Are you addicted to Twitter? Do you have an iPad? Even if the answer to both is “no” right now, after you see Twitter for iPad, those answers are going to change — quickly.

Yes, the wait is over. Launching tonight in the App Store is Twitter for iPad — the first official native iPad app from the company. We all knew it was coming (Twitter even said so a few months ago), but it has been a long wait. It was definitely worth it.

Like most people, I wander into hyperbole from time to time. But it has now been a few days since I first played with Twitter for iPad, and I still think it is hands-down the best iPad app out there. It’s that good. With all due respect to Reeder, Instapaper, Flipboard, and Pulse, this is now going to be my go-to app for just about everything related to reading news. It’s simply such a great experience for reading tweets — and more importantly, reading the links your friends share.

What Twitter has done is create an amazing user experience for reading information. This is thanks to an intuitive user interface that layers on top of itself. So, for example, if I click on a link in my tweet stream, I’ll have a new layer that rolls over to show that webpage in a customized browser window. If you’ve used Flipboard, it’s somewhat similar, but better because it’s much easier to go back to where ever you previously were before you clicked the link. You simply swipe something to the side to move it temporarily or swipe it again to get it off the screen (in portrait mode anyway, where there’s less space).

Something else that’s awesome: when you highlight a tweet by clicking on it, it’s now pinned to the top or bottom of the screen as you scroll through your stream. This is great if it’s something you want to reference. A lot of thought has been put into these type of saving state actions within this app. It’s simple to save a draft and go back to it, for example (much easier than with Twitter for iPhone). Or to reference one of these pinned tweets in your own tweet.

There are also some great new gestures that Twitter came up with for this app. For example, if you pinch-outward on a tweet, it will unfold to show you more information about the Twitter user. Better may be the way you can swipe down with two fingers on any tweet to see a full conversation in context. It’s the little things like this that make the app great — Apple-like, even.

Overall, the app looks and feels quite a bit different from Twitter for iPhone (which Twitter built from Tweetie — developer Loren Brichter’s client that they acquired earlier this year). But Twitter’s Leland Rechis assures me it’s using all the same stuff on the backend. In fact, Twitter is now a universal app — meaning it’s one app that will work on both the iPhone and iPad, it will just look different depending on which device you’re using it on.

Rechis also says Twitter started experimenting with some newer things on the iPad version that haven’t yet been brought to the iPhone version, but undoubtedly will. A great example here is that when you click through to a user’s profile page, you’ll see at the bottom a list of users similar to that user that you may like to follow.

Rechis also notes the importance of the logged-out view — something Twitter worked on before the iPhone version launch. Twitter wants to make the service as useful as possible to people even if they don’t have an account. The idea, of course, is that they’ll hopefully sign up for one — and this app may give them the most reason to yet. When logged out, you’ll be able to see tweet streams based on hot topics.

“Tweets in general are not just what I’m doing, they have an incredible amount of metadata,” Rechis says speaking to why they created this layering idea for the app. Almost 25 percent of all tweets now have a link in them, he says. This app is perfect for those tweets, and content consumption and exploration in general.

Rechis notes that one of his favorite things about tablets is how they eliminate window management. At the same time, you need some way to manage all this information. He notes that Brichter’s original concept was stacks of sheets of paper that you quickly shuffle through. Other members of Twitter including Rechis refined that idea and the end result is Twitter for iPad.

That’s roughly 750 words about the app — but you really just need to see it, and use it. It will definitely be my go-to way to browse Twitter from now on. It’s that good.

Look for it in the App Store shortly. It will be a free download.

Update: I should note that for some of these more advanced gestures, there is a slight learning curve. That said, you can do everything without using those gestures, so it’s not a big deal — it’s just icing on the cake. And yes, Twitter is trying to come up with the best way to teach users about these new gestures.

As the fugitive businessman Asil Nadir flew back to Britain from his North Cyprus bolt-hole last week, Sean O'Neill, the crime editor of The Times, scooped Fleet Street by being the only print journalist on the plane. Yet those searching Google for the latest on the breaking story that morning would have found no sign of O'Neill's exclusive – only follow-up stories by rival news organisations such as The Guardian and ITN.

[Updated at 1:05 p.m.] Mariner Energy, owner of the production platform, said in a press release that no hydrocarbon spill has been reported after an initial flyover of the incident.

"Mariner has notified and is working with regulatory authorities in response to this incident," the statement said. "The cause is not known, and an investigation will be undertaken. During the last week of August 2010, production from this facility averaged approximately 9.2 million cubic feet of natural gas per day and 1,400 barrels of oil and condensate."

The company also said no injuries have been reported.

[Updated at 12:48 p.m.] David Reed, a paramedic on board the Rowan Gorilla II oil rig located 14 miles from the platform that exploded told submitted an iReport saying he saw all thirteen workers rescued from the water.

“We were up here in the radio room and all of sudden we saw a whole bunch of smoke coming from the platform," Reed said. "Shortly after all the radios started lighting up like a Christmas tree. They called any helicopters in the area, any boats in the area to respond, they were saying there were people in the water. There were multiple people in the water.”

See Reed's iReport of what he witnessed

WWL: Coast Guard reporting production platform incident

WDSU: Production platform explodes in Gulf

iReport: Did you see the explosion? Share images

[Updated at 12:32 p.m.] White House Press Secretary Robert Gibbs said Thursday that the federal government has "assets ready" to respond to any environmental problems resulting from the explosion of an oil platform off the coast of Louisiana.

[Updated at 12:31 p.m.] All thirteen people aboard a production platform that exploded in the Gulf are accounted for and safely on a commercial vessel according to initial information, the U.S. Coast Guard said in a statement.

"We continue to gather information as we respond with full force, and have oil spill response assets ready for immediate deployment should we receive any reports of pollution," the statement said.

[Updated at 11:53 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that 12 people from the production platform are in water immersion suits as they await rescue.

Colclough told CNN there are reports the production platform, which is for both oil and natural gas, is still on fire.

"We don't know what caused the rig to catch on fire," he told CNN, noting the incident is under investigation.

Asked about concerns regarding oil leaks or pollution, Colclough said "there are reports the rig was not actively producing any product, so we don't know if there's any risk of pollution."

Mariner Energy is a leading independent oil and gas exploration and production company in the Gulf of Mexico. About 85 percent of the company's production comes from offshore assets, with a growing share of that coming from deepwater developments.

The explosion comes nearly five months after the Deepwater Horizon drilling rig exploded April 20, killing 11 people and causing oil to gush into
the Gulf of Mexico, leading to one of the worst environmental disasters in U.S. history.

[Updated at 11:43 a.m.] U.S. Coast Guard Petty Officer Bill Colclough tells CNN that all 13 workers involved in the production platform explosion are accounted for, but one person is injured.

Coast Guard Choppers are on the way to the site 80 miles south of Vermilion Bay.

[Posted at 11:33 a.m.] An oil production platform has exploded 80 miles off the coast of Louisiana, with 12 people overboard and one missing, the Coast Guard said Thursday morning.

Rescue attempts are under way for at least 12 people, Coast Guard spokesman John Edwards told CNN. 13 people were on board the production platform total, Edwards said, noting 12 have been accounted for, but one person was missing.

The accident took place 80 miles off the coast of Louisiana on the Vermilion Oil production platform 380, which is owned by Houston-based Mariner Energy.

The Coast Guard has multiple helicopters, an airplane and several Coast Guard cutters en route. It's unknown if there are any injuries.

Twitter officially disabled Basic authentication this week, the final step in the company's transition to mandatory OAuth authentication. Sadly, Twitter's extremely poor implementation of the OAuth standard offers a textbook example of how to do it wrong. This article will explore some of the problems with Twitter's OAuth implementation and some potential pitfalls inherent to the standard. I will also show you how I managed to compromise the secret OAuth key in Twitter's very own official client application for Android.

OAuth is an emerging authentication standard that is being adopted by a growing number of social networking services. It defines a key exchange mechanism that allows users to grant a third-party application access to their account without having to provide that application with their credentials. It also allows users to selectively revoke an application's access to their account.

Read the comments on this post

Apple announced on Wednesday a cornucopia of new hardware and software: sleek iPods, a brand new Internet-enabled video streaming device and new versions of its iOS software and iTunes 10. However, the most impressive to me by far was Ping, the music-only social network that Apple is opening up its 160 million existing iTunes users.

No, I’m not blown away by the 160 million number. What I’m impressed by is the thinking behind Ping.

Ping may function like a cross between Facebook and Twitter for iTunes by allowing you to follow celebrities, create social cliques and get artist updates via an activity stream. I think it could have tremendous impact on social sharing and commerce.

From a content perspective, there are three different types of media we love to talk about: movies we see, music we listen to and books we are reading. These are accepted social norms. In fact, many relationships are made on the basis of collective love of a movie and many friendships have started with mixed tapes.

It makes perfect sense for a music service to be social. I’m not alone: The popularity YouTube, the fast-growing MOG and the sadly defunct iLike and Imeem show that people gravitate towards music as a common, collective experience. A recommendation from friends on Last.fm often resulted in me buying many-a-few music tracks. My friends who listened to Thievery Corporation turned me on to The Broadway Project and Chris Joss, which I ended up buying on the iTunes store or via Amazon’s MP3 store.

This click-and-go-somewhere-to-download model of affiliate links can never match a unified experience. Amazon, for example, encourages bloggers and others to link to things they like and then get a piece of the action. This separates social from commerce and treats them as two discrete activities. On the post-Facebook Internet, I don’t think anyone can afford to keep these two actions distinct.

Ping, from what little I saw during Steve Jobs’ demo, allows a similar level of social interaction. It can tell me who my friends think are cool and the top 10 favorites of people in my social graph. Some of my friends are famous deejays. Others just have eclectic musical tastes. They can collectively sift through over 10 million songs and help with the discovery of music. This social-powered discovery is part of the biggest theme of our times: serendipity. About two years ago, when I wrote about serendipity, I said:

The problem is that there’s too much data coming online too quickly, and the traditional method of search that involves first finding and then consuming the information is not going to work for much longer. There just won’t be enough time for us to do that and still have a life. It’s a problem, and therefore solving it is an opportunity — a very big opportunity.

My belief has only been affirmed by growth in the amount of data available. With 12 million songs and 250,000 apps, the best way for Apple to enhance the iTunes store – aka its shopping experience — is through the use of social. Back in 2007, I argued that social networking was merely a feature that had to be embedded into applications to enhance their value. Apple has done a great job of that, but it’s also gone one step further, not only by adding a social networking layer to iTunes, but by meshing it with its commerce engine, the iTunes Store. And it’s made this experience available on both the desktop and its devices.

Apple received much of this social capability with the acquisition of Lala, an online music service, which as a standalone company used sharing of social objects to drive folks towards paid music downloads. Now Apple is only closing the loop by further sharing what users bought. I wouldn’t be least bit surprised if sales of music on the iTunes store rocket upwards, thanks to social discovery.

Amazon, which recently started experimenting with Facebook Connect, has similar ideas, but its implementation leaves a lot to be desired. On Amazon, I’m reduced to reading reviews from absolute strangers for music. I have a handful of friends who have impeccable taste in non-fiction business books, are all members of Amazon, and they already use email to share new book suggestions with me.

What if they too could share their likes and dislikes via a social layer inside Amazon.com? Or what if I could follow my favorite authors and get updates on their books? Much like Apple, Amazon owns book-based social service, Shelfari, and should find ways to embed the social layer inside of all Amazon products and connect its tens of millions of users.

Like Apple, Amazon too has a lot more data about its customers and their behaviors and could create a compelling discovery experience. I believe with tens of thousands of products in its store, the retail giant needs to figure out ways to surface content and other offerings smartly.

Related content from GigaOM Pro (sub req’d): Why Google Should Fear the Social Web

Google is celebrating the second anniversary of its Google Chrome browser with the release of new stable and beta versions, bringing and even cleaner and simpler user interface and increased speed and performance.

As the Google Chrome Blog points out, Chrome 6 is years beyond where most imagined browser technology when it was first introduced just two years ago.

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The Google Chrome Blog takes a retrospective look at how much browsers have changed over the past two years, remarking that when Chrome was first introduced in August of 2008, "JavaScript was 10 times slower, HTML5 support wasn't yet an essential feature in modern browsers, and the idea of a sandboxed, multi-process browser was only a research project."

In addition to some cosmetic changes, the new version of Chrome brings form autofill features, making it so you don't have to type in again and again that ridiculously long email address you now regret choosing. It also brings extension and autofill synchronization, meaning that your autofill data will remain the same from desktop to laptop to netbook.

Among the myriad features, the user interface seems to have an impact in the browser market. The soon-to-be-released Internet Explorer 9 looks like it stole a page from Chrome, adopting the clean and simple design that lets the browser step out of the way. Chrome's design manages to portray what we find most appealing about Chrome (which replaced Firefox as the default browser months ago now) - its lightweight operation. Just as it steps out of the way of the page, in terms of design, the browser manages to step out of the way of other programs, managing to run well (even on a netbook) without hogging all of the processing power.

If you haven't yet, we highly recommend giving Chrome a spin.

Ever since it became stable enough to use on a day-to-day basis on a Mac last year, Google Chrome has been my browser of choice. Other browsers have been adding some nice features — but Chrome keeps adding them faster. And today on its second birthday, that rate of change isn’t slowing down.

Google has officially rolled out Chrome 6 as the latest stable version of the browser today. This shouldn’t come as a surprise to anyone using the dev or beta builds of the browser, but it’s nonetheless an important mark as it means it’s stable enough for mass consumption.

Remember that it was just two years ago when Google surprised the world by announcing a new browser (a little early) via a comic. The next day, we got the first shots of what the browser would look like — and it was released as a beta for Windows users. It actually looks pretty much the same today, but it’s now much, much faster (and when it launched it was already faster than most browsers out there).

Google says that Chrome today is a full three times faster when it comes to JavaScript performance versus Chrome circa 2008. The rapid speed increases have also undoubtedly pushed rival browsers to become faster, so we’ve all benefited.

Arguably more important to me is that despite adding all the new features – and extensions — Chrome still seems lightweight today. I fondly remember the good old days of 2004 when I first started using Firefox as my main browser and thinking how fresh and lightweight it felt compared to the atrocity that was IE. Firefox, sadly, got bloated over the years. So far, Chrome hasn’t put on the same weight. Here’s hoping it never does.

As I said, Chrome is also showing no signs of slowing down from a development standpoint. The browser is already in the process of morphing into version 7 as well. Chromium, the open source browser that Chrome is based on, has been hit version 7 a couple weeks ago — and the dev build of Chrome just went 7 as well. Google has said they hope to iterate every six weeks going forward.

These next few months are going to be arguably the most interesting times for the browser yet. The Chrome Web Store will soon open, bringing tightly integrated web-based apps into the browser. And then, of course, Chrome OS is due before the end of the year.

Happy birthday Chrome.

Chrome then:

Chrome now:

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria.

We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise Social Strategists Role”.  We’ve come to learn which companies are advanced and why.  Secondly, I meet a variety of companies who tell me they are “Very advanced, having done this for a few years, and have dozens of Facebook efforts” but when I ask them some specific questions on their sophistication, they often retract their statement.

How to tell if your Company is Advanced: 10 Criteria Of Social Business Maturity.
Corporations that have these and other following elements in place, may truly be sophisticated when it comes to social business:

1. Clear understanding of their customers socialgraphics. Clear understanding of how their customers use social media by knowing the socialgraphics of your customers.  Granular knowledge of where their customers are, which behaviors they use, who they trust for information, and how they influence their peers in the context of their own products.
   The true test? Your company can adjust budgets of your integrated social strategy based on data –not gut feel.
2. Your organization is in Hub and Spoke, Dandelion, or Holistic formation. Social technologies enable all employees that want to talk to customers to do so.  This means a massive change inside of your organization to get ready.  Your company is sophisticated if you’ve organized in the Hub and Spoke, Dandelion, or Holistic and all employees clearly know their role, process, and contact points.
   The true test? A product crises has emerged on YouTube on a Friday evening before a three day weekend and you can sleep peacefully.
3. Corporate website integration: Social sign on. When customers come to the corporate site, they can see which one of their friends uses which product, and what they think about it.  Common technologies would include OpenID, Facebook Connect, and other social sign on technologies.
   The true test? You can disable your corporate registration page and use social logins instead.
4. Personalized corporate website based on social data. When a prospect (someone who’s never logged into you website before) arrives to your corporate website, they receive a customized experience based on their social IDs.  This would be based on Social CRM infrastructure, social sign on technology and a large inventory of personalized content.
   The true test? The voices of the consumers real world friends emerge above that of the brand right on the corporate website, see Levi’s foray.
5. Thriving advocacy program: customers are actively selling on your behalf. The sophisticated marketing program isn’t really the company talking much at all, instead they’ve a thriving advocacy program and word of mouth program that encourages customers to recruit prospects for them –all unpaid.  Learn how to do this, by reading this piece on Forbes.
   The true test? most leads are coming in through existing customers –not your sales team.
6. A community of customers supports each other, reducing support center calls. A company that has a thriving branded community where customers are self-supporting each other with little aid from the brand or the support team is a sign of a sophisticated social support program.
   The true test? A majority of customer support issues are resolved by community faster, with greater satisfaction than your dedicated support team.
7. Anticipation of prospects and customers using Social CRM technology.  Brands can anticipate before a customer has a problem, or grab leads “right out of the air” by using brand monitoring software, intelligent keyword monitoring and responding to be faster than real time using Social CRM strategies.
   The true test? sales and marketing are getting leads before the consideration phase, and the support team reduces inbound calls by triggering the community to resolve a potential issue before it’s escalated.
8. Innovation of new products with customers using web collaboration.  Companies that use these same tools to glean input from customers (ethnographic data collection) or create private communities, or use collaboration and innovation tools like Ideastorm or Uservoice and build new products and services demonstrate true sophistication.
   The true test? faster time to market on products because consumers have dictated the specifications, and less inventory as the product is built on spec.
9. Supply chain is influenced by social data in real time. Social media isn’t just about marketing and support, but is very valuable in listening to customer signals then to anticipate which products, services, and teams should be when and where.
   The true test? Your company is sophisticated if you’re using social data to adjust your supply chain in real time based on customer signals from checkins, tweets, and plancasts.
10. Real time reporting of revenues, costs and efficiency:  I’ve met with some of the most advanced teams, and they have clear reporting and can measure the increased revenues (over the total cost of the program) to tell their executives the true ROI of their business program.
    The true test? Real time dashboard measures the health of all social channels revenues, CSAT, sentiment and overall program costs.

We’ve done research on the roadmap for companies to reach these 10 levels of nirvana, but have found few companies that have done a few, or even a majority of them. If you know of any companies that have achieved five out of ten of these criteria, we’d love to know, please leave a comment.

New York City startup BankSimple today disclosed that it raised its first venture funding in a round led by First Round Capital, Roger Ehrenberg’s IA Ventures, and Village Ventures, along with seed investors SV Angel (Ron Conway) and Nauiokas Park (Amy Nauiokas and Sean Parker), and . But it did not disclose how much it raised. I’ve confirmed that the round was $2.9 million, with an additional $190,000 raised last year in convertible debt (which converted to shares with this round), for a total of $3.1 million raised.

BankSimple has not yet launched. It is trying to develop a better interface for banking, working with financial institutions to actually hold the deposits. “Anything the customer sees is what we do,” says CEO Joshua Reich. BankSimple is creating a new front-end experience for bank customers both online and through mobile apps. The service will simplify their accounts into a single account and gives them a dashboard to see how much they are saving, how much they can spend, and how close they are to reaching financial goals.

The whole point is to simplify people’s financial lives by giving them a modern Web interface and realtime data linked to their accounts. So when you are about to reach an overdraft, you might get a notification on your phone. The first customers will be required to own a smartphone so they can download one of BankSimple’s mobile apps (iPhone and Android will probably be first). They will be able to deposit a check by taking a picture of one with their cell phone camera. Customers will also get a bank card tied to their account.

“The way banks work is they shove products down the throats of consumers,” says Reich. The more products you sign up for with your bank, the more fees they can charge. BankSimple will not make money from fees. Instead it will split the net interest margin with its partner banks (the net margin interest is the difference between the rate at which banks lend out money and the rate at which they pay depositors). It is looking to partner with wholesale banks to take care of the back end.

This strategy of focusing solely on the user experience contrasts with Betterment, a TechCrunch Disrupt finalist which also tries to simplify the online banking experience with a single, smarter account, but does hold deposits. Reich acknowledges that “we would certainly get more revenues if we did it ourselves,” but does not want to be distracted by regulatory compliance and managing large pools of money. Plenty of banks do that better than BankSimple could. Instead he wants to focus on what banks don’t do well: building a technology company and making the customer experience less harrowing.

After looking at the different approaches to filtering for Relevance, I have been seeking a way to map them visually. There are many different startups competing in this space along with the giants, and a way to map them in a matrix would help us see the big picture of how the battle for relevance is evolving on the social web.

What are the fundamental ways in which these approaches and startups differ? These could form the axis around which we can then proceed to map them.

Filtering either works by showing us the most popular stuff being shared online, or by understanding our individual preferences and surfacing personalized content. Thus, we have the following axis:

You either search for content or you see it serendipitously without seeking anything specific. Search is actively initiated by the user and is goal-driven, while serendipitous discovery is gifted with the user being passive at the receiving end. This gives us our second axis:

We combine these two axes to form the backbone of our visualization. We then place different services within our matrix as per their core filtering approach. The result is the Filtering FOR Relevance Matrix (FORMAT) as seen below:

Let us now look at each quadrant closely.

This is the simplest and oldest of all. Search powered by algorithms to surface most popular content online. This also includes other Twitter search services like Topsy. These services are powered by algorithms such as PageRank, PersonRank, Resonance, etc. to surface the most popular result relevant to a query.

This approach dominated the Web 1.0 era before the advent of the social web.

Services in this category help you find the most popular content being shared online across different social networks. These were the next to evolve in the Web 2.0 era, beginning with social bookmarking services like Reddit, StumbleUpon, etc.

There is an element of personalization provided by many of these, in that you “follow” some users, but the motive behind such following is less to seek personalized content, more to seek trending, viral content.

Note how Digg is attempting to move from this quadrant to the personalized quadrant, and facing hurdles along the way.

A breed of services has evolved around delivering personalized recommendations and content tailored for your needs. Hunch learns about you and acts as a “taste engine”, while Blekko allows you to personalize your searches with slashtags. Google is making forays in this space with its Social Search service, which tries to personalize search results based on your social graph.

This is the hottest space where most of the competition is today.

Twitter Lists are personalized (created by you) and deliver fresh, serendipitous content relevant to your interests. Facebook Likes give you serendipitous discovery from your personal friends. Flipboard provides a social magazine based on your personal social circle on Facebook and Twitter. My6sense delivers new content using ‘Digital Intuition’. Vertical networks like Last.fm deliver music recommendations based on your individual taste. Personalized Twitter newspapers give you fresh content filtered by your social graph on Twitter.

Note how Datasift lies at the center of the matrix. This is because Datasift is a platform providing different filtering services and approaches. Developers may use the platform to develop different services and apps that can lie in any of these quadrants.

So what is the point of this exercise? Using FORMAT:

• We see the big picture of how services providing relevance and filtering are evolving.
• We see how personalized serendipity is the holy grail of the social web right now.
• We see how different services relate to each other and who is competing with whom and how.
• We see how identifying the target quadrant is important for any new startup in this space.
• We see how users provide friction when a service tries to change quadrants (Digg).

If you are involved in a startup aiming to provide filtered, relevant content to users, which quadrant would you target? See how FORMAT helps?

It’s free and comes with a slew of touch interface bells and whistles built right in. The app is intended to allow for seamless navigation between tweets, photos, web pages, videos and other media and updates. It’s also usable even for those who don’t have Twitter accounts.

Twitter for iPad [iTunes link] has a few new UI touches that you haven’t seen elsewhere. These features are custom-designed for the larger screen and touch capabilities of the iPad. It also caters to what the iPad was made for: media consumption rather than creation. Twitter’s Leland Rechis, a mobile UX designer, writes on the Twitter blog that the iPad is “a device that really lets content shine.”

The main interface is a series of panes that can expand and retract based on the kind of content the user wants to access. “Tapping on a Tweet opens a pane to the right. Depending on the content in that Tweet, you’ll see a video or photo, or maybe a news story, or perhaps another Tweet. You can continue tapping on Tweets, opening new panes, and getting new content as long as you’d like,” wites Rechis.

Media viewing is optimized for the iPad, as well. Videos play in-line with other content and can be loaded while you’re browsing through your timeline. You can pinch a video to view it fullscreen, too.

Finally, Twitter has really done some interesting things with touchscreen capabilities in this app. When you pinch a tweet, you’ll see details about the author and have a list of actions you can take, including reply and retweet. A two-finger pull-down gesture will show the entire conversation around a tweet.

It’s a creative way to approach multitouch app building, and we look forward to playing with it ourselves. We’re also really looking forward to what apps may come to other tablets in the future.

The iTunes release is rolling out right now; if you can’t get the latest version of the app right now, wait a bit and try again. And of course, let us know what you think of Twitter for iPad in the comments.

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Yesterday, at the Apple music event in San Francisco, I had a short chat with Apple CEO Steve Jobs, as he strolled through the demo room for the media, just after he had announced various updates for the iPod, Apple TV and iTunes onstage.

One of the those was the introduction of a new social network for music called Ping that Apple (AAPL) has integrated within iTunes 10 and which looks an awful lot like the experience you get on Facebook.

Essentially, it is a vertical version–in this case for music–of the powerful social networking site.

Facebook has noodled for years about creating its own social music offering, including doing a partnership with Lala, which was bought by Apple last year and shuttered in June.

But its efforts have largely gone nowhere.

And Facebook is nowhere on Ping too. Currently, there is no linking, sharing or participation of any kind with Facebook–or Twitter or MySpace either–on Ping, which will work only on the iTunes software on computers, iPhones and iPods.

When I asked Jobs about that, he said Apple had indeed held talks with Facebook about a variety of unspecified partnerships related to Ping, but the discussions had gone nowhere.

The reason, according to Jobs: Facebook wanted “onerous terms that we could not agree to.”

Definition, according to an online dictionary: “Involving an amount of effort and difficulty that is oppressively burdensome; Involving heavy obligations.”

Jobs did not elaborate on those troublesome terms and also would not say if Ping would incorporate Facebook Connect–which would make it much easier to find friends to share music with.

“We could, I guess,” he shrugged.

And when I asked how to find friends, Jobs offered, noting iTunes had 160 million users across the globe: “You can type their names into search or send them emails inviting them to join.”

Okay, although being more open would work too!

As MediaMemo’s Peter Kafka noted:

“Maybe Apple plans on joining the rest of the Web, via an open API that will let Facebook, Twitter et al–maybe even the to-be-launched Google (GOOG) music service–play nicely with Ping. We’ll see.”

Facebook–including some execs who are definitely irked about how closely Ping resembles Facebook, right down to the blue color scheme–hopes so.

Consider the statement issued by Facebook to me–after attempts to get it verbally failed, due ironically to several dropped connections on the iPhone of the exec I spoke to:

“Facebook believes in connecting people with their interests and we’ve partnered with innovative developers around the world who share this vision. Facebook and Apple have cooperated successfully in the past to offer people great social experiences and we look forward to doing so in the future.”

In other words: Zing, Ping.

In any case, Jobs said he had great hopes for the social music service, adding that Ping could be the most significant thing to come out of yesterday’s announcements.

But soon enough, he moved right onto the new iPods, declaring enthusiastically: “Isn’t the Nano amazing?”

A new study by email software purveyor Xobni confirms what we bloggers know to be true, there’s actually no such thing as a day off in the Internet age (Want more visceral proof than an email study? Check out the timestamp of this post).

Information anxiety has pretty much put the kibosh on “time off” as two out of three Americans and Brits check their email outside of regular business hours (ha) and half of Americans email while on vacation (double ha).

The Xobni study, an online survey of 2,200 British and American adults conducted in August, holds that the traditional 9-5 work day has gone the way of the Dodo, due to the fact that Americans and Brits can’t stop checking their email. Apparently we sneak a peak at out inboxes while on vacation, weekends, sick days and even when we are (gasp!) in bed.

The press release blames this behavior on the down economy and the iPhone, but I blame it on the fact that we now live most of our lives online, and we feel compelled to check our email/Facebook/Twitter because that’s where most of the exciting stuff is happening anyways.

More highlights from the study/the life we have chosen:

* The 9-5 work day has gone the way of the Dodo. 72% of Americans and 68% of Brits say they regularly check their email on vacations, sick days, and at home in bed.

* Yes, IN BED. Conveniently for Xobni, work email in bed is apparently, you know, like a thing, with 1 in 5 Americans checking email as the first thing they do in the morning or the last thing they do at night before falling asleep (Again I can personally vouch for this).

According to Xobni, email has become an addiction, and like most addictions it is fueled by peer pressure:

* 27% check email outside of regular working hours because they feel it is expected.

* 26% of Americans feel they can’t handle/overwhelmed by the number of emails they receive during vacation.

Everyone in the world agrees that managing email has become a challenge to our sanity. And various companies are scrambling towards solutions including Google with its recent Gmail Priority Inbox launch and Xobni, obviously. My favorite low-fi way to deal with the bottleneck is a service called Sentenc.es which makes it clear to your email reader that you are limited to short responses.

Even though I’m not sure how well that will work, in bed.

Video, vaguely related.

Email overload image above: Ario_

Sarah Cohen, the Knight Professor of the Practice of Journalism and Public Policy at Duke University’s Sanford School of Public Policy, figured there had to be an easier way for journalists to organize their notes on chronological events.

“Time and place are two of the most important aspects in stories,” Cohen said. “Most reporters I know are still keeping a 40-page chronology in Word for long running stories.”

So, with a grant from Duke, Cohen hired two research scientists, Fernanda Viégas and Martin Wattenberg, to design a visual tool to allow reporters to not just organize their notes more effectively, but to also see the results of their research over time.

In this image, the tool tracked President Obama's first 100 days in office, by his location.

Viegas  and Wattenberg were the brains behind the IBM Many Eyes project and now work for Google.

The tool they came up with, an open source program that is free to download and use, makes it possible for journalists to look at the reams of data that went into those old 40-page text chronologies or multisheet spreadsheets in new and more useful ways.

“Say you’re working on the BP story, you can say, ‘I only want to see what happened in May having to do with birds,’’’ Cohen explained.

You can also look at how often President Barak Obama talked about the disaster in May, drill down into how when the president mentioned Gulf wildlife or any number of other functions. But the program doesn’t just making searching data easier – it’s a visual tool that makes understanding data points over time easier.

“The way journalism is going, as there are fewer boots on the ground. It’s important that they’re spending their time efficiently,” Cohen explained.

Of all topics, this is one of the perennials. People want more traffic, more attention, more awareness to their blog. It’s fair. We work hard on our blogs. We want more attention and traffic. If your business depends on volume, this is especially important (for instance, if you’re using ads). Getting traffic is a tricky business, and it requires a lot of experimentation. I’ll tell you what’s worked for me, so far, and I’ll tell you what you might try. Maybe others will educate us both in the comments on their best methods.

The first few seconds of someone’s attention are the hardest to pass. If you have a lame blog post title, no one’s going to want to read the post. For whatever reason, we react to “how to,” we react to “7 great,” we react to all kinds of things. Not sure where to look? I stole this advice from Brian Clark years ago: go to the grocery store, buy some ladies’ magazines like Cosmopolitan, and learn how THEY write headlines on the front page.

This entire series (and most of my blog posts) use graphics to catch your eye. It’s an easy way to get one’s attention. Screen captures help. Video helps. There are tons of ways to get people into a receptive space with your material, and graphics are just the easiest one.

Now that we’ve got a decent title, decent graphics, let’s be quick about your content.

Keep your posts brief (unless you want tons and tons of bookmarks). People don’t have all day to read. If you can keep your posts between 250-500 words, that’s in alignment with most people’s attention spans. Hey, you’re welcome to write whatever length you want. You asked me how to grow traffic to your blog. I can only give you results that I’ve tested. When I write a super long piece, I get much less involvement with it.

I’ve written about making shareability a priority. If you don’t have easy-to-share buttons on your blog, you’re missing the easiest way for people to see your stuff on Facebook, on LinkedIn, on Twitter, and all the other sites where it would matter. Sharing out is a great way to make some more traffic happen. I also automatically push my posts into Facebook with their notes feature. I have an automated post into twitter via @broganmedia, but don’t do this same effect on my primary @chrisbrogan account.

In my case, subscriptions to my blog matter. I want people to subscribe, because I don’t necessarily survive on ad revenue. If you’re trying to monetize via ad revenue, and if your ads are in the header and the sidebar, a subscription really won’t help you get more traffic. If for whatever reason you want people to come to your website directly instead of via your RSS feed, you might want to obfuscate where you put your subscription information.

If you’re like me, you ask for the subscription all the time. In fact, I’ll ask now. You’re not yet subscribed? Enter your email (I respect your privacy):

Over in the Third Tribe, we talk about guest posts quite often as a great traffic-builder to your blog. Find someone who has a very similar kind of blog topic to yours (not sure where to start? Check out Alltop), and offer a guest blog post. Oh, and then actually follow through. I have heard recently from my friends who accept guest posts that often, people ask for something, get approval, and then don’t take an action. That doesn’t sound like a good plan. Just FYI.

This is one of those points where people disagree. I blog daily. Truth be told, I’m up to 2x a day most days. Why? Because the more I blog, the more people subscribe. I learned it from some of the larger blogger sites out there.

Lots of people justify once a week, or once every two weeks. That’s fine. But if you want to grow traffic to your blog, that’s a very long slow crawl towards that growth. That said, no matter which frequency you’ve chosen, stick to it. The moment you drop off the map, people who haven’t yet subscribed to you lose sight and move on.

You can always market your blog the good old fashioned way. I’ve had people hand me business cards at events that had a compelling question or interesting graphic, and then a URL to their blog. More often than not, I’ll at least check out the post. You might make postcards and bring them to the places where your prospective readers might congregate. For instance, if you write a restaurant blog, why not have a business card tray by the mints? Make an offer, just like you do with any other kind of marketing.

Often times, we sit around inside the fishbowl of social media and hope people from outside will find us. Here’s a hint, hero: the people you need are out there wondering what they can do to learn more about the thing you’re talking about. Go get ‘em, tiger.

I’m a big fan of the basics: write about what they need, make sure they see that you wrote about it, make it easy to carry on the relationship, make it easy for them to promote you to others.

Seems like a simple formula, and yet, we go through all kinds of hoops to come up with trickier methods. Try this one first. What do you say?

Today Apple launched their new music social network Ping (basically a clone of Last.fm), and in Apple’s promotional image for the new feature, they very obviously removed a thread of Tweets from Lady Gaga’s timeline where she clearly spoke out celebrating being pro-gay, about California’s anti-gay marriage legislation, Prop 8.

Seriously.

Apple, we see you.

::pause for the scream of WTF on loop in my head thinking about my gay friends who work at Apple.

Those of us who live in the SF Bay Area know that when Lady Gaga was in town for her San Jose shows, she paid a visit to Apple Headquarters and got a tour. Everyone around here wondered why. This was likely when it was discussed, pre-launch, that they would use her for the Ping page example. She shot a video there for them, it was in the Apple keynote. So either she knew her messages of tolerance (which sell quite well, by the way) were going to be censored, or Apple did not tell her. I wonder which it was.

Here’s the Daily Swarm with the story (thedailyswarm.com).

BUT — I screencapped her timeline just now so you can see what Apple removed. Apple’s version for Ping launch:

Her *actual* timeline:

For some in Silicon Valley, Asia remains an alluring black box. A promising world with pockets of hyper growth, obscured by a tangled web of unfamiliar languages, customs, regulations and native ecosystems. Although the walls are coming down fast, the road to Asia’s markets remains an intimidating one for many.

Enter Dave McClure, founder of 500 Startups (a recently launched $30M super angel fund) and Geeks On A Plane, a program that takes tech entrepreneurs and investors to emerging markets. In its own small way, Geeks On A Plane is attempting to bridge that gap between the Valley and the rest of the world. Earlier this year, roughly 55 “Geeks” traveled to several key hot spots in Asia, including Shanghai, Singapore, Seoul and Beijing, to connect with the region’s top entrepreneurs, to mingle with Secretary of State, Hillary Clinton, and to sample local tech conferences like Shanghai World Expo and CHINICT.

“Asia is easily a third, possibly close to half of the world’s population, I think there’s a lot of innovation and a lot of growth that is happening in China, India, and Southeast Asia,” McClure says. “Some of the internet models that we’ve seen are starting to be transferred over there, and actually a lot of the internet business models are being copied over here…There’s actually an explosion of social networks happening in all those countries.”

Although McClure doesn’t consider himself an expert in doing business in Asia, through his trips and his new relationships, he says he now has a better understanding of the internal dynamics of Asia’s disparate markets and is acutely aware of common Western misconceptions. In particular, he says it was very eye opening to learn how advanced China actually is and how many have underestimated the region’s technological and economic progress.

“Well I think people tend to look at China as being a pretty big opportunity but they also tend to think about China as being a little bit behind and I think that’s just really the wrong impression. China has actually got more internet users than the US, they certainly have more mobile devices than the US…You know the top 10% of the Chinese population probably has more average spending power than the average US citizen…and they’re buying a lot of cars, they’re buying a lot of houses, they’re buying a lot of consumer products online.”

While not everyone can join a Geeks On A Plane Tour, Dave McClure is sharing a collection of mini-documentaries from his latest trip with TechCrunch TV. The videos were shot and produced by Ben Henretig, founder of Micro-Documentaries, a new startup that creates highly polished, short (hence micro) videos for clients. The first of four episodes is on their trip to Shanghai (second video from the top). You can also watch McClure’s interview with TechCrunch TV, where he discusses his new fund and expounds on his trip to Asia (first video).