Are you addicted to Twitter? Do you have an iPad? Even if the answer to both is “no” right now, after you see Twitter for iPad, those answers are going to change — quickly.

Yes, the wait is over. Launching tonight in the App Store is Twitter for iPad — the first official native iPad app from the company. We all knew it was coming (Twitter even said so a few months ago), but it has been a long wait. It was definitely worth it.

Like most people, I wander into hyperbole from time to time. But it has now been a few days since I first played with Twitter for iPad, and I still think it is hands-down the best iPad app out there. It’s that good. With all due respect to Reeder, Instapaper, Flipboard, and Pulse, this is now going to be my go-to app for just about everything related to reading news. It’s simply such a great experience for reading tweets — and more importantly, reading the links your friends share.

What Twitter has done is create an amazing user experience for reading information. This is thanks to an intuitive user interface that layers on top of itself. So, for example, if I click on a link in my tweet stream, I’ll have a new layer that rolls over to show that webpage in a customized browser window. If you’ve used Flipboard, it’s somewhat similar, but better because it’s much easier to go back to where ever you previously were before you clicked the link. You simply swipe something to the side to move it temporarily or swipe it again to get it off the screen (in portrait mode anyway, where there’s less space).

Something else that’s awesome: when you highlight a tweet by clicking on it, it’s now pinned to the top or bottom of the screen as you scroll through your stream. This is great if it’s something you want to reference. A lot of thought has been put into these type of saving state actions within this app. It’s simple to save a draft and go back to it, for example (much easier than with Twitter for iPhone). Or to reference one of these pinned tweets in your own tweet.

There are also some great new gestures that Twitter came up with for this app. For example, if you pinch-outward on a tweet, it will unfold to show you more information about the Twitter user. Better may be the way you can swipe down with two fingers on any tweet to see a full conversation in context. It’s the little things like this that make the app great — Apple-like, even.

Overall, the app looks and feels quite a bit different from Twitter for iPhone (which Twitter built from Tweetie — developer Loren Brichter’s client that they acquired earlier this year). But Twitter’s Leland Rechis assures me it’s using all the same stuff on the backend. In fact, Twitter is now a universal app — meaning it’s one app that will work on both the iPhone and iPad, it will just look different depending on which device you’re using it on.

Rechis also says Twitter started experimenting with some newer things on the iPad version that haven’t yet been brought to the iPhone version, but undoubtedly will. A great example here is that when you click through to a user’s profile page, you’ll see at the bottom a list of users similar to that user that you may like to follow.

Rechis also notes the importance of the logged-out view — something Twitter worked on before the iPhone version launch. Twitter wants to make the service as useful as possible to people even if they don’t have an account. The idea, of course, is that they’ll hopefully sign up for one — and this app may give them the most reason to yet. When logged out, you’ll be able to see tweet streams based on hot topics.

“Tweets in general are not just what I’m doing, they have an incredible amount of metadata,” Rechis says speaking to why they created this layering idea for the app. Almost 25 percent of all tweets now have a link in them, he says. This app is perfect for those tweets, and content consumption and exploration in general.

Rechis notes that one of his favorite things about tablets is how they eliminate window management. At the same time, you need some way to manage all this information. He notes that Brichter’s original concept was stacks of sheets of paper that you quickly shuffle through. Other members of Twitter including Rechis refined that idea and the end result is Twitter for iPad.

That’s roughly 750 words about the app — but you really just need to see it, and use it. It will definitely be my go-to way to browse Twitter from now on. It’s that good.

Look for it in the App Store shortly. It will be a free download.

Update: I should note that for some of these more advanced gestures, there is a slight learning curve. That said, you can do everything without using those gestures, so it’s not a big deal — it’s just icing on the cake. And yes, Twitter is trying to come up with the best way to teach users about these new gestures.

There's been a lot of discussion lately around web standards and HTML 5 in particular. People have been asking us how Silverlight fits into a future world where the <video> tag is available to developers. It's a fair question—and I'll provide a detailed answer—but I think it's predicated upon an oversimplification of the role of standards that I'd like to clear up first. I'd also like to delineate why premium media experiences and "apps" are better with Silverlight and reveal how Silverlight is going beyond the browser to the desktop and devices.

It's not commonly known, perhaps, that Microsoft is involved in over 400 standards engagements with over 150 standards-setting organizations worldwide. One of the standards we've been involved in for years is HTML and we remain committed to it and to web standards in general. It's not just idle talk, Microsoft has many investments based on or around HTML such as SharePoint, Internet Explorer, and ASP.NET. We believe HTML 5 will become ubiquitous just like HTML 4.01 is today.

In the past, this has happened several times as browsers implemented new features that later became standards. Right now, HTML is adopting as standards the innovations that came from plug-ins like Flash and Silverlight. This is necessary because some of these features are so pervasive on the web that they are seen by users as fundamentally expected capabilities. And so the baseline of the web becomes a little higher than it was before. But user expectations are always rising even faster—there are always more problems we can solve and further possibilities needing to be unlocked through innovation.

This is where Silverlight comes in. On the web, the purpose of Silverlight has never been to replace HTML; it's to do the things that HTML (and other technologies) couldn't in a way that was easy for developers to tap into. Microsoft remains committed to using Silverlight to extend the web by enabling scenarios that HTML doesn't cover. From simple “islands of richness” in HTML pages to full desktop-like applications in the browser and beyond, Silverlight enables applications that deliver the kinds of rich experiences users want. We group these into three broad categories: premium media experiences, consumer apps and games, and business/enterprise apps.

Examples include:

• Teleconferencing with webcam/microphone
• Video on demand applications with full DVR functionality and content protection like Netflix
• Flagship online media events like the Olympics as covered by NBC, CTV, NRK, and France Télévisions
• Stream Silverlight video to desktops, browsers, and iPhone/iPad with IIS Smooth Streaming

Even though these experiences are focused on media, they are true applications that merge multiple channels of media with overlays and provide users with full control over what, when, and how they experience the content. The media features of Silverlight are far beyond what HTML 5 will provide and work consistently in users' current and future browsers. Key differentiators in these scenarios include:

• High Definition (HD) H.264 and VC-1 video
• Content protection including DRM
• Stereoscopic 3D video
• Multicast
• Live broadcast support
• (Adaptive) Smooth Streaming
• Information overlays / Picture-in-picture
• Analytics support with the Silverlight Analytics Framework

The bar is continually rising for what consumers expect from their experiences with applications and devices. Whether it's a productivity app or a game, they want experiences that look, feel, and work great. Silverlight makes it possible for designers and developers to give the people what they want with:

• Fully-customizable controls with styles and skins
• The best designer – developer workflow through our tools and shared projects
• Fluid motion via bitmap caching and effects
• Perspective 3D
• Responsive UI with .NET and multithreading

As consumers get used to richer, better experiences with software and devices, they're bringing those expectations to work. Business apps today need a platform that can meet and exceed these expectations. But the typical business app is built for internal users and must be built quickly and without the aid of professional designers. To these ends, Silverlight includes the following features to help make rich applications affordable:

• Full set of 60+ pre-built controls, fully stylable
• Productive app design and development tools
• Powerful performance with .NET and C#
• Powerful, interactive data visualizations through charting controls and Silverlight PivotViewer
• Flexible data support: Databinding, binary XML, LINQ, and Local Storage
• Virtualized printing
• COM automation (including Microsoft Office connectivity), group policy management

For simpler scenarios that don't require some of the advanced capabilities mentioned above, Silverlight and HTML both meet the requirements. However, when looking at both the present and future state of platform technologies, there are some other factors to take into consideration, such as performance, consistency and timing.

In this discussion of the future of Silverlight, there's a critical point that is sometimes overlooked as Silverlight is still often referred to—even by Microsoft—as a browser plug-in. The web is evolving and Silverlight is evolving, too. Although applications running inside a web browser remain a focus for us, two years ago we began showing how Silverlight is much more than a browser technology.

Expect to see more from Silverlight in these areas especially in our focus scenarios of high-quality media experiences, consumer apps and games, and business apps.

When you invest in learning Silverlight, you get the ability to do any kind of development from business to entertainment across screens from browser to mobile to living room, for fun, profit, or both. And best of all, you can start today and target the 600,000,000 desktops and devices that have Silverlight installed.

If you haven't already, start here to download all the tools you need to start building Silverlight apps right now.

For more information on this topic, you can watch a video with more details here.

Brad Becker, Director of Product Management, Developer Platforms

David Dahl has been leading the work on Firefox 4’s Web Console feature and has blogged about the work along the way. Over the past month, we’ve landed a whole bunch of improvements to the Web Console in Firefox 4 Beta, and I wanted to give my take on what the Web Console has to offer for web developers.

I first learned to program a computer in BASIC on a TRS-80 Model III. I’m dating myself there, but oh well. Believe it or not, my first programs didn’t always work the way I intended them to and, surprisingly enough, they still don’t. I had two main tools to help me figure out what was going on: a “read eval print loop” (REPL) and “print”. Using the REPL, I could type in simple statements and get immediate results, as a way of testing that how I think an individual operation should work is actually how it does work. Using “print”, I could have my program display certain values along the way so that I could make sure that they met my expectations while the program was running.

Even today, REPL and print continue to be two simple and fundamental tools for learning how a system works and troubleshooting problems. The Web Console gives you these two features for web pages that appear in Firefox.

The Web Console atop a popular website

You can see the Web Console for yourself today by downloading the Firefox 4 beta.

When you open the Web Console from Firefox’s Tools menu (or using the ctrl-shift-K/cmd-shift-K keyboard shortcut), you’ll see a panel drop down from the top of the content area of the browser. In the current Firefox 4 beta release, the panel is empty when it first opens, but the Firefox 4 final release will collect up logging messages even while the console is closed.

If you open the Web Console and then go to a page, you’ll see a whole bunch of output. Typically, there will be many “Network” requests listed. Sometimes, you’ll see CSS or JavaScript errors displayed. It doesn’t take long for that output to quickly become overwhelming, so we’ve got a simple solution in place to deal with that: filtering. Just above the log output area, there are a number of controls that you can use to pare down the output and see just what you need to see.

• The Net, CSS and JS controls determine which of those types of messages from the browser should appear in the output.
• The Errors, Warnings, Info and Log controls determine which JavaScript-generated messages should appear in the output window (see “The console Object” below
• Finally, there’s a search box to filter the output based on whatever you type there

Using these controls, you should be able to quickly zero in on the messages that will help you debug a problem with your page.

The “Network” requests that appear in the log output show you the URL to which the request was made. But what do you do if your JavaScript made a request to the right URL, but the data that came back isn’t what you expected? If you click on a network log entry in the next beta of Firefox 4, you’ll get a panel with a bunch of details about the request:

The network request details panel.

With the request and response headers and body and the cookies from the request, you can dive deep into the requests made from your web pages.

If you’ve used the excellent Firebug extension (more on Firebug below), you’ve quite possibly encountered its “console” object that is available to JavaScript. console provides a number of useful methods, including a set used for logging information: log, info, warn, error. All four methods work the same way and represent different levels of information logged from log as the lowest level to error as the highest. You can pass in multiple arguments and they will have their string representations glued together for the output. For example, if the variable food is “avocado”, then console.log(“My favorite food is”, food, “and its info is”, anObject) will output “My favorite food is avocado and its info is [object Object]“.

By strategically using the different logging levels, you can make it easy to focus on just the messages that matter to you using the filter controls.

One more note: for Firefox 4, we’re playing it conservatively with the console object. If one is already defined on the page, we won’t override it. As of this writing, there is a bug that prevents the console from working properly on sites that define their own console object, but you can bet we’ll have that bug resolved soon.

Read Eval Print Loops are fantastic for figuring out how a language or environment works and for testing things quickly. The Web Console features a REPL for JavaScript that gives you access to everything on your page. For every expression you type in, the Web Console will automatically output the result of that expression. That means you can use it as a simple calculator:

6*7=42, but you knew that

For your convenience, the Web Console will automatically try to fill in variable and function names that it knows about:

Automatic completion

By using the up and down arrow keys, you can also cycle through the history of commands that you’ve entered.

You can directly access variables that are on the page:

Here we see that jQuery is on the Reddit home page.

Note that variables that you define in the Web Console are not automatically exposed to the page. If you would like to change a variable on the page, you just need to put “window.” in front of the variable name. For example, if you enter the expression “window.foo = 1″, then the variable “foo” on the page will change to 1.

With access to jQuery and knowledge that Reddit has an element on the page with an id of “header”, it becomes a simple matter to remove the header from the page we’re looking at:

Reddit with the header hidden

One more note about using the REPL: if your expression returns an object, the console will just show [object Object] currently. However, you can click on [object Object] and see the object inspector:

The object inspector looking at a jQuery node list

One nice feature of the object inspector is that it shows you a snapshot in time of the object. You can click the “Update” button if you want to see the current contents of the object.

The Firebug add-on has millions of users and has been making web development easier for years. If you’re one of those users, you’re probably wondering why the Web Console exists when Firebug already provides a console and much, much more. Back at the beginning of this post, I talked about how useful a REPL and print are in debugging, experimentation and learning. These things are so fundamental that we wanted them to exist in Firefox with no add-ons required.

Consider this case: you’re a web developer and you have a distant user of your application. They’re running into a problem with your app. They can tell you what’s on the screen, but they have no way of sharing a view of what the application has done to that point. If you have useful logging messages in your app, you can ask the user to copy the console output into an email message and send it to you, all without requiring them to install an add-on.

The Web Console is not a replacement for Firebug, but it will be a great tool to have in a pinch.

We’re still in the middle of the Firefox 4 beta test cycle, so you can expect to see additional improvements and polish as the beta progresses and we head to the release of Firefox 4. If you’d like to get involved and help make the Firefox developer tools beyond awesome, talk to us! Discussion about the Firefox developer tools comes on the dev-apps-firefox mailing list/newsgroup and in realtime in the #devtools channel on irc.mozilla.org. I’m also happy to receive feedback by email.

New York City startup BankSimple today disclosed that it raised its first venture funding in a round led by First Round Capital, Roger Ehrenberg’s IA Ventures, and Village Ventures, along with seed investors SV Angel (Ron Conway) and Nauiokas Park (Amy Nauiokas and Sean Parker), and . But it did not disclose how much it raised. I’ve confirmed that the round was $2.9 million, with an additional $190,000 raised last year in convertible debt (which converted to shares with this round), for a total of $3.1 million raised.

BankSimple has not yet launched. It is trying to develop a better interface for banking, working with financial institutions to actually hold the deposits. “Anything the customer sees is what we do,” says CEO Joshua Reich. BankSimple is creating a new front-end experience for bank customers both online and through mobile apps. The service will simplify their accounts into a single account and gives them a dashboard to see how much they are saving, how much they can spend, and how close they are to reaching financial goals.

The whole point is to simplify people’s financial lives by giving them a modern Web interface and realtime data linked to their accounts. So when you are about to reach an overdraft, you might get a notification on your phone. The first customers will be required to own a smartphone so they can download one of BankSimple’s mobile apps (iPhone and Android will probably be first). They will be able to deposit a check by taking a picture of one with their cell phone camera. Customers will also get a bank card tied to their account.

“The way banks work is they shove products down the throats of consumers,” says Reich. The more products you sign up for with your bank, the more fees they can charge. BankSimple will not make money from fees. Instead it will split the net interest margin with its partner banks (the net margin interest is the difference between the rate at which banks lend out money and the rate at which they pay depositors). It is looking to partner with wholesale banks to take care of the back end.

This strategy of focusing solely on the user experience contrasts with Betterment, a TechCrunch Disrupt finalist which also tries to simplify the online banking experience with a single, smarter account, but does hold deposits. Reich acknowledges that “we would certainly get more revenues if we did it ourselves,” but does not want to be distracted by regulatory compliance and managing large pools of money. Plenty of banks do that better than BankSimple could. Instead he wants to focus on what banks don’t do well: building a technology company and making the customer experience less harrowing.

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

After looking at the different approaches to filtering for Relevance, I have been seeking a way to map them visually. There are many different startups competing in this space along with the giants, and a way to map them in a matrix would help us see the big picture of how the battle for relevance is evolving on the social web.

What are the fundamental ways in which these approaches and startups differ? These could form the axis around which we can then proceed to map them.

Filtering either works by showing us the most popular stuff being shared online, or by understanding our individual preferences and surfacing personalized content. Thus, we have the following axis:

You either search for content or you see it serendipitously without seeking anything specific. Search is actively initiated by the user and is goal-driven, while serendipitous discovery is gifted with the user being passive at the receiving end. This gives us our second axis:

We combine these two axes to form the backbone of our visualization. We then place different services within our matrix as per their core filtering approach. The result is the Filtering FOR Relevance Matrix (FORMAT) as seen below:

Let us now look at each quadrant closely.

This is the simplest and oldest of all. Search powered by algorithms to surface most popular content online. This also includes other Twitter search services like Topsy. These services are powered by algorithms such as PageRank, PersonRank, Resonance, etc. to surface the most popular result relevant to a query.

This approach dominated the Web 1.0 era before the advent of the social web.

Services in this category help you find the most popular content being shared online across different social networks. These were the next to evolve in the Web 2.0 era, beginning with social bookmarking services like Reddit, StumbleUpon, etc.

There is an element of personalization provided by many of these, in that you “follow” some users, but the motive behind such following is less to seek personalized content, more to seek trending, viral content.

Note how Digg is attempting to move from this quadrant to the personalized quadrant, and facing hurdles along the way.

A breed of services has evolved around delivering personalized recommendations and content tailored for your needs. Hunch learns about you and acts as a “taste engine”, while Blekko allows you to personalize your searches with slashtags. Google is making forays in this space with its Social Search service, which tries to personalize search results based on your social graph.

This is the hottest space where most of the competition is today.

Twitter Lists are personalized (created by you) and deliver fresh, serendipitous content relevant to your interests. Facebook Likes give you serendipitous discovery from your personal friends. Flipboard provides a social magazine based on your personal social circle on Facebook and Twitter. My6sense delivers new content using ‘Digital Intuition’. Vertical networks like Last.fm deliver music recommendations based on your individual taste. Personalized Twitter newspapers give you fresh content filtered by your social graph on Twitter.

Note how Datasift lies at the center of the matrix. This is because Datasift is a platform providing different filtering services and approaches. Developers may use the platform to develop different services and apps that can lie in any of these quadrants.

So what is the point of this exercise? Using FORMAT:

• We see the big picture of how services providing relevance and filtering are evolving.
• We see how personalized serendipity is the holy grail of the social web right now.
• We see how different services relate to each other and who is competing with whom and how.
• We see how identifying the target quadrant is important for any new startup in this space.
• We see how users provide friction when a service tries to change quadrants (Digg).

If you are involved in a startup aiming to provide filtered, relevant content to users, which quadrant would you target? See how FORMAT helps?

Today, we’re announcing that the Mozilla Labs project codenamed “Bespin” is now called Mozilla Skywriter. It remains a Labs experiment to see how great coding in the browser can be by making a powerful, customizable HTML5 text editor. We’re also announcing a move to GitHub.

We’ve had many compliments and complaints about the “Bespin” codename ever since we first introduced the project. You can’t please everyone, especially when it comes to naming. The Bespin codename, derived from the awesome “cloud city” in The Empire Strikes Back, was a fun name to use for an editor that enables “coding in the cloud”.

Since the initial release in February 2009, the Bespin has come a long way. The project has changed focus and expanded its reach. The “Bespin Embedded” releases have been showing up more and more including several entries in the recent “Node Knockout” competition: Nodify, Inflatable Churn, and Wrath. Other recent development environments on the web have also chosen to use Bespin, including ShiftEdit, jGate and Mozilla’s own Add-On Builder (aka FlightDeck).

As we approach a 1.0 release, it was clear that it was time to shed Bespin’s code name and give it a real, lasting project name. We’re happy to announce that that name is Mozilla Skywriter. I think that Mozilla Skywriter fits the “coding in the cloud” theme very well indeed.

Skywriter is becoming an end-to-end JavaScript-based system. Camilo Aguilar, a new contributor to the project, has been working on porting “dryice”, our build tool, to node.js. Once that’s done, we’ll be creating a XULRunner-based desktop version of Skywriter and a new customizable server version based on node.js. It’s actually pretty amazing how many different uses for our editor we’ll be able to target with a single codebase.

Many people who have worked on Skywriter have expressed a desire to fork it on GitHub. There have been unofficial mirrors and plenty of people installing Mercurial just to use Bespin. In order to make things easier for our community, we’re moving the official repository for Skywriter over to GitHub: http://github.com/mozilla/skywriter.

A note about the repositories: that shiny new repository holds the “all JavaScript” version of Skywriter. As I write this, that repository needs a lot of work (in other words, it’s broken!). All of the “bespin” names have changed to “skywriter” and the build tooling is still in the process of being rebuilt. The existing bespinclient repository remains available for people wanting to work with something that works today. That repository is effectively a branch of the code prior to the start of the JavaScript work. For the most part, we should be able to migrate changes made to that repository over to the new Skywriter repository pretty easily. We’re just changing the tooling to JavaScript, we’re not really changing Bespin’s core plugins at all.

One final note about the Bespin to Skywriter transition: the Bespin name appears in many places and it will take some time to fully migrate over. The Mozilla Skywriter home page will always have up to date links to project resources and is the best place to look if you’re having trouble finding something.

You can follow the Skywriter project (MozSkywriter) on Twitter and ask us questions in #skywriter on irc.mozilla.org.

Finally, a big thanks to Julian Viereck who is off to university in Zürich. Julian has been a huge help to the Skywriter project since the beginning and we wish him good luck in the coming years!

– Kevin Dangoor on behalf of the Mozilla Skywriter team

Facebook is in what’s called a recruiting sweet spot right now. Out of control growth in users and revenue and a nearly certain IPO run in the near future. That’s when employee growth expands at the greatest rate for a company as it grows from hundreds to thousands and then tens of thousands of employees. And with low priced private stock as currency, companies in that position can generally get anyone they want.

Yahoo of course does more than its fair share of feeding the beast, but they’re everyone’s favorite recruiting pool right now. But plenty of Googler’s are heading to Facebook, too – LinkedIn is tracking 118 of them to date. For some Googlers, it’s paying off just to go get an offer from Facebook and then tell their employer – a counter offer is almost sure to come, and it may be stratospheric.

One recent Googler, we’ve confirmed, was recently offered a counter offer he couldn’t refuse (except he did). He was offered a 15% raise on his $150,000 mid level developer salary, quadruple the stock benefits and…wait for it…a $500,000 cash bonus to stay for a year. He took the Facebook offer anyway.

Sources close to Google tell us that about 80% of people stay when they’re offered a counter to a Facebook offer. But some still leave. Part of that may be that Facebook is quietly telling people, never in writing, that there’s no reason their stock won’t hit $100 billion in total valuation over the next couple of years. No guarantees, yadda yadda, but hey if you get 1/10 of 1%, that’s $100 million in stock. Now it’s a party.

Google isn’t making these kind of counter offers to everyone, but it’s not a one off, either. It seems to me that every Google engineer at least should be taking a personal day to go collect a Facebook offer. Even if it’s just to get a counter offer from their current employer.

Art: Audrey Fukuman

We’ve confirmed that wunderkind Jessica Mah is one week away from closing a hotly anticipated round of seed financing for her banking startup InDinero. Confirmed investors in the round (which still has three open spots reserved for valley VIPs like SV Angel) include 500 StartUps‘ Dave McClure, Microsoft’s Fritz Lanman, and YouTube’s Jawed Karim.

Part of the YCombinator class of 2010, InDinero aims to be the Mint for small businesses and is off to a running start as this latest round is set to close between 1 and 1.5 million. We’ve heard reports that she had to turn investors away, and Mah promises that more “juicy details” about the story behind the funding are yet to come.

Perhaps the closest we’ve got to a female Mark Zuckerberg, Mah founded her first startup at age of 13, and entered into the Computer Science program at Berekley at 15, where she started internshipIN.com. In raising over a million at twenty, the serial entrepreneur’s got a ways to go before she gets jaded.

Here’s recent video of her explaining InDinero’s usefulness and simplicity.

Today we put a nice Introduction to StatusNet video on the main page of StatusNet. We are always striving to better explain why StatusNet is great for you, your projects and your business, from indy to enterprise. We had the help of StatusHero Robert Martinez (known as @mray) whom created the video and Pete Ippel (@hypermodern) whom made the voiceover. And, because we believe in web standards and working working towards them as with OStatus, we are putting this video out using the html5 video tag. We hope in the future that more browsers will support open web video. If you can't play the video please try downloading the source files, or if you believe the video should play in your browser, please file a report in our issue tracker.

(Screenshot only; you can watch the video on the front page!)

Let us know what you think of the video! It is Creative Commons Attribution 3.0 licensed and we hope that more people will create videos to explain StatusNet, how they are using the software and service. If you do, we have created a wiki page for sharing source files and your creations: http://status.net/wiki/Video And, if you create a video that is great, I'll personally send you a nice new StatusNet t-shirt, some stickers and we'll let the world know how you are great!

BuzzFeed, which tracks online topics that have gone viral, is offering a version of the analytical dashboard it uses to monitor the spread of Internet “memes” to any website, brand or publisher that wants to track the popularity of their content. To demonstrate the dashboard’s features, BuzzFeed — which is run by viral marketer and Huffington Post co-founder Jonah Peretti — has opened up its own internal version of the tool to show all its traffic statistics, including the performance of individual stories on the BuzzFeed site and where the traffic came from.

The dashboard tracks what the site calls “seed views” — representing readers who looked at the content on BuzzFeed’s site or on one of its partners’ websites — and “viral views,” which are readers who came from somewhere else, after finding the item on Twitter, Facebook, Digg or some other content-sharing network. While a recent story about the best anti-Glenn-Beck signs at a rally got about 16,000 views on BuzzFeed directly, it got almost five times that many “viral views” from other sources. The dashboard shows the story got over 19,000 pageviews via Huffington Post, more than 18,000 via Reddit, and over 10,000 from Facebook. It was shared 900 times on Facebook and drew more than 1,000 “likes” from readers there, as well as 2,800 clicks.

Peretti said in an email interview that BuzzFeed has been using the viral dashboard to build not just its own site and track the spread of its content, but to put together viral advertising campaigns for clients such as Viacom, GE, and Intel as part of the company’s marketing consulting business. “We decided that it was time to make a big move and make the viral dashboard public, so everyone can see the internal stats we use to grow the company,” the BuzzFeed founder said. The site will be making the dashboard available free of charge to anyone who wants to use it later this month, Peretti said, and sites can also apply for early beta access to the tool.

BuzzFeed’s new offering could find a receptive audience; more and more web publishers are looking to real-time analytical tools to track how their content is performing on a minute-by-minute basis, rather than (or in addition to) using existing tools that look at traffic statistics over a longer time period. Chartbeat, which provides a broader package of overall web traffic analytics for websites, recently raised a funding round of $3 million from Index Ventures and a group of other VCs. BuzzFeed itself raised an $8-million Series B round of financing earlier this year from RRE Ventures, along with Ron Conway’s SV Angel and Chris Dixon’s Founder Collective.

Here’s a presentation that Peretti did on how to make your content go viral by using what he calls the “Bored at Work” network.

Related content from GigaOM Pro (sub req’d): With Caffeine, Google Reveals the Challenges of Real-Time

Gallery: Twitter for iPad review

Continue reading Twitter for iPad review

Twitter for iPad review originally appeared on Engadget on Wed, 01 Sep 2010 23:59:00 EDT. Please see our terms for use of feeds.

A year ago, I compared the then-brand-new iTunes 9 against its predecessor. New year, new version of iTunes, so here’s an updated comparison. It’s amazing to see just how much visual tweaking Apple does with each new major version of the application.

I’ve also slightly redesigned the whole thing this year so that you can easily view last year’s comparison, and a fun 8 versus 10 version as well.

Apple announced on Wednesday a cornucopia of new hardware and software: sleek iPods, a brand new Internet-enabled video streaming device and new versions of its iOS software and iTunes 10. However, the most impressive to me by far was Ping, the music-only social network that Apple is opening up its 160 million existing iTunes users.

No, I’m not blown away by the 160 million number. What I’m impressed by is the thinking behind Ping.

Ping may function like a cross between Facebook and Twitter for iTunes by allowing you to follow celebrities, create social cliques and get artist updates via an activity stream. I think it could have tremendous impact on social sharing and commerce.

From a content perspective, there are three different types of media we love to talk about: movies we see, music we listen to and books we are reading. These are accepted social norms. In fact, many relationships are made on the basis of collective love of a movie and many friendships have started with mixed tapes.

It makes perfect sense for a music service to be social. I’m not alone: The popularity YouTube, the fast-growing MOG and the sadly defunct iLike and Imeem show that people gravitate towards music as a common, collective experience. A recommendation from friends on Last.fm often resulted in me buying many-a-few music tracks. My friends who listened to Thievery Corporation turned me on to The Broadway Project and Chris Joss, which I ended up buying on the iTunes store or via Amazon’s MP3 store.

This click-and-go-somewhere-to-download model of affiliate links can never match a unified experience. Amazon, for example, encourages bloggers and others to link to things they like and then get a piece of the action. This separates social from commerce and treats them as two discrete activities. On the post-Facebook Internet, I don’t think anyone can afford to keep these two actions distinct.

Ping, from what little I saw during Steve Jobs’ demo, allows a similar level of social interaction. It can tell me who my friends think are cool and the top 10 favorites of people in my social graph. Some of my friends are famous deejays. Others just have eclectic musical tastes. They can collectively sift through over 10 million songs and help with the discovery of music. This social-powered discovery is part of the biggest theme of our times: serendipity. About two years ago, when I wrote about serendipity, I said:

The problem is that there’s too much data coming online too quickly, and the traditional method of search that involves first finding and then consuming the information is not going to work for much longer. There just won’t be enough time for us to do that and still have a life. It’s a problem, and therefore solving it is an opportunity — a very big opportunity.

My belief has only been affirmed by growth in the amount of data available. With 12 million songs and 250,000 apps, the best way for Apple to enhance the iTunes store – aka its shopping experience — is through the use of social. Back in 2007, I argued that social networking was merely a feature that had to be embedded into applications to enhance their value. Apple has done a great job of that, but it’s also gone one step further, not only by adding a social networking layer to iTunes, but by meshing it with its commerce engine, the iTunes Store. And it’s made this experience available on both the desktop and its devices.

Apple received much of this social capability with the acquisition of Lala, an online music service, which as a standalone company used sharing of social objects to drive folks towards paid music downloads. Now Apple is only closing the loop by further sharing what users bought. I wouldn’t be least bit surprised if sales of music on the iTunes store rocket upwards, thanks to social discovery.

Amazon, which recently started experimenting with Facebook Connect, has similar ideas, but its implementation leaves a lot to be desired. On Amazon, I’m reduced to reading reviews from absolute strangers for music. I have a handful of friends who have impeccable taste in non-fiction business books, are all members of Amazon, and they already use email to share new book suggestions with me.

What if they too could share their likes and dislikes via a social layer inside Amazon.com? Or what if I could follow my favorite authors and get updates on their books? Much like Apple, Amazon owns book-based social service, Shelfari, and should find ways to embed the social layer inside of all Amazon products and connect its tens of millions of users.

Like Apple, Amazon too has a lot more data about its customers and their behaviors and could create a compelling discovery experience. I believe with tens of thousands of products in its store, the retail giant needs to figure out ways to surface content and other offerings smartly.

Related content from GigaOM Pro (sub req’d): Why Google Should Fear the Social Web

I've got iTunes 10 installed, and have signed up on Ping.

My handle is "scriptingnews." You're welcome to follow me.

To be clear, they didn't give me a choice of name. That's the name I chose when I got my first iPod or whatever got me logged into their store the first time. (I don't remember.) I never would have chosen to be scriptingnews on a social network. Not at all obvious how to change it, if I can.

Here are their first recommendations. They bear absolutely no resemblance to any music I listen to or people I know. Obviously this is very very early days for Ping.

One thing I don't like about Ping is that it isn't in my web browser. I keep looking for the Back button. I keep wanting to find a URL so I can publish a link somewhere else. I think this is a big lose. It's the only social network I've ever tried that isn't in the web. Right now I think that's a deal-stopper.

So I played one of my current favorites thinking there would be an easy gesture in the iTunes interface to tell my Ping followers that I like it. After all why bother integrating it with iTunes if there is no integration? Well, there's nothing in the right-click menu for pinging the song. No menus, nothing anywhere in the user interface. What the heck were they thinking?? Hello, anyone home at Apple??