[Updated at 1:05 p.m.] Mariner Energy, owner of the production platform, said in a press release that no hydrocarbon spill has been reported after an initial flyover of the incident.

"Mariner has notified and is working with regulatory authorities in response to this incident," the statement said. "The cause is not known, and an investigation will be undertaken. During the last week of August 2010, production from this facility averaged approximately 9.2 million cubic feet of natural gas per day and 1,400 barrels of oil and condensate."

The company also said no injuries have been reported.

[Updated at 12:48 p.m.] David Reed, a paramedic on board the Rowan Gorilla II oil rig located 14 miles from the platform that exploded told submitted an iReport saying he saw all thirteen workers rescued from the water.

“We were up here in the radio room and all of sudden we saw a whole bunch of smoke coming from the platform," Reed said. "Shortly after all the radios started lighting up like a Christmas tree. They called any helicopters in the area, any boats in the area to respond, they were saying there were people in the water. There were multiple people in the water.”

See Reed's iReport of what he witnessed

WWL: Coast Guard reporting production platform incident

WDSU: Production platform explodes in Gulf

iReport: Did you see the explosion? Share images

[Updated at 12:32 p.m.] White House Press Secretary Robert Gibbs said Thursday that the federal government has "assets ready" to respond to any environmental problems resulting from the explosion of an oil platform off the coast of Louisiana.

[Updated at 12:31 p.m.] All thirteen people aboard a production platform that exploded in the Gulf are accounted for and safely on a commercial vessel according to initial information, the U.S. Coast Guard said in a statement.

"We continue to gather information as we respond with full force, and have oil spill response assets ready for immediate deployment should we receive any reports of pollution," the statement said.

[Updated at 11:53 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that 12 people from the production platform are in water immersion suits as they await rescue.

Colclough told CNN there are reports the production platform, which is for both oil and natural gas, is still on fire.

"We don't know what caused the rig to catch on fire," he told CNN, noting the incident is under investigation.

Asked about concerns regarding oil leaks or pollution, Colclough said "there are reports the rig was not actively producing any product, so we don't know if there's any risk of pollution."

Mariner Energy is a leading independent oil and gas exploration and production company in the Gulf of Mexico. About 85 percent of the company's production comes from offshore assets, with a growing share of that coming from deepwater developments.

The explosion comes nearly five months after the Deepwater Horizon drilling rig exploded April 20, killing 11 people and causing oil to gush into
the Gulf of Mexico, leading to one of the worst environmental disasters in U.S. history.

[Updated at 11:43 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that all 13 workers involved in the production platform explosion are accounted for, but one person is injured.

Coast Guard Choppers are on the way to the site 80 miles south of Vermilion Bay.

[Posted at 11:33 a.m.] An oil production platform has exploded 80 miles off the coast of Louisiana, with 12 people overboard and one missing, the Coast Guard said Thursday morning.

Rescue attempts are under way for at least 12 people, Coast Guard spokesman John Edwards told CNN. 13 people were on board the production platform total, Edwards said, noting 12 have been accounted for, but one person was missing.

The accident took place 80 miles off the coast of Louisiana on the Vermilion Oil production platform 380, which is owned by Houston-based Mariner Energy.

The Coast Guard has multiple helicopters, an airplane and several Coast Guard cutters en route. It's unknown if there are any injuries.

Twitter officially disabled Basic authentication this week, the final step in the company's transition to mandatory OAuth authentication. Sadly, Twitter's extremely poor implementation of the OAuth standard offers a textbook example of how to do it wrong. This article will explore some of the problems with Twitter's OAuth implementation and some potential pitfalls inherent to the standard. I will also show you how I managed to compromise the secret OAuth key in Twitter's very own official client application for Android.

OAuth is an emerging authentication standard that is being adopted by a growing number of social networking services. It defines a key exchange mechanism that allows users to grant a third-party application access to their account without having to provide that application with their credentials. It also allows users to selectively revoke an application's access to their account.

Read the comments on this post

Ever since it became stable enough to use on a day-to-day basis on a Mac last year, Google Chrome has been my browser of choice. Other browsers have been adding some nice features — but Chrome keeps adding them faster. And today on its second birthday, that rate of change isn’t slowing down.

Google has officially rolled out Chrome 6 as the latest stable version of the browser today. This shouldn’t come as a surprise to anyone using the dev or beta builds of the browser, but it’s nonetheless an important mark as it means it’s stable enough for mass consumption.

Remember that it was just two years ago when Google surprised the world by announcing a new browser (a little early) via a comic. The next day, we got the first shots of what the browser would look like — and it was released as a beta for Windows users. It actually looks pretty much the same today, but it’s now much, much faster (and when it launched it was already faster than most browsers out there).

Google says that Chrome today is a full three times faster when it comes to JavaScript performance versus Chrome circa 2008. The rapid speed increases have also undoubtedly pushed rival browsers to become faster, so we’ve all benefited.

Arguably more important to me is that despite adding all the new features – and extensions — Chrome still seems lightweight today. I fondly remember the good old days of 2004 when I first started using Firefox as my main browser and thinking how fresh and lightweight it felt compared to the atrocity that was IE. Firefox, sadly, got bloated over the years. So far, Chrome hasn’t put on the same weight. Here’s hoping it never does.

As I said, Chrome is also showing no signs of slowing down from a development standpoint. The browser is already in the process of morphing into version 7 as well. Chromium, the open source browser that Chrome is based on, has been hit version 7 a couple weeks ago — and the dev build of Chrome just went 7 as well. Google has said they hope to iterate every six weeks going forward.

These next few months are going to be arguably the most interesting times for the browser yet. The Chrome Web Store will soon open, bringing tightly integrated web-based apps into the browser. And then, of course, Chrome OS is due before the end of the year.

Happy birthday Chrome.

Chrome then:

Chrome now:

It's really not that hard to win friends and influence people.

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

For some in Silicon Valley, Asia remains an alluring black box. A promising world with pockets of hyper growth, obscured by a tangled web of unfamiliar languages, customs, regulations and native ecosystems. Although the walls are coming down fast, the road to Asia’s markets remains an intimidating one for many.

Enter Dave McClure, founder of 500 Startups (a recently launched $30M super angel fund) and Geeks On A Plane, a program that takes tech entrepreneurs and investors to emerging markets. In its own small way, Geeks On A Plane is attempting to bridge that gap between the Valley and the rest of the world. Earlier this year, roughly 55 “Geeks” traveled to several key hot spots in Asia, including Shanghai, Singapore, Seoul and Beijing, to connect with the region’s top entrepreneurs, to mingle with Secretary of State, Hillary Clinton, and to sample local tech conferences like Shanghai World Expo and CHINICT.

“Asia is easily a third, possibly close to half of the world’s population, I think there’s a lot of innovation and a lot of growth that is happening in China, India, and Southeast Asia,” McClure says. “Some of the internet models that we’ve seen are starting to be transferred over there, and actually a lot of the internet business models are being copied over here…There’s actually an explosion of social networks happening in all those countries.”

Although McClure doesn’t consider himself an expert in doing business in Asia, through his trips and his new relationships, he says he now has a better understanding of the internal dynamics of Asia’s disparate markets and is acutely aware of common Western misconceptions. In particular, he says it was very eye opening to learn how advanced China actually is and how many have underestimated the region’s technological and economic progress.

“Well I think people tend to look at China as being a pretty big opportunity but they also tend to think about China as being a little bit behind and I think that’s just really the wrong impression. China has actually got more internet users than the US, they certainly have more mobile devices than the US…You know the top 10% of the Chinese population probably has more average spending power than the average US citizen…and they’re buying a lot of cars, they’re buying a lot of houses, they’re buying a lot of consumer products online.”

While not everyone can join a Geeks On A Plane Tour, Dave McClure is sharing a collection of mini-documentaries from his latest trip with TechCrunch TV. The videos were shot and produced by Ben Henretig, founder of Micro-Documentaries, a new startup that creates highly polished, short (hence micro) videos for clients. The first of four episodes is on their trip to Shanghai (second video from the top). You can also watch McClure’s interview with TechCrunch TV, where he discusses his new fund and expounds on his trip to Asia (first video).

Google is celebrating the second anniversary of its Google Chrome browser with the release of new stable and beta versions, bringing and even cleaner and simpler user interface and increased speed and performance.

As the Google Chrome Blog points out, Chrome 6 is years beyond where most imagined browser technology when it was first introduced just two years ago.

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The Google Chrome Blog takes a retrospective look at how much browsers have changed over the past two years, remarking that when Chrome was first introduced in August of 2008, "JavaScript was 10 times slower, HTML5 support wasn't yet an essential feature in modern browsers, and the idea of a sandboxed, multi-process browser was only a research project."

In addition to some cosmetic changes, the new version of Chrome brings form autofill features, making it so you don't have to type in again and again that ridiculously long email address you now regret choosing. It also brings extension and autofill synchronization, meaning that your autofill data will remain the same from desktop to laptop to netbook.

Among the myriad features, the user interface seems to have an impact in the browser market. The soon-to-be-released Internet Explorer 9 looks like it stole a page from Chrome, adopting the clean and simple design that lets the browser step out of the way. Chrome's design manages to portray what we find most appealing about Chrome (which replaced Firefox as the default browser months ago now) - its lightweight operation. Just as it steps out of the way of the page, in terms of design, the browser manages to step out of the way of other programs, managing to run well (even on a netbook) without hogging all of the processing power.

If you haven't yet, we highly recommend giving Chrome a spin.

Discuss

Are you addicted to Twitter? Do you have an iPad? Even if the answer to both is “no” right now, after you see Twitter for iPad, those answers are going to change — quickly.

Yes, the wait is over. Launching tonight in the App Store is Twitter for iPad — the first official native iPad app from the company. We all knew it was coming (Twitter even said so a few months ago), but it has been a long wait. It was definitely worth it.

Like most people, I wander into hyperbole from time to time. But it has now been a few days since I first played with Twitter for iPad, and I still think it is hands-down the best iPad app out there. It’s that good. With all due respect to Reeder, Instapaper, Flipboard, and Pulse, this is now going to be my go-to app for just about everything related to reading news. It’s simply such a great experience for reading tweets — and more importantly, reading the links your friends share.

What Twitter has done is create an amazing user experience for reading information. This is thanks to an intuitive user interface that layers on top of itself. So, for example, if I click on a link in my tweet stream, I’ll have a new layer that rolls over to show that webpage in a customized browser window. If you’ve used Flipboard, it’s somewhat similar, but better because it’s much easier to go back to where ever you previously were before you clicked the link. You simply swipe something to the side to move it temporarily or swipe it again to get it off the screen (in portrait mode anyway, where there’s less space).

Something else that’s awesome: when you highlight a tweet by clicking on it, it’s now pinned to the top or bottom of the screen as you scroll through your stream. This is great if it’s something you want to reference. A lot of thought has been put into these type of saving state actions within this app. It’s simple to save a draft and go back to it, for example (much easier than with Twitter for iPhone). Or to reference one of these pinned tweets in your own tweet.

There are also some great new gestures that Twitter came up with for this app. For example, if you pinch-outward on a tweet, it will unfold to show you more information about the Twitter user. Better may be the way you can swipe down with two fingers on any tweet to see a full conversation in context. It’s the little things like this that make the app great — Apple-like, even.

Overall, the app looks and feels quite a bit different from Twitter for iPhone (which Twitter built from Tweetie — developer Loren Brichter’s client that they acquired earlier this year). But Twitter’s Leland Rechis assures me it’s using all the same stuff on the backend. In fact, Twitter is now a universal app — meaning it’s one app that will work on both the iPhone and iPad, it will just look different depending on which device you’re using it on.

Rechis also says Twitter started experimenting with some newer things on the iPad version that haven’t yet been brought to the iPhone version, but undoubtedly will. A great example here is that when you click through to a user’s profile page, you’ll see at the bottom a list of users similar to that user that you may like to follow.

Rechis also notes the importance of the logged-out view — something Twitter worked on before the iPhone version launch. Twitter wants to make the service as useful as possible to people even if they don’t have an account. The idea, of course, is that they’ll hopefully sign up for one — and this app may give them the most reason to yet. When logged out, you’ll be able to see tweet streams based on hot topics.

“Tweets in general are not just what I’m doing, they have an incredible amount of metadata,” Rechis says speaking to why they created this layering idea for the app. Almost 25 percent of all tweets now have a link in them, he says. This app is perfect for those tweets, and content consumption and exploration in general.

Rechis notes that one of his favorite things about tablets is how they eliminate window management. At the same time, you need some way to manage all this information. He notes that Brichter’s original concept was stacks of sheets of paper that you quickly shuffle through. Other members of Twitter including Rechis refined that idea and the end result is Twitter for iPad.

That’s roughly 750 words about the app — but you really just need to see it, and use it. It will definitely be my go-to way to browse Twitter from now on. It’s that good.

Look for it in the App Store shortly. It will be a free download.

Update: I should note that for some of these more advanced gestures, there is a slight learning curve. That said, you can do everything without using those gestures, so it’s not a big deal — it’s just icing on the cake. And yes, Twitter is trying to come up with the best way to teach users about these new gestures.

This is the third post in a three-part series. The first part was Nick Carr, hypertext and delinkification. The second part was Money changes everything.

Nick Carr, like the rest of the “Web rots our brains” contingent, views links as primarily subtractive and destructive. Links direct us away from where we are to somewhere else on the Web. They impede our concentration, degrade our comprehension, and erode our attention spans.

It’s important, first, to understand that every single one of these criticisms of links has been raised against every single new media form for the past 2500 years. (Rather than rehash this hoary tale, I’ll point you to Vaughan Bell’s excellent summary in Slate. For a full and fascinating account of the earliest episode in this saga — Socrates’ denunciation of the written word — I recommend the elaboration of it in Maryanne Wolf’s Proust and the Squid.)

Throughout history, the info-panic critique has been one size fits all. The media being criticized may change, but the indictments are remarkably similar. That tells us we’re in the presence of some ancestral predilection or prejudice. We involuntarily defend the media forms we grew up with as bastions of civilization, and denounce newcomers as barbaric threats to our children and our way of life.

That’s a lot to hang on the humble link, which — in today’s Flash-addled, widget-laden, real-time-streaming environment — seems more like an anchor of stability than a force for subversion. But even if we grant Carr his premise that links slow reading and hamper understanding (which I don’t believe his evidence proves at all), I’ll still take the linked version of an article over the unlinked.

I do so because I see links as primarily additive and creative. Even if it took me a little longer to read the text-with-links, even if I had to work a bit harder to get through it, I’d come out the other side with more meat and more juice.

Links, you see, do so much more than just whisk us from one Web page to another. They are not just textual tunnel-hops or narrative chutes-and-ladders. Links, properly used, don’t just pile one “And now this!” upon another. They tell us, “This relates to this, which relates to that.”

Links announce our presence. They show a writer’s work. They are badges of honesty, inviting readers to check that work. They demonstrate fairness. They can be simple gestures of communication; they can be complex signifiers of meaning. They make connections between things. They add coherence. They build context.

If I can get all that in return, why would I begrudge the link-wielding writer a few more seconds of my time, a little more of my mental effort?

Let’s take these positive aspects of linking in ascending order of importance.

Links say “hello.”

A link to another site can serve as a way of telling that site, “I just said something about you.” This invites spammy abuse, of course. But it remains an elegantly simple device. Many bloggers still check their referrers today as they did a decade ago in the early days of weblogging. High-traffic sites can’t and won’t bother paying much attention to this, but out in the middle and nether reaches of the Web-traffic curve, this kind of link remains a valid and valuable social gesture.

Links show a writer’s work.

Any post or page with hand-selected links provides a record of the writer’s research, reading and sourcing. Some people are happier with this stuff collected at the end, as we did for centuries in print. But linking in situ gives the reader the information right where it’s needed. (If reading a link adds to “cognitive load,” surely the effort of scanning down to a footnote or, even worse, flipping back to an endnote piles on even heftier brain-freight.)

Links keep us honest and fair.

If you’re quoting someone and you link to the original, you’re saying to the reader, “Check my work — see if I’ve presented the other person’s point of view accurately and fairly.” This provides a powerful check on bullying and misrepresentation. It’s the rant without links, the disconnected diatribe, that’s suspect.

In a media environment where a dwindling number of participants believes that objectivity is either possible or desirable, the best yardstick for fairness we have is this: does a writer present the perspectives of those he disagrees with in a way that they feel is fair? Linking to those perspectives is a way for a writer to say: Go ahead — see if I got you right.

Links enhance trust.

Let me quote Web usability expert Jakob Nielsen, from 1999 (in a text I reread thanks to a link I followed from a discussion of my earlier post at Crooked Timber):

Not being afraid to link to other sites is a sign of confidence, and third-party sites are much more credible than anything you can say yourself. Isolated sites feel like they have something to hide.

Links knit context into the Web.

Most Web critiques includes ritual denunciation of the medium’s disconnected, fragmentary nature. And certainly there are plenty of fragments out there in HTTP-land. But the disconnected ones, by definition, don’t get read much. We read the posts and pages that get widely linked to.

A fragment that gets connected is no longer a fragment. It becomes a working part, a piece of a mosaic, a strand in a web. (There’s a reason these words are embedded in Internet history.)

It always amazes me to hear the complaint that the Web doesn’t provide readers with enough context. Then I realize that this criticism is usually made by print journalists. They are accustomed to having their words acquire a bountiful context on paper. Then, typically, their work is spat onto the Web by an automated content-management system — and served up without a link in sight.

Theirs is an experience of loss of context. But for the rest of us, writing for the Web offers more frequent and potent opportunities to give our words context than we’ve ever had before.

What pages shall we connect our words to? We have the entire rest of the Web to choose from! And the choices we make say worlds about our writing.

The context that links provide comes in two flavors: explicit and implicit. Explicit context is the actual information you need to understand what you’re reading. Here’s what I mean, if I can go all recursive on you for a moment: Let’s say you landed on this article out of nowhere. Someone sent you a link. (Now, right there Carr and the link-skeptics might say, “”There’s the problem! If you were reading a magazine or a book, that would never happen.” To which I can only say, if the opportunity to receive pointers to interesting reading from a network of friends is a problem, it’s one I am very happy to have.)

So you land on my page and you might well have no idea what I’m talking about, since this is part three of a series. Links make it easy for me to show you where to catch up. If you don’t have time for that, links let me orient you more quickly in my first paragraph with reference to Carr’s post. I can do all this without having to slow down those readers who’ve been following from the start with summaries and synopses. Again, even if the links that achieve this do demand a small fee from your working brain (which remains an unproven hypothesis), I’d say that’s a fair price.

By implicit context, I mean something a little more elusive: The links you put into a piece of writing tell a story (or, if you will, a meta-story) about you and what you’ve written. They say things like: What sort of company does this writer keep? Who does she read? What kind of stuff do her links point to — New Yorker articles? Personal blogs? Scholarly papers? Are the choices diverse or narrow? Are they obvious or surprising? Are they illuminating or puzzling? Generous or self-promotional?

Links, in other words, transmit meaning, but they also communicate mindset and style. By this, I don’t mean “stylish linking.” There have been fads in linking — the first and best-known was probably the playfully ironic, self-deprecating style pioneered by Suck.com in 1995 (I wrote about it in Salon a long time ago). They come and go, just as catch-phrases and tics in casual writing do. As with other link mannerisms, remnants of the Suck style survive in a few places; but mostly, Web users have rejected the practice of links that obscure or misdirect or joke. We prefer links that clarify.

---

The history of Web linking has been a long chronicle of controversies we didn’t need to have: irrelevant debates over issues like so-called deep linking (if you really don’t want to be linked to, why are you on the public Web?) or the notion of a power-law-driven A-list in blogging (if you want to become a celebrity, other media are far more efficient). To this list, we can now add the “delinkification” dustup.

It’s hard to imagine the benefit for ourselves, or for the Web, of a general retreat from linking. Writing on the Web without linking is like making a movie without cutting. Sure, it can be done; there might even be a few situations where it makes sense. But most of the time, it’s just head-scratchingly self-limiting. To choose not to link is to abandon the medium’s most powerful tool — the thing that makes the Web a web.

A long time ago, I wrote a column titled Fear of Links about the then-burgeoning movement of webloggers. I urged professional writers to stop looking down their noses at links and those who make them: “A journalist who today disdains the very notion of providing links to readers may tomorrow find himself without a job.”

That was 1999. Today, we live in that piece’s “tomorrow.”

One of the challenges of running a social commerce site these days is that there is just too much demand, from both local merchants wanting to give out deals and consumers who want to try them. There are only 365 days in a year, and the daily deal format limits each city to 365 deals a year.

Sites like GroupOn and LivingSocial are hitting those limits. GroupOn is expanding its inventory by “personalizing” deals, essentially showing different deals to different people. LivingSocial is handling the issue by going hyperlocal. It will now start offering deals by neighborhood and city districts.

LivingSocial will start bringing daily deals to the hood out in Washington, D.C. and New York City. In Washington, D.C., there will be deals for The District, Montgomery County and Northern Virginia (not exactly neighborhoods, but why get bogged down in details). In New York City, you can sign up for deals Uptown (soul food), Midtown (cupcakes), Downtown (facials) and in Brooklyn (dance lessons). Again, these aren’t really neighborhoods—Brooklyn on its own is bigger than most cities in America—but they do break up the city into more manageable zones and open up the site to more deals.

This is something, in fact, that Groupon does as well in a couple cities like Los Angeles and Washington, D.C. In fact, it breaks down Washington, D.C. the exact same way: the District, Montgomery County and Northern Virginia.

As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN.

Ping, Apple's new social network, is the standout feature in iTunes 10, the most recent update to Apple's music management application. Within Ping, you can find and follow your favorite bands and your friends as well as recommend or leave notes about the music you listen to. Ping adds a new layer to iTunes - a social layer focused on discovery, not only of new tracks you'll want to buy (as is the obvious goal), but it also lets you discover news from artists you care about, including concert updates, photos, videos and more.

After spending some time with the social network, we rounded up what we believe are the ten most important things you need to know about Ping, as well as some of the possibly misunderstood features.

Is Ping for you? Read on to find out.

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1. It's Not a Standalone Website or Mobile Application

Ping is only a feature within iTunes, in both the desktop application for Mac and PC and the mobile application for the iPhone and iPod Touch. The only thing you'll find at www.ping.com (besides a lot of new traffic from confused people looking for music news) are golf clubs and golf bags. That's not Apple's Ping.

2. You Don't Have to Use It

If the idea of yet another social network makes your skin crawl, have no fear - you can still update to iTunes 10 without being forced into the glamorous world of social sharing. Ping, available as an option on the left-side of iTunes, is turned off by default. If you want in, you have to push the big button that reads: "Turn on Ping."

3. Your Profile Information is Public

Although Ping offers different levels of privacy (more on that in #5) , your actual Ping profile information (name, hometown, gender, photo, etc.) is considered public information, at least according to the disclosure within iTunes. If you're in "Private" mode, your name and picture will appear next to any comments or reviews you post. That's not a major concern for most people, but it will be for some who aren't interested in establishing a public persona on the Internet. It doesn't appear that your gender, hometown or "About Me" information is disclosed anywhere when you're in "Private" mode, but we would still recommend caution before using it for crass or offensive commentary. You never know how public it could become in a future version of Ping.

4. You Can Hide Your Embarrassing Music Choices from Your Profile and Still Use Ping

Some people may avoid Ping because they're afraid of revealing to the world their secret obsession with '80's hair metal or Broadway show tunes, perhaps. But even if you decide to list yourself publicly on Ping, your "Music I Like" (music you like, rate, review or purchase) can be hidden from view. During setup, just click the 3rd bullet point "Don't display music that I like on my profile."

(Side note: Ping has mysteriously added Peter Frampton to my likes even though I've never bought, streamed or rated his music - I swear! I first assumed it was a bug, but then realized that Ping is tying in with the shared library on another computer in the house which is used by someone else, but often under my username, so we can share our purchases. Uh-oh!).

5. You Can Be Anti-Social and Still Use Ping

The privacy settings in Ping are incredibly simple: you're either public or private. If you choose to be "Public," you can allow others to follow you without approval, the same as Twitter, or you can manually review and approve friend requests, the same as Facebook. If you're "Private," no one can follow you. However, your name and photo will appear for some actions, such as when you comment or write reviews.

6. You're Going to Hate Ping's Recommendations

Ping is no Genius - that is, it doesn't tap into your own personal "genius" recommendations from iTunes when it suggests artists you should follow. Instead, Ping surfaces the most popular artists and bands instead. At launch time this includes artists like Lady Gaga, Katy Perry, U2 and Linkin Park. Not tying in iTunes' "Genius" feature with Ping is a huge miss on Apple's part. We hope they fix that soon.

7. Your Profile URL is Long and Weird

Want to invite a friend to check out your profile on Ping? Good luck with that. You can't simply give them a username or expect them to type in an easy to remember URL. Instead, a typical Ping profile URL (accessed by right-clicking on your name on your profile page), is a long, unwieldy Web address like http://c.itunes.apple.com/WebObjects/MZConnections.woa/wa/viewProfile?userId=12345678. Better invite them via email instead (see #8).

8. Finding and Inviting Friends is Harder Than It Should Be

There is a search feature for locating people using Ping, but there's a delay between adding a new account to Ping and it being available within the search index. What that means is if your friend just signed up with Ping, you may not be able to locate him or her by doing a search right away. (At least, that was our experience.) As noted above, you can invite people to join Ping via email, a hugely outdated method of building a social network friend list.

Ping also currently suggests you should "connect with Facebook," which is an error. Apple pulled Facebook support from Ping at the last minute due to "onerous terms that we could not agree to," according CEO Steve Jobs. Too bad Apple forgot to re-write the text suggesting Facebook Connect as an option. Oops!

9. Ping Doesn't Know About Your In-Library Ratings

Although for years you may have rated your music collection using iTunes' stars, Ping isn't aware of this activity nor does it allow you to import it into your profile. Instead, you "like" (click the thumbs up button) or "post" (add a note) using the new buttons that appear in iTunes to make your likes and dislikes known to your followers, assuming you have any.

10. Ping is Music-Only, For Now

At launch, Ping only works with music, not podcasts, videos or apps. You can only access the options to "like" and "post" when you're in the Music section of iTunes - you can't recommend any other types of media. That's incredibly sad, we think, especially given how the App Store alone now hosts some 250,000+ mobile applications. We would love to know which ones our friends are using, not to mention what shows and movies they like or what podcasts they recommend. If Ping takes off, there's a good chance these media types will be "likeable" in a future version of Ping...well, at least we hope that's the case.

Conclusion: Ping is Only OK

For now, Ping is only OK - and that's being generous. It's like seeing a project that's still being built. That's not to say that a social network within iTunes doesn't have potential. As Jobs noted on stage, iTunes has 160 million users. That's nothing to sniff at. But given that Ping doesn't allow you to import your Facebook friends, doesn't recommend artists you actually like and doesn't extend beyond music, it's somewhat of a non-starter for now. Fun to poke around in, sure, but not incredibly useful just yet.

Don't give up on Ping, though - the features it needs to be successful aren't beyond Apple's grasp. If updated, it could easily become the place to find and discover music and hopefully, more. It's not there today, but it's worth watching.

See also: Ping: First Look at the iTunes Social Network

Discuss

Twitter has just announced the service’s official iPad app.

It’s free and comes with a slew of touch interface bells and whistles built right in. The app is intended to allow for seamless navigation between tweets, photos, web pages, videos and other media and updates. It’s also usable even for those who don’t have Twitter accounts.

Twitter for iPad [iTunes link] has a few new UI touches that you haven’t seen elsewhere. These features are custom-designed for the larger screen and touch capabilities of the iPad. It also caters to what the iPad was made for: media consumption rather than creation. Twitter’s Leland Rechis, a mobile UX designer, writes on the Twitter blog that the iPad is “a device that really lets content shine.”

The main interface is a series of panes that can expand and retract based on the kind of content the user wants to access. “Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like,” wites Rechis.

Media viewing is optimized for the iPad, as well. Videos play in-line with other content and can be loaded while you’re browsing through your timeline. You can pinch a video to view it fullscreen, too.

Finally, Twitter has really done some interesting things with touchscreen capabilities in this app. When you pinch a tweet, you’ll see details about the author and have a list of actions you can take, including reply and retweet. A two-finger pull-down gesture will show the entire conversation around a tweet.

It’s a creative way to approach multitouch app building, and we look forward to playing with it ourselves. We’re also really looking forward to what apps may come to other tablets in the future.

The iTunes release is rolling out right now; if you can’t get the latest version of the app right now, wait a bit and try again. And of course, let us know what you think of Twitter for iPad in the comments.

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A picture is worth a thousand words. But if you include an entire database, make it interactive, and add filtering options, the word-to-picture exchange rate is even better.

Infographics at their best are more than just pictures — they can provide new understandings, succinct summaries, or just plain old fun.

In that respect, reading newspaper archives isn’t the only way to get a deeper understanding of current events. Infographics can help us get a better grasp on what’s going on.

Check out these 10 visualizations to learn more about the news with a quick look.

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1. Google’s Appetite for Acquisition

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Last month alone, Google acquired social-search service Angstro, visual shopping search engine like.com, and social currency company Jambool. Google has been on an acquisition binge for some time, and it’s getting tricky to keep track of its appetite.

This graphic shows a timeline of Google’s activity in three categories: “Building Revenue Streams,” “Cutting Competition,” or “A Little of Both.”

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2. Gay Marriage Chronology

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The campaign for gay marriage has passed a multitude of milestones over the last decade. Unfortunately for those trying to keep track of them, the victories and setbacks vary drastically by state. Decisions are reversed and in some cases overturned by higher courts, which makes progress hard to track.

This map from the LA Times shows the status of gay marriage in each state by month. Click on a state for its most recent ruling or watch the country change from being legally similar in its treatment of same-sex couples in 2000 to sharply divided in 2010.

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3. IED Attacks from Wikileaks’ Afghanistan War Logs

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The frequency and fatality of IEDs (homemade bombs) in Afghanistan was highlighted when WikiLeaks published more than 90,000 secret documents about the Afghan war. Anti-war activists published this illustrative video that includes all of the incidents reported in these leaked documents.

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4. Gulf of Mexico Oil Spill

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On April 20, an explosion on a BP drilling rig started what has become the largest accidental oil spill in history. Despite numerous strategies that were deployed to plug the leak, it wasn’t capped until July 15.

This video graphic by New Orleans online newspaper NOLA wraps timeline, graphic, and cumulative damage data into one easy-to-digest piece of media.

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5. CIA World Factbook Dashboard

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The CIA World Factbook has always been a great resource for putting news stories into the context of their geographic location. But now it’s also easy to get the information at a glance.

The World Factbook Dashboard allows you to color code the countries of the world by population, population growth, infant mortality, agricultural GDP, industry GDP, services GDP, total GDP, GDP/inhabitant, or inflation. Clicking on a country zooms in for more information.

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6. Geography of a Recession

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This map from The New York Times illustrates not only which areas suffered the highest unemployment rate after the recession, but also offers the option to filter data by metropolitan areas, areas with housing bubbles, rural areas, and manufacturing centers.

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7. Afghanistan and Pakistan Regional Violence Map

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The Wall Street Journal updates this map constantly with violent conflicts in Afghanistan and Pakistan. If you want to learn about the day-to-day details of the war or understand its scope, there’s no better visual resource.

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8. What Does the Health Care Bill Mean to Me?

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Even if you read through every health care bill article, it could be hard to exactly pick out what the law would change about your insurance coverage and taxes. The Washington Post made it easy by providing this nifty tool. Input whether you have insurance coverage, your family size, your income, and your marital status, and it will tell you how health care reform will impact your life.

For the broader picture on healthcare reform, see this subway-style map from GOOD Magazine.

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9. Obama’s $787 Billion Economic Stimulus Plan

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The government is still busy spending much of the $787 billion it allotted for the economic stimulus in February of last year. This infographic effectively illustrates how that huge chunk of change is being distributed.

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10. American Casualties in Iraq, Afghanistan, and Beyond

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This chilling interactive graphic from USA Today simply illustrates the deaths in the Afghanistan and Iraq wars. Information seekers can search deaths by personal factors like name, age, gender, race, or home town as well as by military service details, date, cause, or place.

CNN has a more elaborate version here.

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More Graphics Resources from Mashable:

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- 5 Fab Twitter Follower Visualization Tools
- 10 Beautiful Social Media Infographics
- 5 Amazing Infographics for the Health Conscious
- 10 Essential Free E-Books for Web Designers
- 12 Beginner Tutorials for Getting Started With Photoshop

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Reviews: Google

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It's been a month since Forbes.com launched a new landing page for its blogs, to which every editorial staffer and a growing number of external writers now contribute.

As part of that expansion, Forbes.com has recruited a handful of freelance journalists to blog about the people on its annual World's Billionaires List, with news, analysis and, of course, inside dirt, sources familiar with the plans told us.

"It's going to be a great initiative and I expect you'll make a superlative contribution to launching the next stage of Forbes.com as a major presence in online news," outgoing Forbes.com consultant Michael Roston wrote to the contributors in an email obtained by The Wire.

Each blogger will cover billionaires in specific areas of the country and around the world, and their posts will be aggregated into a single feed on a new Forbes 400 website scheduled to launch later this month.

The bloggers include LA Biz Observed editor Mark Lacter and freelance financial journalists Dan Fost and Teri Buhl, who will be reporting on New York's and Connecticut's billionaires, a la Michael Bloomberg, Carl Icahn and Steve Cohen.

Throughout the summer, Roston, who had been brought on with recently-installed chief product officer Lewis D'Vorkin in May through the True/Slant acquisition, was recruiting bloggers and devising editorial guidelines for the new Forbes.com. He just took a job as a homepage editor at The New York Times.

Coates Bateman, executive producer of Forbes.com (who also came over from True/Slant), will be overseeing the billionaire bloggers.

Join the conversation about this story »

See Also:

• Forbes Bloggers' Compensation Will Be Tied To Web Traffic
• Forbes Staffers Trying To Get Used To New Boss "Darth" D'Vorkin And His Controversial Idea Of Journalism
• Forbes Blogs To Get A Big Upgrade, Every Reporter Will Have One

This morning when I woke-up, I found a huge brouhaha around Ping and Facebook. Apparently, these two aren’t BFFs anymore. There was some talk earlier that Facebook and Apple were working closely on a version of Ping. It was rumored that Facebook would provide the social layer to power the next generation iTunes experience.

Well, those rumors proved to be baseless. Apple decided to go with its iTunes membership as a way to jump-start its music social network. Yesterday, Steve Jobs told Kara Swisher there were issues between the two companies.

And Facebook is nowhere on Ping too. Currently, there is no linking, sharing or participation of any kind with Facebook–or Twitter or MySpace either–on Ping, which will work only on the iTunes software on computers, iPhones and iPods. When I asked Jobs about that, he said Apple had indeed held talks with Facebook about a variety of unspecified partnerships related to Ping, but the discussions had gone nowhere. The reason, according to Jobs: Facebook wanted “onerous terms that we could not agree to.”

Jobs did not elaborate on those troublesome terms and also would not say if Ping would incorporate Facebook Connect–which would make it much easier to find friends to share music with.“We could, I guess,” he shrugged. (AllThingsD).

I’m assuming this is about a bigger deal between the two companies and not just the problems many (including me) have observed with Ping and Facebook Connect. Last night before going to sleep, I downloaded iTunes 10 and set up my Ping account (more on that later.) As part of the set-up, I signed up with Facebook Connect so I could find my social graph, ready to recommend songs.

I wonder what happened last night — metaphorically speaking — of course! I woke up this morning, and expected to see Ping activity in my Facebook account, and well let’s just say, nothing is going on. The funny thing is, my Ping is still connected to Facebook Connect, though none of my actions are being sent to Facebook. There are no updates, no mention of artists I am following and absolutely nothing on the app’s wall. I see that I have 26 Facebook friends who are on Ping, but on Ping I find only one of those 26. The emptiness of the Ping’s application on Facebook is sort of like the stuff you leave behind when you break-up with someone and move out of their life.

I’m hoping that the Facebook Connect problems are temporary and a glitch. Otherwise, Ping would really suck and the big losers in this game of corporate one-upmanship are the consumers, who probably — like me–  just want recommendations from our friends, then buy those tunes. As a long-time customer of Apple and its iTunes store, I’m severely disappointed that I can’t bring my pre-configured social graph to Ping. I hope Apple and Facebook both come to an agreement and kiss and make-up.

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I took the venerable Consumer Platform Adoption Ramps chart and added Android and the latest data on iTunes, iPod and iOS.

To make it more readable (but conceptually more complicated) I put the data on a log chart.

Discussion

The time span covered is nine and a half years. The top of the graph marks the one billion threshold. Reaching one billion in less than 10 years is an interesting challenge for any platform and, at first glance, it seems that both iOS and Android have a shot at it. This does not seem likely for any of the other platforms.

The challenge is that as penetration grows, it’s natural for the slope for the lines to become shallower. Some platforms are simply not able to address one billion users:

• i-Mode, AOL and other technologies with localized value networks are clearly limited to populations in their home countries.
• iTunes is limited by the use of a PC, which has a small footprint in under-developed countries (dependency by iOS on iTunes should throw up a red flag here).
• The iPod was embraced and extended by more ubiquitous mobile phones.

In contrast, mobile phones in general and smartphone platforms in particular have potential to reach a billion users (per platform.)

To wit, note that iOS and Android have similar curves to date and are both likely to overtake iPod and any other contender.

So for the obligatory theological question: Will Android follow the curve of iOS or will it diverge and continue on a steeper trajectory? Does it matter?

Discuss…

Social news and bookmark site Reddit has been working lately to battle against its stereotyping as the less-significant, red-headed stepchild to Digg.

After Digg-founder Kevin Rose revealed Digg's July traffic numbers on his blog, Reddit administrator and programmer KeyserSosa publicly requested that the "entire mainstream media" quit with the diminutive adjectives already, as Reddit looks to have more traffic, not less, than Digg.

Sponsor

In July, Reddit claimed that experts were "misunderestimating" its traffic and it didn't know why. According to Reddit programmer Mike Shiraldi, a number of third-party Web traffic measurement services were grossly underestimating its traffic. According to its own numbers from Google Analytics, Reddit saw "more than 8,000,000 unique visitors in the last 30 days and 400,000,000 pageviews" when we wrote about their traffic measurement issues in July.

In his blog post, Kevin Rose revealed that Digg had "200+ Million page views in July" - a number that seems to contradict what Reddit sees as persistent attempts by the mainstream media to minimize its impact and relevance in comparison to other social bookmarking sites like Digg. As one user notes in the comments, Reddit has only 1/20th of the staff, but the numbers seem to show that it has at least 40% more traffic.

See a full-size version of the image here.

Discuss

Sarah Cohen, the Knight Professor of the Practice of Journalism and Public Policy at Duke University’s Sanford School of Public Policy, figured there had to be an easier way for journalists to organize their notes on chronological events.

“Time and place are two of the most important aspects in stories,” Cohen said. “Most reporters I know are still keeping a 40-page chronology in Word for long running stories.”

So, with a grant from Duke, Cohen hired two research scientists, Fernanda Viégas and Martin Wattenberg, to design a visual tool to allow reporters to not just organize their notes more effectively, but to also see the results of their research over time.

Viegas  and Wattenberg were the brains behind the IBM Many Eyes project and now work for Google.

The tool they came up with, an open source program that is free to download and use, makes it possible for journalists to look at the reams of data that went into those old 40-page text chronologies or multisheet spreadsheets in new and more useful ways.

“Say you’re working on the BP story, you can say, ‘I only want to see what happened in May having to do with birds,’’’ Cohen explained.

You can also look at how often President Barak Obama talked about the disaster in May, drill down into how when the president mentioned Gulf wildlife or any number of other functions. But the program doesn’t just making searching data easier – it’s a visual tool that makes understanding data points over time easier.

“The way journalism is going, as there are fewer boots on the ground. It’s important that they’re spending their time efficiently,” Cohen explained.