Tech-minded volunteers quickly pitched in with a variety of communication and data services in the days following the Haiti earthquake. One company -- crowdsourcing platform CrowdFlower -- repurposed its service as a text-message translation tool to aid Mission 4636. CrowdFlower founder and CEO Lukas Biewald shares his story in this guest post.

Before January 12, I knew little to nothing about Haiti or the role of crowdsourcing in disaster relief. My company, CrowdFlower, offers a crowdsourced labor platform to clients who are mostly Silicon Valley tech companies. The January earthquakes in Haiti ignited a completely new type of emergency response that involved the contributions of individuals, companies, NGOs, and staffed by thousands of volunteers around the world. On a more personal level, it led to the discovery of a very surprising application of our product.

Despite the massive devastation of buildings in Port-au-Prince, most of Haiti's cell tower infrastructure remained intact. Within 48 hours of the earthquake, Josh Nesbit of FrontlineSMS:Medic and Katie Stanton of the U.S. State Department convinced DigiCel, the largest telco in Haiti, to set up a short code -- "4636" -- that any individual could text for free to get help. Robert Munro of Energy for Opportunity and Brian Herbert set up a workflow where Kreyol-speaking volunteers could translate and classify the messages for aid workers to send relief.

Once the system was working, InSTEDD (in collaboration with Thompson Reuters) worked on the ground to broadcast the existence of the "4636" short code to as many Haitians as possible using radio and other means. Through word of mouth, the number of volunteer translators grew throughout the Haitian diaspora.

It was immediately clear that people were using this system to send absolutely urgent and heartbreaking messages. Here's a few examples:

"I am in the town of Jeremie in the Grand'Anse Department. My boyfriend died, I'm 8 months pregnant, I don't have any money. Whatever you can do for me will be a deliverance" (More info here.)

"My name is J. W. my brother is working in Unicef and I live in Carfour 11 Alentyerye I have 2 people that is still alive under the building still ! Send Help!" (More info here.)

As the volume of urgent messages grew, there became a growing need for a more robust workflow platform. At CrowdFlower we specialize in the creation and management of high volumes of microtasks completed by hundreds of thousands of online workers. The Haitian SMS translation and classification work, as well as the coordination of contributions by a large number of volunteers around the world, was a natural fit for our system. We began pulling in feeds of SMS messages, facilitating their translation and posting feeds of translated messages.

Before the first earthquake, Samasource (a nonprofit specializing in socially responsible outsourcing) had just set up a work center in Haiti. This Samasource service partner assumed a large amount of the earthquake relief responsibilities, providing not just labor for the emergency message routing but also creating badly-needed jobs on the ground. At peak volume in one hour we processed over 5,000 SMS messages.

Parts of the feed of emergency SMS messages -- and maps generated by Ushahidi -- are now used by a growing number of organizations, including the Red Cross, Plan International, charity:water, U.S. State Department, International Medical Corps, AIDG, USAID, FEMA, U.S. Coast Guard Task Force, World Food Program, SOUTHCOM, OFDA and UNDP.

Craig Clark of the Marine Corps commented on the text message project:

"I wish I had time to document to you every example, but there are too many and our operation is moving too fast ... I say with confidence that there are 100s of these kinds of [success] stories. The Marine Corps is using your project every second of the day to get aid and assistance to the people that need it most."

A few weeks after the first earthquake, I was invited to Haiti immediately on the heels of a sales trip to Europe. The contrast between these two trips was striking. Driving through Port-au-Prince and seeing so many collapsed buildings gave me a sobering understanding of how 200,000 people died in this crisis. Meeting with survivors of the quake was a testament to their motivation to rebuild their country.

The massive number of volunteers and the workforce quickly brought online by Samasource means that there’s very low latency when someone sends an emergency message. For messages like "Non mwen se luÇaint luÇoit madanm mwen ansent li rive lè poul akouche nou nan dèlma 31 ri maryen n 21 nan lakou legliz apostolik anfas site jeremi, mpa" ("condition bloody about. undergoing children delivery corner of delmas 31 and rue marine") it is crucial not just to be fast, but to have local knowledge to get the exact longitude and latitude from an ambiguous 140 character message as well as an accurate classification so that the right aid agency can be deployed. In this case there was a happy ending, USGS responded "just got emergency SMS, child delivery, USCG are acting, and, the GPS coordinates of the location we got from someone of your team were 100% accurate!"

The advantages of a flexible crowdsourcing workflow to managing disaster relief are huge. Businesses like crowdsourced work because they don’t have to plan unknown work capacity in advance, and managing a crisis is an extreme version of this problem. There would be no practical way to have thousands of trained Kreyol speakers ready to handle emergency text messages, but through viral channels and a microtask framework it was possible to have thousands of people around the world doing mission-critical work within days.

When you run a company, you worry constantly about whether or not your product is something that your customers really want, whether or not your product is a necessary solution, whether or not it is reliable, etc. It was clear to me through Mission 4636 that our product was capable of not merely changing lives, but of saving them. As saddening as it is to reflect on the devastation and mortality caused by the Haiti earthquakes, the collaborative impact of Mission 4636 is truly inspirational. I hope it will become the model for future emergency relief efforts.

You can learn more at mission4636.org and via the following video:

Mission 4636 from CrowdFlower on Vimeo.

Aol launched Lifestream, a social aggregator and publisher, as part of their AIM platform at TechCrunch50 Last Fall. Since then it has gained nearly 2 million users, say Aol. Based on that success Aol is now launching Lifestream as a standalone product at lifestream.aol.com.

Like Friendfeed, Lifestream aggregates a number of third party social networks – Facebook, Twitter, MySpace, Foursquare, Delicious, Digg, Flickr, YouTube, etc., so if you follow a Lifestream user you’ll see all of the content that user publishes on those networks, and Lifestream automatically pulls in content from people you already follow on those various social networks, so you don’t have to create yet another new friend list. Lifestream isn’t yet integrated with Google Buzz, but Aol says it may be coming soon.

Users can filter out content from specific networks if they like, on a per user or broad basis. A way to think about this – “noise cancellation for social networks.”

Lifestream also lets users publish back to social networks. Status updates posted to Lifestream can be posted back to Facebook, Myspace and/or Twitter. Lifestream also optionally notes your location in your status updates via GPS on mobile devices, or you can manually add it instead.

That’s not it though. Users can sign in to Lifestream using their Facebook account via Facebook Connect, making it unnecessary to remember separate account and credentials for the site.

You also have a variety of choices in how you use Lifestream. You can access it via the website, an AIR application, or via iPhone and Android applications. As I said above, the mobile applications are particularly useful because they auto-note your location for easy check-ins, and you can post pictures you take from the phone.

That mobile version of the product is what excites me most. You can see where your friends are checking into on, say, Foursquare, click through to a place page and then go there yourself and check in. And Lifestream allows you to follow places just like people, so you can see whenever someone checks in to your local cafe or bar. That ability to follow places is probably the single best reason to use Lifestream.

The Lifestream product is simple, intuitive and really, really useful. Frankly it’s what Google Buzz should have been – both an independent social network on its own, but very deep integration into all of the other social networks you are likely to use daily. It’s nice to see actual innovation coming out of Aol.

"About Adafruit video" by RocketBoom

A lot of readers are likely familiar with Adafruit Industries, supplier and maker of many kits found in the Maker Shed. In addition to my role here at MAKE, as senior editor, I also work with Limor (Ladyada), helping her with the open source hardware kit business. I'll have a few articles about general things we do around here to keep the ship afloat and charting new waters, but I thought I'd start this "Maker Business" article with an overview of how it all works and how we use many many web tools/services. One of the most asked questions I get from makers is "what shopping cart do you use?" The short answer is Zencart, and while I think it doesn't actually matter what you use when you start out, this is what we're using at Adafruit. A recent milestone, we just shipped our 50,000th order. We mostly create and sell open source hardware, most of the tools we use are open source -- I've never seen an article detailing "everything" a business uses online, so here's one. I think you'll enjoy it. Let's take a look...

Mark Zuckerberg's hacking of email accounts and user profiles in 2004 could be felonies under Federal and state law, according to privacy lawyers.

As we described last week, Mark used login data of early Facebook members to break in to the private email accounts of two Harvard Crimson editors. He also broke into the systems of competitor ConnectU and changed user profiles, also according to IMs.

Read the rest of this story »

See Also:

• Mark Zuckerberg's Early Misdeeds Gain Mainstream Media Attention
• At Last -- The Full Story Of How Facebook Was Founded
• Danny Sullivan: I Came Close To Killing My Facebook Account This Week

Location based social networks - are you over it already? It feels like location is all we ever hear about anymore, especially this week leading up to SXSW.

We're excited about location too; see our enthusiastic write-ups What Twitter's Geolocation API Makes Possible and The Era of Location as Platform Has Arrived. But it's getting a little ridiculous. We offer below a few thoughts to consider about all this location madness.

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1. That Phrase: "Location, Location, Location"

   You're going to hear journalists use it far too much. Want to know where it came from? Language sleuth William Safire investigated for the NYT last year and concluded that the phrase was probably first used in a 1926 real estate classified ad in the Chicago Tribune: "Attention salesmen, sales managers: location, location, location, close to Rogers Park." Don't you feel more savvy now?

2. Too Many Startups?

   We're under embargo on almost all of them, but we can tell you there are at least 25 companies making location-related announcements at SXSW this week. Probably more. The Dunbar number of startups in a particular market, if you will, is something like 5. More than that and most people stop taking new entrants seriously. It's one thing to offer different technologies along the value chain of location, but sharing your location and aggregating messages by things like hashtag are two very crowded niches right now. One of my favorites is SitBy.Us, an app that lets you see where your Twitter friends are sitting in a conference session. That's pretty cool.

   You've got to wonder if and when Location will Jump the Shark and what consumer exhaustion for it might mean for the long-term prospects of the market. Everyone wants to be "the Twitter of SXSW 2010" but the fact is that SXSW represented a statistically insignificant increase in Twitter usage, historically speaking.

3. Location Startups "Not Playing Nice"

   There are loads of ways to post your location but it's very hard to get a feel for who exactly is where. SimpleGeo launched a site called Vicarious.ly today that aggregates check-ins across scads of services, all around Austin. It doesn't work very well, though. SimpleGeo's Matt Galligan told us today that the site is really just a proof of concept and that our perception that these startups aren't playing very nice together is very true. "And it's a real shame," he told us. It's hard for a 3rd party service to clearly identify whether these competing services are really talking about the same location, for example. No one tells their users what users on competing services are up to in the same location. Gowalla's Josh Williams says he doesn't know what the problem is and that Gowalla is very open about user data by open standards.

   Update: Galligan pinged us after publication to clarify: "I mostly meant the problem with venue data was because of how awful the *business listings* market is. There's certainly issues with non-connecting venue data but it's a *very* hard problem to solve, so I don't blame them right now. It can, however, be solved in the future."

4. We Need Cross-Service Venue Tracking

   If you're thinking of going to a place, or you're there and wonder who else is, what you need is a place where you can see who has checked in there across all services. For the place to be at the center of your experience, not the service. Michael Arrington says the new AOL Lifestream lets you track particular locations, but that service only supports Foursquare among location services. What we need is something like that across any and every check-in service. That's the kind of thing that data standards can enable.

   Google's Chris Messina told us that the Activity Streams standard has a namespace for "place" and would probably add support for GeoRSS soon, but that so far Google Buzz is the only location service that seems to be supporting it.

5. Gowalla Doesn't Get Enough Love

   Gowalla's API is read-only, meaning that 3rd party apps can't publish check-ins to the service like they can to Foursquare. Gowalla says they are working on it, but they are the underdog already and this isn't helping. AOL's cool new Lifestream product, for example, only supports Foursquare, not Gowalla. That's a real shame. You know what's nice about Gowalla, though? You can see who has checked into a place and when, even if they aren't friends of yours. That's not something that's easy to do with Foursquare at all. It's also much prettier than Foursquare and uses peoples' full names, instead of grade-school-style first names and last initials. Gowalla's API just isn't seeing the adoption that Foursquares is, though. Have you seen Avoider.org for example? That's pretty funny stuff and it's built on top of Foursquare.
   

   The above is for illustration purposes only. I like both these guys just fine.

6. Imagine the Future, It's Going to Be Different

   If location based services ever become popular with the mainstream, every urban area might end up looking like the Foursquare map of downtown Austin this weekend. That means services are going to have to come up with creative and interesting new ways to make that data usable day-to-day and not overwhelming.

   Likewise, when you think about the future, imagine Facebook being a player in this market, because they are going to be soon. It's possible that Facebook and Twitter could be where all these other services meet-up. Brightkite has different features than BlockChalk but we can see what our friends are doing across any of these apps on Facebook, perhaps. And Facebook is where your mom checks-in, if she's not an early adopter.

   Finally, will location tracking be persistent? Loopt right now uses mobile carrier tie-ins to track your location constantly and expose it to a circle of trusted friends. Is that something that all services will enable in the future? Gowalla CEO Josh Williams told us "no way" does he think that will be the dominant model, but Adam Duvander, author of the forthcoming book Mapscripting 101, says he agrees with Loopt: that the value in persistent location tracking will be so compelling that everyone will end up going for it in the end, once proper privacy settings are figured out.

   What do you think, do you think persistent location tracking is the future of location based services?

   These are some of the things I'm thinking about location this week.

   Discuss

   
   

   
   

There are no shortage of location-based services launching this week at SXSW in Austin, Texas. Many of them allow you to “check-in” places to let others know you are there. So how do you differentiate between then and decide which to use? Well, here’s one good way.

CauseWorld, is a free iPhone and Android app that lets you check-in places, but it has an added real-world bonus: big brands give money to charity when you do so. And this week at SXSW, CauseWorld is teaming up with TechCrunch to offer double point (which they aptly call “karma”) when you check in to one of over 50 venues around Austin (I’ll paste the full list at the bottom of the post), including the Austin Convention Center (where SXSW is held).

We’ve covered CauseWorld, which is the first offering from the soon-to-launch ShopKick, a few times now. It’s a great product because it takes an area that is red hot right now, location-based check-ins, and converts it into good deeds in the real world. For example, if you check-in at a store, you may earn 20 karma points. As you continue to accumulate these, you can turn them into real dollar donations for causes such as water in Sudan or trees in the Amazon. Brands such as Kraft Foods and Citi are currently giving the donations based on what users choose to trade their karma points for. The best part is, you don’t even have to buy anything — you simply check-in at various venues and earn the points. And again, this week at SXSW, checking-in with the app at a bunch of venues will earn you double karma points.

And like any good service with a gaming element, there’s a leaderboard to show who has donated the most karma points. And yes, checking-in can earn you badges, such as the TechCrunch one show in this post.

So if you’re going to be in Austin for SXSW this week. Or really, if you just want to do some good with your mobile device, check out CauseWorld. Find it in the App Store here, or in the Android Market (on your Android device).

Below find the 54 participating double karma Austin check-in spots:

1. Aces Lounge
2. Alamo Drafthouse
3. Amsterdam Café
4. Austin Convention Center
5. Austin Music Hall
6. B D Riley’s Irish Pub
7. Barbarella
8. Beso Cantina
9. Bob Bullock Theater
10. Buffalo Billiard
11. Café Mozart
12. Carver Museum and Cultural Center
13. Cedar Door
14. Chupacabra Cantina
15. Chuy’s
16. Clay Pit
17. Club Deville
18. Cuba Libre
19. Dirty Dog Bar
20. Elysium
21. Emo’s
22. Emo’s Annex
23. Flamingo Cantina
24. Hyde Park Bar & Grill
25. Iron Cactus
26. Karma Lounge
27. Kenichi
28. Kerbey Lane
29. La Zona Rosa
30. Lambert’s Downtown
31. Lustre Pearl, Lustre Pearl Bar
32. Malaga, Malaga Tapas & Bar
33. Malverde
34. Mellow Johnny’s
35. Molotov Lounge
36. Moonshine Bar and Grill
37. Opal Divines
38. Palm Door
39. Red 7
40. Red Eye Fly
41. Rudy’s Country Store and BBQ
42. Rusty Spurs
43. Salt Lick BBQ
44. Spider House Café
45. Stubb’s BBQ
46. Stubbs
47. The Belmont
48. The Best Wurst I
49. The Highball
50. The Scoot Inn
51. Uncorked Tasting Room
52. Velveeta Room
53. Victory Grill
54. Vortex Repertory

Foursquare means business. The 1-year-old startup now has a huge brand — Starbucks — using its platform to test out an experimental customer rewards program.

Starting today, frequent Starbucks visitors who check in at retail locations using Foursquare will earn customer rewards. Although there’s no financial incentive or free coffee to begin with, customers can unlock the “Barista badge” after five checkins.

Of course that’s just the beginning; the coffee behemoth plans to use Foursquare as a testing ground for alternative reward strategies and to unlock “the pulse of the experience” for each store.

If you think this is a straight-up play to offer location-based mobile coupons, think again. The New York Times Bits Blog writes that the company is “hoping to use Foursquare to provide even more meaningful prizes, like invitations to special events, photo-sharing or online reputation scores.”

As Starbucks figures out how best to leverage the checkin, we have to step back and appreciate the magnitude of this decision. With Starbucks on board, there’s no question that Foursquare has all the tools necessary to appeal to — and reach — a mainstream audience. Plus, now that a second company (the first was Tasti D-Lite) is tapping into Foursquare as a loyalty program platform, the additional proof of concept will pave the way for other businesses to follow suit.

[img credit: Bits blog]

Tags: foursquare, MARKETING, starbucks

Reporters Without Borders released its annual report [PDF] on online access today. They call it Enemies of the Internet, and it shows a world where online censorship, intimidation and worse is increasing.

It's not surprising that as access to the Internet expands, more and more dictators and tyrants will try to suppress it. But what's troubling about this year's report is the inclusion of two democratic countries: Australia and South Korea.

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Both countries were included in the report's Under Surveillance list - a sub group of the main Enemies list.

Australia's proposed online filtering system is something RWB says it has "never before seen in a democracy." Additionally, in the state of South Australia it's now against the law to be anonymous online if it's in the context of an election.

In South Korea, a new censorship law allows for five-year prison sentences for anyone found using the Internet "to disseminate false news intended to damage the public interest." The same law requires online visitors to register their real name and national ID card number when visiting sites with more than 100,000 members.

Here are a handful of the worst violators of online freedom of expression on the Enemies of the Internet list:

Burma

Two high-ranking government officials have been sentenced to death for having e-mailed documents abroad. Net censorship is a serious matter in Burma. Massive filtering of websites and extensive slowdowns during times of unrest are daily occurrences for the country's Internet users. The legislation governing Internet use - the Electronic Act - is one of the most liberticidal laws in the world.

China

As its polemic with Google and the United States on the Internet's future unfolds, China continues to intensify Web censorship, faced with an increasingly forceful online community.The much-vaunted promises made by organizers at the open ceremonies of the Beijing 2008 Olympic Games have proven to be mere illusions for the world's biggest netizen prison. Expanded dissemination of propaganda, generalized surveillance and crackdowns on Charter 08 signatories are commonplace on what has become the Chinese Intranet - with significant consequences for trade.

Egypt

More than a mere virtual communications tool, the Egyptian Internet has become a mobilization and dissension platform. Although website blocking remains limited, authorities are striving to regain control over bloggers who are more and more organized, despite all the harassment and arrests.

Iran

Iran, one of cyber-censorship's record-holding countries, has stepped up its crackdown and online surveillance since the protests over the disputed presidential reelection of Mahmoud Ahmadinejad on June 12, 2009. The regime is demonizing the new media, which it is accusing of serving foreign interest.While a dozen netizens are serving out their terms in Evin Prison, bold Internet users are continuing to mobilize.

Saudi Arabia

An emerging bloggers' community is up against harsh censorship. These bloggers are confronting the traditional forces of Saudi society, which are attempting to prevent the Internet from becoming a forum for free discussions. Saudi Arabia is one of the first countries to have been authorized to write Internet domain names in Arabic.The Internet penetration rate, currently estimated at about 38% of the population, is rising. How- ever, it is still one of the most repressive countries with regard to the Internet.

Syria is reinforcing its censorship of troublesome topics on the Web and tracking netizens who dare to express themselves freely on it. As a result, social networks have been particularly targeted by omnipresent surveillance. The promised technological improvements are slow to materialize. The authorities' distrust of the potential for dissident online mobilization may be playing a role in this delay.

The progress made by Vietnam in the domain of human rights, which allowed the country to become a member of the World Trade Organization in 2007, is nothing but a distant memory. As the 2011 Communist Party Congress draws nearer, the regime is muffling dissident views on the Internet, and its first target is critics of the country's policy toward China.

In my advocacy around Government 2.0, I've been focused on the idea that government should act like a platform provider rather than a complete solution provider. That is, government should lay down rules of the road, create core functionality that others can build on, and then let the private sector compete to flesh out the offerings.

You'd never think it from the right-wing media hysteria around the administration's health care initiatives, but some of the best thinking about minimal government intervention is happening right now in healthcare. I met yesterday morning with Dr. David Blumenthal, the National Coordinator for healthcare policy, and I was struck by how he is focused on the idea of the least possible government intervention in the market. "We have to do as little as we have to do in order to have a strong probability to succeed," he told me.

You might ask, "What is it that you have to do?" That is laid out in the 2009 Stimulus bill. Among many other things, the Stimulus allocates a large pot of money (some $20 billion) in direct payments to hospitals, medical practices, and other health care delivery organizations if they implement "meaningful use" of electronic health records. The idea is to jumpstart the adoption of electronic medical records, which have been demonstrated to have a big impact on lowering cost and improving patient care. (Here's a Markle Foundation report (pdf) that gives more detail on Meaningful Use.) No specific systems are mandated to achieve that meaningful use; that is left for the market to supply.

There is also substantial funding for Blumenthal's office, the Office of the National Coordinator, or ONC. (This office was created by the Bush administration, but didn't receive substantial funding prior to the Recovery Act.) But rather than building a massive, centralized system for electronic health records, ONC's goal is to define the rules of the road for interchange of patient records. In internet-style, the expectation is that common protocols and file formats will allow vendors to compete on a level playing field to build the actual applications. But they aren't just writing paper standards; they are creating building blocks that actually implement those standards. (The internet analogy would be software like Bind, which implements the DNS protocol, and the root domain name servers, which for many years were funded by the US government.)

I was swept from my meeting with Dr. Blumenthal into a planning meeting for NHIN Direct, an open system for interchange of patient records between physicians (and ultimately patients themselves), where I heard much the same message, which was summarized so eloquently by Dr. John Halamka on his blog yesterday morning:

The NHIN Direct effort philosophy is expressed in design rules

The golden standards rule of "rough consensus, working code" will be applied to this effort.

Discuss disagreements in terms of goals and outcomes, not in terms of specific technical implementations.

The NHIN Direct project will adhere to the following design principles agreed to by the HIT Standards Committee from the feedback provided to the Implementation Workgroup

Keep it simple; think big, but start small; recommend standards as minimal as possible to support the business goal and then build as you go.

Don’t let “perfect” be the enemy of “good enough”; go for the 80% that everyone can agree on; get everyone to send the basics (medications, problem list, allergies, labs) before focusing on the more obscure.

Keep the implementation cost as low as possible; eliminate any royalties or other expenses associated with the use of standards.

Design for the little guy so that all participants can adopt the standard and not just the best resourced.

Do not try to create a one size fits all standard, it will be too heavy for the simple use cases.

Separate content standards from transmission standards; i.e., if CCD is the html, what is the https?

Create publicly available controlled vocabularies & code sets that are easily accessible / downloadable

Leverage the web for transport whenever possible to decrease complexity & the implementers’ learning curve (“health internet”).

Create Implementation Guides that are human readable, have working examples, and include testing tools.

NHIN Direct is only one of several projects that implement core functionality for interchange of electronic medical records. It is focused on simple use cases like exchange of medical records from a primary care physician to a specialist, or from one primary care physician to another, or from a physician to his patient. Other projects, like HHS Connect are focused on the much more complex problem of records interchange between large health providers such as the VA, the Department of Defense, and large hospital systems. This project demonstrates how interoperability can be used to reduce development costs by cooperation between agencies with overlapping missions.

This is health reform in the trenches of technology, where there are enormous opportunities for cost savings and better care. There's really good thinking going on here. So don't believe what you read in the paper.

Fellow Radar blogger Brian Ahier, who works as a health IT evangelist for a rural Oregon health cooperative, told me the following story last night, which illustrates how he counters the misunderstandings about electronic health records that he encounters in his daily work.

Trying to help rural providers in adoption of electronic health records has its own unique challenges. Many of these physicians practice in what is commonly called "fly over country." And the residents in these rural communities tend to lean conservative. Bringing up the subject of digitizing his office, the country doctor says, "I don't want all of my patients' information put into this government database. I'm not going to be part of the government takeover of our health system." I try to explain that the information is not stored in some giant government database. He certainly doesn't want to hear about a federated architecture for health information exchange or standards and protocols for secure messaging. But when asked how clinical information gets to the emergency room for a doctor who is treating one of his patients, he says, "My nurse sends it by fax."

So when I start to explain that his office can still keep the entire patient record, but sharing that data can be more securely and efficiently handled digitally, a light bulb seems to go on. When we talk about patient online access to their records and I draw the analogy to accessing your bank account over the Internet, we begin to turn a corner. We can leave the larger debate of health reform behind. It isn't long before he starts to agree that it might just be possible for health IT to improve quality, patient safety and clinical outcomes while eventually lowering costs. Overcoming some of the fears based on false assumptions is the first battle, and now we can start to look at some of the serious technical barriers ahead in this journey.

Back in November of last year, the location-based social event service Hot Potato launched at our Realtime CrunchUp. Today, they’ve taken what was a solid service, and made it a lot better with a number of upgrades.

First and foremost, there is a new iPhone application that just went live in the App Store. With a completely revamped user interface, the app makes it easier than ever to find and participate in events. Perhaps more importantly, it makes it really easy to create new events — and notably, the service has the nicest third-party Foursquare integration I’ve ever seen. When you click on the button to create an event, you can still manually enter a location, but if you happen to be around the venue, you can simply pick it from Foursquare’s list of venues with the click of a button. This drastically simplifies the event creation process since the venue metadata is already there.

This new app will be crucial for the SXSW festival in Austin, Texas, which starts tomorrow. If you’ve been reading TechCrunch over the past week, you’ve undoubtedly seen that just about every location-based service has an app they’re unveiling. And another service based around planning events, Plancast, just launched their app this evening. But Hot Potato offers the best of both worlds as it allows you to both plan future events, and interact with ones currently taking place. The new app makes it very easy to chat about the event, and upload photos and videos.

And they’ve cleaned up the stream of information around these events. There is now a filter to show everyone commenting, or just your friends. There are also now number indicators to show unread items. And the check-in process has been simplified thanks to big green buttons that make it obvious.

Also new for SXSW is Twitter integration. On a case-by-case basis, Hot Potato will be pulling in tweets about certain events at SXSW, using a filter to make sure only relevant ones show up. You’ll be able to do things such as filter those tweets to show only those by people you actually follow, which will make them potentially much more meaningful to you. You can also reply to tweets thanks to integration of Twitter’s API. And you can share tweets from within the app that will show up as retweets on Twitter.

Another new features is Calendars — something which each Hot Potato user now has. Obviously, you can add the events you wish to be a part of to your calendar, but people you are friends with on the service can also add you to other events as well. The app also now features Push Notifications now (on top of revamped email notifications).

On top of the new app, Hot Potato has rolled out a completely revamped website with just about all of the same functionality of the new app (as well as the new look and feel). And at the highest level, Hot Potato finally has its own social graph, which can pull in friends from the usual suspects: Facebook, Twitter, your address book, etc.

And here’s something that should really help Hot Potato this week: each time someone checks-in to a SXSW event with Foursquare, that service will recommend they also join the event on Hot Potato. Clicking on the accompanying link provided in the Foursquare app with open the Hot Potato app and let them join the event with a click (if they have an account). As you might expect, you can also check-in to a venue on Foursquare within Hot Potato. With Foursquare likely to be one of the key apps used by conference goers, this cross promotion is simply huge.

On top of all of this, the service now has its own full API, so others can use and interact with their data.

Simply put, all these updates are full of win, and make a good app even better. And remarkably, they’ve managed to cram in all these new features while at the same time simplifying the overall experience.

Fine the new iPhone app here in the App Store. It’s a free download.

After shopping itself around to all the major search engines, Radar Networks finally found a buyer in another semantic search startup. Today, Evri is announcing that it will be acquiring Radar Networks, along with its core technical team and its main product, Twine. Rumors surfaced yesterday on ReadWriteWeb that Evri was being acquired, but that is not the case. Evri is the acquirer.

I spoke with both CEOs this morning. They would not disclose the terms of the deal, but it is safe to assume that it was largely an equity-based transaction. Both Evri and Radar Networks share Paul Allen’s Vulcan Capital as their largest shareholder. Radar has raised $24 million in total capital, while Evri has raised $8 million. (At least that is what has been publicly disclosed. Paul Allen has poured much more money into Evri almost single-handedly, perhaps even more than Radar raised). Radar was unable to raise more during the recession and kept pushing out the release of its next product, T2, an ambitious project to create a semantic index of the Web. Using this semantic index, T2 can do a better job understanding what each Web page it indexes is about.

Evri, on the other hand, has been focusing more on filtering the realtime Web and then creating a semantic index of those pages based on matching similar content. One of the big drivers of the deal was the promise of combining Evri’s realtime filtering with T2, which is ideal for more evergreen and authoritative content.

“We had to find a home,” explains Radar CEO Nova Spivack. “Fortunately, we had T2 and a portfolio of fundamentally valuable IP. And user growth is holding steady even though we are no longer working on Twine” He also confirmed that he was “in discussions” with larger companies. Why did he choose Evri? “At the end of the day, not only was it a better offer, but Evri is more compatible with our team. Joining one of the larger players was a possibility, but it meant we would not get to work on T2.” Spivack will be an advisor to the combined company. He wrote a blog post about the deal.

Semantic search is still in its infancy. Consolidation among startups could give the acquirers more firepower, but eventually the bigger search engines are going to start getting serious.

After having actively contributed to the Manhattan project Richard Feyman became concerned with the role of science in society and the question of "Is there evil in science". He tried to answer that question in his 1955 lecture to the National Academy of Sciences. I reprint it here as it is still very relevant today.

 By Richard P. Feynman

FROM time to time people suggest to me that scientists ought to give more consideration to social problems -- especially that they should be more responsible in considering the impact of science on society. It seems to be generally believed that if the scientists would only look at these very difficult social problems and not spend so much time fooling with less vital scientific ones, great success would come of it.

 It seems to me that wedothink about these problems from time to time, but we don't put a full-time effort into them -- the reasons being that we know we don't have any magic formula for solving social problems, that social problems are very much harder than scientific ones, and that we usually don't get anywhere when we do think about them.

 I believe that a scientist looking at nonscientific problems is just as dumb as the next guy -- and when he talks about a nonscientific matter, he sounds as naive as anyone untrained in the matter. Since the question of the value of science isnota scientific subject, this talk is dedicated to proving my point -- by example.

 The first way in which science is of value is familiar to everyone. It is that scientific knowledge enables us to do all kinds of things and to make all kinds of things. Of course if we makegoodthings, it is not only to the credit of science; it is also to the credit of the moral choice which led us to good work. Scientific knowledge is an enabling power to do either good or bad -- but it does not carry instructions on how to use it. Such power has evident value -- even though the power may be negated by what one does with it.

 I learned a way of expressing this common human problem on a trip to Honolulu. In a Buddhist temple there, the man in charge explained a little bit about the Buddhist religion for tourists, and then ended his talk by telling them he had something to say to them that they wouldneverforget -- and I have never forgotten it. It was a proverb of the Buddhist religion:

 To every man is given the key to the gates of heaven; the same key opens the gates of hell.

 What then, is the value of the key to heaven? It is true that if we lack clear instructions that enable us to determine which is the gate to heaven and which the gate to hell, the key may be a dangerous object to use.

 But the key obviously has value: how can we enter heaven without it?

 Instructions would be of no value without the key. So it is evident that, in spite of the fact that it could produce enormous horror in the world, science is of value because itcanproducesomething.

 Another value of science is the fun called intellectual enjoyment which some people get from reading and learning and thinking about it, and which others get from working in it. This is an important point, one which is not considered enough by those who tell us it is our social responsibility to reflect on the impact of science on society

 Is this mere personal enjoyment of value to society as a whole? No! But it is also a responsibility to consider the aim of society itself. Is it to arrange matters so that people can enjoy things? If so, then the enjoyment of science is as important as anything else.

 But I would likenotto underestimate the value of the world view which is the result of scientific effort. We have been led to imagine all sorts of things infinitely more marvelous than the imaginings of poets and dreamers of the past. It shows that the imagination of nature is far, far greater than the imagination of man. For instance, how much more remarkable it is for us all to be stuck -- half of us upside down -- by a mysterious attraction to a spinning ball that has been swinging in space for billions of years than to be carried on the back of an elephant supported on a tortoise swimming in a bottomless sea.

 I have thought about these things so many times alone that I hope you will excuse me if I remind you of this type of thought that I am sure many of you have had, which no one could ever have had in the past because people then didn't have the information we have about the world today.

 For instance, I stand at the seashore, alone, and start to think.

 There are the rushing waves
mountains of molecules
each stupidly minding its own business
trillions apart
yet forming white surf in unison.

Ages on ages before any eyes could see
year after year
thunderously pounding the shore as now.
For whom, for what?
On a dead planet
with no life to entertain.

Never at rest
tortured by energy
wasted prodigiously by the sun
poured into space.
A mite makes the sea roar.

Deep in the sea
all molecules repeat
the patterns of one another
till complex new ones are formed.
They make others like themselves
and a new dance starts.

Growing in size and complexity
living things
masses of atoms
DNA, protein
dancing a pattern ever more intricate.

Out of the cradle
onto dry land
here it is
standing:
atoms with consciousness;
matter with curiosity.

Stands at the sea,
wonders at wondering: I
a universe of atoms
an atom in the universe.

The same thrill, the same awe and mystery, comes again and again when we look at any question deeply enough. With more knowledge comes a deeper, more wonderful mystery, luring one on to penetrate deeper still. Never concerned that the answer may prove disappointing, with pleasure and confidence we turn over each new stone to find unimagined strangeness leading on to more wonderful questions and mysteries -- certainly a grand adventure!

 It is true that few unscientific people have this particular type of religious experience. Our poets do not write about it; our artists do not try to portray this remarkable thing. I don't know why. Is no one inspired by our present picture of the universe? This value of science remains unsung by singers: you are reduced to hearing not a song or poem, but an evening lecture about it. This is not yet a scientific age.

 Perhaps one of the reasons for this silence is that you have to know how to read the music. For instance, the scientific article may say, "The radioactive phosphorus content of the cerebrum of the rat decreases to one-half in a period of two weeks." Now what does that mean?

 It means that phosphorus that is in the brain of a rat -- and also in mine, and yours -- is not the same phosphorus as it was two weeks ago. It means the atoms that are in the brain are being replaced: the ones that were there before have gone away.

 So what is this mind of ours: what are these atoms with consciousness? Last week's potatoes! They now canrememberwhat was going on in my mind a year ago -- a mind which has long ago been replaced.

 To note that the thing I call my individuality is only a pattern or dance,that iswhat it means when one discovers how long it takes for the atoms of the brain to be replaced by other atoms. The atoms come into my brain, dance a dance, and then go out -- there are always new atoms, but always doing the same dance, remembering what the dance was yesterday.

 When we read about this in the newspaper, it says "Scientists say this discovery may have importance in the search for a cure for cancer." The paper is only interested in the use of the idea, not the idea itself. Hardly anyone can understand the importance of an idea, it is so remarkable. Except that, possibly, some children catch on. And when a child catches on to an idea like that, we have a scientist. It is too late²for them to get the spirit when they are in our universities, so we must attempt to explain these ideas to children.

 I would now like to turn to a third value that science has. It is a little less direct, but not much. The scientist has a lot of experience with ignorance and doubt and uncertainty, and this experience is of very great importance, I think. When a scientist doesn't know the answer to a problem, he is ignorant. When he has a hunch as to what the result is, he is uncertain. And when he is pretty darn sure of what the result is going to be, he is still in some doubt. We have found it of paramount importance that in order to progress we must recognize our ignorance and leave room for doubt. Scientific knowledge is a body of statements of varying degrees of certainty -- some most unsure, some nearly sure, but noneabsolutelycertain.

 Now, we scientists are used to this, and we take it for granted that it is perfectly consistent to be unsure, that it is possible to live andnotknow. But I don't know whether everyone realizes this is true. Our freedom to doubt was born out of a struggle against authority in the early days of science. It was a very deep and strong struggle: permit us to question -- to doubt -- to not be sure. I think that it is important that we do not forget this struggle and thus perhaps lose what we have gained. Herein lies a responsibility to society.

 We are all sad when we think of the wondrous potentialities human beings seem to have, as contrasted with their small accomplishments. Again and again people have thought that we could do much better. Those of the past saw in the nightmare of their times a dream for the future. We, oftheirfuture, see that their dreams, in certain ways surpassed, have in many ways remained dreams. The hopes for the future today are, in good share, those of yesterday.

 It was once thought that the possibilities people had were not developed because most of the people were ignorant. With universal education, could all men be Voltaires? Bad can be taught at least as efficiently as good. Education is a strong force, but for either good or evil.

 Communications between nations must promote understanding -- so went another dream. But the machines of communication can be manipulated. What is communicated can be truth or lie. Communication is a strong force, but also for either good or evil.

 The applied sciences should free men of material problems at least. Medicine controls diseases. And the record here seems all to the good. Yet there are some patiently working today to create great plagues and poisons for use in warfare tomorrow.

Nearly everyone dislikes war. Our dream today is peace. In peace, man can develop best the enormous possibilities he seems to have. But maybe future men will find that peace, too, can be good and bad. Perhaps peaceful men will drink out of boredom. Then perhaps drink will become the great problem whifh seems to keep man from getting all he thinks he should out of his abilities.

 Clearly, peace is a great force -- as are sobriety, material power, communication, education, honesty, and the ideals of many dreamers. We have more of these forces to control than did the ancients. And maybe we are doing a little better than most of them could do. But what we ought to be able to do seems gigantic compared with our confused accomplishments.

 Why is this? Why can't we conquer ourselves?

 Because we find that even great forces and abilities do not seem to carry with them clear instructions on how to use them. As an example, the great accumulation of understanding as to how the physical world behaves only convinces one that this behavior seems to have a kind of meaninglessness. The sciences do not directly teach good and bad.

 Through all ages of our past, people have tried to fathom the meaning of life. They have realized that if some direction or meaning could be given to our actions, great human forces would be unleashed. So, very many answers have been given to the question of the meaning of it all. But the answers have been of all different sorts, and the proponents of one answer have looked with horror at the actions of the believers in another -- horror, because from a disagreeing point of view all the great potentialities of the race are channeled into a false and confining blind alley. In fact, it is from the history of the enormous monstrosities created by false belief that philosophers have realized the apparently infinite and wondrous capacities of human beings. The dream is to find the open channel.

 What, then, is the meaning of it all? What can we say to dispel the mystery of existence?

 If we take everything into account -- not only what the ancients knew, but all of what we know today that they didn't know -- then I think we must frankly admit thatwe do not know.

 But, in admitting this, we have probably found the open channel.

 This is not a new idea; this is the idea of the age of reason. This is the philosophy that guided the men who made the democracy that we live under. The idea that no one really knew how to run a government led to the idea that we should arrange a system by which new ideas could be developed, tried out, and tossed out if necessary, with more new ideas brought in -- a trial-and-error system. This method was a result of the fact that science was already showing itself to be a successful venture at the end of the eighteenth century. Even then it was clear to socially minded people that the openness of possibilities was an opportunity, and that doubt and discussion were essential to progress into the unknown. If we want to solve a problem that we have never solved before, we must leave the door to the unknown ajar.

 We are at the very beginning of time for the human race. It is not unreasonable that we grapple with problems. But there are tens of thousands of years in the future. Our responsibility is to do what we can, learn what we can, improve the solutions, and pass them on. It is our responsibility to leave the people of the future a free hand. In the impetuous youth of humanity, we can make grave errors that can stunt our growth for a long time. This we will do if we say we have the answers now, so young and ignorant as we are. If we suppress all discussion, all criticism, proclaiming "This is the answer, my friends; man is saved!" we will doom humanity for a long time to the chains of authority, confined to the limits of our present imagination. It has been done so many times before.

 It is our responsibility as scientists, knowing the great progress which comes from a satisfactory philosophy of ignorance, the great progress which is the fruit of freedom of thought, to proclaim the value of this freedom; to teach how doubt is not to be feared but welcomed and discussed; and to demand this freedom as our duty to all coming generations.

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