Twitter has just announced the service’s official iPad app.

It’s free and comes with a slew of touch interface bells and whistles built right in. The app is intended to allow for seamless navigation between tweets, photos, web pages, videos and other media and updates. It’s also usable even for those who don’t have Twitter accounts.

Twitter for iPad [iTunes link] has a few new UI touches that you haven’t seen elsewhere. These features are custom-designed for the larger screen and touch capabilities of the iPad. It also caters to what the iPad was made for: media consumption rather than creation. Twitter’s Leland Rechis, a mobile UX designer, writes on the Twitter blog that the iPad is “a device that really lets content shine.”

The main interface is a series of panes that can expand and retract based on the kind of content the user wants to access. “Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like,” wites Rechis.

Media viewing is optimized for the iPad, as well. Videos play in-line with other content and can be loaded while you’re browsing through your timeline. You can pinch a video to view it fullscreen, too.

Finally, Twitter has really done some interesting things with touchscreen capabilities in this app. When you pinch a tweet, you’ll see details about the author and have a list of actions you can take, including reply and retweet. A two-finger pull-down gesture will show the entire conversation around a tweet.

It’s a creative way to approach multitouch app building, and we look forward to playing with it ourselves. We’re also really looking forward to what apps may come to other tablets in the future.

The iTunes release is rolling out right now; if you can’t get the latest version of the app right now, wait a bit and try again. And of course, let us know what you think of Twitter for iPad in the comments.

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[Updated at 1:05 p.m.] Mariner Energy, owner of the production platform, said in a press release that no hydrocarbon spill has been reported after an initial flyover of the incident.

"Mariner has notified and is working with regulatory authorities in response to this incident," the statement said. "The cause is not known, and an investigation will be undertaken. During the last week of August 2010, production from this facility averaged approximately 9.2 million cubic feet of natural gas per day and 1,400 barrels of oil and condensate."

The company also said no injuries have been reported.

[Updated at 12:48 p.m.] David Reed, a paramedic on board the Rowan Gorilla II oil rig located 14 miles from the platform that exploded told submitted an iReport saying he saw all thirteen workers rescued from the water.

“We were up here in the radio room and all of sudden we saw a whole bunch of smoke coming from the platform," Reed said. "Shortly after all the radios started lighting up like a Christmas tree. They called any helicopters in the area, any boats in the area to respond, they were saying there were people in the water. There were multiple people in the water.”

See Reed's iReport of what he witnessed

WWL: Coast Guard reporting production platform incident

WDSU: Production platform explodes in Gulf

iReport: Did you see the explosion? Share images

[Updated at 12:32 p.m.] White House Press Secretary Robert Gibbs said Thursday that the federal government has "assets ready" to respond to any environmental problems resulting from the explosion of an oil platform off the coast of Louisiana.

[Updated at 12:31 p.m.] All thirteen people aboard a production platform that exploded in the Gulf are accounted for and safely on a commercial vessel according to initial information, the U.S. Coast Guard said in a statement.

"We continue to gather information as we respond with full force, and have oil spill response assets ready for immediate deployment should we receive any reports of pollution," the statement said.

[Updated at 11:53 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that 12 people from the production platform are in water immersion suits as they await rescue.

Colclough told CNN there are reports the production platform, which is for both oil and natural gas, is still on fire.

"We don't know what caused the rig to catch on fire," he told CNN, noting the incident is under investigation.

Asked about concerns regarding oil leaks or pollution, Colclough said "there are reports the rig was not actively producing any product, so we don't know if there's any risk of pollution."

Mariner Energy is a leading independent oil and gas exploration and production company in the Gulf of Mexico. About 85 percent of the company's production comes from offshore assets, with a growing share of that coming from deepwater developments.

The explosion comes nearly five months after the Deepwater Horizon drilling rig exploded April 20, killing 11 people and causing oil to gush into
the Gulf of Mexico, leading to one of the worst environmental disasters in U.S. history.

[Updated at 11:43 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that all 13 workers involved in the production platform explosion are accounted for, but one person is injured.

Coast Guard Choppers are on the way to the site 80 miles south of Vermilion Bay.

[Posted at 11:33 a.m.] An oil production platform has exploded 80 miles off the coast of Louisiana, with 12 people overboard and one missing, the Coast Guard said Thursday morning.

Rescue attempts are under way for at least 12 people, Coast Guard spokesman John Edwards told CNN. 13 people were on board the production platform total, Edwards said, noting 12 have been accounted for, but one person was missing.

The accident took place 80 miles off the coast of Louisiana on the Vermilion Oil production platform 380, which is owned by Houston-based Mariner Energy.

The Coast Guard has multiple helicopters, an airplane and several Coast Guard cutters en route. It's unknown if there are any injuries.

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads). Getting traffic is a tricky business, and it requires a lot of experimentation. I’ll tell you what’s worked for me, so far, and I’ll tell you what you might try. Maybe others will educate us both in the comments on their best methods.

Great Titles Help

The first few seconds of someone’s attention are the hardest to pass. If you have a lame blog post title, no one’s going to want to read the post. For whatever reason, we react to “how to,” we react to “7 great,” we react to all kinds of things. Not sure where to look? I stole this advice from Brian Clark years ago: go to the grocery store, buy some ladies’ magazines like Cosmopolitan, and learn how THEY write headlines on the front page.

Graphics Don’t Hurt

This entire series (and most of my blog posts) use graphics to catch your eye. It’s an easy way to get one’s attention. Screen captures help. Video helps. There are tons of ways to get people into a receptive space with your material, and graphics are just the easiest one.

Now that we’ve got a decent title, decent graphics, let’s be quick about your content.

Brevity Is the Game

Keep your posts brief (unless you want tons and tons of bookmarks). People don’t have all day to read. If you can keep your posts between 250-500 words, that’s in alignment with most people’s attention spans. Hey, you’re welcome to write whatever length you want. You asked me how to grow traffic to your blog. I can only give you results that I’ve tested. When I write a super long piece, I get much less involvement with it.

Share Your Blog

I’ve written about making shareability a priority. If you don’t have easy-to-share buttons on your blog, you’re missing the easiest way for people to see your stuff on Facebook, on LinkedIn, on Twitter, and all the other sites where it would matter. Sharing out is a great way to make some more traffic happen. I also automatically push my posts into Facebook with their notes feature. I have an automated post into twitter via @broganmedia, but don’t do this same effect on my primary @chrisbrogan account.

Subscriptions or No?

In my case, subscriptions to my blog matter. I want people to subscribe, because I don’t necessarily survive on ad revenue. If you’re trying to monetize via ad revenue, and if your ads are in the header and the sidebar, a subscription really won’t help you get more traffic. If for whatever reason you want people to come to your website directly instead of via your RSS feed, you might want to obfuscate where you put your subscription information.

If you’re like me, you ask for the subscription all the time. In fact, I’ll ask now. You’re not yet subscribed? Enter your email (I respect your privacy):

Guest Posts

Over in the Third Tribe, we talk about guest posts quite often as a great traffic-builder to your blog. Find someone who has a very similar kind of blog topic to yours (not sure where to start? Check out Alltop), and offer a guest blog post. Oh, and then actually follow through. I have heard recently from my friends who accept guest posts that often, people ask for something, get approval, and then don’t take an action. That doesn’t sound like a good plan. Just FYI.

Consistency

This is one of those points where people disagree. I blog daily. Truth be told, I’m up to 2x a day most days. Why? Because the more I blog, the more people subscribe. I learned it from some of the larger blogger sites out there.

Lots of people justify once a week, or once every two weeks. That’s fine. But if you want to grow traffic to your blog, that’s a very long slow crawl towards that growth. That said, no matter which frequency you’ve chosen, stick to it. The moment you drop off the map, people who haven’t yet subscribed to you lose sight and move on.

Market Your Blog

You can always market your blog the good old fashioned way. I’ve had people hand me business cards at events that had a compelling question or interesting graphic, and then a URL to their blog. More often than not, I’ll at least check out the post. You might make postcards and bring them to the places where your prospective readers might congregate. For instance, if you write a restaurant blog, why not have a business card tray by the mints? Make an offer, just like you do with any other kind of marketing.

Often times, we sit around inside the fishbowl of social media and hope people from outside will find us. Here’s a hint, hero: the people you need are out there wondering what they can do to learn more about the thing you’re talking about. Go get ‘em, tiger.

How Do You Grow Traffic To Your Blog?

I’m a big fan of the basics: write about what they need, make sure they see that you wrote about it, make it easy to carry on the relationship, make it easy for them to promote you to others.

Seems like a simple formula, and yet, we go through all kinds of hoops to come up with trickier methods. Try this one first. What do you say?

Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on three particular stories of interest today.

iTunes 10 and Ping Are Now Live

Apple’s latest version of iTunes and it’s new music-centric social network, Ping, went live late Wednesday evening, some eight hours after the product was announced at the company’s press conference in San Francisco. Mashable’s Christina Warren contends that Ping has a long way to go if it’s going to become a better alternative to MySpace.

Samsung Unveils Galaxy Tab

Samsung has revealed its long-awaited tablet, the Galaxy Tab, at the IFA consumer electronics fair in Berlin.

The tablet sports a 7-inch TFT-LCD display with 1024×600-pixel resolution, Android 2.2 support, a Cortex A8 1 GHz processor, 512 of RAM and 16/32 GB of internal memory with upgrade options. It also comes with a 3-megapixel camera with autofocus and LED Flash, plus a second 1.3-megapixel camera for video chats, as well as Wi-Fi and 3G connectivity. The battery, Samsung claims, can last up to seven hours of movie playback.

Samsung, it appears, has created a real competitor for Apple’s iPad, which lacks the Galaxy Tab’s cameras and support for popular multimedia formats such as Flash.

Samsung has partnered with Vodafone for the launch, which is scheduled for October in Vodaphone’s European markets, and later this year in the U.S. and elsewhere.

Twitter Releases Official iPad App

Twitter has released its official iPad app, available now in Apple’s App Store [iTunes link] for free. The app allows for seamless navigation between tweets, photos, web pages, videos and other content, enabling users to load videos while they’re browsing their timelines, for instance, as well as view them in-line with other content and expand them to full-screen size.

Further News

• Starbucks is rolling out its Starbucks Card Mobile App for BlackBerry today, enabling users to manage their payment and rewards cards, and even pay for their purchases at 16 stores in Seattle and the Silicon Valley region, as well as 1,000 Target stores nationwide.
• Google will remain AOL’s exclusive search partner through 2015, both companies announced this morning. The deal has been expanded to include mobile search and to bring AOL’s content to YouTube [via PaidContent].
• Competitors Boxee, Rdio and Roku have all issued responses to Apple’s latest TV and music offerings.
• Microsoft announced Wednesday that it has completed the development of its forthcoming Windows Phone 7. The mobile OS has reached the release to manufacturing (RTM) stage.

Disclosure: Samsung, BlackBerry and Microsoft are Mashable sponsors.

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Series supported by HTC EVO 4G

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This series is brought to you by HTC EVO 4G, America’s first 4G phone. Only from Sprint. The “First to Know” series keeps you in the know on what’s happening now in the world of social media and technology.

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The plot thickens!

While two official Apple pages tout an ability to use Facebook to find friends on its new social music offering in ITunes called Ping, which would be very useful, the feature is now not available on the service.

CEO Steve Jobs, in fact, told me at the Apple (AAPL) event where Ping and more was unveiled yesterday that the lack of Facebook integration was due to unspecified “onerous terms” that the social networking giant had sought and Apple declined.

Which is why it is odd that Apple’s SVP of worldwide product marketing Phil Schiller said in the interview below that I also did at the confab minutes apart that “you can use your Facebook contacts to find friends who are also on Ping and hook up to them.”

So what happened? A last-minute yanking of Facebook, it appears.

BoomTown has inquiries into all the parties, but until then, here my video interview of Schiller talking about Ping’s Facebook love before it was spurned in a Silicon Valley mystery and more yesterday:

Thanks to a partnership with Vlingo, owners of Android 2.0 or higher-equipped phones can now check in to Foursquare and update their status on Facebook and Twitter simply by speaking into their phones.

To try it out, download the free Vlingo app to your Android handset.

Using your voice, you can then update your location status on Foursquare by saying “check into Logan Airport”, locate your friends with commands like “where are my friends?” and “who’s nearby?” as well as send shout-outs to your buddies (e.g. “shout at Logan Airport waiting to board a plane to San Francisco”).

That’s not all though. The latest version of the Vlingo app also lets users share the service with their friends with the click of a button and also update their status on Facebook, Twitter and/or Foursquare at the same time by saying “social update” and speaking the message.

Previous Vlingo features remain, too: you can still use the app to send text and email messages, search the web, use Google maps and more.

As for BlackBerry, iPhone and Nokia S60 users – they’ll have to be patient for a while before they can start updating their status and locations with their voice.

Vlingo says it plans to roll out this functionality to other supported platforms in a future release but didn’t mention specific dates.

Do you consider voice-driven applications to be an ideal way to interact with mobile apps on your phone? Why (not)?

Samsung has finally spilled the details about its long-awaited tablet computer, the Galaxy Tab, during a press conference at the IFA consumer electronics fair in Berlin.

Samsung calls its tablet a “smart media device,” and Galaxy Tab definitely has the specifications to back it up: Android 2.2 support, a Cortex A8 1 GHz processor, 512 MB of RAM and 16/32 GB of internal memory with the possibility of upgrading through microSD memory cards.

Furthermore, there’s a 7 inch TFT-LCD display with 1024×600 pixel resolution, a 3 megapixel camera with autofocus and LED Flash plus an additional fron 1.3 megapixel camera for video chats (that’s got to hurt iPad owners at least a little bit) as well as WiFi and 3G connectivity. The dimensions of the device are 190.09 x 120.45 x 11.98mm, with 380 grams of weight, and the battery should last through 7 hours of movie playback.

In other words, the iPad got a worthy competitor, not only because of the capable hardware the Tab is sporting, but also because it has the latest and greatest version of Android. Although it’s smaller than the iPad, whose screen measures 9.7 inches, Galaxy Tab does a lot of things the iPad cannot do: it has two cameras, it supports Flash and a wide variety of multimedia formats, including DivX, XviD, MPEG4, H.263, and H.264.

Samsung has partnered with Vodafone for the launch, and the Galaxy Tab will start selling in October in the majority of Vodafone’s European markets and later this year in the U.S and other markets.

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Ever since it became stable enough to use on a day-to-day basis on a Mac last year, Google Chrome has been my browser of choice. Other browsers have been adding some nice features — but Chrome keeps adding them faster. And today on its second birthday, that rate of change isn’t slowing down.

Google has officially rolled out Chrome 6 as the latest stable version of the browser today. This shouldn’t come as a surprise to anyone using the dev or beta builds of the browser, but it’s nonetheless an important mark as it means it’s stable enough for mass consumption.

Remember that it was just two years ago when Google surprised the world by announcing a new browser (a little early) via a comic. The next day, we got the first shots of what the browser would look like — and it was released as a beta for Windows users. It actually looks pretty much the same today, but it’s now much, much faster (and when it launched it was already faster than most browsers out there).

Google says that Chrome today is a full three times faster when it comes to JavaScript performance versus Chrome circa 2008. The rapid speed increases have also undoubtedly pushed rival browsers to become faster, so we’ve all benefited.

Arguably more important to me is that despite adding all the new features – and extensions — Chrome still seems lightweight today. I fondly remember the good old days of 2004 when I first started using Firefox as my main browser and thinking how fresh and lightweight it felt compared to the atrocity that was IE. Firefox, sadly, got bloated over the years. So far, Chrome hasn’t put on the same weight. Here’s hoping it never does.

As I said, Chrome is also showing no signs of slowing down from a development standpoint. The browser is already in the process of morphing into version 7 as well. Chromium, the open source browser that Chrome is based on, has been hit version 7 a couple weeks ago — and the dev build of Chrome just went 7 as well. Google has said they hope to iterate every six weeks going forward.

These next few months are going to be arguably the most interesting times for the browser yet. The Chrome Web Store will soon open, bringing tightly integrated web-based apps into the browser. And then, of course, Chrome OS is due before the end of the year.

Happy birthday Chrome.

Chrome then:

Chrome now:

Google and AOL have signed a deal that extends the search and advertising partnership between the two companies for another five years. The agreement also includes mobile search and adds a content sharing partnership with YouTube.

In a statement, AOL CEO Tim Armstrong said, “After nearly a decade-long partnership in search, we’re looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal.”

The extension of the deal wasn’t a given by any means; the $1 billion investment Google made in AOL back in 2005 proved to be disastrous financially. Further, Microsoft has been aggressively making deals to grow marketshare for Bing, most notably with Yahoo, which now sees Bing powering Yahoo search and its related advertising.

With the renewed AOL deal, Google locks up about 2.3% of the search market according to the most recent numbers from comScore. Google currently has 65.8% of the market, while Microsoft has 27.1% between Bing and Yahoo.

Beyond web search, today’s deal also broadens Google’s reach on mobile and gets additional premium content onto YouTube –- both of which are currently high priorities for the company, as CEO Eric Schmidt noted in his statement on the deal. “It’s particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users’ online experiences and at the core of both of our businesses,” he said.

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Reviews: Bing, Google, YouTube

More About: aol, Google, Search

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A picture is worth a thousand words. But if you include an entire database, make it interactive, and add filtering options, the word-to-picture exchange rate is even better.

Infographics at their best are more than just pictures — they can provide new understandings, succinct summaries, or just plain old fun.

In that respect, reading newspaper archives isn’t the only way to get a deeper understanding of current events. Infographics can help us get a better grasp on what’s going on.

Check out these 10 visualizations to learn more about the news with a quick look.

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1. Google’s Appetite for Acquisition

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Last month alone, Google acquired social-search service Angstro, visual shopping search engine like.com, and social currency company Jambool. Google has been on an acquisition binge for some time, and it’s getting tricky to keep track of its appetite.

This graphic shows a timeline of Google’s activity in three categories: “Building Revenue Streams,” “Cutting Competition,” or “A Little of Both.”

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2. Gay Marriage Chronology

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The campaign for gay marriage has passed a multitude of milestones over the last decade. Unfortunately for those trying to keep track of them, the victories and setbacks vary drastically by state. Decisions are reversed and in some cases overturned by higher courts, which makes progress hard to track.

This map from the LA Times shows the status of gay marriage in each state by month. Click on a state for its most recent ruling or watch the country change from being legally similar in its treatment of same-sex couples in 2000 to sharply divided in 2010.

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3. IED Attacks from Wikileaks’ Afghanistan War Logs

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The frequency and fatality of IEDs (homemade bombs) in Afghanistan was highlighted when WikiLeaks published more than 90,000 secret documents about the Afghan war. Anti-war activists published this illustrative video that includes all of the incidents reported in these leaked documents.

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4. Gulf of Mexico Oil Spill

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On April 20, an explosion on a BP drilling rig started what has become the largest accidental oil spill in history. Despite numerous strategies that were deployed to plug the leak, it wasn’t capped until July 15.

This video graphic by New Orleans online newspaper NOLA wraps timeline, graphic, and cumulative damage data into one easy-to-digest piece of media.

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5. CIA World Factbook Dashboard

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The CIA World Factbook has always been a great resource for putting news stories into the context of their geographic location. But now it’s also easy to get the information at a glance.

The World Factbook Dashboard allows you to color code the countries of the world by population, population growth, infant mortality, agricultural GDP, industry GDP, services GDP, total GDP, GDP/inhabitant, or inflation. Clicking on a country zooms in for more information.

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6. Geography of a Recession

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This map from The New York Times illustrates not only which areas suffered the highest unemployment rate after the recession, but also offers the option to filter data by metropolitan areas, areas with housing bubbles, rural areas, and manufacturing centers.

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7. Afghanistan and Pakistan Regional Violence Map

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The Wall Street Journal updates this map constantly with violent conflicts in Afghanistan and Pakistan. If you want to learn about the day-to-day details of the war or understand its scope, there’s no better visual resource.

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8. What Does the Health Care Bill Mean to Me?

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Even if you read through every health care bill article, it could be hard to exactly pick out what the law would change about your insurance coverage and taxes. The Washington Post made it easy by providing this nifty tool. Input whether you have insurance coverage, your family size, your income, and your marital status, and it will tell you how health care reform will impact your life.

For the broader picture on healthcare reform, see this subway-style map from GOOD Magazine.

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9. Obama’s $787 Billion Economic Stimulus Plan

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The government is still busy spending much of the $787 billion it allotted for the economic stimulus in February of last year. This infographic effectively illustrates how that huge chunk of change is being distributed.

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10. American Casualties in Iraq, Afghanistan, and Beyond

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This chilling interactive graphic from USA Today simply illustrates the deaths in the Afghanistan and Iraq wars. Information seekers can search deaths by personal factors like name, age, gender, race, or home town as well as by military service details, date, cause, or place.

CNN has a more elaborate version here.

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More Graphics Resources from Mashable:

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- 5 Fab Twitter Follower Visualization Tools
- 10 Beautiful Social Media Infographics
- 5 Amazing Infographics for the Health Conscious
- 10 Essential Free E-Books for Web Designers
- 12 Beginner Tutorials for Getting Started With Photoshop

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Reviews: Google

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Part of the new iTunes 10 software, announced and launched yesterday, is a significant new social networking feature for iTunes called Ping. It allows you to comment on music, 'like' it a la Facebook, or rate it. Ping is also very similar to Twitter, in that you can 'follow' people and music stars. All of this happens inside of the iTunes application, either on your computer, iPhone or iPod Touch.

We took the new feature for a spin and came away intrigued, despite some initial flaws. We do however wonder at the overly commercial focus of Ping. Is this really about social networking, or mostly for Apple and artists to sell more music?

Sponsor

How to Get Ping

To access Ping, you first need to download iTunes 10 onto your computer. You'll need to also download 300+ MB worth of iPhone Software Update, to get it on your iPhone or iPod Touch.

On the computer, once you've downloaded iTunes 10 click the iTunes Store link in the sidebar. You'll see a "Get Started" link in the top right of that page (also 'Ping' appears as a menu option in the sidebar). You'll need to turn on the Ping feature and agree to Apple's privacy policy. After that, create a profile.

Note that you may encounter issues with uploading a profile photo and connecting to Facebook. If you wait for about 10 minutes, eventually your photo will upload. However Facebook Connect appears to be broken at this stage. We assume these are technical teething issues.

Once you have your profile set up, you're invited to follow other people and also stars like Lady Gaga and U2. This is very similar to how Twitter works, except that it's all happening inside of iTunes (on your computer or on your iPhone or iPod Touch).

Social Networking, or Prodding You to The Cash Register?

Ping isn't entirely intuitive. It took some head scratching to figure out that to actually post content, you need to be in the iTunes Store. You can't create new content from within Ping itself, although you can comment on what others have added.

To add new content to your Ping stream, go to the iTunes Store and either comment on an album, 'like' it or give it a star rating.

The fact that you need to be inside the iTunes Store to create new content or like something, seems a rather cynical move to encourage people to buy more music. Why not let users search inside Ping for a song or album? Or, even better, let them right-click and comment, like or rate music from within the iTunes player?

Follow The Stars

To track - and optionally comment on - what others are doing, click on the Recent Activity feed in Ping.

Ping places more focus on feature accounts than Twitter, inviting you to "set your inner groupie free by following your favorite artists on Ping." The service comes pre-loaded with accounts for some leading pop, rock and other music acts.

These accounts don't offer much more than what the stars can already do on Facebook and Twitter. The main difference is that it's within an application where people can buy the music.

I'll Follow You (If You Share My Music Tastes)

Overall, I can see Ping being useful for following friends who have similar tastes in music to me. In those cases, if they 'like' a new album then it's a great recommendation - and yes, I'm more likely to buy it. Also the ability to see which concerts they plan to go to is a useful feature.

However, Ping is probably not going to be very useful for following friends who don't share my music tastes. That could be most of them. You may be a mate of mine on Facebook, but if you listen to electronica then sorry I'm not very interested in the content you're liking (you probably feel the same way about the alternative music I tend to favor).

Have you tested out Ping yet? Let us know your verdict in the comments!

Discuss

Mashable is excited to announce MashBash BlogWorld, the opening party for this year’s BlogWorld & New Media Expo in Las Vegas on October 15-16. To kick off the Expo, we’ll be hosting the first night’s official party at Haze at Aria Hotel.

We would love for you to join us, so we’re giving away passes to BlogWorld. To enter, answer the following question — “What is the future of blogging?” — in the comments below. Readers with the best answers will win one of five “full access” tickets to BlogWorld, which includes MashBash. Winners are invited to attend this industry celebration where the online world comes together to meet, relax and make important business networking connections.

Date: Friday, October 15
Time: 8:00 p.m.-10 p.m.
Location:Haze at Aria. 3730 Las Vegas Boulevard, Las Vegas, NV.
Tickets: Must have BlogWorld Badge to enter.

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How To Win Tickets

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• Simply click the “Like” button on our Facebook Page (below).
• Respond to the question: “What is the future of blogging?” by noon ET on Monday, September 6, in the comments section of this post.

Please use your real identity so that we may contact you via e-mail, Twitter or Facebook to let you know that you’ve won and how to redeem your prize.

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About the Blog World Expo

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BlogWorld & New Media Expo in Las Vegas on October 15-16: “Join us at the World’s Largest New Media event and learn about Content Creation, Distribution and Monetization strategies, step-by-step techniques and bleeding-edge tools from the most successful Bloggers, Podcasters, Social Media Pro’s, Internet TV and Radio Content Generators and New Media Marketing Pro’s! From the premier educational sessions at the Social Media Business Summit and BlogWorld Conference, to the resource-rich New Media Expo, to Amazing Networking events…it’s One economical trip, One weekend, One Big Show you can’t afford to miss!”

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Reviews: Facebook, Twitter

More About: blogging, BLOGS, blogworld, contest, Events, las vegas, MashBash, new media expo, Tickets

For more Social Media coverage:

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Alexander Hotz is a freelance multimedia journalist and public radio junkie based in New York City. Currently he teaches digital media at Columbia University’s Graduate School of Journalism. Follow Alex on Twitter at @hotzington.

With another long hot American summer coming to a close, many students are scrambling to get back into “learning mode” before school starts. One of the simplest ways to ease that transition is with podcasts. Whether your passion is American History or Algebra, there’s probably an educational podcast out there for you.

While these programs probably won’t mirror your lesson plan, they will explore topics covered in class. Below is a sampling of some of the exceptional podcasts that both teach and entertain. Best of all – they’re free. Read on for your “2010 Downloading Curriculum.”

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Science

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Radiolab investigates some of world’s most intriguing scientific questions in a unique conversational format. Recent episodes have examined the importance of words in human development and time. First time listeners will probably notice that the show also just sounds different.

Before becoming a radio producer, Jab Abumrad, one of Radiolab’s creators, was as an experimental musician. Abumrad’s passion for ProTools is apparent in the show’s textured soundscape, which is layered with a variety of sound effects and quick edits. Perhaps the show’s only downside is its frequency. There are only a handful of episodes every season because one Radiolab episode requires months to produce.

Outlet: WNYC, New York City’s Public Radio Station
Time: An Hour
Frequency: 5-6 every season

Additional Listening: The Naked Scientists Podcast

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History

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In Dan Carlin’s Hardcore History, Carlin, a veteran journalist turned podcaster, dissects the textbook version of events. In shows that often run over an hour, the host passionately retells some of history’s best stories.

Hardcore History has become one of the most downloaded podcasts on iTunes, and Carlin’s widespread appeal can also be attributed to his insight. One podcast asked, “Could widespread child abuse in earlier eras explain some of history’s brutality?” Another show was based off the question, “Does the toughness of peoples play any role in history?” Don’t let the name fool you; all material is appropriate for younger listeners.

Outlet: Dan Carlin
Time: 1 – 1 1/2 hours
Frequency: 5-6 every year

Additional Listening: Stuff You Missed in History Class

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Economics

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Planet Money is NPR’s podcast on global economics and business. Initially created by veteran public radio reporters Alex Blumberg and Adam Davidson to explain the recent financial crisis, the show quickly became one of the most popular and praised podcasts available.

Planet Money’s success lies in how it tackles complex subjects with great storytelling. A financial instrument like a Collateralized Debt Obligation (CDO) may sound impossibly boring, but Planet Money routinely makes these types of things the heart of a thrilling narrative. The team continues to explore the financial collapse, but they’ve expanded their scope to include all aspects of the global economy.

Outlet: NPR
Time: 15-30 minutes
Frequency: Twice a week

Additional Listening: Freakanomics Radio

Disclosure: The author interned at NPR.

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English

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For those of us who couldn’t make it through Wuthering Heights, Cliff Notes Cramcast would have been a lifesaver. This free podcast reviews some of the stuff you need to know for the big test and does it in three to four minutes. Of course, these podcasts can’t cover every detail. To do that, you would — you know — need to read the book.

Outlet: Cliff Notes
Time: 15-30 minutes
Frequency: Twice a week

Additional Listening: Grammar Girl Quick and Dirty Tips

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Foreign Language

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The Internet is full of podcasts that cater to students learning foreign languages. For those interested in the major European languages, Radio Lingua is a good bet. Another reliable hub is Open University, which in addition to the European languages also has a set of Mandarin podcasts. These outlets are mainly for beginners or students who need a quick review. Both are rated highly on iTunes by users.

Outlets: Radio Lingua and Open University
Time: 15-30 minutes
Frequency: Lesson plan

Additional Listening: Other reliable podcasts include Discover Spanish and Learn French.

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Math

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For those of us who struggle to calculate a 15% tip, The Math Dude’s podcast is a must-listen. Every week, affable nerd Jason Marshall explains basic concepts like how to calculate the area of an object or how to add faster. When Marshall isn’t podcasting, he researches “infrared light emitted by starburst galaxies and quasars” at Caltech, which just means his left-brain knows what’s up.

Outlet: Quick and Dirty Tips
Time: About 7 minutes
Frequency: Weekly

Additional Listening: Mathgrad.

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Current Events

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Every Sunday, comedians Andy Zaltzman and John Oliver recap the week’s events in The Bugle, a satirical podcast that is easily one of the funniest listens on the Internet. Think an audio version of The Daily Show, where Oliver is also a regular. The Bugle’s focus tends to be on the biggest international news, but the duo’s separate locations – Zaltzman in London and Oliver in New York City – ensure a focus on the English-speaking world’s antics. Although the pair has a leftward slant, there are no sacred cows. The Bugle even takes aim at itself in its tagline: “An audio newspaper for a visual world.”

Outlet: The Times (UK)
Time: 30 minutes
Frequency: Weekly

Additional Listening: NPR News, BBC World Service

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More Educational Resources from Mashable:

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- 10 iPhone Apps to Get You Back to School
- Why Online Education Needs to Get Social
- 5 Innovative Tech Camps for Kids and Teens
- 5 Organizations Helping Women Get Ahead in Tech
- 5 Fun Ways to Help Your Kids Learn Math Online

Image courtesy of iStockphoto, mattjeacock

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Reviews: Internet, iStockphoto, iTunes

More About: back to school, cliff notes cramcast, current events, dan carlin, economics, education, english, foreign language, history, itunes, math, planet money, podcast, podcasts, radio lingua, radiolab, Science, the bugle, the math dude

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• Follow Mashable Tech on Twitter
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• Subscribe to the Tech channel
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By Brady Dennis When fall classes began Wednesday at Harvard Law School, Elizabeth Warren was scheduled to be teaching contract law to first-year students. But something happened on the way to the chalkboard. "I'm writing to let you know that Professor Jerry Frug will be teaching your Contracts class this term instead of Professor Elizabeth Warren," law school dean Martha Minow wrote to students on Tuesday, according to an e-mail obtained by The Washington Post. "Professor Warren regrets that she will not be able to teach you this fall and we regret the last minute change." Last-minute change? Cue up another round of speculation about whether President Obama is about to tap Warren to head the new Bureau of Consumer Financial Protection. The watchdog, created by the massive financial overhaul bill signed into law in July, is aimed at protecting borrowers from abuses in mortgages, credit cards and other such

Twitter has a new app for the iPad -- and along with it, a new approach to design and usability.

Longtime CBS News broadcaster Dan Rather came to The Poynter Institute this week to talk about what it was like to cover some of the world's biggest stories throughout the past half-century.

I sat down with him to hear his thoughts on the state of the news industry and how to improve it. Rather shared his take on the untold stories in politics; the effectiveness of sites that fact-check the news; and the ways in which his experience with bloggers during the Killian documents controversy still shapes his view of them today.

Big businesses' negative impact on political news coverage

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		You can read a full transcript of the interview here. Rather: 'If we'd had spell check back then I'd still be in the newspaper business'

Rather, who is now anchor and managing editor of HDNet's "Dan Rather Reports," said too much of today's political coverage is reduced to horse-race reporting and public opinion polling. Such polls are valuable to the extent that they can provide a snapshot of a given moment, he said, but that moment changes.

The 78-year-old advocated for deeper investigative reporting that looks at the money involved in politics, and he suggested that journalists ask: "Who is giving what to whom, expecting to get what?"

'"The public is not well-served by political coverage as it is today," said Rather, who did not exclude himself from this criticism. "In many important ways, very big business is in bed with big government and whoever's in power in Washington, whether it be Republicans or Democrats ... and this seriously affects news coverage."

Too often, he said, political coverage is governed by the large corporate entities that own news organizations and that don't always have the public's best interest in mind.

"An independent, a truly independent and truly free press, a fiercely independent but necessary press," Rather said, "is the red beating heart of freedom and democracy, and it's absolutely essential to our system."

Political fact-checking sites need to expand reach

Rather said he doesn't think PolitiFact and other efforts to fact-check political news reach a wide enough audience, despite efforts to expand. Still, he applauds them.

"This is what every good newspaper, every television station, every network ought to be doing. But in so many cases -- it's not unanimous, there are some exceptions -- but by and large, this is not what they do," Rather said. "So often, particularly covering politics, enterprises that describe themselves as journalistic enterprises, and journalists who describe themselves as journalists, in fact just become transmission belts."

He said journalists can quickly become transcribers who simply write down what they hear without asking tough questions, partly out of fear that they'll seem unpatriotic.

Leading up to the Iraq war, most journalists blindly accepted the government's statements without checking to see if the information matched up with the facts, he said. (There were some exceptions, Rather said, such as McClatchy's Washington bureau, which didn't accept the Bush administration's claims that Saddam Hussein had weapons of mass destruction.)

"What happened in the run-up to the Iraq war is that the administration of that time commanded the narrative, and the press bought that narrative," Rather said. "And this led to, by any reasonable objective analysis, a strategic blunder of historic proportions."

"Highly partisan, political" nature of the blogosphere

Rather has acknowledged that he never realized the power of bloggers until after he reported the infamous story about the Jerry B. Killian documents that criticized Bush's service in the Army National Guard. At the time, conservative bloggers questioned whether the documents were falsified and began a debate about it online. No one has yet to prove the authenticity of the documents.

Rather said the Killian controversy shows how the blogosphere lacks accountability and can be used for "highly partisan, political and ideological purposes." He stood by his belief that, despite what all the bloggers said at the time, the Killian story was true.

"It was true then, it's true now, and evidence of that is neither the president nor anyone close around him, so far as I know, (and I think I would know if they had), has ever denied the narrative of the story," Rather said. "I don't seek to go over this ground all over again, but I do think it's important to point out that the story was true, and for those who didn't like the story, for their partisan, political, or ideological reasons, that's the reason they had to attack it so fiercely and, as it turned out, so effectively, I'm sorry to say."

Need for new business models to replace old one

Despite the growing influence of online news, Rather said he still thinks we're in the early stages of the Internet's potential. He called for more original, shoe-leather reporting on the Internet and less aggregated content, particularly when it comes to international and investigative coverage.

The old business model for news is crumbling, he said, and the Internet has not yet risen in its place. He's said before that he wishes President Barack Obama would form a commission to help save journalism jobs and establish new business models.

"In the past when we've had these crises, for the automobile business, for the early stages of the microchip business, for the steel business and what have you, it's not that unusual for the president to call together the best minds and say we may or may not have the government intervene," Rather said. "I thought it would be a good idea for him to call together some of the brightest people in the country, including those in journalism but not confined to that, and say, let's see what we can do."

The idea has not gone anywhere, and Rather said he doesn't think it will anytime soon.

Social media is "increasingly important" in politics

Twitterers criticized Rather earlier this year for making what some believed to be a racially-charged comment about Obama's efforts to get health care legislation passed. Rather later responded to the buzz on Twitter, saying, "Much of what we tweet, or post, or chat away at under the guise of news, are distractions."

Rather told me he's since found that, in general, social networking sites can be an important tool for journalists.

"I think it's increasingly important in politics and in business and in personal relationships to have these so-called social media. And I think there'll be more of them, not fewer," he said. "Some of them will go by the wayside. Twitter is the big thing now. Who knows what's going to be post-Twitter."

Though Rather has both a Twitter and Facebook account for "Dan Rather Reports," he said he doesn't spend much time updating them because he'd rather be doing what he likes best -- being out in the field reporting.

People are increasingly sharing different types of information on Twitter. For example, Tweets point to web pages, photos, videos, hashtags, people, check-ins, and more. Exploring Tweets is a great way to discover new and interesting information. And with devices of all shapes and sizes connecting to the Internet, we’re constantly looking for new ways to make this easier. To date, we’ve created applications for a variety of mobile phones, giving you instant access to Tweets and great content when you’re on the go.

Today we are bringing Tweets to a device that really lets content shine - the iPad. Twitter for iPad takes advantage of the iPad’s fluid touch interface, letting you move lots of information around smoothly and quickly – without needing to open and close windows or click buttons. There are a few things we want to point out that make this app a really fast and fun way to read real-time content.

Panes: Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like to. And, it’s really easy to move between panes by swiping to the right or left.


Media: When you tap a video link or open a web page with an embedded video, you can play that video inline. And, let’s be honest, video is great but sometimes it can take some time to load. The panes in Twitter for iPad let you look through your timeline while a video is loading, and then you can just swipe back to the video when it’s ready to play. You can also pinch on a video to watch it fullscreen.

Gestures: You can pinch on a Tweet to quickly view details about the author and to take actions on a Tweet, such as reply or retweet. Put two fingers together and pull down on a Tweet to peek at the replies, showing the entire conversation leading to that Tweet.