blue aren’t performing as well as they used to, but the gamer audience is still obviously alive and well since these gamer shows take up two of the top 10 spots. Red Vs. Blue just started airing new content, so it returned to the list after a hiatus. Conversely, The Guild is off-season so its numbers have declined.

A greater portion of Red Vs. Blue’s audience is male than any other show on the list. That should be no surprise since the series is based on the science fiction action shooter Halo.


Reviews: video

Tags: monthly top webisodes, video, visible measures, Web TV, web video


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JustinSMV: The Top 10 Most Watched Web Series, January 2010 http://bit.ly/alFjF8 (via @Mashable)  08.02.2010 20.05
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MarkClayson: The Top 10 Most Watched Web Series, January 2010 http://goo.gl/fb/rLrC  08.02.2010 20.04
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ConradSwailes: Have a read ! The Top 10 Most Watched Web Series, January 2010 http://bit.ly/alFjF8  08.02.2010 20.25
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Sharonfeder: The Hardly Working video cracked me up! RT @Mashable The Top 10 Most Watched Web Series, January 2010 - http://bit.ly/dz8Nmy  08.02.2010 21.22
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tomsebastiani: The Top 10 Most Watched Web Series, January 2010: Each month, our partner Visible Measures compiles a list of the ... http://bit.ly/alFjF8  08.02.2010 20.05
Magazine newsstand sales plummeted 9% in the second half of the year compared to last year. Certain popular titles like Newsweek, Time, and W took it particularly hard, losing more than 30% of newsstand sales. While these sales aren't make-or-break for magazines, they contribute a fatter profit than subscriptions, since most subscriptions are sold at a discount to the cover price. This decline in sales explains, in part, why media companies are praying at the altar of the iPad and other ..   show all text

Magazine newsstand sales plummeted 9% in the second half of the year compared to last year. Certain popular titles like Newsweek, Time, and W took it particularly hard, losing more than 30% of newsstand sales.

While these sales aren't make-or-break for magazines, they contribute a fatter profit than subscriptions, since most subscriptions are sold at a discount to the cover price.

This decline in sales explains, in part, why media companies are praying at the altar of the iPad and other tablets. The market for applications is gaining steam at the same time the market for physical magazines is dying. If publishers can get into the biggest online newsstands in the world, the theory goes, they can regain some of the vanishing sales.

Read the rest of this story »

See Also:


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nduhoski: RT @allanschoenberg: RT @chartoftheday: CHART OF THE DAY: Nobody Wants To Buy A Magazine At The Newsstand Anymore http://bit.ly/dqfQ9v #li  09.02.2010 00.54
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Rumford: Nobody Wants To Buy Magazines Anymore. Holy Cow look at those declines. Yikes! http://bit.ly/ckgyvH  09.02.2010 01.23
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mitchjoel: The sad state of Magazine sales at the rack: http://bit.ly/92nDxM  09.02.2010 02.19
If you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we zoom in, we visualize other established and emerging social services that depict provinces and outlying settlements of our social atlas. Upon publishing the original Conversation Prism, which was the culmination of a year’s work documenting and organizin..   show all text

If you were to look at Social Media the United States and many other parts of the world, you would believe that the world of Social Media was flat, dominated by social continents including Facebook, Twitter, blogs, YouTube, and Flickr. As we zoom in, we visualize other established and emerging social services that depict provinces and outlying settlements of our social atlas.

Upon publishing the original Conversation Prism, which was the culmination of a year’s work documenting and organizing the social web by usage and conversational patterns, the world responded by creating Conversation Prisms specific to each country. I shared several new social maps in “The Landscape for International Social Networking.”

Over the years, other maps emerged that documented leading social networks around the world as well as the social behavior associated within each country. As Social Media is truly global and relationships are truly without borders, I too have spent a great deal of time researching the networks that host conversations relevant to my projects regardless of geographic location.

Italian blogger Vincenzo Cosenza has for the second time, published a visual map that portrays the most popular social networks around the world based on the most recent traffic data (December 2009) as measured by Alexa & Google Trends for Websites.

Upon review, it’s clear that Facebook, at 350 million (mostly likely closer to 400 million) is truly earning a global audience, which naturally burrows its social roots with every new connection and the connections of connections forged within the network. According to research, Facebook dominates in 100 out of 127 countries measured.

If we were to analyze the top three social networks by what many argue are the top 10 markets for social networking, our view comes into focus and allows us to see where our attention and participation is required in our global efforts.

Australia

1. Facebook
2. MySpace
3. Twitter

Canada

1. Facebook
2. MySpace
3. Flickr

China

1. QQ – 300 million active accounts
2. Xiaonei
3. 51

France

1. Facebook
2. Skyrock
3. MySpace

Germany

1. Facebook
2. StudiVZ
3. MySpace

Italy

1. Facebook
2. Netlog
3. Badoo

Russia

1. V Kontakte
2. Odnoklassniki
3. LiveJournal

Spain

1. Facebook
2. Tuenti
3. Fotolog

United Kingdom

1. Facebook
2. Bebo
3. MySpace

United States

1. Facebook
2. MySpace
3. Twitter

In other parts of the world, social networks that might not have registered previously among leading experts, emerge as candidates when location and society prove paramount in highly targeted, culturally-aware programs.

For example, Google’s Orkut is Brazil’s top social network.

Hi5 is leading in Mexico, Peru, Portugal, Romania, Thailand and Mongolia.

In the Czech Republic, Lide is the network of choice.

Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia, Yemen.

South Korea is focusing its dialogue and connections in Cyworld.

Social networking in Guadeloupe and Martinque is concentrated at Skyrock.

Mixi is the leading central station for social activity in Japan.

The leaderboard of those countries not yet friended by or fans of Facebook include:

Hungary – Iwiw

Poland – Nasza-klasa

Philippines – Friendster

Netherlands – Hyves

Lithuania – One

Latvia – Draugiem

Taiwan – Wretch

Zing – Vietnam

The Global Web Index

The race for supremacy in social networking is only part of the story.  As in any race, we typically expect a winner to reach an end. However, this competition is absent of finish line and as a result, a true overall winner is beside the point. Many networks will enjoy time in the spotlight until their luster ages and a new framework for engagement lures our friends of friends, our friends, and finally our attention and participation. As consumers, we go where we are not only wanted, but also where we can make an impact.

While we’ve reviewed the top social networks across the social Web, ranked by countries spanning the globe, the balance of the story is represented in the actions that define social media engagement within each network and influenced by the culture of each country of prevalence.

TrendStream analyzed social media activity around the world and captured the results in a stunning infographic.

This graph essentially unravels the ties that bind us and peels back the layers of social networking technologies and platforms to reveal how real people are adopting and engaging in the social web.

The map demystifies how social media is embraced around the world, demonstrating that social computing and collaboration is far from ubiquitous. And, in many countries, how we use social media is much different than how we will use it over time. We’re still in the very early stages of the social (r)evolution..

TrendStream in partnership with Lightspeed Research interviewed 32,000 Web users in 16 countries. As such, the Global Web Index analyzes active social web involvement and then organizes and presents behavior by volume (in millions). Reviewing the Global Web Index and fusing the information with the data included in the World Map of Social Networks, we can get a clear indication of how social behavior defines social networks and to what extent. It’s a goldmine of data for any brand or government agency seeking a more influential form of propaganda (2.0).

Social Web Involvement is categorized as:

Pink – Uploading photos online

Purple – Uploading videos

Blue – Managing a social network profile

Orange – Blogging

Pink – Micro-blogging

Grey – Percentage of population with access to social tools

Presenting the Data

Australia

Leading Network: Facebook

Social Network Profiles: Access= 40% | Users = 5m
Photos: Access = 39.1% | Users = 4.9m
Videos: Access  = 11.9% | Users = 1.5m
Blogging: Access = 11.4% | Users = 1.4m
Micro Blogging: Access = 5.6% | Users = .7m

Brazil

Leading Network: Orkut

Social Network Profiles: Access= 59.6% | Users = 17.9m
Photos: Access = 54.9% | Users = 16.2m
Videos: Access  = 34% | Users = 10.2m
Blogging: Access = 20.7% | Users = 6.2m
Micro Blogging: Access = 14.2% | Users = 4.3m

Canada

Leading Network: Facebook

Social Network Profiles: Access = 46.2% | Users = 10.2m
Photos: Access = 40.9% | Users = 9m
Videos:  Access = 14.9% | Users = 3.3m
Blogging: Access = 10.6% | Users = 2.3m
Micro Blogging: Access = 5.1% | Users = 1.1m

China

Leading Network: QQ

Photos: Access = 60.3% | Users = 117.7m
Blogging: Access = 46% | Users = 89.7m
Videos:  Access = 28.7% | Users = 55.9m
Social Network Profiles: Access = 27.3% | Users = 53.2m
Micro Blogging: Access = 21.3% | Users = 41.5m

France

Leading Network: Facebook

Social Network Profiles: Access = 29.3% | Users = 11.2m
Photos: Access = 27.5% | Users = 10.5m
Blogging: Access = 9.5% | Users = 3.6m
Videos: Access = 9.5% | Users = 3.6m
Micro Blogging: Access = 3.8% | Users = 1.4m

Germany

Leading Network: Facebook

Social Network Profiles: Access = 32.7% | Users = 13.9m
Photos: Access = 31.6% | Users = 13.4m
Blogging: Access = 10% | Users = 4.3m
Videos: Access = 8.5% | Users = 3.6m
Micro Blogging: Access = 5.7% | Users = 2.4m

India

Leading Network: Facebook

Photos: Access = 63.9% | Users = 22.4m
Social Network Profiles: Access = 57.5% | Users = 20.1m
Videos: Access = 36.2% | Users = 12.7m
Blogging: Access = 34% | Users = 11.9m
Micro Blogging: Access = 24% | Users = 8.4m

Italy

Leading Network: Facebook

Photos: Access = 43.3% | Users = 9.1m
Social Network Profiles: Access = 35.8% | Users = 7.6m
Videos: Access = 20.9% | Users = 4.4m
Blogging: Access = 19.4% | Users = 4.1m
Micro Blogging: Access = 12.3% | Users = 2.6m

Japan

Leading Network: Mixi

Blogging: Access = 24.5% | Users = 15.9m
Photos: Access = 19.5% | Users = 12.7m
Social Network Profiles: Access = 14.9% | Users = 9.7m
Micro Blogging: Access = 8% | Users = 5.2m
Videos: Access = 5.7% | Users = 3.7m

Mexico

Leading Network: Facebook

Photos: Access = 52.9% | Users = 6.4m
Social Network Profiles: Access = 40.2% | Users = 4.8m
Blogging: Access = 25.6% | Users = 3.1m
Videos: Access = 22.1% | Users = 2.7m
Micro Blogging: Access = 13.7% | Users = 1.6m

The Netherlands

Leading Network: Hyves

Photos: Access = 37% | Users = 4.8m
Social Network Profiles: Access = 36.2% | Users = 4.7m
Blogging: Access = 10.1% | Users = 1.3m
Videos: Access = 10% | Users = 1.3m
Micro Blogging: Access = 3.5% | Users = .45m

Russia

Leading Network: V Kontakte

Photos: Access = 59.9% | Users = 18.8m
Social Network Profiles: Access = 48% | Users = 15.3m
Videos: Access = 39.6% | Users = 12.6m
Blogging: Access = 18.3% | Users = 5.8m
Micro Blogging: Access = 12% | Users = 3.8m

South Korea

Leading Network: Facebook

Photos: Access = 53.1% | Users = 14.9m
Blogging: Access = 39.9% | Users = 11.2m
Videos: Access = 19.5% | Users = 5.5m
Social Network Profiles: Access = 15.6% | Users = 4.4m
Micro Blogging: Access = 14% | Users = 4m

Spain

Leading Network: Facebook

Photos: Access = 39.4% | Users = 7.4m
Social Network Profiles: Access = 35.8% | Users = 6.7m
Blogging: Access = 17.2% | Users = 3.2m
Videos: Access = 16.2% | Users = 3.1m
Micro Blogging: Access = 7.5% | Users = 1.4m

UK

Leading Network: Facebook

Social Network Profiles: Access = 42.6% | Users = 15.9m
Photos: Access = 38.2% | Users = 15.7m
Videos: Access = 11.5% | Users = 2.4m
Blogging: Access = 8.4% | Users = 5.5m
Micro Blogging: Access = 5.3% | Users = 4.6m

USA

Leading Network: Facebook

Social Network Profiles: Access = 44.2% | Users = 92.1m
Photos: Access = 42.6% | Users = 79.2m
Videos: Access = 15.3% | Users = 23.5m
Blogging: Access = 12.8% | Users = 17.6m
Micro Blogging: Access = 7% | Users = 10.7m

Observations

In 50% of the countries included in this study, online photo sharing dominated the list of social media applications. It is also among the oldest of social services within the included mix.

44% of the countries in this survey embrace online profiles in social networks suggesting that their personal brand, whether for engaging in personal or professional interactions, is becoming increasingly important.

81% shared photos and online profiles as the top 1 and 2 activities with the exception of Japan, China, and South Korea where blogging displaced social profiles as a top application.

94% of countries reported that micro-blogging (think Twitter) were among the least pervasive with the exception of Japan, where it ranked fourth – just below social network profiles and above video.

China’s digital footprint is massive, defined by the incredible volume of content creators and the contribution of their social objects. As the study reports, “due to the inward looking nature of China’s internet economy combined with the language mean that this volume of content does not impact the broader Internet.”

TechCrunch also observed a tremendous opportunity for Facebook in Russia. Leading network Vkontakte.ru is in many regards, a Facebook clone. However, its facsimile of a growing global network is also indicative of a potential deal. Vkontakte is owned in large part by Digital Sky Technologies, a company which also owns a noteworthy stake in Facebook. A deal of this magnitude would further socialize Russian and other worldwide users under one truly global social network.

As we examine opportunities for global social networking, we are reminded that anthropology and sociology play critical roles in observing and documenting behavior, supporting cultures, and established governances for dictating how content, information, and relationships forge and flourish. In order to ensure relevance and earn significance within networks, we must think locally when examining opportunities globally. In addition, as culture and behavior shifts across countries, they also establish a new dynamic within each Social Networks creating a universal population that adapts what they know to what they learn and experience.

Connect with Brian Solis: Twitter, LinkedIn, Tumblr, Facebook

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JustinSMV: The Internationalization of Social Media http://bit.ly/c5CiIZ  09.02.2010 02.06
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BrettGreene: Internationalization of SM by @briansolis http://bit.ly/cE49S4   08.02.2010 23.56
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thekenyeung: The Internationalization of Social Media - http://bit.ly/cHc43i (by @briansolis)  08.02.2010 23.46
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maddiegrant: The Internationalization of Social Media http://j.mp/cqLdUn  09.02.2010 02.01
Says mvolpe:  RT @bethdunn The social wisdom of Jane Austen novels http://sbne.ws/r/3OhK #emma_pbs
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mvolpe: RT @bethdunn The social wisdom of Jane Austen novels http://sbne.ws/r/3OhK #emma_pbs  09.02.2010 00.39
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bethdunn: Thanks to SmartBrief for picking this up: RT @jeannehopkins: The social wisdom of Jane Austen novels http://is.gd/7XQ4h  09.02.2010 00.17
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ellieeille: RT @bethdunn: Thanks to SmartBrief for picking this up: RT @jeannehopkins: The social wisdom of Jane Austen novels http://is.gd/7XQ4h  09.02.2010 00.29
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jacksonj: RT @cleders: My favcommercial from the Super Bowl...featuring a functional area in #studentaffairs (study abroad) http://tinyurl.com/y9nwgyq  08.02.2010 23.57
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Themoleskin: Google commercial was by far my favorite. Always a sucker for a simple story that is told well. http://is.gd/7XIGh  08.02.2010 23.39
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MitchWagner: Parisian Love, totally cute Google video. I think this was their Super Bowl ad? http://bit.ly/c52LDo  08.02.2010 23.55
I remember reading one of Tom Peter’s books about five years ago, when this sentence popped right out at me: “Make appealing to women your Marketing No. 1 priority.” It seemed like a very bold statement to me at the time, though Tom’s rationale was rock-solid. Not only do women account for over half of the nation’s GDP, their power over what is spent in the household is vastly greater than their menfolk’s. Sure, it’s a no-brainer. Did I pay any attention at the time? Of course not. I’m a Ma..   show all text

I remember reading one of Tom Peter’s books about five years ago, when this sentence popped right out at me:

“Make appealing to women your Marketing No. 1 priority.”

It seemed like a very bold statement to me at the time, though Tom’s rationale was rock-solid. Not only do women account for over half of the nation’s GDP, their power over what is spent in the household is vastly greater than their menfolk’s.

Sure, it’s a no-brainer. Did I pay any attention at the time? Of course not. I’m a Man. And men are stupid.

Fast-forward half a decade and slowly I’m wising up, for three main reasons:

1. My women print customers skew just under 50%.

2. Though the remaining small majority of my print customers are male, before they buy from me, it seems 90% have to get their wives’ or girlfriends’ permission first. Especially for the large, more expensive prints to be hung in the home.

3. The online conversation I’m having- in the blog comments, Twitter, Facebook etc, is skewing increasingly female, especially on Facebook. I’d say 60% overall, maybe more.

In short, women are now calling the shots on gapingvoid. All in all, I think it’s a VERY positive development. What about your gig?

[UPDATE:] Nia left a nice comment below:

“Well, what did you expect? You do clever work, which can be used as a decoration, about relationships.

Cleverness, decoration and relationships? Women are carefully trained to be experts at all three of those!”

[UPDATE:] Elizabeth also made a great comment below:

Not surprised – there’s a bunch of us women who love smart, moving, funny, irreverent stuff about changing the world while making money, that’s romantic-yet-realistic.

And the thing is, we women talk. We connect. We nurture relationships. We are awesome at social media b/c it is extension of what we natural do IRL.

Yes, Elizabeth, and those are EXACTLY the kinds of customers I want and need. Like I said, it’s a no-brainer. Rock on.

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gapingvoid: RT @gapingvoid women are now calling the shots on gapingvoid http://bit.ly/9s6rgm  08.02.2010 21.12
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marilynpratt: RT @monkchips: @gapingvoid that explain all the hallmark stuff you old Romantic, you? http://bit.ly/cwYgWD  08.02.2010 23.53
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gapingvoid: Note To Women: I now need you more than ever. And not just because of the [*cough*] obvious stuff http://bit.ly/cwYgWD  08.02.2010 22.49
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monkchips: @gapingvoid that explain all the hallmark stuff you old Romantic, you? http://bit.ly/cwYgWD  08.02.2010 22.51
Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers. We’re now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks to social media tracking services like Alterian and Radian6, we can take an early look at advertisers winning big on the web. The following results come from two sources. Starting in early December, Alterian SM2 looked at social media conversations across a variety of sites and tracke..   show all text

Although all is said and done when it comes to football this season, such is not the case for the Super Bowl advertisers.

We’re now entering the entertaining aftermath of the Super Bowl ad showdown, and thanks to social media tracking services like Alterian and Radian6, we can take an early look at advertisers winning big on the web.

The following results come from two sources. Starting in early December, Alterian SM2 looked at social media conversations across a variety of sites and tracked all discussions relevant to Super Bowl advertising. Its latest report is embedded below. By contrast, Mullen and Radian6 crafted BrandBowl2010 to measure volume and sentiment of Twitter chatter mentioning the advertisers, with analysis beginning the Friday prior to the game. The discrepancies in their results represent different methods of data collection.


Biggest Buzz-Makers

When it comes to sheer volume alone, Alterian SM2 ranks Focus on the Family as the advertiser with the most mentions overall from December 1, 2009, to February 8, 2010, at 3:00 a.m. CST.

You might recall that initially the unaired ad stirred up controversy prior to the big game due to its pro-life subject matter. While this viewer thought the buzz was much ado about nothing, the fact of the matter is that the build-up led to a highly anticipated spot with a big payoff on the social web in terms of overall mentions.

By comparison, however, Alterian SM2 found that conversations on game day alone were Google-heavy. According to the company, Google’s late entry into the Super Bowl advertiser foray was a pretty big win for the search giant. On Super Bowl Sunday, Google was the advertiser with the most mentions, highest Social Engagement Index (i.e. farthest reach), and the second-highest sentiment score (second only to Doritos) among all advertisers.

According to Mullen and Radian6’s BrandBowl2010, which looked at just Twitter chatter over a shorter time span, Doritos saw the most volume of tweets, and was its winner for “most effective brand to advertise on the Super Bowl telecast.”

BrandBowl ranked Google and Focus on the Family as second and third in the most-buzzed about competition. Its top 10 most effective brands are as follows:

1. Doritos
2. Google
3. Focus On Family
4. Snickers:
5. Budweiser
6. Bud Light
7. Hyundai
8. Kia
9. GoDaddy
10. Coca-Cola


Who We Really Love

Quantity is one thing, but quality is something else entirely. When looking at initial tallies, social media analysis points to the advertisers and ads we loved the most.

Alterian SM2 crowns Anheuser-Busch as its initial post-game victor in the battle for the most-loved brand overall (for the entire duration of the measurement period).

On game day only, however, Doritos took the top spot with the highest sentiment score, followed by Google in a distant second. Due to the flurry of social positive sentiment Doritos garnered on Super Bowl Sunday, the brand was able to skyrocket to become the second most-loved (i.e. highest sentiment score) brand overall as well.

Per BrandBowl, we — the members of the Twittersphere — loved McDonald’s and Dr Pepper. Though neither of these advertisers ever cracked the top 10 list in terms of volume, tweets about them were extremely positive.


The Biggest Losers

Per Alterian SM2’s data, the advertiser with the most negative conversations from December 1, 2009, to December 8, 2010, at 3:00 a.m. CST was Focus on the Family.

Interestingly enough, BrandBowl declared Budweiser Select55 to be its last place-finisher. The kind hearts at Mullen are now offering free creative services for next year’s commercial as a consolation prize. Its 10 least effective brands list is as follows:

30. NBC’s Universal – Universal Orlando
31. Paramount Pictures
32. FloTV
33. Cars.com
34. Motorola
35. Diamond Foods’ – Pop Secret
36. Honda
37. Teleflora
38. Michelob Ultra
39. Budweiser Select55


Super Bowl Social Media Results Feb82010

[img credit: Willard, iStockphoto]

Tags: Anheuser-Busch, doritos, MARKETING, Super Bowl, Super Bowl ads


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JustinSMV: Social Media Score Card: How the Super Bowl Advertisers Performed http://bit.ly/9UIr0k (via @Mashable)  08.02.2010 23.07
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tomsebastiani: Social Media Score Card: How the Super Bowl Advertisers Performed: Although all is said and done when it comes to ... http://bit.ly/9UIr0k  08.02.2010 23.07
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MarkClayson: Social Media Score Card: How the Super Bowl Advertisers Performed http://goo.gl/fb/Kf0T  08.02.2010 23.18
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jbruin: Social Media Score Card: How the Super Bowl Advertisers Performed - http://bit.ly/dghCFD  08.02.2010 23.05
Last week Edelman, my employer, published our tenth annual Trust Barometer study. You can read the full report here. One of the more juicy statistics that Advertising Age and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%. Tom Foremski says this is bad for PR: "This is bad news for PR agencies because social media has been the ‘point of the spear’ for so many firms. This is what brings in new business." While he's right that social media has been a big ..   show all text

Last week Edelman, my employer, published our tenth annual Trust Barometer study. You can read the full report here. One of the more juicy statistics that Advertising Age and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%.

"This is bad news for PR agencies because social media has been the ‘point of the spear’ for so many firms. This is what brings in new business."
While he's right that social media has been a big business driver, I respectfully disagree with Tom that this is bad news for the PR agencies. It won't make the PR industry's case for social media budgets any less compelling. In fact, it's awesome news. Here's why...

If you dig into the report, you'll note that the Trust data shows that we're desperately seeking out experts. This is unsurprising given the torrent of information we're all contending with. We're self-curating and in the process seeking out higher authorities.

Taking this a step further, this is where PR agencies shine. We have decades of experience positioning companies, NGOs, execs and employees in the ranks as subject-matter experts. So what does this have to do with social media? A lot. Blogs, Facebook, Twitter, YouTube, you name it are by far the fastest and most effective ways for an any individual or a company to build a thought leadership footprint. So, if you think about it, this isn't 2012 scenario as Foremski suggests. All it means that we'll have to work harder to build credibility through online thought leadership. If you're doing this with scale, you will win.

In addition, beyond that, we will have to do it all to break through the noise. So I don't see this as bad news at all. Richard Edelman, our CEO, sums this up best with his quotes in Advertising Age:
"The events of the last 18 months have scarred people," Mr. Edelman said. "People have to see messages in different places and from different people. That means experts as well as peers or company employees. It's a more-skeptical time. So if companies are looking at peer-to-peer marketing as another arrow in the quiver, that's good, but they need to understand it's not a single-source solution. It's a piece of the solution."

Bingo. All this means is less fluff more substance. And that's a good thing. 

 

Permalink | Leave a comment  »

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ducttape: Like this: Trust in Friends Declines, Trust in Experts Rises - Social Media and PR Still Win http://bit.ly/a9V0dz  08.02.2010 22.54
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lynneluvah: Edelman Trust Barometer-We trust friends less, experts more @steverubel explain http://bit.ly/8Ygp2M @shivsingh concern http://bit.ly/doi0H5  08.02.2010 23.16
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steverubel: Trust in Friends Declines, Trust in Experts Rises - Social Media and PR Still Win http://goo.gl/fb/zwwb  08.02.2010 21.56
As more and more of our friends and favorite organizations start publishing updates online, being able to organize them well is becoming even more important. Niche-popular desktop social media stream-reader Tweetdeck issued a software update this morning and the most striking change is in its handling of user groups. It's beautiful. The new Tweetdeck is faster, more flexible and easier to navigate. Groups, we have argued, are the secret weapon of the social web. Here are five ways that the ne..   show all text

As more and more of our friends and favorite organizations start publishing updates online, being able to organize them well is becoming even more important. Niche-popular desktop social media stream-reader Tweetdeck issued a software update this morning and the most striking change is in its handling of user groups. It's beautiful. The new Tweetdeck is faster, more flexible and easier to navigate.

Groups, we have argued, are the secret weapon of the social web. Here are five ways that the new Tweetdeck gets groups right and that Facebook, the world's dominant social media stream reader by a long-shot, could learn from what Tweetdeck is doing. That would drastically improve Facebook's own user experience.

Sponsor

Internet startup investor John Borthwick of Betaworks has told us that he invested in Tweetdeck specifically because its column metaphor represented a drastic break from the page-based metaphor of the rest of the web and the Instant Messaging metaphor of most other Twitter clients. That's how Tweetdeck works: it lets you put your friends and contacts on Twitter, Facebook, MySpace and LinkedIn into grouped columns across your screen. It's a powerful system and the clear leader in the ecosystem of interfaces built around Twitter. Competitor Seesmic has a similar offering and is also based on columns for groups.

These applications may be more overwhelming than many mainstream users are looking for, but the principles could be adapted to Facebook's own interface in some very interesting ways.

The Problem With Facebook's Group Support

Groups of users, which Facebook calls Lists, are extremely helpful in prioritizing messages by their source. They enable users to subscribe to more sources of information in total without fear they will miss high-priority content. Groups help contextualize messages in a stream and with good search support they can help you target queries and unearth the information you're looking for within a limited space of trusted, topical sources of information. Last month, Facebook suggested its users subscribe to news organizations on the social network and put those updates in a special list called News, for example.

Unfortunately, Facebook has never treated Groups with the respect that they deserve. The newest redesign pushes friends Lists a click removed from the front page of the site, even. (It took me three clicks from the home page to see the view pictured on the right, for example.) The company is instead focused on serving up content from favored sources using the new News Feed (vs Live Feed) algorithm. This algorithm says that the more you've interacted with a source of information in the past, the more likely you are to want to read that person's updates in the future. News Feed is a self-reenforcing paradigm that simplifies and narrows a user's universe by taking editorial control out of their hands and putting it in the hands of a black-box formula.

How could Facebook better handle groups? Let's take a look at how Tweetdeck does it.

Tweetdeck's Superior Handling of Groups
  • Buttons to navigate directly

    The new Tweetdeck update today added a series of buttons at the bottom of the application for your group columns. Hover over them and you'll see the column name. Click on that button and you'll be brought immediately to that column, a much nicer experience than the awkward old scrolling. The hover display does show some information that's probably not useful to anyone (API calls remaining) but putting rapid group navigation in a good place in the app makes a big difference. It would also be nice if those buttons were configurable in some way - like the red one or #3 is for my @ replies column. But Tweetdeck now makes it much, much easier to navigate between groups than Facebook does. Facebook almost seems to be discouraging use of groups by burying them several clicks below top level options.



  • Different Notification Priorities

    Tweetdeck makes it easy to set up different levels of notification for different groups. For example, my "high-priority" Twitter group sends full messages as a pop-up in the corner of my screen when it updates, but my column for people I actually know in real life on Facebook (like my family members) throws a pop-up and an audio notification in Tweetdeck when there's something new. That's awesome.

    Facebook is all about the notifications, why not let me get a special notification when someone in a particular group has posted an update?


  • Shareable Groups, Suggestions etc.

    For years Twitter has been fundamentally public and Facebook private, but for better or for worse that's changing on Facebook. Isn't it time for Facebook to offer bundles of pages or people that you can follow all at once? Twitter and Tweetdeck make this easy with lists, sharable lists and the Tweetdeck directory of recommended lists to follow. Facebook users would love something like that! My college newspaper staff as one big list of Facebook users to follow? My football team? Suzy Bright's curated list of top sex writers to follow on Facebook? People would eat that kind of stuff up.

  • Keyword Filters

    Last week I was working when the season premier of Lost came on TV. I'm likely to watch it later on DVD. Tweetdeck let me add a filter to all of my groups to hide any posts that included the word Lost! Sick of hearing about the iPad? No problem! Tweetdeck does a great job of building value on top of these groups of contacts: filter for, filter out keywords, analyze a group for its most-used words. There are lots of possibilities. Facebook users would probably like these same options.

  • A Group for New Friends

    Tweetdeck has a great feature that lets you create a column to display the bios of people who have just started following you. From there you can click once to follow them back. Facebook could easily do something like that, bring new friends and/or recommended friends up higher into a very visible place in the interface. Facebook wants users to go beyond connecting with people they already know in real life (sorry, users, that's what Facebook has decided) so why not create a "group" that's made up of people who are fans of the same pages you are or are otherwise recommended for connecting with?

There are all kinds of ways that Facebook could offer meaningful support for user groups and turn the News Feed into a more powerful tool, with more control for users and more value in the long run. Tweetdeck is doing a pretty darned good job of exactly that.

Discuss


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TweetDeck: RT @rww: Dear Facebook, Please Check Out the New TweetDeck http://bit.ly/bOGKqQ  08.02.2010 22.38
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rww: Dear Facebook, Please Check Out the New Tweetdeck http://bit.ly/bOGKqQ  08.02.2010 21.49
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whitneyhess: UX folks, do you agree with this positively glowing review of TweetDeck's grouping functionality? (w/ new nav system) http://bit.ly/dd6chS  09.02.2010 00.04
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marshallk: Dear Facebook, Please Check Out the New Tweetdeck http://bit.ly/cDvaYs  08.02.2010 21.55
EA Sports President Peter Moore told Bloomberg that the popular Madden NFL series of football video games will make its way to Facebook. We haven’t heard a peep about a launch date. Moore says we will definitely see Madden on the Facebook platform, but the social media version will be simpler than its console cousins, because EA wants to “make Madden more accessible.” Facebook games are a big deal these days. FarmVille and Mafia Wars developer Zynga just raised $180 million in funding. The ..   show all text

EA Sports President Peter Moore told Bloomberg that the popular Madden NFL series of football video games will make its way to Facebook.

We haven’t heard a peep about a launch date. Moore says we will definitely see Madden on the Facebook platform, but the social media version will be simpler than its console cousins, because EA wants to “make Madden more accessible.”

Facebook games are a big deal these days. FarmVille and Mafia Wars developer Zynga just raised $180 million in funding. The news that established (but more niche) long-time video game franchise Civilization is coming to Facebook this summer has gotten a lot of press and interest, too.

More presciently, EA just bought a huge Facebook game company called Playfish for $400 million. The quote from Moore about EA’s Madden plans didn’t mention Playfish, but it’s possible that the acquired company’s resources will be used to develop and publish Madden on Facebook.

EA launched Madden NFL 2010 for the video game consoles just in time for the Super Bowl, so hype for the brand is already high right now. This was a good time for the company to let this news slip out.


Reviews: Facebook

Tags: ea sports, facebook, football, games, madden, nfl, online games, sports, video games


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JustinSMV: EA Sports to Bring Madden to Facebook http://bit.ly/aKAkR7 (via @Mashable)  08.02.2010 22.25
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ConradSwailes: Have a read ! EA Sports to Bring Madden to Facebook http://bit.ly/aKAkR7  08.02.2010 22.27
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tomsebastiani: EA Sports to Bring Madden to Facebook: EA Sports President Peter Moore told Bloomberg that the popular Madden NFL ... http://bit.ly/aKAkR7  08.02.2010 22.25
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MarkClayson: EA Sports to Bring Madden to Facebook http://goo.gl/fb/dAu9  08.02.2010 22.40
With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot.  Even Google got in on the game with its first ever spot receiving rave reviews (although the commercial wasn’t new). But which commercials went beyond TV to score on the Web?  Reprise Media released a report that ranks Super Bowl advertisers based on the level of integration between their television commercials and presence on the web in terms of search and social me..   show all text

With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot.  Even Google got in on the game with its first ever spot receiving rave reviews (although the commercial wasn’t new). But which commercials went beyond TV to score on the Web?  Reprise Media released a report that ranks Super Bowl advertisers based on the level of integration between their television commercials and presence on the web in terms of search and social media. According to Reprise’s scorecard, Boost Mobile, HomeAway, E*Trade and Google were the marketing standouts out of last night’s commercials.

Reprise decreed that Boost Mobile and HomeAway, which were both first-time Super Bowl advertisers, had the best cross-channel promotion from the tube to the web. E*Trade and Google followed with compelling ad spots that encouraged users to look to the web for more information. Who fumbled?  The Pop Secret/Emerald Nuts, Prudential, Dodge Charger and all movie commercials had the least amount of cross-channel integration.

Interestingly, Turbo Tax, Mazda and Pepsi didn’t have ads in the Super Bowl but they attracted traffic online by running paid search ads on keywords related to other Super Bowl advertisers. Unsurprisingly, millions of consumers turned to social networks including Twitter to discuss their favorite ads. According to social media monitoring service Trendrr, the four top gaining Super Bowl ad brands on Twitter within the last 24 hours were Dockers (+307%), Boost Mobile (+161%), Emerald Nuts (+150) and Disney’s Alice in Wonderland (+120%). Out of all of the car commercials, Audi’s A3 Green Police advertisement received the most buzz on Trendrr.  But was that because it was humorous (showing people getting arrested for using foam cups and incandescent bulbs) or too smug?

Social media measurement company Radian 6 and ad agency Mullen have released stats on which brand was most effective according to sentiment and volume of Tweets on Twitter. The report says that Doritos was the most effective brand to advertise on the Super Bowl telecast on CBS this year. Budweiser Select55 was the least effective brand. And Google and Focus on the Family followed Doritos is becoming the most discussed commercials on Twitter. Of course, it should be noted that Doritos had several commercials in the Super Bowl, which could have contributed to the volume of tweets. On the other hand, Google had a higher percentage of positive tweets.


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davidalston: RT @TechCrunch: Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web? http://tcrn.ch/bKunro  08.02.2010 22.02
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JennKim: RT @TechCrunch: Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web? http://tcrn.ch/bKunro  08.02.2010 19.58
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davidgerzof: Which Superbowl Ads Scored On The Web? - via TechCrunch http://tcrn.ch/bDo2V2  08.02.2010 20.29
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Britopian: from @techcrunch Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web? http://bit.ly/deZBs9  08.02.2010 19.47
Says chickefitz:  Elisa Camahort Page - CEO and Founder of BlogHer.com on SocialMediopolis will air 03/01. http://tobtr.com/s/904059 #BlogTalkRadio
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chickefitz: Elisa Camahort Page - CEO and Founder of BlogHer.com on SocialMediopolis will air 03/01. http://tobtr.com/s/904059 #BlogTalkRadio  09.02.2010 01.48
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ElisaC: Me again! RT @chickefitz: Elisa Camahort Page - CEO and Founder of BlogHer.com on SocialMediopolis will air 03/01. http://tobtr.com/s/904059  09.02.2010 01.59
Top News History
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davidalston: Doritos wins the BrandBowl, plus lots of other analysis of the #superbowl ads by @mullenunbound - http://bit.ly/aUms3L  08.02.2010 15.45
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chuckhemann: Doritos wins the #BrandBowl. Budweiser Select 55 is biggest loser from @radian6 and @mullenunbound http://bit.ly/aUms3L  08.02.2010 18.32
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leeodden: Doritos wins the #BrandBowl. Budweiser Select 55 is biggest loser. Results: http://tinyurl.com/ycuorvc  08.02.2010 18.52
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tkpleslie: Doritos wins the #BrandBowl created by @Radian6 for #SB44: Who lost? Answer surprised me: http://bit.ly/9mgvkf  08.02.2010 16.25
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lebrun: Doritos wins the #brandbowl. Brandbowl2010 Ads Classification here: http://bit.ly/9JN4EP  08.02.2010 15.35
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mattsingley: And the winner of the Superbowl BrandBowl is...Doritos! Loser is Budweiser Select 55 http://bit.ly/aUms3L  08.02.2010 21.35
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JustinSMV: German Pranksters Attach GPS Device to Google Street View Car [MAP] http://bit.ly/avQF0h (via @Mashable)  08.02.2010 16.33
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thatdrew: German Pranksters Attach GPS Device to Google Street View Car [MAP] - http://bit.ly/dqdrjy /via @mashable  08.02.2010 17.09
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JimMacMillan: Mashable: German Pranksters Attach GPS Device to Google Street View Car [MAP] http://bit.ly/ckpt8T  08.02.2010 17.22
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promedia: RT @tweetmeme German Pranksters Attach GPS Device to Google Street View Car [MAP] http://bit.ly/acehfQ  08.02.2010 16.42
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tomsebastiani: German Pranksters Attach GPS Device to Google Street View Car [MAP]: This one will definitely put a smile on the f... http://bit.ly/avQF0h  08.02.2010 16.33
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ErikJHeels: German Pranksters Attach GPS Device to Google Street View Car [MAP] http://ff.im/-fB7sB  08.02.2010 18.30
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Britopian: from @mashable German Pranksters Attach GPS Device to Google Street View Car [MAP] http://bit.ly/d4UD5H  08.02.2010 16.32
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MarkClayson: German Pranksters Attach GPS Device to Google Street View Car [MAP] http://goo.gl/fb/1dn9  08.02.2010 16.34
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ymangum: Super Bowl Ads 2010 [VIDEOS] http://bit.ly/aiWiRS  08.02.2010 10.33
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davekerpen: RT @mashable Super Bowl Ads 2010 [VIDEOS] http://bit.ly/aF8rlm  08.02.2010 16.15
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ConradSwailes: Have a read ! Super Bowl Ads 2010 [VIDEOS] http://bit.ly/aiWiRS  08.02.2010 11.03
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PaulDunay: Super Bowl Ads 2010 [VIDEOS] http://ff.im/-fA29D  08.02.2010 11.00
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glenngabe: Super Bowl Ads 2010 [VIDEOS] http://bit.ly/90Bqto -The mega collection of tv ads on @mashable  08.02.2010 16.44
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dollars5: Super Bowl Ads 2010 [VIDEOS] http://bit.ly/anH9RW  08.02.2010 14.39
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MarkClayson: Super Bowl Ads 2010 [VIDEOS] http://goo.gl/fb/P3oH  08.02.2010 10.13
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Britopian: from @mashable Super Bowl Ads 2010 [VIDEOS] http://bit.ly/a9uH1X  08.02.2010 10.08
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adamsconsulting: RT @printedproof: Super Bowl Ads 2010 [VIDEOS] - http://bit.ly/bWqwxU *loved the Doritos ads!  08.02.2010 16.05
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__Deb: RT @sepinwall: RT @poniewozik How Dave and Jay got together for that ad: Mr. Late Night Bill Carter has the scoop. http://bit.ly/dv0UXr  08.02.2010 06.42
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mattmansfield: Bill Carter owns the late-night TV story. His backgrounder on how the Letterman/Oprah/Leno ad happened: http://bit.ly/aIzSLg  08.02.2010 05.14
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JimMacMillan: NYT: Leno wore hooded sweatshirt, glasses and faux mustache to sneak into Ed Sullivan Theatre to tape #SB44 ad: http://bit.ly/976diQ  08.02.2010 05.23
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chrisandersonis: RT @nathaneide RT @GRLitman: Here's how Leno snuck into Letterman studios for CBS promo w/Oprah. http://nyti.ms/dqaZr1  08.02.2010 06.19
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snasta: RT @nytimes: How the Letterman-Oprah-Leno Super Bowl Ad Came Together - http://nyti.ms/dqaZr1 #sb44  08.02.2010 06.15
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PerezHilton: How the Letterman-Oprah-Leno Super Bowl Ad Came Together http://bit.ly/d7Midj  08.02.2010 08.30
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JimMacMillan: Tried 2folo flo.tv SB ads to their site, thru iPhone   08.02.2010 04.00
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JimMacMillan: So how much will flo.tv cost via my iPhone   08.02.2010 04.00
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susanbeebe: FLO.TV ad was awesome! Oh, and I lived thru all that! #sb44 #brandbowl  08.02.2010 03.53
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SarahWurrey: RT @MeHeatherD: Flo.tv meet Dodge Charger - when he'll freezes over come back and reach out to those awful women you speak of. #brandbowl  08.02.2010 03.49
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mvolpe: @justTamar no... I WISH I could, want to buy that instead of flo.tv  08.02.2010 03.56
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JimMacMillan: RT @Jason: Is it appropriate to use tragedies like 9/11, the holocaust, etc. in advertising a product like Flo.tv did during Super Bowl?  08.02.2010 04.14
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laermer: Flo.tv roundup was great--except showing us MTV of yesterday. Which no longer exists. Depressing considering what MTV has become.  08.02.2010 03.53
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Marc_Meyer: @edwardboches Will let those we see later today in Tampa know about http://brandbowl2010.com #sofresh  07.02.2010 16.41
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mvolpe: Checking out #BrandBowl http://brandbowl2010.com and deciding how I might participate - via @edwardboches  07.02.2010 18.59
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mollyblock: Looking forward to getting into the (ad) game, thx to @edwardboches. Twitter meets #SB44: http://brandbowl2010.com #brandbowl  07.02.2010 17.17
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edwardboches: @stevehall have a safe trip and don't forget to tune into http://brandbowl2010.com from your iphone  07.02.2010 15.24
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edwardboches: @jakrose sorry I'll miss Tampa. (As I pack for Minneapolis) Also, don't forget to let attendees know about http://brandbowl2010.com  07.02.2010 16.38
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edwardboches: @tishgrier you are welcome. join us on http://brandbowl2010.com today  07.02.2010 19.23
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edwardboches: @AKQA Mullen sends you an invite to join us today: http://brandbowl2010.com Twitter meets Superbowl. Enjoy  07.02.2010 15.14
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edwardboches: RT Marc_Meyer Will let those we see later today in Tampa know about http://brandbowl2010.com #sofresh (thanks, Marc #brandbowl)  07.02.2010 16.58
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edwardboches: Hoping all my friends at #sofresh will take time tonight to check out http://brandbowl2010.com Twitter meets Superbowl #brandbowl  07.02.2010 16.39
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edwardboches: @adweekdotcom http://brandbowl2010.com rankings will draw on the convo from your site, so be opinionated and then see our rankings  07.02.2010 17.25
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edwardboches: @johnbattelle, John hoping you'll check us out and join the Twitter/Superbowl conversation, http://brandbowl2010.com  07.02.2010 16.35
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edwardboches: @adweekdotcom creatives will be CHATTING LIVE during the Super Bowl at http://brandbowl2010.com as well, let's join each other  07.02.2010 17.24
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edwardboches: it doesn't matter where you tweet your superbowl ad remarks from, http://brandbowl2010.com or @adweekdotcom, #brandbowl will capture  07.02.2010 17.25
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andinarvaez: Me too! RT @CMajor: Happy Super Bowl day. I will likely be checking out the Brand Bowl tonight http://bit.ly/d0d4j3 #RateTheCommercials  07.02.2010 17.42
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problogger: New at ProBlogger: 9 Tricks I Used To Triple My AdSense Earnings In 30 Days http://goo.gl/fb/0w70 #adsense  07.02.2010 17.36
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snasta: RT @problogger: New at ProBlogger: 9 Tricks I Used To Triple My AdSense Earnings In 30 Days http://goo.gl/fb/0w70 #adsense  07.02.2010 18.20
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ProsperbyDesign: 9 Tricks I Used To Triple My AdSense Earnings In 30 Days: Guest post by Daniel Scocco from Daily Blog Tips. I have... http://bit.ly/abLy13  07.02.2010 17.36
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MarkClayson: http://bit.ly/6vyuJy 9 Tricks I Used To Triple My AdSense Earnings In 30 Days http://goo.gl/fb/iceJ  07.02.2010 17.36
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JimMacMillan: LOVING how the whole social media universe snoozed through this for four days: Internet Nominated for Nobel Peace Prize http://is.gd/7QcX9  07.02.2010 01.53
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hjortur: I like that! - The Internet Nominated for Nobel Peace Prize http://bit.ly/cWgcVG (via @mercylivi)  07.02.2010 02.45
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misscharlie: RT @TrendTracker The Internet Nominated for Nobel Peace Prize: http://bit.ly/9KT2ns   07.02.2010 05.34
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ConradSwailes: Have a read ! The Internet Nominated for Nobel Peace Prize http://bit.ly/aFkhtN  07.02.2010 01.01
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tomsebastiani: The Internet Nominated for Nobel Peace Prize: The Internet has made the list of nominees for the Nobel Peace Prize... http://bit.ly/aFkhtN  07.02.2010 00.46
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chr1sa: Wired Italia's nomination of Internet for Nobel Peace Prize accepted! Congrats @riccardowired! http://bit.ly/aHuV2R  07.02.2010 04.19
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MarkClayson: The Internet Nominated for Nobel Peace Prize http://goo.gl/fb/qAy8  07.02.2010 00.55
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davekerpen: Is it OK to Make Money in Social Media? @mitchjoel - http://bit.ly/ct9GwL  07.02.2010 01.47
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chrisbrogan: Great post by @mitchjoel about making money in social media - http://bit.ly/ct9GwL  06.02.2010 23.31
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hjortur: and some good comments too - rt @chrisbrogan Great post by @mitchjoel about making money in social media - http://bit.ly/ct9GwL  07.02.2010 01.32
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mitchjoel: What do you think? Is it wrong to use Social Media to make money? Comment here: http://bit.ly/98Xjww  06.02.2010 23.12
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TransitionalTee: Fantastic comment from @knealemann on @mitchjoel's post about making money with social media: http://bit.ly/8ZU5it  07.02.2010 03.39
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AaronStrout: Very interesting... RT @TDefren: Job losses (Bush v. Obama). A keeper. http://bit.ly/cjeULI  06.02.2010 17.00
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TDefren: Job losses (Bush v. Obama). A keeper. http://bit.ly/cjeULI  06.02.2010 16.53
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adamcohen: RT @jchernov: RT @TDefren Job losses (Bush v. Obama). A keeper. http://bit.ly/cjeULI   06.02.2010 17.02
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chuckhemann: Wow RT @adamcohen: RT @jchernov: RT @TDefren Job losses (Bush v. Obama). A keeper. http://bit.ly/cjeULI   06.02.2010 17.07
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peterkim: Tweetup: Allhat II: Return of the Cattle on Mar 14, 2010 RSVP here: http://twtvite.com/721mpw #allhat2 #twtvite  06.02.2010 02.04
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DougMeacham: Get On Your Boots! RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.17
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ggroovin: Yee-Haw! RT @Armano: #allhat2 invite is live. Only register if you plan on coming! Limited spots. http://bit.ly/9itfOp #sxsw /via @bruceeric  06.02.2010 01.50
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chuckhemann: RT @Armano: #allhat2 invite is live. Only register if you plan on coming! Limited spots. http://bit.ly/9itfOp #sxsw  06.02.2010 02.28
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HeatherJStrout: I'm going... RT @AaronStrout: Yee haw! RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.14
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KyleFlaherty: I'm in, sweet. RT @AaronStrout: Yee haw! RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.19
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LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.07
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lebrun: I'll be there! @RichardatDell @Armano @DavidAlston RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.53
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jimstorer: Yep RT @KyleFlaherty I'm in, sweet RT @AaronStrout: Yee haw! RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.40
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thornley: I'm looking forward to #allhat2: Return of the Cattle with @richardatdell at #SXSW. http://twtvite.com/721mpw #allhat2  06.02.2010 03.01
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AaronStrout: Yee haw! RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.09
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SheilaS: Hmm, interested in #allhat2 http://bit.ly/9itfOp but it conflicts w/ @BeckyMcCray / @LizStrauss preso at 12:30 http://is.gd/7Msqq  06.02.2010 02.24
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RichardatDELL: #allhat2 invite is live. Only register if you plan on coming! Limited spots. http://bit.ly/9itfOp #sxsw  06.02.2010 01.43
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adamcohen: Ditto RT @KyleFlaherty I'm in, sweet RT @AaronStrout: Yee haw! RT @LionelatDell: #allhat2 rides again: http://bit.ly/9itfOp Rock on. #SXSW  06.02.2010 02.23
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arikhanson: RT @shonali RT @leeodden: If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 22.42
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sbauman: RT @leeodden If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 21.08
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shonali: RT @leeodden: If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 21.08
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Armano: RT @leeodden: If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 22.57
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leeodden: Persuasive Public Relations Peeps to #followfriday http://bit.ly/27B5Ug  05.02.2010 19.03
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ggroovin: RT @leeodden: If ya work in PR please RT this list so I can add you: http://bit.ly/27B5Ug [I start @ Edelman 2/16. That count?] /via @Armano  05.02.2010 23.39
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leeodden: If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 21.05
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krusk: RT @leeodden: If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 23.04
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vedo: RT @leeodden: If you work in Public Relations please RT this list so I can add you: http://bit.ly/27B5Ug  05.02.2010 22.53
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gapingvoid: @arrington You totally handled this in the right way. Huge respect. http://tcrn.ch/aHh2Oz  05.02.2010 10.08
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swhitley: So an intern took a computer for a post, but which companies were involved? Bigger story there. - http://is.gd/7JQ2P  05.02.2010 09.34
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zaneology: Agreed. RT @gapingvoid: @arrington You totally handled this in the right way. Huge respect. http://tcrn.ch/aHh2Oz  05.02.2010 10.44
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andinarvaez: Tisk, Tisk intern... AWFUL more on your part -- An Apology To Our Readers http://bit.ly/akQNxm  05.02.2010 09.07
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mathewi: congrats to Mike for coming clean about an embarrassing incident at TechCrunch: http://tcrn.ch/czNtLF  05.02.2010 08.59
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thekenyeung: An Apology To Our Readers http://tcrn.ch/dc9Z0G by @arrington /via @TechCrunch (via @doverbey) - amazing...  05.02.2010 09.02
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digitalmaverick: Astronaut Tweets Beautiful Earth Images From Space - http://bit.ly/cW1Y1R /via @mashable (via @Glinner)  05.02.2010 09.11
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JustinSMV: Astronaut Tweets Beautiful Earth Images From Space http://bit.ly/bUc8Ry (via @Mashable)  05.02.2010 09.08
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MarkClayson: Astronaut Tweets Beautiful Earth Images From Space http://goo.gl/fb/2UZL  05.02.2010 09.17
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Ade1965: Astronaut Tweets Beautiful Earth Images From Space http://bit.ly/d0nkMG  05.02.2010 10.09
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dollars5: RT @inspiredmag: Astronaut Tweets Beautiful Earth Images From Space http://bit.ly/9d59yN  05.02.2010 10.32
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tomsebastiani: Astronaut Tweets Beautiful Earth Images From Space: One of the astronauts currently in residence on the Internatio... http://bit.ly/bUc8Ry  05.02.2010 09.08
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ConradSwailes: Have a read ! Astronaut Tweets Beautiful Earth Images From Space http://bit.ly/bUc8Ry  05.02.2010 09.09
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ShaunaCausey: Facebook Begins Rolling Out New Redesign (Pics) http://tcrn.ch/cKl1gd  05.02.2010 00.56
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BrettPohlman: RT @TechCrunch: Facebook Begins Rolling Out Latest Redesign (Pics) http://tcrn.ch/cKl1gd  05.02.2010 01.08
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AaronStrout: Sweetness RT @stepchange: A glimpse of the new Facebook redesign that's being rolled out to users (via @TechCrunch): http://tcrn.ch/9isbds  05.02.2010 02.21
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davekerpen: Facebook Begins Rolling Out Latest Redesign (Pics) http://bit.ly/df0EHa  05.02.2010 03.27
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LenKendall: My usage still won't increase BUT I like it. RT @Britopian: Facebook Begins Rolling Out Latest Redesign (Pics) http://bit.ly/aWmLJH  05.02.2010 01.08
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BrettGreene: Facebook Begins Rolling Out Latest Redesign (Pics) http://bit.ly/aWmLJH (via @techcrunch @Britopian)  05.02.2010 01.08
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Ade1965: Facebook Begins Rolling Out New Redesign (Pics) http://bit.ly/cotU0l  05.02.2010 00.57
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davidgerzof: Facebook Begins Rolling Out Redesign, Again (Pics) -via TechCrunch http://tcrn.ch/cYMCec  05.02.2010 01.31
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glenngabe: RT @TechCrunch: Facebook Begins Rolling Out New Redesign (Pics) http://tcrn.ch/bSwXPz by @jasonkincaid  05.02.2010 01.40
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Orli: Facebook Begins Rolling Out New Redesign (Pics) http://tcrn.ch/cKl1gd by @jasonkincaid /via @TechCrunch ReRedesign.  05.02.2010 01.19
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cubanalaf: Facebook Begins Rolling Out New Redesign (Pics) http://tcrn.ch/cKl1gd  05.02.2010 01.07
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ErikJHeels: Facebook Begins Rolling Out Latest Redesign (Pics) http://ff.im/-fpsMb  05.02.2010 04.48
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geoffliving: RT @p2173 5 Real Challenges For Non-Profit Texting Campaigns http://bit.ly/djAM2g and nice shout out to #DisruptPhil  04.02.2010 23.37
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jdcoffman: #pubmedia - 5 Real Challenges For Non-Profit Texting Campaigns http://bit.ly/cbF1Si  05.02.2010 03.02
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mvellandi: 5 Real Challenges For Non-Profit Texting Campaigns http://bit.ly/dc69Bj by @geoffliving  05.02.2010 02.32
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kamichat: Reading @geoffliving's Mashable expose on text messaging for charity http://bit.ly/b2iXTa  05.02.2010 00.14
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JustinSMV: 5 Real Challenges For Non-Profit Texting Campaigns http://bit.ly/ct9xPU (via @Mashable)  04.02.2010 22.32
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kanter: Reading @geoffliving piece on @mashable about nonprofits and text fundraising campaign - not a panacea http://bit.ly/cp0LsH  04.02.2010 23.16
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geoffliving: Weekly @Mashable Post is up: 5 Real Challenges for Nonprofit Texting Campaigns http://bit.ly/cDkR50  04.02.2010 22.35
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CherylSmith999: RT @mashable 5 Real Challenges For Non-Profit Texting Campaigns http://bit.ly/aBFuVL  04.02.2010 22.43
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WomenWhoTech: RT @Geoffliving - 5 Real Challenges for Nonprofit Texting Campaigns http://bit.ly/cDkR50  04.02.2010 22.55
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tomsebastiani: 5 Real Challenges For Non-Profit Texting Campaigns: The Haiti crisis brought to light the powerful fundraising pos... http://bit.ly/ct9xPU  04.02.2010 22.32
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MarkClayson: 5 Real Challenges For Non-Profit Texting Campaigns http://goo.gl/fb/U2pQ  04.02.2010 22.30
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JustinSMV: How Social Media Is Changing the Super Bowl http://bit.ly/dyfMrj (via @Mashable)  04.02.2010 22.08
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susanbeebe: RT @JimSchwab: Pls RT friends!! @Mashable How Social Media Is Changing The Super Bowl - http://tinyurl.com/y8hnvru @AlterianSM2 @jimschwab  05.02.2010 00.08
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bcarroll7: RT @jbruin: How Social Media Is Changing the Super Bowl - http://bit.ly/dr38ru  04.02.2010 22.10
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aaronnewman: @Mashable How Social Media Is Changing The Super Bowl - http://tinyurl.com/y8hnvru @AlterianSM2  05.02.2010 00.33
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waynesutton: RT @jbruin: How Social Media Is Changing the Super Bowl - http://bit.ly/dr38ru  04.02.2010 22.25
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dcSportsGuy: How social media is changing the #SuperBowl: from advertisers to athletes and fans http://bit.ly/a1fLfy  04.02.2010 23.06
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MarkClayson: How Social Media Is Changing the Super Bowl http://goo.gl/fb/uNCz  04.02.2010 22.12
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ConradSwailes: Have a read ! How Social Media Is Changing the Super Bowl http://bit.ly/dyfMrj  04.02.2010 22.28
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jfavreau: RT @cbetancourtPR: Good Read. RT @mashable: How Social Media Is Changing the Super Bowl - http://bit.ly/dr38ru  04.02.2010 22.27
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tomsebastiani: How Social Media Is Changing the Super Bowl: 2010 is the year social media and the Super Bowl are officially conve... http://bit.ly/dyfMrj  04.02.2010 22.08
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jbruin: How Social Media Is Changing the Super Bowl - http://bit.ly/dr38ru  04.02.2010 22.07
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susanbeebe: BOOSH! We've launched Hovercards! @ded, @dsa and @stop totally rocked this one in record time: http://bit.ly/cxO8yr  04.02.2010 05.12
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twitter: Flying around with Hovercards http://bit.ly/bdyC6a  04.02.2010 05.13
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Tojosan: No hovercards yet for me - you? http://blog.twitter.com/2010/02/flying-around-with-hovercards.html  04.02.2010 06.12
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DarinRMcClure: Hovercards it's the new thing... http://bit.ly/bdyC6a  04.02.2010 05.31
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davekerpen: Twitter has a new feature: Hovercards http://bit.ly/a2NvZp  04.02.2010 05.58
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chrisbrogan: RT @Ed: Seriously @Stop @Ded @Dsa (others?) This is brilliant - it will help Twitter lead the human web http://bit.ly/HoverCards  04.02.2010 06.24
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chrismessina: RT @twitter: Flying around with Hovercards http://bit.ly/bdyC6a /tip @techmeme  04.02.2010 05.19
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kenburbary: 4 Essential Traits for Social Media Success in Your Career - http://bit.ly/9XNerb  04.02.2010 00.21
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mediaphyter: Nice article from @researchgoddess over at @mashable - 4 Essential Traits for Social Media Success in Your Career http://bit.ly/b2FDfs  04.02.2010 00.10
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rdfrench: RT @mashable 4 Essential Traits for Social Media Success in Your Career http://bit.ly/9XNerb  04.02.2010 00.12
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sbauman: Nice piece on @mashable by @researchgoddess re: the use of social media in a successful career journey - http://bit.ly/983zvo  04.02.2010 00.19
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BradMays: RT @researchgoddess: I HAVE AN ARTICLE IN MASHABLE! Check it out: 4 Essential Traits 4 Soc Media Success in Your Career http://bit.ly/b2FDfs  03.02.2010 23.57
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KeithBurtis: RT @RSHotel: AWESOME friends in @Mashable post! @KeithBurtis @Chrisbrogan @jessicarandazza @amandamooney @prsarahevans http://bit.ly/9GnCBm  04.02.2010 00.28
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KeithBurtis: http://mashable.com/2010/02/03/social-media-success-traits/ 4 Essential traits for social media success. By @researchgoddess on @Mashable  04.02.2010 00.22
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JustinSMV: 4 Essential Traits for Social Media Success in Your Career http://bit.ly/drJtB3 (via @Mashable)  03.02.2010 23.58
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GeoffPeterson: 4 Essential Traits for Social Media Success in Your Career http://bit.ly/b2FDfs from @researchgoddess [Kudos on Mashable debut!]  04.02.2010 00.29
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Ade1965: 4 Essential Traits for Social Media Success in Your Career http://bit.ly/d2VYZE  04.02.2010 00.18
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RSHotel: AWESOME friends in @Mashable post ! @KeithBurtis @Chrisbrogan @jessicarandazza @amandamooney @prsarahevans http://bit.ly/9GnCBm  04.02.2010 00.17
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MarkClayson: 4 Essential Traits for Social Media Success in Your Career http://goo.gl/fb/aDlX  04.02.2010 00.10
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steverubel: Social Media Success- Mashable http://bit.ly/b2FDfs Honored to be interviewed for this. Thx @researchgoddess +@steverubel 4 recommending me  04.02.2010 00.03
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ConradSwailes: Have a read ! 4 Essential Traits for Social Media Success in Your Career http://bit.ly/drJtB3  04.02.2010 00.03
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Armano: Wow. Skype fpr 3g iPhone could be disruptive if it works well. http://bit.ly/d6IBXs  03.02.2010 20.35
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DJRJ: RT @mashable Coming Soon: Skype for iPhone Over 3G http://bit.ly/b3ThzD  03.02.2010 20.53
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jbruin: Coming Soon: Skype for iPhone Over 3G - http://bit.ly/baWUiz  03.02.2010 20.39
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Ade1965: Coming Soon: Skype for iPhone Over 3G http://bit.ly/9SZ0wp  03.02.2010 21.06
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MarkClayson: Coming Soon: Skype for iPhone Over 3G http://goo.gl/fb/OeiX  03.02.2010 20.34
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tomsebastiani: Coming Soon: Skype for iPhone Over 3G: Skype has just gone on the record confirming that a version of Skype for iP... http://bit.ly/ckMPQk  03.02.2010 20.28
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davidgerzof: Skype for iPhone Over 3G is coming - via Mashable http://bit.ly/dvR26R  03.02.2010 21.22
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shashib: RT @klout: RT @jowyang: Out of the 4 phases of responding to customer social influence, where are most companies are now? http://is.gd/7ChFa  03.02.2010 18.57
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jowyang: Out of the four phases of responding to customer social influence, where would you guess most companies are now? http://is.gd/7ChFa  03.02.2010 18.51
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allenmireles: RT @klout: RT @jowyang: Out of the four phases of responding to customer social influence, where are most companies now? http://is.gd/7ChFa  03.02.2010 18.54
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AdeleMcAlear: RT @mackcollier I am a Social Media Rockstar http://bit.ly/crOGgf  03.02.2010 05.45
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servantofchaos: We know ;) RT @MackCollier: I am a Social Media Rockstar - http://bit.ly/8Y3X1R  03.02.2010 05.38
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chuckhemann: RT @MackCollier: I am a Social Media Rockstar - http://bit.ly/8Y3X1R  03.02.2010 05.42
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MackCollier: I am a Social Media Rockstar - http://bit.ly/8Y3X1R  03.02.2010 05.37
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gloriabell: Great Post!! RT @MackCollier: I am a Social Media Rockstar - http://bit.ly/8Y3X1R  03.02.2010 05.39
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deirdrereid: Wondering if there are social media groupies too. RT @MackCollier: I am a Social Media Rockstar - http://bit.ly/8Y3X1R  03.02.2010 05.42
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CathyWebSavvyPR: RT @LizStrauss Want More Ideal Clients? Five Simple Steps http://bit.ly/btPgKK [good focused actionable post]  03.02.2010 02.16
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__Deb: 5 simple steps to your ideal client ... by the incomparable @lizstrauss http://bit.ly/bZuSlu  03.02.2010 00.37
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leeodden: Smart. RT @lizstrauss Want More Ideal Clients? Five Simple Steps http://bit.ly/aRDJKD  03.02.2010 05.29
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lizstrauss: Want More Ideal Clients? Five Simple Steps http://bit.ly/aRDJKD  03.02.2010 05.28
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lizstrauss: Five Simple Steps to More Clients ... http://bit.ly/aRDJKD  03.02.2010 01.48
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merylkevans: Are you clear about what you do? RT @__Deb: 5 simple steps to your ideal client ... by the incomparable @lizstrauss http://bit.ly/bZuSlu  03.02.2010 02.10
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ShannonAronin: Check out latest post from @theKbuzz: 3 Reasons the Future of Your Nonprofit Depends on Social Media http://bit.ly/9mdC5E #NPtech  03.02.2010 03.00
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ShannonAronin: Chk out my post 3 Reasons the Future of Your Nonprofit Depends on Social Media at buzzmarketing daily! http://bit.ly/9mdC5E #NPtech  02.02.2010 23.12
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KevinUrie: RT @simonmainwaring: 3 reasons the future of non-profits depend on social media (via buzzmarketng) http://bit.ly/asFtIt  03.02.2010 04.03
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simonmainwaring: 3 reasons the future of non-profist depend on social media (via buzzmarketng) http://bit.ly/asFtIt  03.02.2010 03.58
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MikeChapman: My friend and colleague @ShannonAronin has written her first blog post in her new position with kbuzz. http://bit.ly/9mdC5E Congrats!  03.02.2010 04.21
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MeshugAvi: 3 Reasons the Future of Your Nonprofit Depends on Social Media from @ShannonAronin @theKbuzz http://bit.ly/cVRVDD  02.02.2010 23.24
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Armano: Engadget turns off comments because things get personal http://bit.ly/aCawby A good strategy. Let things cool off.  02.02.2010 22.28
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ChristyKirby: I like the dinosaur image that goes with the story RT @paulwalker: We're turning comments off for a bit -- Engadget. http://ff.im/-fhkM6  02.02.2010 23.04
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jbernoff: Engadget is turning off comments. http://bit.ly/aCawby (via @kellyrfeller)  02.02.2010 21.45
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paulwalker: We're turning comments off for a bit -- Engadget. Interesting (albeit surprising) strategy. http://ff.im/-fhkM6  02.02.2010 21.44
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MattJMcD: Sheesh. @engadget turns the comments off for a while http://bit.ly/aCawby - smart move?  02.02.2010 20.39
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gannotti: anonymity often breeds ill-mannered behavior via web. Case in point see what happened at Engadget http://bit.ly/aCawby  02.02.2010 21.33
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dsilverman: Engadget kills comments, temporarily http://bit.ly/8ZT6Se and http://bit.ly/b1I0Ub  02.02.2010 23.58
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graywolf: Turning off comments I predict it'll be a growing trend ... trust me ... http://bit.ly/a4QYuM #spammers #trolls  02.02.2010 21.00
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CathyWebSavvyPR: RT @mashable: Twitter Under Phishing Attack? - http://bit.ly/cuut3O [I didn't get the email, but I had to change my PW]  02.02.2010 16.44
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dacort: Twitter users getting phished? Oh hai, Tuesday. http://bit.ly/cuut3O  02.02.2010 16.49
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CathyWebSavvyPR: RT @mashable Twitter Under Phishing Attack? http://bit.ly/9mKxFJ - I had trouble logging... via @MarkClayson  02.02.2010 16.23
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CathyWebSavvyPR: FYI @visitPA RT @mashable: Twitter Under Phishing Attack? - http://bit.ly/cuut3O [didnt get the email, but I had 2 chge my PW]  02.02.2010 17.24
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JustinSMV: Twitter Under Phishing Attack? http://bit.ly/aN4542 (via @Mashable)  02.02.2010 16.12
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Ade1965: More details on Twitter Phishing Attack http://bit.ly/aL0sfR  02.02.2010 16.47
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tomsebastiani: Twitter Under Phishing Attack?: Numerous Twitter users are pointing out that Twitter forced them to change their p... http://bit.ly/aN4542  02.02.2010 16.11
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ConradSwailes: Have a read ! Twitter Under Phishing Attack? http://bit.ly/aN4542  02.02.2010 16.55
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AhhPhotography: RT @mashable: Twitter Under Phishing Attack? - http://bit.ly/cuut3O  02.02.2010 16.16
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davidgerzof: Twitter Under Phishing Attack? - via Mashable http://bit.ly/aLR20t  02.02.2010 18.08
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MarkClayson: Twitter Under Phishing Attack? http://goo.gl/fb/qZGC  02.02.2010 16.10
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glenngabe: Twitter Under Phishing Attack? http://bit.ly/dpBR7P .  02.02.2010 16.45
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stejules: RT @mashable Twitter Under Phishing Attack? http://bit.ly/9mKxFJ  02.02.2010 18.38
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dollars5: Twitter Under Phishing Attack? http://bit.ly/9GXxzo  02.02.2010 17.18
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karyncooks: BREAKING: Ustream Raises $75 Million in Funding - http://bit.ly/avScfy (via @mashable)  02.02.2010 09.35
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davekerpen: BREAKING: Ustream Raises $75 Million in Funding - http://bit.ly/avScfy via @BenParr  02.02.2010 09.24
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dacort: Holy. Hell. RT @JessicaRandazza: RT @mashable: BREAKING: Ustream Raises $75 Million in Funding - http://bit.ly/avScfy  02.02.2010 09.40
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garyvee: RT @mashable BREAKING: Ustream Raises $75 Million in Funding http://bit.ly/blCfRT  02.02.2010 09.11
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thatdrew: RT @mashable: BREAKING: Ustream Raises $75 Million in Funding - http://bit.ly/avScfy  02.02.2010 09.13
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JustinSMV: BREAKING: Ustream Raises $75 Million in Funding http://bit.ly/9rqs6p (via @Mashable)  02.02.2010 09.11
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ConradSwailes: Have a read ! Ustream Raises $75 Million in Funding http://bit.ly/9rqs6p  02.02.2010 09.40
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MarkClayson: Ustream Raises $75 Million in Funding http://goo.gl/fb/gpbN  02.02.2010 09.15
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tomsebastiani: BREAKING: Ustream Raises $75 Million in Funding: Live video streaming platform Ustream has just announced that it ... http://bit.ly/9rqs6p  02.02.2010 09.11
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kim: RT @iBlend: RT @mashable: BREAKING: Ustream Raises $75 Million in Funding http://bit.ly/9rqs6p  02.02.2010 09.11
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ShaunaCausey: Google to Launch A (New) App Store? What this could mean via @Mashable -- http://bit.ly/dtZhyU  02.02.2010 05.48
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johncass: RT @shwen: apps stores all the rage - RT @jonmrich: RT @mashable Google to Launch App Store for Google Apps http://bit.ly/dtZhyU  02.02.2010 07.07
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jonmrich: RT @mashable Google to Launch App Store for Google Apps http://bit.ly/dtZhyU  02.02.2010 07.01
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dollars5: RT @mashable: Google to Launch App Store for Google Apps [REPORT] - http://bit.ly/affJX5  02.02.2010 05.05
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MarkClayson: Google to Launch App Store for Google Apps http://goo.gl/fb/w3yH  02.02.2010 04.35
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tomsebastiani: Google to Launch App Store for Google Apps [REPORT]: App stores are all the rage these days, it seems. Now The Wa... http://bit.ly/9rV0E3  02.02.2010 04.38
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ConradSwailes: Have a read ! Google to Launch App Store for Google Apps http://bit.ly/9rV0E3  02.02.2010 04.31
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martindave: The Splinternet means the end of the Web's golden age by Josh Bernoff via groundswell/Forrester http://bit.ly/5l2FcZ  02.02.2010 03.29
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BethHarte: RT @KS_WordSmith 'The golden age of the Web is coming to an end' [Forrester groundswell blog] http://bit.ly/9gFp0p  01.02.2010 23.19
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nejsnave: the rise of the splinternet by forrester. agree with the implications of the thinking, but it's always been this way, no? http://tr.im/MsAE  02.02.2010 03.51
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Armano: Bring on the Splinternet Flashturbation may finally be coming to an end. http://j.mp/7yUFNM #in  02.02.2010 03.44
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andinarvaez: Not a very good post by Forrester. Net isn't splitting. Yes...you have more options in terms of devices (read comments) http://bit.ly/5l2FcZ  01.02.2010 21.41
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maddiegrant: The Splinternet means the end of the Web's golden age http://bit.ly/b7Kgms [not sure I totally agree with this]  01.02.2010 23.34
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