Updated 3/9/2010 at 6:30 p.m.: We have raised more than $1100. Further, as noted below, John Haydon has joined the tattooing for cancer movement.

As some of you know, I have a close relative came down with cancer last year (he chooses to remain unnamed, but his cancer is now in remission). It turns out that my Cousin Paula (photo below) also came down with breast cancer last year, too (also in remission). That’s why I have decided to donate a little piece of my body to fundraise for cancer research with the Lance Armstrong Foundation.

If I successfully raise $5,000 by midnight on Sunday, I will literally get the LIVESTRONG brand tattooed on my body in Austin at SxSW on Monday. Here’s the donation page, please contribute today. Further, changeblogger and friend John Haydon has committed to getting his own tattoo if we reach $6500 in donations!

Before you laugh too much (OK, go ahead), I just want explain a little bit. The family cancers caused me to become interested in related charities. . There was a possibility of a three year old toddler without a parent, and how we were all going to help out the surviving parent. After my cousin Paula was diagnosed for breast cancer (early stage), she could not get health care coverage for three months. I believe we can change this.

And yes, I am no stranger to tattoos. This would be my seventh, and yes, I can live with LIVESTRONG on my body. I don’t think this is everyone’s cup of tea (see related post)…

So on to SxSW. And with your help, a nice contribution for cancer research and a new tattoo.

P.S. Check out this blog post about the LIVESTRONG brand, where I discussed people tattooing LIVESTRONG on their bodies!

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

• howsociable.com – Social visibility score
• knowem.com – Profile building tool
• Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites
• semrush.com – Find competitor organic search rankings
• Google Insights – Keyword demand trends
• Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags
• majesticseo.com – Historical back-link tracking
• trackur.com – Social media monitoring
• socialmention.com – Real-time social search & scoring, social keyword research
• bit.ly – Search friendly URL shortening with analytics
• analytics.postrank.com – Track social engagement with combined Google & social analytics

What low cost or free tools have you found to be effective for social media optimization tasks?

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© Online Marketing Blog, 2010. | 11 Free Tools for Social Media Optimization | No comment | http://www.toprankblog.com

A new study from security firm Barracuda Labs provides some interesting insights into the state of the Twitterverse. Unfortunately for the microblogging startup, the stats say that most of its users aren’t very active.

The study looked at around 19 million Twitter accounts (PDF) in order to figure out how people are using Twitter. It started with one assumption: an active or “True” Twitter user has at least 10 followers, follows at least 10 people, and had tweeted at least 10 times. By that definition though, only 21% of Twitter users are active users.

There’s a great deal of interesting data in the breakdown. Only 26% of Twitter users had 10 followers or more by December 2009, while only 40% were following 10 people or more (in fact, a majority of Twitter users, 51%, were following less than five people).

In terms of tweets, the report estimates that 34% of Twitter users hadn’t tweeted even once, while a whopping 73% of Twitter’s users tweeted less than 10 times. That means nearly all of the tweets on the social network were coming from about 1/4 of the userbase. Power users dominate.

Barracuda Labs also analyzed Twitter’s growth over time, and the numbers are consistent with previous reports that show while Twitter grew like wildfire in early 2009, it has dramatically slowed down in recent months. Going back further to early 2008, the report estimates that the microblogging tool grew by just 0.31%. However, with the quick rise of media coverage and the influx of celebrities such as Oprah and Shaq, Twitter use grew by 20% in April 2009 before dropping off to 0.34% growth in December 2009.

While the news isn’t stellar, it isn’t all bad for Twitter — these metrics are moving in the right direction. A full 79% of users had less than ten tweets in June 2009, but that number dropped to 73% by December. 80% of users had less than 10 followers in June 2009, but that percentage dropped to 74% by December. If that trend continues, you’ll hopefully see a more diverse and active Twitterverse going forward.

[via MediaMemo]

Tags: Barracuda Labs, followers, stats, twitter

The rise of social media has brought journalists some powerful new storytelling and information-gathering tools. However, with these new opportunities have come some new risks.

At Reuters, we have just published some social media guidelines that lay out some basic principles and offer recommendations that should prove useful as journalists navigate what can sometimes seem a chaotic landscape.

In building the new guidelines, we’ve embraced some basic principles:

• We encourage the use of social media approaches in Reuters journalism.
• Accuracy, freedom from bias and independence are fundamental to our reputation. These values and the Trust Principles apply to journalism produced using social media just as they have to all other journalism produced by Reuters.
• A distinguishing feature of Reuters is the trust invested in its journalists to rise above personal biases in their work and to apply common sense in dealing with the challenges offered by social media.

This last point is particularly important to me.

I’ve written in the past about how we depend on our journalists to rise above their biases to cover stories in an independent way, whether they’re in Gaza or Washington–or anywhere else.

As comments have shown–and will no doubt show again–there are those who will never believe this is possible. And there are those who would actually prefer to read, listen to or view only those information sources that confirm their own worldview.

Some news organizations have been more proscriptive with their rules or guidelines for journalists using social media–and it’s tempting to provide the rule-hungry with specific latitudes and longitudes of what’s acceptable.

But I think that approach sells short the ability of journalists to use their brains and to see–and report on–a world that’s changing every day.

That’s why I think of the Reuters Handbook of Journalism as a living document, one that helps us navigate that changing world with an eye on the future while being grounded in the ethical behavior and high standards that have brought us so far.

Get Satisfaction, the popular online customer service company, just announced that it is bringing its service to Facebook fan pages. This new service, the Facebook Social Engagement Hub, will allow companies that have a presence on Facebook to easily answer questions from their customers on Facebook. The Social Engagement Hub recreates the Get Satisfaction experience on Facebook and allows users to ask questions about products or make suggestion for new features. One key feature here is that the discussion on Facebook and the Get Satisfaction topic pages are synchronized, so that questions that get answered on a company's topic page on Get Satisfaction also appear on Facebook and vice versa.

Sponsor

The new Social Engagement Hub on Facebook will cost Get Satisfaction customers an additional $99 per month. As Get Satisfaction's co-founder Lane Becker told us yesterday, however, this expense could easily be worth it for these companies, as users on Facebook tend to be very active on these fan pages and really want to interact with these companies and brands on the social networking service.

As Lane also noted, conversations that happen around a brand in Facebook tend to be trapped in this silo. Thanks to the synchronization between the two platforms, however, brands can now take this content and make it useful outside of Facebook as well. Another problem for brands that Get Satisfaction is trying to solve here is the simple fact that conversations on Facebook only have a very short lifespan. Get Satsifaction now allows companies to capture these conversations.

Overall, this looks like a very smart way for brands to interact with their customers on Facebook and to streamline their social media customer service efforts.

Bikers rejoice, Google has just added intelligent biking directions for more than 12,000 U.S. bike trails as a new option inside Google Maps.

The company writes that the new biking features will “include as much bike trail data as possible, provide efficient routes, allow riders to customize their trip, make use of bike lanes, calculate rider-friendly routes that avoid big hills and customize the look of the map for cycling to encourage folks to hop on their bikes.”

The new option now sits next to the current Google Maps standbys — car, public transit and walking — for online routing options, so users can select the new option from the dropdown menu to uncover a Google-recommended bike routes (likely sans big hills!).

You can also turn on a “Bicycling” layer via the “More” tab when zoomed into a particular city in Google Maps. The trails’ green hues should indicate terrain and road type. Dark green equates to bike-only, light green means there’s a bike lane, and dashed green means it’s a decent biking path but one without a bike lane.

Before you get too excited, we should note that as of right now biking is not an option in mobile apps, so make sure to plan ahead before you hit the pavement.

Tags: biking, Google, Google Maps

Last year at SXSW a few of us had a little fun with a game we call B.S. Bingo. You take a bingo card and you add the most popular “lingo” that you might hear during an event like SXSW, specifically the Interactive portion. Below is the 2010 version, enjoy and remember it is all in fun. Big thanks to so many of you on Twitter/Buzz who helped populate this year’s SXSWi bingo card:

Download the SXSWi Bingo Card.

When it comes to competition, CNN president Jon Klein fears Facebook. The man at the top of the news network believes that the social network is more of a threat to his business than other broadcast media organizations.

In a recent question-and-answer session with BusinessWeek, Klein specifically states, “We want to be the most trusted source,” and, “I’m more worried about the 500 million or so people on Facebook versus the 2 million on Fox.”

The intriguing statements come just weeks after Hitwise released data showing that Facebook’s new role is becoming that of a news site. As a news portal and discovery engine, Facebook has the power to make or break a story, a power that clearly threatens the rank and file of the old media elite.

Where we discover news is no doubt changing, but that’s not all bad news for CNN. We tend to think that the power wielded by newsies on Facebook could prove to be an advantage for CNN should the network really cater to the social networking crowd.

For example, in recent months we’ve seen the ratings of award shows skyrocket; part of the ratings bump correlates with web denizens experiencing the televised broadcast with their friends, family and followers online. It would seem logical then that TV and online can coexist in a mutually beneficial relationship.

As for CNN’s immediate future, Klein’s comments also indicate distinct strategies for web and broadcast. Moving forward the company plans to continue with video content on CNN.com and ramp up affiliate deals with the likes of HBO and Time Inc.

So where do you get your news: CNN or Facebook?

Disclosure: Mashable has a content syndication partnership with CNN.

[img credt: Pragmagrapher]

Tags: cnn, facebook, media, News, trending, tv

Regular readers will know my love for all things location. In particular, these check-in location-based services fascinate me, mainly because I see them as a bridge between social networks as we’ve known it, and actual social interaction in the real world. Foursquare has been my app of choice over the past year (it launched almost exactly a year ago at SXSW). But the latest version of Gowalla has me thinking about switching sides. At the very least, I’ll be using both at all times now.

Gowalla version 2.0 for the iPhone just hit the App Store today. With it, you’ll notice a few different things. First and foremost, the overall look has been updated from a sort of Army green, to a more subtle light green that is much easier on the eyes. More significantly, the toolbar has been reworked so that now social activity is front and center when you load the app, while your own activity is the last tab. Both of these changes are things I’ve complained about since day one with Gowalla, so they’re certainly welcome. But that’s not why I’m excited for the app. I’m excited because it takes the idea of the check-in and extends it.

Specifically, you can now add pictures and comments to check-ins in Gowalla. This makes for a much richer social experience both using the app and the website (the data goes over there as well). As founder and CEO Josh Williams describes in the video below, there were a lot of people who wanted to talk about the social activity on Gowalla, but previously they had to text message or email their friends to say something like “hey I saw you check-in at the restaurant, want some company?” Now, that type of dialogue can take place all within the app.

Now, others have tried to add additional layers to check-ins in the past. Why I think it works with Gowalla 2.0 is because they keep it simple. The application is extremely handsome (since the beginning, everyone is quick to note how good the designers are working for the team) and intuitive. There are only a few basic things you can do, and all are obvious from the main screen. You can either check-in at a venue, comment on your friends’ check-ins (with the new chat bubble in the stream), look at the spots around you, see trips (pre-planned venue excursions), or look at your own activity.

Previously, with Gowalla, I thought the focus was too much on their virtual items. Those are now tucked away in your Passport (your profile). They’re still important, and will be increasingly so for Gowalla’s revenue model (trading virtual goods for real-world items), but they’re not in your face, confusing users.

All that said, there are two downsides still to the service. First, the social activity stream includes everybody that your friends with. With Foursquare, the people currently in the same city as you are highlighted; Gowalla doesn’t do that. I suspect that will be very annoying to my friends not going to Austin this week for SXSW. Their stream will be a constant reminder that they’re not there — and they likely could care less about my check-ins, since they can’t possibly come and meet me.

The second downside is that Gowalla’s API remains read-only. That means while other services can pull out Gowalla’s data, they can’t put anything back in. That means there will be no Gowalla apps besides the ones they make (at least for now). Williams explained the rationale behind this as Gowalla wants to stay in control of the user experience (a rather Apple-like argument). That makes some sense, since there are all these virtual goods that will be flying around, and it will be hard to make sure every third-party app is implementing them correctly. Also, Gowalla is much more strict about its location-based check-ins then say, Foursquare. They’re so strict, in fact, that it’s been an issue in the past (and in some cases, still is), with people not being able to check-in places they’re actually at because the GPS is wonky. At the same time, this helps a lot with gaming the system, and that will be increasingly important as Gowalla strikes deals with partners based around check-ins.

Listen to Williams talk more about the new app, as well as his thoughts on AT&T’s network, some SXSW specials, rivals, and yes, even the news that Facebook is apparently looking at federating some of Gowalla’s (and Foursquare’s) data for its own location offering. He also notes that with the new release, Gowalla is expanding the idea of checking-in to be more of a bucket of elements now, including images and comments. Interesting. (Sorry in advance that I shot the video vertically on my iPhone — gotta stop doing that.)

You can find Gowalla 2.0 in the App Store here. It’s a free download.

With the impending launch of the Apple iPad, the Cupertino-based company's shunning of Adobe Flash technology has been brought to the forefront of technological discussions. While it was one thing to forgo Flash on a small, mobile device such as the iPhone or iPod Touch, some are questioning whether lack of Flash support is going to be a make-it-or-break it feature for the new slate devices arriving next month - devices which, if you believe Apple CEO Steve Jobs - are "better than netbooks."

On the flip side, Apple supporters echo the company's sentiments that "Flash is a CPU hog" and including support for the technology in Apple's mobile line-up would negatively impact battery life.

Sponsor

However, recent tests have put Flash up against HTML5, the new web markup language that eliminates the need for the Adobe plugin. The results of these tests show that this is not a simple black-and-white issue. Is Flash really a CPU hog? Yes, in some cases. But, surprisingly, not all the time. In fact, sometimes HTML5 actually performed worse.

Jan Ozer is an expert in video encoding technologies, has worked in digital video since 1990 and is the author of 13 books related to the subject. Recently, he put HTML5 up against Flash in a series of tests that pitted the two technologies against each other on both the Mac and PC and in different web browsers including Internet Explorer 8, Google Chrome, Apple Safari and Mozilla Firefox.

The results of the tests in their entirety are published here on StreamingLearningCenter.com. The summary in a nutshell? Flash isn't always a CPU hog, sometimes that honor goes to HTML5.

Some of the highlights of Ozer's findings are below, broken up into both Mac and Windows test results.

• With Safari, HTML5 was the most efficient and consumed less CPU than Flash using only 12.39% CPU. With Flash 10.0, CPU utilization was at 37.41% and with Flash 10.1, it dropped to 32.07%
• With Google Chrome, Flash and HTML5 were both equally inefficient (both are around 50%)
• With Firefox, Flash was only slightly less efficient than in Safari, but better than in Chrome

• Safari wouldn't play HTML5 videos, so there was no way to test that. However, Flash 10.0 used 23.22% CPU but Flash 10.1 only used 7.43% CPU
• Google Chrome was more efficient on Windows than Mac. Playback with Flash Player 10.0 was about 24% more efficient than HTML5, while Flash Player 10.1 was 58% more efficient than HTML5.
• On Firefox, Flash 10.1 dropped CPU utilization to 6% from 22% in Flash 10.0
• In IE8, Flash 10.0 used 22.41% CPU and Flash 10.1 used 14.62% CPU

In analyzing the results of the tests, Ozer determined that the key to better Flash performance was dependent upon whether or not it could access hardware acceleration. This feature, launched in Flash 10.1, allows the plugin to use the graphics processing unit (GPU) on some computers to decode video. Depending on the video card and drivers, (NVIDIA, AMD/ATI and Intel offer products that support this), the video decoding process in Flash 10.1 can now work for all video playback, not just full-screen playback as was available in Flash 10.0.

According to Adobe, hardware acceleration is not supported under either Linux or Mac OS X, the latter because Mac OS X does not expose access to the required APIs. Adobe goes on to say "The Flash Player team will continue to evaluate adding hardware acceleration to Linux and Mac OS X in future releases."

Here's what this all means in layman's terms: Apple isn't allowing Flash to become more efficient on their Mac OS X/Safari platform (or their iPod/iPhone/iPad one, either) by not providing the access to the hardware it needs to reduce its CPU load. Adobe is waiting and watching to see if they do, but, as Ozer says "the ball is in Apple's court."

Will Apple budge? At this point, it's unlikely. In blocking Flash on Apple devices, the company can easily claim that it's simply not an efficient technology...and that's true for now, considering how it's set up. But if the company wanted to allow it and make it work, it seems reasonable to believe that they could. This is what leads some insiders to believe that the decision to block Flash is less of a technological one and more of a business-minded one. After all, if you could easily visit Hulu.com to stream TV shows and movies, then why would you need to buy them from the iTunes Store?

So while Flash's "CPU hogging" may be a contributing factor in Apple's decision to not support the technology on their mobile devices, that's probably not the only reason behind the block.

Thank you to Dan Rayburn, who pointed us to Jan Ozer's article.

IT software giant CA has acquired cloud monitoring startup Nimsoft for $350 million according to a release issued today. Nimsoft offers performance monitoring software to businesses.

CA is making a big move towards the cloud. The company just bought up 3Tera, Cassatt, NetQoS and Oblicore.

Nimsoft’s solutions gives companies visibility into the performance and availability of their customers’ business applications across both internal and external IT infrastructures. Nimsoft has developed monitoring and reporting solutions for public cloud and on-demand offerings like Google Apps for Business, The Rackspace Cloud, Amazon Web Services and EC2, Salesforce.com, as well as internal applications, databases, and physical and virtual server environments. CA says that Nimsoft will help the company capitalize on the growth of cloud computing. Nimsoft has approximately 800 customers.

Founded in 2002, Nimsoft raised a total of $22.3 million in funding and acquired Indicative Software in 2008.

Two years ago customer support startup Get Satisfaction turned its ear to Twitter to help its clients monitor Twitter for mentions of brands. Get Satisfaction makes a network of customer support forums where customers can post their own questions, ideas, problems, or conversations about a product. Companies can also claim their board and put their own employees on to moderate the boards. Tapping into the conversations taking place Twitter and other social media sites is now integral to brands and customer support, as we’ve recently seen with Southwest Airlines. Get Satisfaction is extending its social media coverage today by rolling out the ability to add a support tab to Facebook Fan pages.

As companies turn to Facebook Fan Pages to connect with customers, consumers are increasingly voicing their issues with a particular product or brand on the brand’s Facebook page. But often these complaints or opinions can get lost in the stream. That’s where Get Satisfaction comes in. The startup now allows brands to create a tab on their fan pages, which can be a portal for consumers to express their opinions, complaints or issues with the brand or product.

With the Facebook Social Engagement Hub, Get Satisfaction creates a tab (that can be labeled with any brand-specific name) on the brand’s Fan Page. Here customers can begin wall discussions in the form of four topic types: Ask a Question, Share an Idea, Report a Problem, or Give Praise. When customers begin to post a question, Get Satisfaction searches for and suggests similar threads to give consumers instant answers to commonly asked questions. All questions, comments, and answers are discoverable via Google and other search engine. People can respond to any thread — i.e. voice a similar problem, suggest a remedy, emerge as an advocate in response to another’s complaint, or offer a new twist to a product suggestion. Community members can also make their experience heard by simply clicking ‘me too’.

In turn, any question, idea or problem posted on a brand’s hub on Facebook will be automatically imported into the brand’s Get Satisfaction web interface, allowing marketers and customer support reps to access the conversation from their Get Satisfaction site.

Get Satisfaction’s co-founder Lane Becker says that the new offering is a part of helping brands distribute the conversations where the conversations are actually happening. And with 400 million users worldwide, Facebook is definitely a place where the conversations are taking place. Becker says that the startup is particularly focused on the idea of the “social CRM” and helping clients connect the conversations taking place regarding customers support on social media sites with CRM applications like Salesforce and Zendesk. Get Satisfaction currently has free app on Salesforce’s app exchange.

The Facebook offering is a paid feature and Get Satisfaction will have a number of pricing options. Today’s rollout is more targeted towards bigger brands, but a more scaled down offering will be introduced soon and will cost SMBs $99 per month.

Get Satisfaction recently raised $2.3 million in funding, which Becker says is being used to scale out its team. With only 20 employees, Get Satisfaction currently has 20,000 customers (10,000 of which are paid customers). Zappos, Mint.com, Procter & Gamble, and Nike have all created customer support communities on the site. Currently there are over 25,000 communities that have been created on the platform.

If you haven’t heard, my company, Radian6, is launching an incredible new product that really highlights the big picture of online social interaction and what it means for businesses to be here, socializing with us as people with life stories, not just consumers who buy products. As you can imagine, I’ve been on the back end of this product development and, while I haven’t been as involved as some of the other folks on the R6 team, watching this whole thing come together has really got me thinking about the big picture.

Those of us in the sphere of social media for business spend a lot of time talking to each other…about social media…and business…via social media channels like Twitter and Facebook. And that’s okay. But it stops being okay when the insular nature of our conversations keeps us from expanding the boundaries of our industry. We stay connected to our professional lives via more gadgets than the average person buys in 10 years, go to the same conferences year after year to meet our quota of annual face time, and openly accept the 24/7 accessibility that working in social media seems to entail.

But what kind of affect does that insularity have on our thought processes and initiatives? Has anyone else noticed how, after a good couple years of really being in the trenches of this stuff, many of the conversations we’re privy to are becoming repetitive? When did we stop growing?

We stopped growing when we got stuck on the details. It feels like we’re a bunch of hair splitters around here. Sometimes we can spend days picking through the details, leaving the point of it all behind to distill the finest bits of a tool or tactic for I don’t know what reason. We stopped growing when we fell so deep into the trenches that we were unable to see the light of fresh perspective.

This part of the conversation is where that video up there fits in. Stefan Sagmeister is a designer who closes his studio doors once every seven years for a full year to travel and regroup. He goes to far corners of the earth, choosing his locations by their creative inspiration and culture, and he uses that time to refill his creative well, so to speak.

You might be thinking, “Holy shit, how does he close up shop for a YEAR and manage to come up positive?!”

Well, let’s look at something interesting he pointed out during his TED talk. Sagmeister allocates about 12.5% of his professional time to pursue these sorts of creative breaks and outside endeavors. He noted that 3M allocates around 15% to their engineers for similar pursuits. You know what’s come from 3M during those creative jaunts away from the office? Scotch Tape. And Post-its. Yeah.

Over the long term, the sabbaticals/time off taken within these businesses improved the quality of product ideas and work completed, thus directly improving overall financial success.

The most incredible benefit from Sagmeister’s and crew’s sabbaticals? They’ve established that the ideas and projects that come together during those seven-year timeframes when the shop is open are directly inspired by their experiences during that single year off they took beforehand.

For many of us social media folks, we don’t believe a long-term sabbatical is an option, and for some it truly isn’t. But vacation time is within our grasp, and even if we can’t manage a vacation any time soon, there are things we can do to get outside our bubble and gain some perspective.

1. No Social Media weekends. Take at least one weekend a month to totally disconnect from social media. Don’t talk about it, don’t check your email, don’t read blogs, don’t even turn on your computer. Spend time around people who have no interest in social media. Have new conversations that have nothing to do with the social Web. Get out of the house and visit a new place. Just do something different.
2. Purge your reader. Really. I know that seems so frightening and mutinous, but go ahead and wipe your Google Reader clean, then refill it with blogs and content outposts that aren’t focused on social media. Some of my personal favorites include SEED Magazine and The Frontal Cortex. Yep, science, because I’m a geek. More than that, I love science — especially all things neurology — and reading about these topics I love helps me refresh and connect the dots in my own world.
3. Slow down. I’ll be writing more on this slowing down thing in a future post, but seriously, we get caught up in the pace of our work and rarely think things through long enough to get to the end of the problem we’re trying to solve, or even long enough to just pull in loosely related thought streams that could round out the work we’re producing. This is one of my “big” goals for the next few months as I get firmly settled into my role at Radian6: slowing down and re-learning how to focus (read: stop hyper-multi-tasking). And you know why? Because the type of work I do can’t afford to be done too quickly, without full thought and focus. It can’t be half-assed. And honestly, I bet yours can’t be, either. I have much more to say on this, but I’ll leave that for another time.

The big picture point to remember here is that taking a break and actually removing ourselves from our routine is not only good for us, but it’s good for the work we do and for furthering the industries in which we choose to contribute to. We cannot live nor thrive in a box — personally or professionally. Make the time to remove yourself from the repetition, and freshen up your perspective by doing something on the opposite end of your professional spectrum. These days, it truly doesn’t pay to let your mind stagnate from familiarity.

More new Facebook data, continuing this series.

The next Facebook sharing data point I analyzed is the presence of numbers (in digit form, 1 through 9) in titles. In a wide range of marketing arenas digits have been shown to perform very well. They tend to help conversion rates in the form of prices and on social news sites like Digg “Top 10″ style posts have always done well.

The difference isn’t huge but according to my data, articles with digits in their titles tend to be shared more on Facebook than stories without digits. I found that most articles in my data set didn’t use numbers in their titles, and you can see the scale of difference in volumes in the gray bars at the bottom of the chart.

For details on my methodology start with this post, then read the bottom of this post.

And if you’re going to be at SXSW this weekend, make sure you find me and say hello, I’ll have a few copies of my book to giveaway and a couple of ways for you to win an iPad.

Buy The Social Media Marketing Book here.

Download the Science of ReTweets Report here.

Don't forget to follow me on Twitter