As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN.

[Updated at 1:05 p.m.] Mariner Energy, owner of the production platform, said in a press release that no hydrocarbon spill has been reported after an initial flyover of the incident.

"Mariner has notified and is working with regulatory authorities in response to this incident," the statement said. "The cause is not known, and an investigation will be undertaken. During the last week of August 2010, production from this facility averaged approximately 9.2 million cubic feet of natural gas per day and 1,400 barrels of oil and condensate."

The company also said no injuries have been reported.

[Updated at 12:48 p.m.] David Reed, a paramedic on board the Rowan Gorilla II oil rig located 14 miles from the platform that exploded told submitted an iReport saying he saw all thirteen workers rescued from the water.

“We were up here in the radio room and all of sudden we saw a whole bunch of smoke coming from the platform," Reed said. "Shortly after all the radios started lighting up like a Christmas tree. They called any helicopters in the area, any boats in the area to respond, they were saying there were people in the water. There were multiple people in the water.”

See Reed's iReport of what he witnessed

WWL: Coast Guard reporting production platform incident

WDSU: Production platform explodes in Gulf

iReport: Did you see the explosion? Share images

[Updated at 12:32 p.m.] White House Press Secretary Robert Gibbs said Thursday that the federal government has "assets ready" to respond to any environmental problems resulting from the explosion of an oil platform off the coast of Louisiana.

[Updated at 12:31 p.m.] All thirteen people aboard a production platform that exploded in the Gulf are accounted for and safely on a commercial vessel according to initial information, the U.S. Coast Guard said in a statement.

"We continue to gather information as we respond with full force, and have oil spill response assets ready for immediate deployment should we receive any reports of pollution," the statement said.

[Updated at 11:53 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that 12 people from the production platform are in water immersion suits as they await rescue.

Colclough told CNN there are reports the production platform, which is for both oil and natural gas, is still on fire.

"We don't know what caused the rig to catch on fire," he told CNN, noting the incident is under investigation.

Asked about concerns regarding oil leaks or pollution, Colclough said "there are reports the rig was not actively producing any product, so we don't know if there's any risk of pollution."

Mariner Energy is a leading independent oil and gas exploration and production company in the Gulf of Mexico. About 85 percent of the company's production comes from offshore assets, with a growing share of that coming from deepwater developments.

The explosion comes nearly five months after the Deepwater Horizon drilling rig exploded April 20, killing 11 people and causing oil to gush into
the Gulf of Mexico, leading to one of the worst environmental disasters in U.S. history.

[Updated at 11:43 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that all 13 workers involved in the production platform explosion are accounted for, but one person is injured.

Coast Guard Choppers are on the way to the site 80 miles south of Vermilion Bay.

[Posted at 11:33 a.m.] An oil production platform has exploded 80 miles off the coast of Louisiana, with 12 people overboard and one missing, the Coast Guard said Thursday morning.

Rescue attempts are under way for at least 12 people, Coast Guard spokesman John Edwards told CNN. 13 people were on board the production platform total, Edwards said, noting 12 have been accounted for, but one person was missing.

The accident took place 80 miles off the coast of Louisiana on the Vermilion Oil production platform 380, which is owned by Houston-based Mariner Energy.

The Coast Guard has multiple helicopters, an airplane and several Coast Guard cutters en route. It's unknown if there are any injuries.

Part of the new iTunes 10 software, announced and launched yesterday, is a significant new social networking feature for iTunes called Ping. It allows you to comment on music, 'like' it a la Facebook, or rate it. Ping is also very similar to Twitter, in that you can 'follow' people and music stars. All of this happens inside of the iTunes application, either on your computer, iPhone or iPod Touch.

We took the new feature for a spin and came away intrigued, despite some initial flaws. We do however wonder at the overly commercial focus of Ping. Is this really about social networking, or mostly for Apple and artists to sell more music?

Sponsor

To access Ping, you first need to download iTunes 10 onto your computer. You'll need to also download 300+ MB worth of iPhone Software Update, to get it on your iPhone or iPod Touch.

On the computer, once you've downloaded iTunes 10 click the iTunes Store link in the sidebar. You'll see a "Get Started" link in the top right of that page (also 'Ping' appears as a menu option in the sidebar). You'll need to turn on the Ping feature and agree to Apple's privacy policy. After that, create a profile.

Note that you may encounter issues with uploading a profile photo and connecting to Facebook. If you wait for about 10 minutes, eventually your photo will upload. However Facebook Connect appears to be broken at this stage. We assume these are technical teething issues.

Once you have your profile set up, you're invited to follow other people and also stars like Lady Gaga and U2. This is very similar to how Twitter works, except that it's all happening inside of iTunes (on your computer or on your iPhone or iPod Touch).

Ping isn't entirely intuitive. It took some head scratching to figure out that to actually post content, you need to be in the iTunes Store. You can't create new content from within Ping itself, although you can comment on what others have added.

To add new content to your Ping stream, go to the iTunes Store and either comment on an album, 'like' it or give it a star rating.

The fact that you need to be inside the iTunes Store to create new content or like something, seems a rather cynical move to encourage people to buy more music. Why not let users search inside Ping for a song or album? Or, even better, let them right-click and comment, like or rate music from within the iTunes player?

To track - and optionally comment on - what others are doing, click on the Recent Activity feed in Ping.

Ping places more focus on feature accounts than Twitter, inviting you to "set your inner groupie free by following your favorite artists on Ping." The service comes pre-loaded with accounts for some leading pop, rock and other music acts.

These accounts don't offer much more than what the stars can already do on Facebook and Twitter. The main difference is that it's within an application where people can buy the music.

Overall, I can see Ping being useful for following friends who have similar tastes in music to me. In those cases, if they 'like' a new album then it's a great recommendation - and yes, I'm more likely to buy it. Also the ability to see which concerts they plan to go to is a useful feature.

However, Ping is probably not going to be very useful for following friends who don't share my music tastes. That could be most of them. You may be a mate of mine on Facebook, but if you listen to electronica then sorry I'm not very interested in the content you're liking (you probably feel the same way about the alternative music I tend to favor).

Have you tested out Ping yet? Let us know your verdict in the comments!

Press Complaints Commission confirms it was told two months ago that journalist was under investigation over new claim

The News of the World is facing a fresh allegation of phone hacking against one of its journalists, the Press Complaints Commission confirmed today.

The commission was informed by the paper just over two months ago about the allegation, and the journalist involved has been "suspended from reporting duties".

Stephen Abell, the PCC director, confirmed today that the press regulator was informed in by the paper in June "of the existence of the recent allegation of phone-message hacking against the reporter". Abell said that the PCC was prevented from launching its own investigation because the allegation was "the subject of legal action".

The new claim was revealed late yesterday in a New York Times article on the News of the World phone-hacking affair. The paper reported that the News of the World was conducting a new phone-hacking investigation and had suspended a reporter, after a "television personality" had been alerted by her phone company to a "possible unauthorised attempt to access her voicemail" and the number was traced back to a journalist at the paper.

Bill Akass, the News of the World managing editor, confirmed in a response to the New York Times that an internal investigation was under way and that a journalist had been "suspended from reporting duties".

It is understood that the News of the World was first made aware of the phone-hacking claim around Easter this year and that the internal investigation is ongoing.

"A serious allegation has been made about the conduct of one of our reporters. We have followed our internal procedures and the reporter has been suspended from reporting duties, and a very thorough and extensive investigation carried out into that allegation (involving, for example, external forensic specialists)," Akass said.

"The allegation is the subject of litigation and our internal investigation continues in tandem with that, which means I am unable to comment further. If the conclusion of the investigation or the litigation is that the allegation is proven, the reporter will be dismissed for gross misconduct without compensation.

"We have a zero-tolerance approach to any wrong-doing and will take swift and decisive action if we have proof of any wrong-doing."

Abell said: "The PCC was informed by the News of the World in June of the existence of the recent allegation of phone message hacking against the reporter. This is currently the subject of legal action, which has prevented the PCC from becoming formally involved at this stage.

"However, once the legal action has been concluded, the commission will consider the matter further. It was right that the News of the World disclosed the existence of this claim to the PCC, and we will address the issues when it is possible for us to do so. The PCC has made publicly clear on a number of occasions that phone message hacking is deplorable and that view – of course – remains."

The News of the World's editor, Colin Myler told the Commons culture select committee last year that he had introduced new procedures to avoid a repeat of this behaviour. Myler became editor in 2007, when Andy Coulson resigned over the Clive Goodman phone-hacking affair.

Myler told the committee that all staff were ordered to follow the PCC code of conduct and warned that failure to comply could result in disciplinary proceedings. Stricter controls on cash payments and sources were also introduced and all staff had to attend workshops on the PCC code, he added.

The committee called several current and former executives from the News of the World's publisher, News International, including Coulson, last year as part of its inquiry into privacy, press standards and libel.

This fresh round of hearings was prompted by the Guardian's revelation that News International had paid £700,000 to settle a breach of privacy claim from Gordon Taylor, chief executive of the Professional Footballers' Association, after a private investigator working for the News of the World hacked into his phone.

• To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000.

• If you are writing a comment for publication, please mark clearly "for publication".

Thanks to a partnership with Vlingo, owners of Android 2.0 or higher-equipped phones can now check in to Foursquare and update their status on Facebook and Twitter simply by speaking into their phones.

To try it out, download the free Vlingo app to your Android handset.

Using your voice, you can then update your location status on Foursquare by saying “check into Logan Airport”, locate your friends with commands like “where are my friends?” and “who’s nearby?” as well as send shout-outs to your buddies (e.g. “shout at Logan Airport waiting to board a plane to San Francisco”).

That’s not all though. The latest version of the Vlingo app also lets users share the service with their friends with the click of a button and also update their status on Facebook, Twitter and/or Foursquare at the same time by saying “social update” and speaking the message.

Previous Vlingo features remain, too: you can still use the app to send text and email messages, search the web, use Google maps and more.

As for BlackBerry, iPhone and Nokia S60 users – they’ll have to be patient for a while before they can start updating their status and locations with their voice.

Vlingo says it plans to roll out this functionality to other supported platforms in a future release but didn’t mention specific dates.

Do you consider voice-driven applications to be an ideal way to interact with mobile apps on your phone? Why (not)?

Twitter officially disabled Basic authentication this week, the final step in the company's transition to mandatory OAuth authentication. Sadly, Twitter's extremely poor implementation of the OAuth standard offers a textbook example of how to do it wrong. This article will explore some of the problems with Twitter's OAuth implementation and some potential pitfalls inherent to the standard. I will also show you how I managed to compromise the secret OAuth key in Twitter's very own official client application for Android.

OAuth is an emerging authentication standard that is being adopted by a growing number of social networking services. It defines a key exchange mechanism that allows users to grant a third-party application access to their account without having to provide that application with their credentials. It also allows users to selectively revoke an application's access to their account.

Read the comments on this post

Samsung has finally spilled the details about its long-awaited tablet computer, the Galaxy Tab, during a press conference at the IFA consumer electronics fair in Berlin.

Samsung calls its tablet a “smart media device,” and Galaxy Tab definitely has the specifications to back it up: Android 2.2 support, a Cortex A8 1 GHz processor, 512 MB of RAM and 16/32 GB of internal memory with the possibility of upgrading through microSD memory cards.

Furthermore, there’s a 7 inch TFT-LCD display with 1024×600 pixel resolution, a 3 megapixel camera with autofocus and LED Flash plus an additional fron 1.3 megapixel camera for video chats (that’s got to hurt iPad owners at least a little bit) as well as WiFi and 3G connectivity. The dimensions of the device are 190.09 x 120.45 x 11.98mm, with 380 grams of weight, and the battery should last through 7 hours of movie playback.

In other words, the iPad got a worthy competitor, not only because of the capable hardware the Tab is sporting, but also because it has the latest and greatest version of Android. Although it’s smaller than the iPad, whose screen measures 9.7 inches, Galaxy Tab does a lot of things the iPad cannot do: it has two cameras, it supports Flash and a wide variety of multimedia formats, including DivX, XviD, MPEG4, H.263, and H.264.

Samsung has partnered with Vodafone for the launch, and the Galaxy Tab will start selling in October in the majority of Vodafone’s European markets and later this year in the U.S and other markets.

More About: android, samsung, Samsung Galaxy Tab, Tablet

For more Tech coverage:

• Follow Mashable Tech on Twitter
• Become a Fan on Facebook
• Subscribe to the Tech channel
• Download our free apps for iPhone and iPad

BuzzFeed, which tracks online topics that have gone viral, is offering a version of the analytical dashboard it uses to monitor the spread of Internet “memes” to any website, brand or publisher that wants to track the popularity of their content. To demonstrate the dashboard’s features, BuzzFeed — which is run by viral marketer and Huffington Post co-founder Jonah Peretti — has opened up its own internal version of the tool to show all its traffic statistics, including the performance of individual stories on the BuzzFeed site and where the traffic came from.

The dashboard tracks what the site calls “seed views” — representing readers who looked at the content on BuzzFeed’s site or on one of its partners’ websites — and “viral views,” which are readers who came from somewhere else, after finding the item on Twitter, Facebook, Digg or some other content-sharing network. While a recent story about the best anti-Glenn-Beck signs at a rally got about 16,000 views on BuzzFeed directly, it got almost five times that many “viral views” from other sources. The dashboard shows the story got over 19,000 pageviews via Huffington Post, more than 18,000 via Reddit, and over 10,000 from Facebook. It was shared 900 times on Facebook and drew more than 1,000 “likes” from readers there, as well as 2,800 clicks.

Peretti said in an email interview that BuzzFeed has been using the viral dashboard to build not just its own site and track the spread of its content, but to put together viral advertising campaigns for clients such as Viacom, GE, and Intel as part of the company’s marketing consulting business. “We decided that it was time to make a big move and make the viral dashboard public, so everyone can see the internal stats we use to grow the company,” the BuzzFeed founder said. The site will be making the dashboard available free of charge to anyone who wants to use it later this month, Peretti said, and sites can also apply for early beta access to the tool.

BuzzFeed’s new offering could find a receptive audience; more and more web publishers are looking to real-time analytical tools to track how their content is performing on a minute-by-minute basis, rather than (or in addition to) using existing tools that look at traffic statistics over a longer time period. Chartbeat, which provides a broader package of overall web traffic analytics for websites, recently raised a funding round of $3 million from Index Ventures and a group of other VCs. BuzzFeed itself raised an $8-million Series B round of financing earlier this year from RRE Ventures, along with Ron Conway’s SV Angel and Chris Dixon’s Founder Collective.

Here’s a presentation that Peretti did on how to make your content go viral by using what he calls the “Bored at Work” network.

Related content from GigaOM Pro (sub req’d): With Caffeine, Google Reveals the Challenges of Real-Time

This is the third post in a three-part series. The first part was Nick Carr, hypertext and delinkification. The second part was Money changes everything.

Nick Carr, like the rest of the “Web rots our brains” contingent, views links as primarily subtractive and destructive. Links direct us away from where we are to somewhere else on the Web. They impede our concentration, degrade our comprehension, and erode our attention spans.

It’s important, first, to understand that every single one of these criticisms of links has been raised against every single new media form for the past 2500 years. (Rather than rehash this hoary tale, I’ll point you to Vaughan Bell’s excellent summary in Slate. For a full and fascinating account of the earliest episode in this saga — Socrates’ denunciation of the written word — I recommend the elaboration of it in Maryanne Wolf’s Proust and the Squid.)

Throughout history, the info-panic critique has been one size fits all. The media being criticized may change, but the indictments are remarkably similar. That tells us we’re in the presence of some ancestral predilection or prejudice. We involuntarily defend the media forms we grew up with as bastions of civilization, and denounce newcomers as barbaric threats to our children and our way of life.

That’s a lot to hang on the humble link, which — in today’s Flash-addled, widget-laden, real-time-streaming environment — seems more like an anchor of stability than a force for subversion. But even if we grant Carr his premise that links slow reading and hamper understanding (which I don’t believe his evidence proves at all), I’ll still take the linked version of an article over the unlinked.

I do so because I see links as primarily additive and creative. Even if it took me a little longer to read the text-with-links, even if I had to work a bit harder to get through it, I’d come out the other side with more meat and more juice.

Links, you see, do so much more than just whisk us from one Web page to another. They are not just textual tunnel-hops or narrative chutes-and-ladders. Links, properly used, don’t just pile one “And now this!” upon another. They tell us, “This relates to this, which relates to that.”

Links announce our presence. They show a writer’s work. They are badges of honesty, inviting readers to check that work. They demonstrate fairness. They can be simple gestures of communication; they can be complex signifiers of meaning. They make connections between things. They add coherence. They build context.

If I can get all that in return, why would I begrudge the link-wielding writer a few more seconds of my time, a little more of my mental effort?

Let’s take these positive aspects of linking in ascending order of importance.

Links say “hello.”

A link to another site can serve as a way of telling that site, “I just said something about you.” This invites spammy abuse, of course. But it remains an elegantly simple device. Many bloggers still check their referrers today as they did a decade ago in the early days of weblogging. High-traffic sites can’t and won’t bother paying much attention to this, but out in the middle and nether reaches of the Web-traffic curve, this kind of link remains a valid and valuable social gesture.

Links show a writer’s work.

Any post or page with hand-selected links provides a record of the writer’s research, reading and sourcing. Some people are happier with this stuff collected at the end, as we did for centuries in print. But linking in situ gives the reader the information right where it’s needed. (If reading a link adds to “cognitive load,” surely the effort of scanning down to a footnote or, even worse, flipping back to an endnote piles on even heftier brain-freight.)

Links keep us honest and fair.

If you’re quoting someone and you link to the original, you’re saying to the reader, “Check my work — see if I’ve presented the other person’s point of view accurately and fairly.” This provides a powerful check on bullying and misrepresentation. It’s the rant without links, the disconnected diatribe, that’s suspect.

In a media environment where a dwindling number of participants believes that objectivity is either possible or desirable, the best yardstick for fairness we have is this: does a writer present the perspectives of those he disagrees with in a way that they feel is fair? Linking to those perspectives is a way for a writer to say: Go ahead — see if I got you right.

Links enhance trust.

Let me quote Web usability expert Jakob Nielsen, from 1999 (in a text I reread thanks to a link I followed from a discussion of my earlier post at Crooked Timber):

Not being afraid to link to other sites is a sign of confidence, and third-party sites are much more credible than anything you can say yourself. Isolated sites feel like they have something to hide.

Links knit context into the Web.

Most Web critiques includes ritual denunciation of the medium’s disconnected, fragmentary nature. And certainly there are plenty of fragments out there in HTTP-land. But the disconnected ones, by definition, don’t get read much. We read the posts and pages that get widely linked to.

A fragment that gets connected is no longer a fragment. It becomes a working part, a piece of a mosaic, a strand in a web. (There’s a reason these words are embedded in Internet history.)

It always amazes me to hear the complaint that the Web doesn’t provide readers with enough context. Then I realize that this criticism is usually made by print journalists. They are accustomed to having their words acquire a bountiful context on paper. Then, typically, their work is spat onto the Web by an automated content-management system — and served up without a link in sight.

Theirs is an experience of loss of context. But for the rest of us, writing for the Web offers more frequent and potent opportunities to give our words context than we’ve ever had before.

What pages shall we connect our words to? We have the entire rest of the Web to choose from! And the choices we make say worlds about our writing.

The context that links provide comes in two flavors: explicit and implicit. Explicit context is the actual information you need to understand what you’re reading. Here’s what I mean, if I can go all recursive on you for a moment: Let’s say you landed on this article out of nowhere. Someone sent you a link. (Now, right there Carr and the link-skeptics might say, “”There’s the problem! If you were reading a magazine or a book, that would never happen.” To which I can only say, if the opportunity to receive pointers to interesting reading from a network of friends is a problem, it’s one I am very happy to have.)

So you land on my page and you might well have no idea what I’m talking about, since this is part three of a series. Links make it easy for me to show you where to catch up. If you don’t have time for that, links let me orient you more quickly in my first paragraph with reference to Carr’s post. I can do all this without having to slow down those readers who’ve been following from the start with summaries and synopses. Again, even if the links that achieve this do demand a small fee from your working brain (which remains an unproven hypothesis), I’d say that’s a fair price.

By implicit context, I mean something a little more elusive: The links you put into a piece of writing tell a story (or, if you will, a meta-story) about you and what you’ve written. They say things like: What sort of company does this writer keep? Who does she read? What kind of stuff do her links point to — New Yorker articles? Personal blogs? Scholarly papers? Are the choices diverse or narrow? Are they obvious or surprising? Are they illuminating or puzzling? Generous or self-promotional?

Links, in other words, transmit meaning, but they also communicate mindset and style. By this, I don’t mean “stylish linking.” There have been fads in linking — the first and best-known was probably the playfully ironic, self-deprecating style pioneered by Suck.com in 1995 (I wrote about it in Salon a long time ago). They come and go, just as catch-phrases and tics in casual writing do. As with other link mannerisms, remnants of the Suck style survive in a few places; but mostly, Web users have rejected the practice of links that obscure or misdirect or joke. We prefer links that clarify.

The history of Web linking has been a long chronicle of controversies we didn’t need to have: irrelevant debates over issues like so-called deep linking (if you really don’t want to be linked to, why are you on the public Web?) or the notion of a power-law-driven A-list in blogging (if you want to become a celebrity, other media are far more efficient). To this list, we can now add the “delinkification” dustup.

It’s hard to imagine the benefit for ourselves, or for the Web, of a general retreat from linking. Writing on the Web without linking is like making a movie without cutting. Sure, it can be done; there might even be a few situations where it makes sense. But most of the time, it’s just head-scratchingly self-limiting. To choose not to link is to abandon the medium’s most powerful tool — the thing that makes the Web a web.

A long time ago, I wrote a column titled Fear of Links about the then-burgeoning movement of webloggers. I urged professional writers to stop looking down their noses at links and those who make them: “A journalist who today disdains the very notion of providing links to readers may tomorrow find himself without a job.”

That was 1999. Today, we live in that piece’s “tomorrow.”

Ever since it became stable enough to use on a day-to-day basis on a Mac last year, Google Chrome has been my browser of choice. Other browsers have been adding some nice features — but Chrome keeps adding them faster. And today on its second birthday, that rate of change isn’t slowing down.

Google has officially rolled out Chrome 6 as the latest stable version of the browser today. This shouldn’t come as a surprise to anyone using the dev or beta builds of the browser, but it’s nonetheless an important mark as it means it’s stable enough for mass consumption.

Remember that it was just two years ago when Google surprised the world by announcing a new browser (a little early) via a comic. The next day, we got the first shots of what the browser would look like — and it was released as a beta for Windows users. It actually looks pretty much the same today, but it’s now much, much faster (and when it launched it was already faster than most browsers out there).

Google says that Chrome today is a full three times faster when it comes to JavaScript performance versus Chrome circa 2008. The rapid speed increases have also undoubtedly pushed rival browsers to become faster, so we’ve all benefited.

Arguably more important to me is that despite adding all the new features – and extensions — Chrome still seems lightweight today. I fondly remember the good old days of 2004 when I first started using Firefox as my main browser and thinking how fresh and lightweight it felt compared to the atrocity that was IE. Firefox, sadly, got bloated over the years. So far, Chrome hasn’t put on the same weight. Here’s hoping it never does.

As I said, Chrome is also showing no signs of slowing down from a development standpoint. The browser is already in the process of morphing into version 7 as well. Chromium, the open source browser that Chrome is based on, has been hit version 7 a couple weeks ago — and the dev build of Chrome just went 7 as well. Google has said they hope to iterate every six weeks going forward.

These next few months are going to be arguably the most interesting times for the browser yet. The Chrome Web Store will soon open, bringing tightly integrated web-based apps into the browser. And then, of course, Chrome OS is due before the end of the year.

Happy birthday Chrome.

Chrome then:

Chrome now:

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

Yesterday, at the Apple music event in San Francisco, I had a short chat with Apple CEO Steve Jobs, as he strolled through the demo room for the media, just after he had announced various updates for the iPod, Apple TV and iTunes onstage.

One of the those was the introduction of a new social network for music called Ping that Apple (AAPL) has integrated within iTunes 10 and which looks an awful lot like the experience you get on Facebook.

Essentially, it is a vertical version–in this case for music–of the powerful social networking site.

Facebook has noodled for years about creating its own social music offering, including doing a partnership with Lala, which was bought by Apple last year and shuttered in June.

But its efforts have largely gone nowhere.

And Facebook is nowhere on Ping too. Currently, there is no linking, sharing or participation of any kind with Facebook–or Twitter or MySpace either–on Ping, which will work only on the iTunes software on computers, iPhones and iPods.

When I asked Jobs about that, he said Apple had indeed held talks with Facebook about a variety of unspecified partnerships related to Ping, but the discussions had gone nowhere.

The reason, according to Jobs: Facebook wanted “onerous terms that we could not agree to.”

Definition, according to an online dictionary: “Involving an amount of effort and difficulty that is oppressively burdensome; Involving heavy obligations.”

Jobs did not elaborate on those troublesome terms and also would not say if Ping would incorporate Facebook Connect–which would make it much easier to find friends to share music with.

“We could, I guess,” he shrugged.

And when I asked how to find friends, Jobs offered, noting iTunes had 160 million users across the globe: “You can type their names into search or send them emails inviting them to join.”

Okay, although being more open would work too!

As MediaMemo’s Peter Kafka noted:

“Maybe Apple plans on joining the rest of the Web, via an open API that will let Facebook, Twitter et al–maybe even the to-be-launched Google (GOOG) music service–play nicely with Ping. We’ll see.”

Facebook–including some execs who are definitely irked about how closely Ping resembles Facebook, right down to the blue color scheme–hopes so.

Consider the statement issued by Facebook to me–after attempts to get it verbally failed, due ironically to several dropped connections on the iPhone of the exec I spoke to:

“Facebook believes in connecting people with their interests and we’ve partnered with innovative developers around the world who share this vision. Facebook and Apple have cooperated successfully in the past to offer people great social experiences and we look forward to doing so in the future.”

In other words: Zing, Ping.

In any case, Jobs said he had great hopes for the social music service, adding that Ping could be the most significant thing to come out of yesterday’s announcements.

But soon enough, he moved right onto the new iPods, declaring enthusiastically: “Isn’t the Nano amazing?”

Sarah Cohen, the Knight Professor of the Practice of Journalism and Public Policy at Duke University’s Sanford School of Public Policy, figured there had to be an easier way for journalists to organize their notes on chronological events.

“Time and place are two of the most important aspects in stories,” Cohen said. “Most reporters I know are still keeping a 40-page chronology in Word for long running stories.”

So, with a grant from Duke, Cohen hired two research scientists, Fernanda Viégas and Martin Wattenberg, to design a visual tool to allow reporters to not just organize their notes more effectively, but to also see the results of their research over time.

In this image, the tool tracked President Obama's first 100 days in office, by his location.

Viegas  and Wattenberg were the brains behind the IBM Many Eyes project and now work for Google.

The tool they came up with, an open source program that is free to download and use, makes it possible for journalists to look at the reams of data that went into those old 40-page text chronologies or multisheet spreadsheets in new and more useful ways.

“Say you’re working on the BP story, you can say, ‘I only want to see what happened in May having to do with birds,’’’ Cohen explained.

You can also look at how often President Barak Obama talked about the disaster in May, drill down into how when the president mentioned Gulf wildlife or any number of other functions. But the program doesn’t just making searching data easier – it’s a visual tool that makes understanding data points over time easier.

“The way journalism is going, as there are fewer boots on the ground. It’s important that they’re spending their time efficiently,” Cohen explained.

Today, we’re announcing that the Mozilla Labs project codenamed “Bespin” is now called Mozilla Skywriter. It remains a Labs experiment to see how great coding in the browser can be by making a powerful, customizable HTML5 text editor. We’re also announcing a move to GitHub.

We’ve had many compliments and complaints about the “Bespin” codename ever since we first introduced the project. You can’t please everyone, especially when it comes to naming. The Bespin codename, derived from the awesome “cloud city” in The Empire Strikes Back, was a fun name to use for an editor that enables “coding in the cloud”.

Since the initial release in February 2009, the Bespin has come a long way. The project has changed focus and expanded its reach. The “Bespin Embedded” releases have been showing up more and more including several entries in the recent “Node Knockout” competition: Nodify, Inflatable Churn, and Wrath. Other recent development environments on the web have also chosen to use Bespin, including ShiftEdit, jGate and Mozilla’s own Add-On Builder (aka FlightDeck).

As we approach a 1.0 release, it was clear that it was time to shed Bespin’s code name and give it a real, lasting project name. We’re happy to announce that that name is Mozilla Skywriter. I think that Mozilla Skywriter fits the “coding in the cloud” theme very well indeed.

Skywriter is becoming an end-to-end JavaScript-based system. Camilo Aguilar, a new contributor to the project, has been working on porting “dryice”, our build tool, to node.js. Once that’s done, we’ll be creating a XULRunner-based desktop version of Skywriter and a new customizable server version based on node.js. It’s actually pretty amazing how many different uses for our editor we’ll be able to target with a single codebase.

Many people who have worked on Skywriter have expressed a desire to fork it on GitHub. There have been unofficial mirrors and plenty of people installing Mercurial just to use Bespin. In order to make things easier for our community, we’re moving the official repository for Skywriter over to GitHub: http://github.com/mozilla/skywriter.

A note about the repositories: that shiny new repository holds the “all JavaScript” version of Skywriter. As I write this, that repository needs a lot of work (in other words, it’s broken!). All of the “bespin” names have changed to “skywriter” and the build tooling is still in the process of being rebuilt. The existing bespinclient repository remains available for people wanting to work with something that works today. That repository is effectively a branch of the code prior to the start of the JavaScript work. For the most part, we should be able to migrate changes made to that repository over to the new Skywriter repository pretty easily. We’re just changing the tooling to JavaScript, we’re not really changing Bespin’s core plugins at all.

One final note about the Bespin to Skywriter transition: the Bespin name appears in many places and it will take some time to fully migrate over. The Mozilla Skywriter home page will always have up to date links to project resources and is the best place to look if you’re having trouble finding something.

You can follow the Skywriter project (MozSkywriter) on Twitter and ask us questions in #skywriter on irc.mozilla.org.

Finally, a big thanks to Julian Viereck who is off to university in Zürich. Julian has been a huge help to the Skywriter project since the beginning and we wish him good luck in the coming years!

– Kevin Dangoor on behalf of the Mozilla Skywriter team

New York Times publishes allegations that PM's media adviser 'actively encouraged' unlawful practice while editor

The prime minister's media adviser, Andy Coulson, freely discussed the use of unlawful news-gathering techniques while editor of the News of the World and "actively encouraged" a named reporter to engage in the illegal interception of voicemail messages, according to allegations published by the New York Times.

Coulson, who resigned as editor of the News of the World in January 2007 after its royal correspondent was jailed for intercepting voicemail messages, has always insisted that he had no knowledge of illegal activity when he edited the paper or at any time as a journalist. He told a Commons select committee last year: "I have never had any involvement in it at all."

The New York Times website published a trail to a story due to appear in its Sunday magazine. It made detailed allegations likely to bring intense new pressure on Coulson and the Metropolitan police force, which stands accused of favouring Rupert Murdoch's newspaper group by cutting short its investigation, withholding crucial evidence from prosecutors and failing to inform victims of the newspaper's crimes against them. Coulson declined to comment on the allegations. The News of the World and Scotland Yard have denied all the charges.

Coulson resigned after the imprisonment of his royal reporter, Clive Goodman, and a private investigator, Glenn Mulcaire, for "hacking" into the voicemail messages of eight public figures. When the Guardian revealed last year that the scandal involved other journalists at the paper and numerous other victims, Coulson said he had nothing to add to earlier denials of involvement, and the Conservative leader stood by him. David Cameron said: "I believe in giving people a second chance."

The New York Times, which has had an investigative team at work on the story since March, is citing two former News of the World journalists who specifically claim that Coulson was directly aware of his reporters' use of illegal techniques.

An unnamed former editor is quoted as claiming that Coulson talked freely about illegal news-gathering techniques, including phone-hacking, and that he personally had been at "dozens, if not hundreds" of meetings with Coulson where the subject came up. "The editor added that when Coulson would ask where a story came from, editors would reply 'We've pulled the phone records' or 'I've listened to the phone messages'."

In addition, Sean Hoare, a former reporter who used to be a close friend of Coulson, is quoted as saying that when he worked with Coulson at the Sun, he personally played recordings of hacked voicemail messages for him and that later, when he worked for Coulson at the News of the World, he "continued to inform Coulson of his pursuits. Coulson 'actively encouraged me to do it', Hoare said".

Hoare, who was sacked from the paper at a time when he had drink and drug problems, says he personally listened to the voicemail messages of celebrities such as David and Victoria Beckham and that he has spoken out now because he believes it was unfair for Goodman to get all the blame.

Coulson told the Commons media committee last year that he had never even heard Mulcaire's name and that Goodman had been the only reporter involved: "I am absolutely sure that Clive's case was a very unfortunate rogue case."

The New York Times claims to have spoken to a dozen former News of the World reporters and editors who say that phone-hacking was "pervasive" in Coulson's newsroom. "Everyone knew," according to an unnamed senior reporter. "The office cat knew." Most former reporters are unnamed, but Sharon Marshall is named as having witnessed hacking when working under Coulson from 2002-04. "It was an industry-wide thing," she said.

The paper says that Coulson ran a highly competitive newsroom "with single-minded imperiousness". Former News of the World journalists claim that there was a "do whatever it takes" mentality and that reporters were told to "get the story, no matter what". "They described a frantic, sometimes degrading atmosphere in which some reporters openly pursued hacking or other improper tactics to satisfy demanding editors," according to the New York Times.

The paper gives a specific example of the involvement of an editorial executive: "Matt Driscoll, a former sports reporter, recalled chasing a story about the soccer star Rio Ferdinand. Ferdinand claimed he had inadvertently turned off his phone and missed a message alerting him to a drug test. Driscoll had hit a dead end, he said, when an editor showed up at his desk with the player's private phone records." Driscoll was later dismissed and awarded £800,000 by a tribunal, which found that he had been bullied by Coulson.

Bill Akass, managing editor of the News of the World, dismissed the New York Times claims as "unsubstantiated". He said: "We reject absolutely any suggestion or assertion that the activities of Clive Goodman and Glenn Mulcaire, at the time of their arrest, were part of a culture of wrongdoing at the News of the World and were specifically sanctioned or accepted at a senior level in the newspaper."

The New York Times goes on to quote unnamed sources from the Met suggesting that its inquiry into the phone hacking was hampered by a desire to avoid upsetting Britain's biggest selling newspaper: "Several investigators said in interviews that Scotland Yard was reluctant to conduct a wider inquiry in part because of its close relationship with the News of the World."

After a raid on Goodman's desk in August 2006, according to the New York Times, "several detectives said they began feeling internal pressure. One senior investigator said he was approached by someone from the department's press office, who was waving his arms in the air, saying 'wait a minute, let's talk about this'."

The investigator, who has since left Scotland Yard, added that the press officer stressed the department's "long-term relationship with News International". The investigator recalled furiously responding: "There's illegality here, and we'll pursue it like we do any other case." Scotland Yard says that operational decisions are made by police, not by press officers.

Former journalists told the New York Times that when Scotland Yard raided Goodman's desk, two senior journalists "stuffed reams of documents into trash bags and hauled them away". Police did not interview any other reporter or editor apart from Goodman. The material seized from Goodman and Mulcaire included paperwork which potentially implicated three named journalists. None was interviewed and, as the Guardian disclosed last year, the police failed to pass key paperwork to the Crown Prosecution Service.

The New York Times quotes an unnamed former senior prosecutor who was "stunned to discover later that the police had not shared everything. 'I would have said we need to see how far this goes' and 'whether we have a serious problem of criminality on this news desk', said the former prosecutor."

When the case came to court, police identified eight victims of the hacking. However, the New York Times claims that the officer responsible for the inquiry, the then assistant commissioner Andy Hayman, had been shown a "target list" of names and numbers taken from Mulcaire's home which ran to eight or 10 pages and which "read like a British society directory".

The Met told prosecutors that it would approach all known victims, but failed to do so. One who was approached, the then Respect MP George Galloway, told the New York Times that police warned him that his voicemail had been intercepted but refused to tell him who was responsible.

Scotland Yard denies cutting short its inquiry or being influenced by its relationship with the News of the World. The Press Complaints Commission was criticised after two inquiries into the affair failed to find evidence of wrongdoing other than that originally presented by police.

After revelations in the Guardian, the Commons media select committee held a second inquiry into the affair last year. Its report expressed concern "at the readiness of all of those involved – News International, the police and the PCC – to leave Mr Goodman as the sole scapegoat without carrying out a full investigation".

Apple announced on Wednesday a cornucopia of new hardware and software: sleek iPods, a brand new Internet-enabled video streaming device and new versions of its iOS software and iTunes 10. However, the most impressive to me by far was Ping, the music-only social network that Apple is opening up its 160 million existing iTunes users.

No, I’m not blown away by the 160 million number. What I’m impressed by is the thinking behind Ping.

Ping may function like a cross between Facebook and Twitter for iTunes by allowing you to follow celebrities, create social cliques and get artist updates via an activity stream. I think it could have tremendous impact on social sharing and commerce.

From a content perspective, there are three different types of media we love to talk about: movies we see, music we listen to and books we are reading. These are accepted social norms. In fact, many relationships are made on the basis of collective love of a movie and many friendships have started with mixed tapes.

It makes perfect sense for a music service to be social. I’m not alone: The popularity YouTube, the fast-growing MOG and the sadly defunct iLike and Imeem show that people gravitate towards music as a common, collective experience. A recommendation from friends on Last.fm often resulted in me buying many-a-few music tracks. My friends who listened to Thievery Corporation turned me on to The Broadway Project and Chris Joss, which I ended up buying on the iTunes store or via Amazon’s MP3 store.

This click-and-go-somewhere-to-download model of affiliate links can never match a unified experience. Amazon, for example, encourages bloggers and others to link to things they like and then get a piece of the action. This separates social from commerce and treats them as two discrete activities. On the post-Facebook Internet, I don’t think anyone can afford to keep these two actions distinct.

Ping, from what little I saw during Steve Jobs’ demo, allows a similar level of social interaction. It can tell me who my friends think are cool and the top 10 favorites of people in my social graph. Some of my friends are famous deejays. Others just have eclectic musical tastes. They can collectively sift through over 10 million songs and help with the discovery of music. This social-powered discovery is part of the biggest theme of our times: serendipity. About two years ago, when I wrote about serendipity, I said:

The problem is that there’s too much data coming online too quickly, and the traditional method of search that involves first finding and then consuming the information is not going to work for much longer. There just won’t be enough time for us to do that and still have a life. It’s a problem, and therefore solving it is an opportunity — a very big opportunity.

My belief has only been affirmed by growth in the amount of data available. With 12 million songs and 250,000 apps, the best way for Apple to enhance the iTunes store – aka its shopping experience — is through the use of social. Back in 2007, I argued that social networking was merely a feature that had to be embedded into applications to enhance their value. Apple has done a great job of that, but it’s also gone one step further, not only by adding a social networking layer to iTunes, but by meshing it with its commerce engine, the iTunes Store. And it’s made this experience available on both the desktop and its devices.

Apple received much of this social capability with the acquisition of Lala, an online music service, which as a standalone company used sharing of social objects to drive folks towards paid music downloads. Now Apple is only closing the loop by further sharing what users bought. I wouldn’t be least bit surprised if sales of music on the iTunes store rocket upwards, thanks to social discovery.

Amazon, which recently started experimenting with Facebook Connect, has similar ideas, but its implementation leaves a lot to be desired. On Amazon, I’m reduced to reading reviews from absolute strangers for music. I have a handful of friends who have impeccable taste in non-fiction business books, are all members of Amazon, and they already use email to share new book suggestions with me.

What if they too could share their likes and dislikes via a social layer inside Amazon.com? Or what if I could follow my favorite authors and get updates on their books? Much like Apple, Amazon owns book-based social service, Shelfari, and should find ways to embed the social layer inside of all Amazon products and connect its tens of millions of users.

Like Apple, Amazon too has a lot more data about its customers and their behaviors and could create a compelling discovery experience. I believe with tens of thousands of products in its store, the retail giant needs to figure out ways to surface content and other offerings smartly.

Related content from GigaOM Pro (sub req’d): Why Google Should Fear the Social Web